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AD PACK

The Essential Tool

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| CONTENTS

I INTRODUCTION

LOGO'S AND MAGES

+ PRODUCT ADVERTISING

RECRUITMENT ADVERTISING

WEBSITES

EDITORIALS

EXHIBITIONS / TRADE FAIRS / SHOWS

USE OF DSTRBUTORS' OWN LITERATURE

e PRODUCT ADVERTS (pre-approved examples)

RECRUITMENT ADVERTS (pre-approved examples)

|| SONYA RECRUITMENT ADVERTS (pre-approved examples)

|I WORKING PARENTS ADVERTS (pre-approved examples)

| CLEAN 9 & NUTRI-LEAN ADVERTS (pre-approved examples)

|+/| FOREVER LIVING PRODUCTS (FOREVER) INTERNATIONAL Background information

|/| FOREVER LIVING PRODUCTS (UK) LTD Background information

|e/| 'HOW TO AVOD MAKNG A MEDCAL CLAM' ARTICLE


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The Ad Pack is your essential tool to ensuring you effectively and legally communicate your Forever
business to the world. It is advised that you become familiar with the Forever Company Policy but this pack
is designed to act as a reference guide to advertising the products and the business opportunity. This pack
refers back to the Company Policy for greater detail. A copy of the Company Policy is available for download
on www.foreverknowledge.info:

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Or http://www.foreverknowledge.info/index.php?id=437

Please remem|er all aert|s|ag |a wlateer farmat mast |e sa|m|tte ta Hea Bff|ce far appraal |efare ase

Email to sarahacklam@flpuk.net or fax to 01926 626638 or post to Head Office FAO Sarah Acklam,
Compliance Coordinator. Please allow 7 working days for approval.

If you require advise or assistance please call Sarah Acklam on 01926 626630.


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1 The new Eagle logo can be downloaded from FOREVERknowledge:


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Or http://www.foreverknowledge.info/index.php?id=975 and select "Logos in the folder list.

2 The DSA logo is for Head Office use only and cannot be used by Distributors on independent
websites or in advertising. However any promotional material that contains over 30 words should
include the following statement:
)RUHYHU/LYLQJ3URGXFWVLVDPHPEHU s| WKH'LUHFW6HOOLQJ$VVRFLDWLRQ

3 The following logos BANNB! be used by Distributors as they are strictly for use by Head Office:
x OFT (Office of Fair Trading)
x The IIP (Investor in People) *
x IASC (the International Aloe Science Council)
x Kosher Symbol
x Islamic Seal of Approval
x DSA logo

4 Printed advertisements may include photographs of the products. Photographs of discontinued
products or out-of-date product packaging are not permitted. You may download photographs of the
product from FOREVERknowledge.
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http://www.foreverknowledge.info/index.php?id=975


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352'8&7$'9(57,6,1*
1. All Adverts MUS! contain the following:
x Your name and the words "ndependent Distributor of Forever Living Products || sst|ss |I.
x The Company name i.e. 'Forever Living Products'. Distributors are
NB! allowed to add 'UK Limited' as this is FLP UK's Head Office registered name.
x A description of the goods sold by the Company (Aloe Vera drinks, supplements, skincare and
personal care products)
x If over 30 words it must state that Forever is a member of the DSA (Direct Selling Association)
x Adverts for publication in magazines, newspapers and on display boards must clearly show the
approval code (supplied by Head Office on submission of advert). If a pre-approved advert is used
(from the Ad Pack), then this code too must be visible within the advert. ||. sst|ss |I.

2. ASA (Advertising Standards Association) requirement; the advert must be legal, decent, honest,
truthful and accurate. ||. sst|ss |I.I

3. You cannot make medical claims, and disclaimers such as 'we make no claims' do not make claims
permissible. (See advice on 'How to avoid making a medical claim' at end of Ad Pack).
||. sst|sss .| c |I.|

4. Examples of words to be avoided: healing, natural healer, therapeutic properties, first aid, remedies
etc, a list of medical conditions (the latter implies a medical claim when used in an advert). It is your
responsibility to ensure you comply with the law (we are merely making suggestions).

5. Exterior signs and window displays are not allowed except for notice boards in newsagents, libraries
and gyms. ||. sst|ss |I.||
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6. We suggest you say our aloe is 'organically grown' and not 'organic' (the latter is an accreditation
awarded by the Soil Association).
. Distributors must NB! sell or display Forever products or literature on E-cammerce el|cles sacl as
E-Ba ar aact|aa s|tes ar aa tl|r part s|te. ||. sst|ss .|I
8. Distributors must not place advertisements for products online, with the exception of social media
sites such as facebook, however these must not make medical claims. (see website rules)





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All recruitment advertising MUS! contain the following:
x <RXUQDPHDQGWKHZRUGV,QGHSHQGHQW'LVWULEXWRURI)RUHYHU/LYLQJ3URGXFWV. (You can also include your group's
name as well). || sst|ss |I.
x Bescr|pt|aa af tle gaas sal e.g. Aloe Vera drinks, supplements, skincare and personal care products.
When promoting the business opportunity, you must also emphasise the retailing aspect of the
business i.e. that you will be selling products to consumers.
x Name aa aress af |areer |||ag Praacts (required by law as the promoter but please don't use UK Ltd in
the address as this is for Head Office use only).
x Promote the opportunity as a self-employed business relationship with the Company and aat as aa
affer af emplameat. || sst|ss |I.I
x If over 30 words it must state that Forever is a member of the DSA (Direct Selling Association)
x !le statatar wara|ag |elaw, should be included (unless the advert is to go in a magazine,
newspaper, TV or radio). This means any website, business card, excuse me card, flyer or interest
generator of any sort, if giving any information likely to lead to someone signing up, MUS! contain the
statutory warning below.

lt |s |llegal far a pramater ar a part|c|paat |a a tra|ag scleme ta persaae aaaae ta ma|e a pameat | pram|s|ag |eaef|ts fram gett|ag
atlers ta ja|a a scleme.
Ba aat |e m|sle | cla|ms tlat l|gl eara|ags are eas|l acl|ee.

This warning must not be at the beginning or end of an advert and must be given the same
prominence as other information in the advert i.e. size of text must not be smaller. If on a website it
must be on each page with information or benefits of joining the business.
If the item gives NO information likely to lead, directly or indirectly, to someone being recruited, e.g.
'nterested in becoming a Forever Distributor? Ask me.' or 'ask me about the fantastic Forever
business/earnings opportunity', then the Regulations do NOT apply.

x Barrect lagas
The eagle logo can be used and downloaded from www.foreverknowledge.info. All other logos
should be avoided i.e Kosher, IASC, OFT, IIP, DSA.
x B|spla appraal cae
Once you have done all of the above, don't forget to send your advert/website to Head Office for
approval, and display the code on the advert.




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If the following are referred to within the advertisement please make sure that:

1. Earnings claims are achievable. Make sure you can give examples of key people who are
representative of this earning potential. (Please note all earnings claims must relate to an identifiable
person and be capable of verification. They should be representative and not achieved by just one
person). || sst|ss |I.I

2. Income claims are balanced. The key here is to avoid suggestion or implication of 'easy money'.
This means you need to make reference to hard work, commitment and time needed as well as
using statements like 'better wealth' and 'extra income'. (Please note words we can no longer use
are unlimited, legacy, passive, financial independence/freedom and residual income).

3. Images that are suitable to use. These include product images that have eagles on and are the
latest design. No seagulls please! If you use the ones from the image library on
FOREVERknowledge.info, you can't go wrong. f you source your own, please make sure you have
the correct permission to use them.
(Please note it is best to avoid pictures of palm beaches, yachts and fast cars unless they are yours,
as this could be misleading).

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All websites must comply with section 16 of Company Policy. If you create your own website it must be
checked by Forever Living Products Head Office before going live. Please note Distributors may not display,
promote or sell any Forever Living Products brand products online through independent websites (see
Company Policy section 16 Internet Policies for further information. This can be downloaded from
www.foreverknowledge.info)
Please note UP|s/e|s|te aresses slaal aat |e ase tlat caa |e caafase w|tl Hea Bff|ce.
f you have your own website you need to make sure it can't be mistaken for a Head Office site e.g. avoid
Forever Living in the title, and make sure it doesn't look like the official website.
Business Opportunity websites must contain all the elements detailed in the Recruitment Advertising
section. They can also include one picture of products that can be obtained from the Marketing Department,
please email sarahacklam@flpuk.net for this. There should not be a link to shop from these websites but
there can be a link to further information about the business opportunity.
If you would like a product related website there are a number of Company created sites to choose from via
www.foreverliving.com or www.foreverknowledge.info.
Social media sites such as facebook and twitter are permitted as long as:
1 The title of the page is not Forever Living Products or any of its product names
2 t clearly states it's an ndependent Distributors site
3 No medical claims are made about the products
4 Any reference to the business opportunity must contain or link to the statutory warning





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1. We do not vet or approve these. ||. sst|ss |I. I|.
2. A Distributor may place an advert next to an editorial in the same publication. ||. sst|ss |I. I|.
3. Editorial is an article appearing in a magazine or newspaper, which the Distributor has not paid for.


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1. Do not make medicinal claims. ||. sst|ss |I.|

2. Company Products and/or Literature may be offered for sale at craft fairs, exhibitions and shopping
malls up to a maximum period of two weeks at the same venue in any one year. ||. sst|ss .


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We recommend you use Company approved literature. If you choose to create your own literature rather
than use Company literature you must seek approval from Head Office first. ||. sst|ss |I.

Do not use text from the Product Manual or Forever magazines as these are for Distributor use only. Neither
should you use text from either David Urch or Dr Peter Atherton's flyers as these refer to aloe in general and
the text is therefore not suitable when promoting Forever products specifically. Their text is also copyrighted.

When using Company literature don't forget to put on labels with your details, so Customers contact you
directly. If you are looking for labels try info@stationeryking.co.uk or telephone 01865 893220. You can also
order them via our website www.foreverknowledge.info where there are special offers and discounts
available through Stationery King in the Suppliers & Offers section (they also do business cards, letterheads
and compliment slips). If you have any other design or print requirements, go to www.foreverknowledge.info
and select the Suppliers & Offers menu option.



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Please be aware that leaving leaflets / flyers or cards on cars can be considered littering, which is an offence
under section 87 of the Environmental Protection Act 1990. You must first seek permission from the land
owner of any area you wish to leave such material. These must comply with all product and recruitment
advertising guidelines.

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Please note these adverts have been allocated an approval code (Hoap.) this code must appear
somewhere on the advert if you use this exact text just adding your own contact details. Any changes must
be approved by Head Office.

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If these are to be used as Excuse Me cards on websites or as Interest Generators/Flyers they also need to feature the
statutory warning which reads:
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by promising benefits from getting others to join a scheme.
Do not be misled by claims that high earnings are easily achieved.'

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A Nutritional Cleansing Programme
designed to take the guesswork out of a balanced diet:
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x Nutritionally balanced meal replacement
x Probiotic to help support the immune function
x Bee Pollen for energy and vitality

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Background Information


x Forever Living Products (Forever) was founded in 1978 by Rex Maughan, the President and CEO and
celebrated its 30
th
anniversary in 2008.

x In 1997 Forever purchased a 92,000 square foot headquarters building in Scottsdale, Phoenix, Arizona
now known as Forever Corporate Plaza.

x Forever has experienced over 33 years of soaring sales and growth.

x Forever operates in over 150 countries. In 2008 there were over 9 million Distributors and over $2.5
billion in retail sales worldwide. We also have 58 exclusive resorts across the US and around the
world.

x Forever and its affiliates are the world leader in the growing, processing and distribution of aloe vera
products and the collection, processing and distribution of beehive products (Forever's range includes:
health, nutrition, skin care, cosmetics, weight management and animal care products).

x Forever was the first aloe vera company in the world to have the International Aloe Science Council Seal
of Approval on its aloe vera products (ten years before any of its European based competitors).

x Forever's commitment to quality assurance and control is exemplified by its investment in state of the
art production facilities in places like Dallas that house research facilities that are comparable to any
cosmetic laboratory in the world.

x Forever offers an unconditional 60-day money back guarantee on all its products.

x Forever's aloe vera is 'organically grown' (as opposed to 'organic') and it is the only aloe vera company in
the world to operate a totally vertically integrated system, i.e. from plant to product to end-user/customer,
ensuring unmatched levels of quality control, assurance and customer service.

x Forever owns and farms over 6000 acres of aloe vera plantations in Texas, Mexico and the Dominican
Republic.

x Forever owns patents for its unique aloe vera stabilisation process and its beehive products' collection
systems.

x Forever also has the internationally approved Kosher rating (including a 'P' for Passover) and the slamic
Seal of Approval on a selection of its products.

x Forever's beehives are located in the high Sonoran Desert in Arizona, an area noted for its pollution-free
environment, rich soil and unique flora and fauna.

x Forever is actively involved with many leading medical institutions in the USA that are using its products,
both internally and topically, including the Arizona Burns Centre in Phoenix.
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Forever and its sister company, Aloe Vera of America, are member companies of PETA (People for the
Ethical Treatment of Animals) and are featured on the organisation's website at: www.peta-online.org as a
consumer product company that does not test on animals.

x Forever is expanding in the USA. Our sister company, AVA (Aloe Vera of America), has built a new
manufacturing facility on the same site in Dallas, Texas, which is 66% larger than the previous
premises at 273,000 sq ft. They currently bottle 2.7 million litres per month but the new facility will
produce 6 million litres per month.

x Forever has over $1.5 billion of wholly owned assets including head office buildings, hotels, inland
waterway marinas and other assets such as 'Southfork Ranch' made famous through the TV programme,
'Dallas' and its 'infamous' star, J. R. Ewing. Southfork Ranch is now one of the leading, privately owned
tourist attractions in the USA. It also owns several safari lodges in South Africa and is investing in other
leisure and corporate assets world-wide.

x Forever's European sales increased by 8% in 2011 compared to 2010.

x In 2011, the world-wide direct sales industry is expected to be worth close to $110 billion. It involves over
30 million Distributors world-wide and is one of the fastest growing industries in the world.
























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Background Information


x Forever Living Products (UK) Ltd was registered in 1988.

x In 1993, Forever purchased its UK headquarters, Longbridge Manor in Warwickshire (a Grade II listed
manor house) for circa 1 million +.

x In 1998, in a survey conducted by Dun & Bradstreet and published in the magazine, Real Business,
Forever was listed as the 12th fastest growing privately owned company in the UK.

x Forever Living Products (UK) Ltd's retail sales for 2006-2011 were in excess of 180m.

x Forever is one of the UK's leading network marketing companies.

x In 2000, in a survey published in The Independent on Sunday, Forever was ranked fifteenth in its Top
Independent Performer list.

x Forever is the UK's largest distributor of aloe vera and beehive products - serving the health, nutrition, skin
care, cosmetics, weight management and animal care markets.

x In 2000, Forever invested over 1 million in a network of regional support centres for its Distributors.

x Forever is a leading member of the Direct Selling Association (DSA) - an organisation which regulates the
direct sales industry which is expected to expand to circa 2 billion in the UK in 2012.

x Bob Parker, UK Managing Director, is a director of the DSA and a full Council Member.

x In 2000, Forever was recognised by the DSA for its commitment to Distributor support and presented with
an award for 'Outstanding nnovation'.

x In 2003, Forever was the first Multi-Level Marketing (MLM) company ever to be awarded the Investors in
People Standard.

x In 2000, Forever worked closely with DEBRA, the charity for sufferers of the genetically inherited skin
disorder, Epidermolysis Bullosa (EB) and Great Ormond Street Hospital, raising around 120,000 for the
charity to help fund specialist EB nurses and providing one of its products for use in helping to alleviate the
condition.

x n 2000, following successful work on EB at Great Ormond Street Hospital, Forever's Aloe Propolis Creme
was made available through the hospital's Dermatology Department.

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x n 2001, Forever announced the world's first ever double-blind, placebo controlled, cross over, clinical
trial for Irritable Bowel Syndrome (IBS) using its Aloe Vera Gel drinking juice. The trial is being
conducted at the Morriston Hospital in South Wales. It is also developing initiatives with other medical
institutions in the UK to launch trials involving a number of its Aloe Vera products for both internal and
topical use.

x Another clinical trial using the Aloe Vera Gel drinking juice has been conducted at the Royal Free
Hospital in London for Ulcerative Colitis. 44 patients were involved in this trial with encouraging results
suggesting that further evaluation of the therapeutic potential of Aloe Vera drink in inflammatory bowel
disease is warranted.

x Forever operates a Profit Sharing scheme for its Distributors. In the last seven years, Forever has
shared over 2 million with its Distributors, with individual cheques ranging from around 2,500 to over
400,000.

x Forever has a Professional Advisory Board comprising a doctor, a nutritionist, a beauty therapist and a
vet to advise on all medical and related matters.

x It is estimated that the UK now spends over 130 million annually on complementary and alternative
therapies. This figure is expected to rise to over 200 million by 2008 (Mintel, 2003).

x In April 2007, Forever Living Products UK Ltd was awarded the Investor in People Standard for the
second time, and is the first multi-level marketing company ever to achieve this status. In May 2010
Forever achieved the Gold Standard of Investors in People, and Champion Status for outstanding
promotion of P's values and principles.

x On 1

March 2005, Forever, as a member of the Direct Selling Association is now authorised to carry
the prestigious OFT (Office of Fair Trading) approved logo.

x Forever & Macmillan
Forever have chosen Macmillan Cancer Support as the Charity of the Year, to help in their aim of
improving the lives of people affected by cancer. We shall be raising funds at events organised by
Head Office but we also hope that you will get behind this campaign to raise money at a local level
with your own events.

Macmillan is a charity that deals with cancer and it cannot be seen as endorsing the benefits of
Forever's products. Because of this policy we must kindly ask all Distributors to:

x Avoid making any claims that Macmillan Cancer Support endorses any of Forever's products or
that the products can help in the treatment of cancer.
x Please do not put Macmillan's logo on to any of the products.
x Please do not advertise sales promotions that include Macmillan Cancer Support's logo. For
example, you must not claim that 10% of your sales from a Product Launch will be donated to
Macmillan. You can tell your Customers that you will be making a donation but it cannot be
advertised as a percentage of sales.

For more guidance use our Forever Information Pack with suggestions on how to get involved, how to
create posters, obtain logos and how to use them properly, gift aid forms, how to make donations etc. This
can be downloaded at www.foreverknowledge.info > marketing information > charity fundraising.
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As a Distributor and consumer of the products, you are obviously eager to tell everyone about these great
products you use and why you think they should try them as well. The tricky part, however, is doing so
without actually making a medical claim. So the question you may find yourself asking is: How do I inform
my potential Customers and downlines about the wonderful benefits that these products have to offer
without making a medical claim? The answer is simple: let them try the products for themselves!
We sell our products as foods, cosmetics and dietary supplements not as drugs. That is because
according to the law, the general public and our Distributors are not allowed to sell drugs. We fully comply
with the guidelines and regulations. We, as a Company and you, as an Independent Distributor are not
allowed to make any medical claims.

WHAT S A 'MEDCAL CLAM'?
A medical claim would imply that a particular product could be used to 'prevent or treat illness, elevate
mood or enhance normal performance'. Additionally, you may not reference certain results about using our
products. In fact, there are a couple of misconceptions related to this that you may inadvertently believe to
be acceptable when talking about the products:

CITING SECOND-HAND OR PERSONAL TESTIMONIALS
For example, you excitedly tell a prospective Customer that after having taken product 'X', your 'Y' ailment
or disease was 'cured'. n this case, you have just referenced a specific result of having used the product
and you would actually be making a medical claim; this, unfortunately, would also be in violation of the law.
nstead, you should generalise the benefits you noticed by stating, "Since taking product 'X', have never
felt better!

QUOTING THE PROFESSIONAL OPNONS OF 'EXPERTS'
This is another common misconception that is easy to make if you are not aware of the legal limitations.
Let's say you found a great book by a group of experts who have done studies on a particular disease. n
these studies they found that Aloe, for example, had curative effects on this disease. While the obvious
temptation would be to promote this book along with a particular product, this would be considered an
'extension of the label'. n other words, you would indirectly be claiming that this product 'cured' the
disease that the authors were discussing in their book. Again, you would be referencing specific results of
using our products, which is not allowed by law.
We know that promoting the products is an important part of your business, we are therefore providing you
with the tools you need to effectively and legally do so. An excellent resource you should always have on
hand is the Product Brochure code 1057, which describes the products and generalises on their benefits.
The Product Manual code 1601 is very useful too, each page highlights a particular product and includes
details of its benefits, ingredients and directions for use, but that information is for Distributors only.

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Remember that the law does not take making medical claims lightly neither do we. While you may
occasionally hear Distributors from other companies making such claims when selling their products, just
because they do it does not make it justifiable or legal for you to do the same.
At Forever, we hold our products and business ethic to the highest standard, and we ask that you help us
by doing the same. Please make time to review any materials you have independently printed, such as
handouts, brochures, books, etc., as well as any information you have posted on your own website. Head
Office do not approve these, it is your responsibility to ensure they conform to Company and legal
regulations. Advertisements to be used in newspapers, magazines, and on display boards must clearly
show the approval code (supplied by the Marketing Dept. at Head Office on submission of advert).
Eliminate any words that imply that the products 'prevent, treat, elevate mood or enhance normal
performance as well as the names of, or words that imply any diseases or illness.
Making medical claims, whether it's inadvertent or not, puts you at risk. We have all experienced the
benefits of using Forevers amazing range. Now let your Customers experience their benefits firsthand and
you will find the products will sell themselves!
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Lxamples of amed|ca| c|a|m would be:

uo you suffer from/^,czema or .....try our products..."

use for sunburn"

use for dlgestlve problems"

Lxamples of whatyou can say would be:

Malntaln healthy skln wlth our luxurlous skln products"

Pelps combat the natural effects of the sun"

Lxcellent for the dlgestlve system"

lf you are ln any doubt or would llke more speclflc advlce call theDarketlngommunlcatlonsepartment on 01926
626630.

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