Abstract In this article, we have tried to give a comparative picture of corporate social responsibilities (CSR) of DBBL.

We have also defined what corporate social resp onsibility is and tried to show how important it is in this 21st century. Along with these, a short description of DBBLs activities are included to make clear th e CSR of its. Throughout the article, the activities of DBBL on CSR have worked as standard and helped in finding the shortcomings of the bodies in Bangladesh. They have been helping in tracing out different ways for improvements. In conclu sion we can say that there are not only problems but also opportunities for furt her improvement by the business world of this country in the field of CSR.

Table of content Topic Page number Introduction 3 Origin of the report 3 Scope of the report 4 Sources and Methodology 4 Corporate social responsibility 5 Views of social responsibility 7 Why organization is in social responsibility 8 DBBL & Mission, Vision, Objective 9 Social responsibility & Economic performance, Some social responsibility 10 Corporate activities of DBBL 20 The way it make the bank profitable; SWOT assessment, Bank statement analysis 22 Recommendation 26 Conclusion 27 Bibliography 28 1.1 Introduction :

Social responsibility is a concept well known in the corporate world and beyond that. Business all over the world have practiced only profit making actions at p ast but not for long as the enterprise started to develop complexities and widen ess in size and actions so was their reach getting bigger and bigger. As every p erson has his own social responsibilities towards the society so does the busine ss firms. The idea is that, the business has social obligations and above and be yond making a profit is corporate social responsibility. However, it is regretfu l that though internationally it is being practiced widely, Bangladesh is still lagging behind. The difference between the world standard and the practice in Ba ngladesh shows the lacking here and the scope for development. 1.2 Origin of the report :

To enhance the knowledge of corporate social responsibility MRS. USMITA AFROSE a ssigned us this topic. In the class room we were being taught only the conceptua

l and formal descriptive aspects of corporate social responsibility. But better perception & clear understanding about this course we need to acquire practical knowledge about practices in the field level. The practical orientation & classr oom discussion certainly will substantiate our knowledge very in depth. You aske d us the term paper which will be published as a formal report on THE CORPORATE S OCIAL RESPONSIBILITY OF DUTCH-BANGLA BANK LTD

1.3

Scope of the report

The report will make us inform, how DUTCH-BANGLA BANK LTD follow different organ izational approaches on social responsibility. We can learn about practical idea on this topic as well as our academic course. We hope our report will be able t o give a transparent view of the topic on the basis of Organizational Responsibi lity of DUTCH-BANGLA BANK. 1.4 Sources & Methodology:

All of the information here is given based on the communication with Mr. Sudas K umar Das, officer, Dutch-Bangla Bank Ltd and their website references.

Corporate Social Responsibility CSR is about how companies manage the business processes to produce an overall p ositive impact on society. (Mallen Baker, 2008). Corporate Social Responsibility is the continuing commitment by business to beha ve ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community an d society at large. (Lord Holme and Richard Watts) Definitely social responsibility includes the responsibility of social p eople, groups, societies, and business organization. Here raises the question: w hy is there more interest in, and debate about the social responsibility of busi ness and than about the social responsibility of the other institutions? It is o f course legitimate to raise the issue of social responsibility of business. But we hear rather less about the social responsibility of, say, the churches, the media, trade unions, the professions, universities, or even the government. When people collectively organize themselves in organizations of one kind or another , do those impersonal legal entities really acquire social responsibilities, whi ch differ from those of other collective entities? Many people are uneasy about the profit motive, suspecting that profits emerge o nly from exploitation. They fear that free enterprise encourages greed and selfi shness. They are reluctant to accept the logic of Adam Smiths famous theory of in visible hand, which holds that business people the general interest more effecti vely by pursuing their own interests than by directly trying to do good. I suggest that, this is why we are here little about the social responsibilities of churc

hes, charities and so on. Business, in contrast, is assumed to have a problem ab out its social responsibilities because it is driven by profit-motives. So it can be said that, Corporate Social Responsibility (CSR) means that companies integrate social and environmental concerns in their business operati ons and in their interaction with business relevant groups on a voluntary basis.

In general, CSR is characterized by the following aspects: Responsible entrepreneurship Voluntary initiatives going beyond legislative requirements and contractual obli gations Activities to benefit the employees, business relevant groups (including the soc iety as such) or the environment With a positive contribution to the individual target group while minimizing neg ative effects on other (including environment) Regular activities rather than one-time-events (i.e. related to business strateg y vs. ad hoc) CSR is not only about fulfilling a duty to society; it should also bring competi tive advantage. Through an effective CSR program, companies can: Improve access to capital Sharpen decision-making and reduce risk Enhance brand image Uncover previously hidden commercial opportunities, including new markets Reduce costs Attract, retain and motivate employees

2.1

Views of Social Responsibility There are two views of social responsibility. Those are The Classical View The Socioeconomic view

The Classical View: The view that management only responsibility is to maximize profits. Som e big companies such as Beximco Group, Abul Khair Group dont contribute broadly i n corporate social responsibility. The Socioeconomic View: This is the modern views of todays global business of economy. In this vi ew managements social responsibility goes beyond making profit to include protect ing and improving societys welfare. Some companies such as Abdul Monem Limited, U nilever, Dutch Bangla Bank etc. spends huge amount of money for the society.

2.2

Why the business organization is in social responsibility? Main reasons are: 1. Social responsibility becomes an integral part of the wealth creation pr ocess - which if managed properly should enhance the competitiveness of business and maximize the value of wealth creation to society. 2. When times get hard, there is the incentive to practice CSR more and bet ter - if it is a philanthropic exercise which is peripheral to the main business , it will always be the first thing to go when push comes to shove.

Dutch-Bangla Bank Ltd ABOUT DUTCH-BANGLA BANK Dutch-Bangla Bank Limited (the Bank) is a scheduled commercial bank. The Bank was established under the Bank Companies Act 1991 and incorporated as a pu blic limited company under the Companies Act 1994 in Bangladesh with the primary objective to carry on all kinds of banking business in Bangladesh. The Bank is listed with Dhaka Stock Exchange Limited and Chittagong Stock Exchange Limited. DBBL- a Bangladesh European private joint venture scheduled commercial b ank commenced formal operation from June 3, 1996 and it has continued its operat ion still today. Mission: Dutch-Bangla Bank engineers enterprise and creativity in business and in dustry with a commitment to social responsibility. "Profits alone" do not hold a central focus in the Bank s operation; because "man does not live by bread and butter alone" Vision: Dutch-Bangla Bank dreams of better Bangladesh, where arts and letters, s ports and athletics, music and entertainment, science and education, health and hygiene, clean and pollution free environment and above all a society based on m orality and ethics make all our lives worth living. DBBL s essence and ethos res t on a cosmos of creativity and the marvel-magic of a charmed life that abounds with spirit of life and adventures that contributes towards human development. Core Objectives: Dutch-Bangla Bank believes in its uncompromising commitment to fulfill i ts customer needs and satisfaction and to become their first choice in banking. Taking cue from its pool esteemed clientele, Dutch-Bangla Bank intends to pave t he way for a new era in banking that upholds and epitomizes its vaunted marques "Your Trusted Partner". 3.1 Social Responsibilities and Economic performance: The ethos of DBBL for pursuing its activities in social arena has got fu rther momentum with your enthusiasm and support. Dutch-Bangla Bank Foundation (D BBF) is consistently pursuing its objective of being active in those social area s where it is needed most. The Foundation carries out diverse social and philant hropic activities in the field of education, health, conservation of nature, cre ation of social awareness, rehabilitation of distressed people and such other pr ograms to redress human sufferings. It also promotes different socio-cultural an d sports activities. Board of Directors in order to discharge its corporate soci al responsibilities in a greater perspective continued its contribution amountin g to 5.00% of Bank s profit after charging loan loss provision to Dutch-Bangla B ank Foundation (DBBF).DBBL is socially responsible in various ways. It is helpin g the society in the following sectors: 2.3

Ducth-Bangla Bank CSR sectors

3.2 CSR activities done by DUTCH-BANGLA BANK: Dutch-Bangla Bank builds the first bridge at Rowmari, Kurigram Dutch-Bangla Bank Bridge linking the road from Chatlakanda to Tura via Sho ulmari Rowmari upozilla to ease sufferings of the rural people and to boost busi ness activities under Kurigram district-opened. This is the dream and aspiration of 50 thousand people of the locality for around 20 years. Mr. Sayem Ahmed, Cha irman, EC of the Board, DBBL opened the Dutch-Bangla Bank Bridge by unveiling a pl aque and offering munazaat on 13th January 2012 in presence of a large gathering of people of 18 villages and other high officials of local administration. DBBL presents 100,000 blankets, worth Tk. 4crore 50 lakh to The Honorable Prime Minister Millions of poor and destitute people are suffering through the winter i n Bangladesh. Continuing with its yearly tradition, Dutch-Bangla Bank has presen ted 100,000 blankets worth Tk. 4 crore 50 lakh to the Prime Minister to address the sufferings of the winter season on 15th , December 2011. After the inception of the bank in 1996, Dutch-Bangla Bank has establish ed itself as a unique organization engaged in the social cause through participa ting in various social welfare activities for the betterment of the nation. The Honorable Prime Minister complimented the philanthropic programs carried out by Dutch-Bangla Bank to redress the sufferings of poor and distressed people of the country.

DBBL awards scholarships to 3008 students under the program of its social cause Dutch-Bangla Bank, under the program of its social cause and in continua tion of this program awarded scholarship to 3008 students as the third phase tha t passed S.S.C Examination in 2011 and studying at different colleges of the cou ntry. Mr. Abul Maal Abdul Muhith, MP, Honble Minister, Ministry of Finance, Gover nment of the Peoples Republic of Bangladesh and Dr. Atiur Rahman, Governor of Ban gladesh Bank were present as the Chief Guest and Special Guest respectively and handed over the Scholarship Awarding Letters to the recipients at a ceremony hel d at Shahid Shohrawardi Indoor Stadium, Mirpur, Dhaka on October 22, 2011. DBBL donated Tk. 1.98 crore to Bangabandhu Sheikh Mujib Medical University (BSMM U) Dutch-Bangla Bank Limited (DBBL) donated Tk. 1.98 crore to Bangabandhu S heikh Mujib Medical University (BSMMU) to bear the cost of repairing and renovat ion works of the existing auditorium at A-block of BSMMU campus which will be na med as Bangabandhu Dutch-Bangla Bank Auditorium. Mr. Sayem Ahmed, Chairman of Exec utive Committee of the Board of Directors of DBBL handed over a payment order of Tk. 1.98 corer to Professor Pran Gopal Datta, the Vice Chancellor of the Univer sity at a simple ceremony held at Milton Hall of the University on November 1, 2 010. DBBL has donated an ambulance to Bangladesh Agricultural Dutch-Bangla Bank Limited has donated an ambulance to Bangladesh Agricul tural University (BAU). Mr. Sayem Ahmed, Chairman of the Executive Committee of the Board of Directors handed over the Key of the ambulance to Professor Dr. M. A. Sattar Mandal, Vice Chancellor of BAU at a simple ceremony held at Banks Head Office, Dhaka on April 01, 2010.

DBBL donates Tk. 2.47 crore to establish EKMATTRA- Dutch-Bangla Bank Academy Dutch-Bangla Bank Limited has donated an amount of Tk. 2.47 crore to EKM ATTRA for establishing EKMATTRA-Dutch-Bangla Bank Academy to provide education a s well as other facilities for underprivileged children of the country. A founda tion stone lying ceremony was held at the proposed academy premises at Gobrakura , Haluaghat, Mymensingh on August 17, 2010. DBBL awarded scholarships to the meritorious students Dutch-Bangla Bank awarded scholarships to the meritorious students along with 5 physically disabled students who passed SSC Examination in 2009 and studying at HSC level in different colleges of the country. All the awardees will get schola rships for their full academic period. Dr. Atiur Rahman, Governor, Bangladesh Ba nk was present as the Chief Guest and handed over the scholarship Awarding Lette rs to the recipients in a simple ceremony held at Hotel Purbani International, D haka on March 18, 2010. DBBL has unveiled the plaque of Dutch-Bangla Bank Auditorium of Bangladesh Olympic Bhaban The Chairman of Dutch-Bangla Foundation & Founder Chairman of Dutch-Bangla Ban k Limited Mr. Mohammed Sahabuddin Ahmed unveiled the plaque of Dutch-Bangla Bank Auditorium of Bangladesh Olympic Bhaban on December 23, 2009 in a simple ceremony held at the BOA new premises. Oprotiroddhaya Bangladesh a symbol of sacrifice for Great Liberation War has bee n unveiled A monument namely Oprotiroddhaya Bangladesh has been unveiled to commemorate the sacrifice for Great Liberation War at Panchdona Circle on Dhaka-Sylhet Highway under Narsingdi district with the financial assistance of Dutch-Bangla Bank Limi ted. Mr. Amrita Baroi, Deputy Commissioner, Narsingdi District has unveiled the monument at a simple ceremony held on December 25, 2008. Those are some contribution by Dutch-Bangla Bank last year. Now we come to the discussion how they get benefited by doing social responsibil ity 4.1 Corporate Activities of Dutch-Bangla Bank:

For business organization besides giving loans they provide the financia l advocacy. They provide the partner the best they can do. They have some busine ss partners like government organization, non government and social organization . We are now giving a chart of their working in the sector of business to busine ss. Name of Organization Task of DBBL DESCO Providing the facility of the user electricity bill through ATM card. Providing the facility of the user to pay bill in on line. Pay the bill in cash. Maintain their account. WASA Providing the facility of the user water supply bill through ATM card. Providing the facility of the user to pay bill in online. Pay the bill in cash. Maintain their account. Qubee Take their bill in cash Takes bill in online Takes bill through ATM

Plus Point Provides user the facility of giving bill through ATM Maintain plus Points account & provide the salary of their employees on b ehalf of Plus Point authority. Maintain their supplier relation on behalf of the organization. Cats Eye Provides user the facility of giving bill through ATM Maintain Cats Eyes account & provide the salary of their employees on beh alf of Cats Eye authority. Maintain their supplier relation on behalf of the organization. Garameen Phone Takes their post paid bill Maintain their account. Robi Takes their post paid bill Maintain their account. Airtel Takes their post paid bill Maintain their account. Ispahani Mirzapur Tea Maintain their relationship with suppliers and d ealers. Help them in shipping service. Distribute salaries among the employees on behalf of Ispahini. Here is a short list of their business to business activities. They also have th e relationship with lots of Export-Import oriented business, Leasing and financi ng organization, different social organization and some light and heavy equipmen t manufacturer, other consumer goods manufacturing organization, chain business also. Basically they maintain the organizations partial account and help them to distribute the salaries among the employees. The way it makes bank profitable 5.1 SWOT Assessment:

Dutch-Bangla Bank started operation is Bangladesh s first joint venture bank. Th e focus of the bank has been financing high-growth manufacturing industries in B angladesh. It was the first bank in Bangladesh to be fully automated. DBBL s oth er focus is Corporate Social Responsibility (CSR). DBBL is the pioneer in this s ector and termed the contribution simply as social responsibility . The companys strategic goals are: To To To To usiness. delight their customers build new era in banking expand market boundaries provide superior shareholders returns and to be a responsible

Corporate social Responsibility (CSR) activities require a total understanding o f stakeholder expectations and DBBL takes actions to meet these expectations wher e they are realistic and legitimate. The company also recognizes the importance o f clear sense of corporate vision and values. Its group and local teams work ef fectively with core business functions to ensure CR is properly managed througho ut the entire company. SWOT- Figure -summarizes the main strengths, weaknesses, opportunities a nd threats which are assessed below.

So we see the corporate social responsibility creates a strength to the bank by positioning their image not only as banker but also as a social member a nd it also enriches its strength by over viewing those to the stakeholders and t o government and to the third parties along with its customers it also help this bank to get new challenge as an opportunity and removes the treat by its good w ill in the society.

in b

5.2

Analyzing Balance Sheet:

So here we get that in profit and loss account they shows the contributi on in the foundation as a cost. It will decrease in their total amount of tax th ough it is an implicit cause of social responsibility. But it is a good step to come forward to work for society. So many companies can learn from it.

Recommendation: Dutch-Bangla Bank now performs their social responsibility in some selec ted sector. Its have a separate foundation called Dutch-Bangla Bank foundation. The bank donates mainly towards social awareness programs, medical and education al fields. DBBL also maintains the largest scholarship program in Bangladesh whe reby college/university education tuition and expenses are fully paid for uncond itionally by the bank. But they can expand their business and broaden their sect or of social responsibility by the following terms: Primary school sector: Primary school sector is very backward in our country. DB BL can nourish their social responsibility in this root sector. They can offer s cholarship or patronize this sector and thus country can benefited as well as ta ke a role of social responsibility by this sector. SME Sector: SME is also a root sector where this bank can apply credit formula o r patronizing this sector in broader way and in root level. Thus it can probably expand its social image. They also can supply credit at a low interest rate tha t can improve this sector according to its social responsibility. Microcredit sector: Microcredit is very popular among root people in our country . The main advantage of microcredit is that a person can take loan without any s ecurity. If DBBL starts to give microcredit, then it will help the people a lot. On the other hand it will increase the social image of DBBL. CONCLUSION: As a third world country Bangladesh has lot of problems. Government often find t hemselves helpless when it comes to solve these problems. As business owners of this country are considered as a part of the affluent section of the society the y can contribute more meaningfully towards of the betterment of the society. If more company came forward to contribute to the society like DBBL, it will help t o create their social branding as well as helping the society. So we can say DBB L is a pioneer in Corporate Social Responsibility in our country.

Bibliography www.dbbl.bd.com www.scribd.com http:en.wikipedia.org/wiki/Dutch_Bangla_Bank www.oppapers.com/essays/Swot/184552 Business and society, 1st Edition; by Gross/ Banting/ Meredith/Ford Management, 8th Edition; by Stephen P.Robbins/ Mary Coulter