1"

(Dans"Introduc0on)"

2"

(Thanks"to"Think"Big)"

3"

4"

Data"science"seen"as"a"job"role" The"magical"insight"of"data" But"data"DOES"lie" Companies"cant"wait"for"data"specialists"to"have"all"the"hypotheses"and"answers" Good"data"science"is"good"research" Research"requires"collabora0on,"is"theory"driven,"and"purposeful" No"one"person"will"bring"successful"data"science"to"an"organiza0on"

5"

 Data"science"is"not"the"result,"it"is"the"process" While"data"wrangling"and"sta0s0cs"might"go"together,"these"folks"need"to"work" with"business"and"domain"experts" Domain"experts"set"theory"and"help"create"hypotheses" Business"helps"keep"a"focus"on"meaningful"ques0ons" Engineers,"stats,"biz,"etc."working"in"concert"IS"data"science,"the"product"is"insight"

6"

Data"science"is"s0ll"the"wild"west" A"lack"of"good"tools"for"wrangling"data" A"lack"of"good"tools"for"performing"analysis" Need"for"es0mators"and"crea0ve"solu0ons"

7"

 Big"data"is"new" S0ll"lots"of"low"hanging"fruit" BIG"value"in"crea0ve,"not"complex,"solu0ons"

8"

9"

 Lets"(quickly)"review"what"tools"are"commonly"used"in"the"space"

10"

11"

 Just"because"you"have"a"big,"fancy"cluster,"dont"forget"about"your"technique" specic"tools"and"best"research"prac0ces"

12"

13"

 Weve"seen"the"tools,"some"of"the"exis0ng"packages.""What"does"the"future"of"data" science"and"hadoop"hold?"

14"

If"we"look"at"the"tools"being"developed/sold,"we"see"the"future"through"their"eyes" Focus"seems"to"be"on"algorithms"in"a"library" Less"emphasis"on"components"which"can"be"pulled"together"in"novel"ways" E.g."do"we"start"with"collabora0ve"ltering"and"build"it,"or"do"we"start"with"a" commonly"used"test"or"es0mator"and"build"that?" Packaged"algorithms,"ul0mately,"will"not"sa0sfy"a"mature"eld"

15"

Clients"are"s0ll"thinking"about"data"science"like"its"anayl0cs"over"big"data" The"power"is"in"going"deeper" Behavioral"paberns" local"to"the"data"topology"

16"

 Although"the"eld"con0nues"to"grow,"we"see"paberns"in"the"challenges"are"clients" face"as"they"move"to"Big"Data"

17"

18"

19"

 So"what"will"advance"things?" Much"of"it"is"organiza0onal"

20"

21"

22"

These"are"REAL"(though"censored)"notes"from"a"client"call." Client"looking"to"improve"an"addimpression"system" Three"people,"all"taking"notes,"the"notes"look"radically"dierent" If"data"science"is"the"system,"not"the"result,"then"cultural"gaps"abort"it" Engineers,"data"scien0sts,"and"biz"folks"all"look"at"the"world"dierent" All"understand"problems"dierently" Assign"value"to"details"dierently" Understand"this,"embrace"it,"create"a"collabora0ve"culture"

23"

 Sears"had"a"beber"understanding"of"the"impact"of"employee/store"behavior"on" sales"than"anyone" Sophis0cated"research"and"sta0s0cal"methods" Things"sears"new"to"measure,"they"were"the"absolute"best"at" But"dont"forget"about"the"things"you"arent"measuring" Exogenous"to"the"model"was"the"cultural"change"of"the"internet" You"know"the"rest" Start"measuring"that"which"you"arent,"but"leave"room"for"alterna0ve"sources"of" insight" " "

24"

25"