APPLIED COMMUNICATION FOR DAKWAH Post Graduate School UNIVERSITAS ISLAM NEGERI JAKARTA Even Semester, March-June 2012,

(Academic Year 2011-2012) Monday, Time: 10:15-12:15 (It is subject to add based on negotiation) (14 Students), Local: 211(PGS UIN)

Instructorss: 1. Prof. Andi Faisal Bakti, MA., Ph.D.

(MA: McGill University; PhD: University of Quebec at Montreal ; Post Doctoral: McGill University, Montreal, Canada)

Cellular: 08176019004. Phone/Fax: +62-21-759-20403. E-mail: amfabak@gmail.com Address: Komp. Town House, Jl. Cilandak Tengah No. 6, Kav. 9, Cilandak Barat, Jakarta Selatan 12430 2. Prof. Dr. HM. Yunan Yusuf, MA 3. Prof. Dr. Murodi MA 4. Didin Syafruddin, MA., Ph.D. This course analyzes the link between Communication and Dakwah. This seminar introduces students to several aspects of mass communication studies as seen from the perspective of Society/Community, Sender/Receiver, Channel/Effect, and Active Reception models. Key concepts in media studies, along with media practices and debates are covered in this class. The concepts and themes of media communication (mass communication) will be critically examined. This course highlights the following topics: Meanings and Media, Narratives, Genres and Other Classifications, Questions of Representation, Ideologies and Power, Audiences, Institutions, Industries, Research, Production Organisation, Production Techniques, Distribution, Promotion and Selling Advertising space, Advertising and Branding, Post-modernism, Globalization, Technologies, Realism, and Regulation. The course challenges us also to use multidisciplinary and interdisciplinary approaches on how the media modify themselves for Dakwah. The general objectives of this course are then 1. To see to what extent recipients (society) are active (as opposed to victims) of dakwah/ information, and to examine how mass media communication works for dakwah.

2. 3. 4.

To interpret the approaches of mass media and sociology with reference to dakwah. To understand the trends of each concept and theme used in mass communication, as seen from dakwah perspectives. To appreciate the accomplishments and achievements as well as the diversity and dynamism of the media technology in communication for dakwah purposes.

COURSE SCHEDULE A. HANDING OUT THE COURSE OUTLINE

Monday, March 5, 2012: Students will get the course outline from the staff of SPS-UIN or Ratri (Rara), C3 Huria staff, who will make photo copies of it. Each student should order copies of the materials. Students then will choose and read individually the materials s/he would like to present to the class, and consider or determine which date s/he will give a presentation (Independent reading course). B. INTRODUCTION and REVIEW Meeting One: Monday, March 5, 2012; Introduction (By the Instructorss). Theoretical Framework in the Studies of Mass Communication (by Instructors of the course). Readings: 1. Lee Thayer, Communication and communication systems in organization, management, and interpersonal relations. Homewood, Ill.: Richard Irwing, Inc. (paper copy on reserve in the library) 2. R. J. Ravault, Down to Earth Communication Canadian Journal of Communication, 17, pp. 531-543 (reserved paper copy in the Library) 3. So, Conclusion, in Social Change and Development Approach, pp. 261-268 (paper copy on reserve in the library). 4. Barbie Zelifer and Stuart Allan, eds. Journalism after September 11. London and New York: Routledge, 2002. 5. Andi F. Bakti, Communication and Development in Islam in Indonesia. Leiden: INIS, 2004 (Chapter II). 6. Branston, Gill and Roy Stafford, The Media Students Book. New York and London: Routledge, 2003, Third edition. The 2005 edition is also available in the library). C. THEMES EXAMINED DURING THIS COURSE 1. Meeting Two, March 12, 2012; By student 1: IBRAHIM MEANINGS AND MEDIA Readings: James Curran and Michel Gurevitch (1992), Mass Media and Society. London: Edward Arnold, pp. 267-284. Pamela Shoemaker and Stephen Reese (1991), Mediating the Message: Theories of Influences on Mass Media Content. New York: Longman, pp. 1-9. Gill Branston and Roy Stafford (2003). The Media Students Book. London and New York: Routledge, pp. 9-23.

Including: semiotics, structuralism, denotation and connotation, different kinds of signs, debates. 2. Meeting Three: March 19, 2012; By student 2: MUSROFAH NURLAILI NARRATIVES Readings: Barrat (1994), pp.1-18. Shoemaker and Reese (1991), pp. 11-25. Branston and Stafford (2003), pp. 32-48. Including: General theories of narrative, narration, story and plot, narratives in different media, institutions and narratives 1: broadcasting and soaps, institutions and narratives 2: the influence(s) of computer culture. 3. Meeting Four; March 26, 2012; By student 3: MUHAMMAD REZA GENRES AND OTHER CLASSIFICATIONS Readings: Branston and Stafford (2003), pp. 59-71. James Curran and Michel Gurevitch (1992), pp. 267-284. Including: Television and cinema: economics and classification, case study: big brother, censorship, art, reviewing, case study the silence of the lambs, genres and escapism, the real and verisimilitude. 4. Meeting Five; April 2, 2012; By Student 4: KASMAN QUESTIONS OF REPRESENTATION Readings: Branston and Stafford (2003), pp. 90-104. Barrat (1994), pp. 42-51. Shoemaker and Resse, pp. 63-103. Including: case study: stereotyping, representations and gender, representations and the real, question of positive and negative images, other ways of changing representations.

5. Meeting Six; April 9, 2012; By student 5: SETYO KURNIAWAN IDEOLOGIES AND POWER Readings: Shoemaker and Reese, pp. 221-251. Branston and Stafford (2003), pp. 117-133. Leo W. Jeffres. Mass processes and effects. Prospect Heights, Ill.: Waveland Press, 1986, pp. 247-287. Curran and Gurevitch, pp. 329-341. Including: origins of the term: Marxist approaches, post Marxism and critical pluralism, discourses and lived cultures. Also, Political Effects of the media 6. Meeting Seven; April 16, 2012; By student 6: NASICHAH AUDIENCES Readings: Branston and Stafford (2003), pp. 148-170. Shoemaker and Reese, pp. 110-117; 190-198. Barrat, pp. 5-12; 19-57. Curran and Gurevitch, pp. 285-306. Leo W. Jeffres. Mass Media: processes and effects. Prospect Heights, Ill.: Waveland Press, 1986, pp. 119-164. Including: ways of thinking about audiences, the effect model, the uses and gratification model, research method and assumptions about audiences, semiotics and audiences, contexts and reception and cultural competences, the audiences in the media. 7. Meeting Eight, April 23, 2012; By student 7: USWATUN HASANAH INSTITUTIONS Readings: Branston and Stafford (2003), pp. 182-203. Shoemaker and Reese (1991), pp. 139-173. Including: defining institution, an institutional analysis of photography, applying ideas about media institutions, media institutions and society.

8. Meeting Nine; April 30, 2012: By student 8: ANANG INDUSTRIES Readings: Branston and Stafford (2003), pp. 218-252. Curran and Gurevitch, pp. 160-177. Barrat, pp. 58-102 Including: media production as a factory process, long-life media a different process? Types of activities, six stages of media production, organization of production, the media business environment, and case study: the major players. 9. Meeting Ten; May 7, 2012; By students 9 and 10: KRISYANTO a. RESEARCH b. PRODUCTION ORGANISATION Readings: Branston and Stafford (2003), pp. 265-279. Barrat, pp. 103-127. Shoemaker and Reese (1991), pp. 253-271. Including: Primary or secondary research, content and background research, searching on the internet, production research, audience research, academic research. Readings: Branston and Stafford (2003), pp. 280-301. Curran and Gurevitch, pp. 141-159. Shoemaker and Reese (1991), pp. 117-138. Including: The production process in outline, setting out, negotiating a brief, preproduction, production, post-production, distribution and exhibition.

10. Meeting Eleven: May 14, 2012; By student 11and 12: a. PRODUCTION TECHNIQUES.................................. (YUSUF) b. DISTRIBUTION, PROMOTION................................. (NIKMAWATI) Readings: Branston and Stafford (2003), pp. 303-330.

Including: Technical codes in print products, technical codes in video production, technical codes in audio production. Readings: Branston and Stafford (2003), pp. 332-349. Including: Distribution structures in media industries, distributing advertising-led media, promotion. 11. Meeting Twelve; May 21, 2012; By students : CHOIRUL HUDA a. SELLING ADVERTISING SPACE ADVERTISING AND BRANDING b. Post-modernism, Globalizations, Technologies, Realism, Regulation Readings: Branston and Stafford (2003), pp. 365-383. Including: Histories of advertising, marketing and branding histories, the influence of advertising. Readings: Branston and Stafford (2003), pp. 387-488. Curran and Gurevitch, pp. 55-138. 12. Meeting : Monday, June 18, 2012; Final Paper Due (a substitute to the Final Exam (UAS). EVALUATION 1. Attendance and Participation (20 %)

This course is designed as a seminar, which requires attendance and active participation in discussions after presentation. Classes can only be missed for medical reasons. Each student is strongly demanded to attend and participate the class. 2. Abstract (20 % total)*

Each student should make an abstract. This abstract is a one-page long text, single space, font 12, Times New Roman, and standard margins. The abstract must include seven paragraphs, and contains: Context and Background Central question and Sub-questions Statement (either thesis, or hypothesis, or antithesis, or synthesis) Theoretical framework (Conceptual foundation)

Methodological framework or procedure Analysis Reflection/Conclusion Please make copies of your abstract for your classmates and for the instructors of the course. 3. Summary or book chapters report (20 % total)*

Each student will write the summary of the chapters selected and present it to the class. The purpose is to help others understand the main ideas and content of the chapters presented. In additional, this chapter should help student to construct his/her theoritical framework (point 2). Please make copies of your text for your colleagues and for the instructors of the course.

4. Term paper (40 %).* Each student is asked to write an essay of the topic you choose. This is an extension of the abstract you have presented in class. The paper should be no less than 15 pages, and no more than 20 pages, including bibliography and notes, using standard margins, font 12, Times New Roman, double space. Punctuation rules must be respected. Paper longer than 20 pages will be penalized and its author will lose points. Out of courtesy for your colleagues, late papers will be penalized, except when delay is approved in advance by instructors. The paper should contain: Cover page (title, your name and ID, your Instructors, your program, and the month and year). Abstract (a revised version of the abstract you have presented in class, taking into account feedback from the audience/instructors). This is compulsory. Introduction (an extension of the context, background, your research question[s] and statement). This is compulsory. Body (an extension of your theoretical and methodological frameworks, which one both from point 3 above) as well as the extension of your Analysis, which includes: the results of your analysis from the data you have collected using the theory and approach/methodology you have selected. This is compulsory. Conclusion (a reflection of your whole evaluation and judgments). This is compulsory. Notes, (either footnotes or endnotes), is compulsory. Appendix, if any (non-compulsory).

Graphics, tables, figures, if any (non-compulsory). Bibliography (at least 1 page) is compulsory. Plagiarism and cheating will not be tolerated. GRADING Grading follows the standard university formula: Letter grade A+ A AB+ B BC+ C D F Grade points % 95-100 90-94 85-89 80-84 75-79 70-74 65-69 60-64 55-59 54 and lower Evaluation Superlative in all areas Excellent Very good Good Satisfactory Low Satisfactory Pass Low pass Minimum pass Fail

Other instructors might also suggest some additional assignment, be prepared!!!!!

REFERENCES (Copies can be obtained at Churia Library, Contact Person: 08988268324 Ratri (rara))

Required Texts mainly include the following: Branston, Gill and Roy Stafford, The Media Students Book. New York and London: Routledge, 2003, Third edition. The 2005 edition is also available in the library). Leo W. Jeffres. Mass Processes and Effects. Prospect Heights, Ill.: Waveland Press, 1986. James Curran and Michel Gurevitch (1992), Mass Media and Society. London: Edward Arnold, pp. 267-284. Pamela Shoemaker and Stephen Reese (1991), Mediating the Message: Theories of Influences on Mass Media Content. New York: Longman. David Barrat, (1994). Media Sociology. New York: Routledge

Recommended readings: Bakti, Andi Faisal, Communication and Development in Islam in Indonesia. Leiden: INIS, 2004. (Book on reserve in Churia library). Bakti, Andi Faisal, Islam and Nation Formation in Indonesia: From Communitarian to Organizational Communication. Jakarta: Logos, 2000, or Indonesian version: Nation Building Indonesia: Kontribusi Islam dalam Komunikasi Lintas Agama dan Budaya dalam Kebangkitan Bangsa. Jakarta: Churia, 2006. (Book on reserve in Churia library). Miller, Katherine, Communication Theories: Perspectives, Processes, and Contexts. New York: McGraw-Hill, 2005. Ravault, Rene Jean, Down to Earth Communication Canadian Journal of Communication, 17, pp. 531-543 (paper copy on reserve in the Churia Library). So, Alvyn, Conclusion, in Social Change and Development Approach, pp. 261-268 (paper copy on reserve in Churia library). Thayer, Lee, Communication and communication systems in organization, management, and interpersonal relations. Homewood, Ill.: Richard Irwing, Inc. (Book copy on reserve in Churia library). Zelifer, Barbie and Stuart Allan, eds. Journalism after September 11. London and New York: Routledge, 2002. (Book copy on reserve in Churia library).

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