ANNEXURE I Questionnaire A study on Consumer attitude and perception towards advertisements for social me ssages in Red Pepper Media.

Note: Please proceed only if you watch advertisements. If you do not, then kindl y return the blank questionnaire. NAME Q1. Gender? Male

Female

Q2. Which age group do you belong to? 21 years 30 years 31 years 40 years 41 years 50 years

Q3. Which monthly household income group do you belong to? Rs. 15,000 Rs. 25,000 Rs. 50,000 Greater than Rs. 50,000

Q4. Could you please tell me the amount of time spent by you daily on watching TV ? (Please select one answer) Less than 1 hour 1-2 hours 3-4 hours More than four hours

Q5. What is your attitude towards watching TV advertisements? (Please select one answer) I surf the channel when advertisements are aired I watch the advertisements because they are aired I consciously watch advertisements Q6.Have you seen any ads in TV that convey social messages? Yes No

Q7. Which social cause organizations ad do you remember?

Q8. Does any of the social message ads created an impact on you? Yes No If yes, Mention.. Q9. Are you involved in any of the social cause? Yes No If yes, Mention.. Q10. If yes state whether you have joined in particular social cause after seein g their ads? Yes No

Q11. Which of the social messages do you remember through ads from the following? Conserve Fuel (switch off the car at the signal) Child education Teach for India Save trees Eye donation Others(please specify) ________________________ Q12. What aspect of the social ads that you have seen do you recall? Strongly Disagree Disagree remember the cause they are associated with remember the social message 1 remember the celebrity used 1 remember the jingles in the ad 2 2 1 Neutral Agree 1 2 3 3 2 4 4 3 Strongly Agree 3 4 5 5 4

I 5 I I I

Q13. What is your attitude towards advertisements which convey a social message? Strongly Disagree Disagree Neutral Agree Strongly Agree There is no difference in ads that convey a social message and any other ad 1 2 3 4 5 I take less interest in watching the ad that conveys a social cause 1 2 3 4 5 I dont like ads which convey a social message 1 2 3 4 5 I dont mind watching ads that convey a social message more than once 1 2 3 4 5 I write about such ads on social networking websites 1 2 3 4 5 Such ads are an important tool to increase social awareness 1 2 3 4 5 Q14. Do you feel that ads that convey social message are important? Yes No Q15. Will you donate anything after seeing the social cause ads? Yes No If yes, Mention.. Q16. Will you recommend others to involve in to social cause after seeing their ads? Yes No Q17.Which medium do you prefer for promoting social messages? TV Radio Print web others Q18. Your valuable comments related to social message ads.

 Thank you..!!