INTRODUCTION OF COMPANY

Bharat Sanchar Nigam Limited (abbreviated BSNL) is an Indian stateowned telecommunications company headquartered in New Delhi, India. It is the largest provider of fixed telephony and fourth largest mobile telephony provider in India, and is also a provider of broadband services. However, in recent years the company's revenue and market share plunged into heavy losses due to intense competition in Indian telecommunications sector. BSNL is India's oldest and largest communication service provider (CSP). It had a customer base of 95 million as of June 2011. It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi, which are managed by Mahanagar Telephone Nigam (MTNL). Its responsibilities include improvement of the already impeccable quality of telecom services,expansion of telecom services in all villages and instilling confidence among its customers.

Brief overview
Telephones were originally connected directly together in pairs. Each user would have a separate telephone wired to various places he might wish to reach. This became inconvenient when people wanted to communicate with many other people using telephones, so the telephone exchange was invented. Each telephone could then be connected to other local ones, thus inventing the local loop and the call. Soon, nearby exchanges were connected by trunk, and eventually distant ones were as well. In modern times, most telephones are plugged into telephone jacks. The jacks are connected by inside wiring to a drop wire which connects the building to a cable. Cables usually bring a large number of drop wires from all over a district access network to one wire centre or telephone exchange. When the user of a telephone wants to make a telephone call, equipment at the exchange examines the dialled telephone number and connects that telephone line to another in the same wire centre, or to a trunk to a distant exchange. Most of the exchanges in the world are connected to each other, forming the public switched telephone network (PSTN). By the end of the 20th century almost all were stored program control exchanges. After the middle of the 20th century, fax and data became important secondary users of the network created to carry voices, and late in the century, parts of the network were upgraded with ISDN and DSL to improve handling of such traffic. Today, telephony has been digitized and has merged into digital telephony, the use of digital technology in the provision of telephone services and systems.Telephone calls can be provided digitally, but are restricted to cases in which the last mile is digital, or where the conversion between digital and analogue signals takes place

inside the telephone. This advancement has reduced costs in communication- and improved the quality of voice services. This has been found useful for new network services (ISDN) that transfer data speedily over telephone lines. Another important concept that has been merged into telephony is computer telephony integration, which enables computers to know about and control phone functions such as making and receiving voice, fax, and data calls with telephone directory services and caller identification. The integration of telephone software and computer systems is a major development in the evolution of the automated office. The term is used in describing the computerized services of call centres, such as those that direct your phone call to the right department at a business you're calling. It's also sometimes used to describe the ability to use your personal computer to initiate and manage phone calls (in which case you can think of your computer as your personal call centre). CTI is not a new concept and has been used in the past in large telephone networks, but only dedicated call centres could justify the costs of the required equipment installation. Primary telephone service providers are offering information services such as automatic number identification, which is a telephone service architecture that separates CTI services from call switching and will make it easier to add new services. Dialled Number Identification Service (DNIS) on a scale is wide enough for its implementation to bring real value to business or residential telephone usage. A new generation of applications (middleware) is being developed as a result of standardization tend availability of low cost computer telephony links.

Recent developments
The term's scope has been broadened with the advent of the different new communication technologies. In its broadest sense, the terms encompasses phone communication, Internet calling, mobile communication, faxing, voicemail and video conferencing. Telephony's initial idea returns to POTS, (an acronym for "plain old telephone service") technically called the PSTN (public-switched telephone network). This system is being fiercely challenged by and to a great extent yielding to Voice over IP (VoIP) technology, which is also commonly referred to as IP Telephony and Internet Telephony. IP telephony is a modern form of telephony which uses the TCP/IP protocol popularized by the Internet to transmit digitized voice data. Also, unlike traditional phone service, IP telephony service is relatively unregulated by government. In the United States, the Federal Communications Commission (FCC) regulates phone-to-phone connections, but says they do not plan to regulate connections between a phone user and an IP telephony service provider. Using the Internet, calls travel as packets of data on shared lines, avoiding the tolls of the PSTN. The challenge in IP telephony is to deliver the voice, fax, or video packets in a dependable flow to the user. Much of IP telephony focuses on that challenge.

SERVICES Apart from vast network expansions, especial emphasis has given for introducing latest technologies and new services like I-NET, INTERNET, ISDN (INTEGRATED SERVICES DIGITAL NETWORK), IN (INTELLIGENT NETWORK), GSM and WLL (WIRELESS IN LOCAL LOOP) services etc. Now BSNL has also entered in mobile communication. BSNL has all the new services send technological advantages, which are available with any well, developed Telecom network anywhere else in the country. BSNL provides almost every telecom service in India. Following are the main telecom services provided by BSNL: Universal Telecom Services: Fixed wireline services and landline in local loop (WLL) using CDMA Technology called bfone and Tarang respectively. As of June 30,2010, BSNL had 75% market share of fixed lines. BSNL Mobile Prepaid Mobile Cellular Mobile Telephone Services: BSNL is major provider of Cellular Mobile Telephone Services using GSM platform under the brand name Cellone & Excel (BSNL Mobile). As of June 30,2010 BSNL has 13.50% Share of mobile telephony in the country. WLL-CDMA Telephone Services: BSNLs WLL (Wireless in Local Loop) service is a service giving both fixed line telephony & Mobile Telephony. BSNL Broadband Internet: BSNL provides Internet access services through dial-up connection as Sancharnet through 2009 as Prepaid, (NetONE) as Postpaid and ADSL broadband (BSNL Broadband). BSNL held 55.76% of the market share with reported subscriber base of 9.19 million Internet SubScribers with 7.79% of growth at the end of March 2010. Top 12 Dial-up Service providers, based on the subscriber base.

Intelligent Network (IN): BSNL Offers Value-Added Services, such as Free Phone Service (FPH), India Telephone Card (Prepaid Card), Account Card Calling(ACC), Virtual Private Network(VPN), Tele-voting, Premium Rate Service(PRM), Universal Access Number (UAN).

 3G: BSNL offers the 3G or the 3rd Generation services which includes facilities like video calling, mobile broadband, live TV, 3G Video Portal, Streaming services like online full length movies and video on demand etc.

IPTV: BSNL also offers the Internet Protocol Television facility which enables watch television through internet.

FTTH: Fiber to Home facility that offers a higher bandwidth for data transfer. This idea was proposed on post-December 2009.

VVoIP: BSNL, along with Sai Infosystem an Information and Communication Technologies (ICTs) provider has launched Voice and Video Over Internet Protocol (VVoIP). This will allow to make audio as well as video calls to any landline, mobile, or IP phone anywhere in the world, provided that the requisite video phone equipment is available at both ends.

WiMax: BSNL has introduced Indias first 4th Generation High Speed Wireless Broadband Access Technology with the minimum speed of 256kbps. The focus of this service is mainly rural customer where the wired broadband facility not available.

Broadband Service
Broadband is the nonspecific term for high-speed digital Internet access. To state the obvious, broadband indicates a means of connectivity at a high or broad bandwidth. There are the various ways to define the broadband: Term for evolving digital technologies that provide customers a high-speed data network connection Provides signal switched facility offering integrated access to voice, data, video, and interactive delivery services The Federal Communications Commission (FCC) defines broadband as an advanced telecommunications capability Delivers services & facilities with an upstream and downstream speed of 200 Kbps or more. Range varies from 128 Kbps to 100 Mbps. In terms of infrastructure for broadband services NIB has put India at par with most advanced nations. The services that are supported includes:

Always-on broadband access to the Internet for residential and business customers Content based services Internet Protocol TV (IPTV) Games on Demand Music and Video on Demand Voice and Video over Broadband IP Telephony Distance learning Messaging: plain and feature rich Multi-site MPLS VPNs with Quality of Service (QoS) guarantees

Technical Capability of the Backbone

The Broadband Service is being given through the state of the art Multi Protocol Label Switching (MPLS) based IP Infrastructure, which is designed to provide reliable routes to cover all possible destinations within and outside the country. Layer 1 of the network consist of a high speed Backbone comprising of 24 powerful Core Routers connected with high speed 2.5 Gbps(STM-16) links. The routers are located on the national DWDM network interfacing at STM-16 optical level to provide for high transmission speeds.

NEED OF BROADBAND
The concept of socio economy has an important role in the field of communication of data, audio, video, speech or any other kind of application. It is an era of CAPEX and OPEX. Service providers and customers both are interested in economy with fastest tool of communication with more throughput. Traditional circuit switching network are

not supporting the effective fast communication for new applications. This has emerged out with the evolution of packet switching network. Communication of data for various applications is feasible to carry with different throughput. The service provider converged voice and data network promises to be implemented as nodes in a neighbourhood or remote switches in regional locations. The Internet, e-mail, web sites, software downloads, file transfers: they are all now part of the fabric of doing business. But until now, it has not been possible for businesses to fully take advantage of the benefits that technology can truly deliver. The reason for this is a simple one - a lack of bandwidth. Even for small businesses, narrowband dial-up access is no longer sufficient. It simply takes too long to do basic tasks, like downloading a large file, and is increasingly being recognized as insufficient and inconvenient. Kim Maxwell in his book-"Residential Broadband: An Insider's Guide to the Battle for the Last Mile" has grouped potential residential broadband applications into three general categories: "professional activities (activities related to users' employment), "entertainment activities (from game playing to movie watching), and "consumer activities (all other non-employment and non-entertainment activities).as follows: \

Professional Activities:
Telecommuting (access to corporate networks and systems to support working at home on a regular basis) Video conferencing (one-to-one or multi-person video telephone calls) Home-based business (including web serving, e-commerce with customers, and other financial functions) Home office (access to corporate networks and e-mail to supplement work at a primary office location)

Entertainment Activities:
Web surfing (as today, but at higher speeds with more video content) Video-on-demand (movies and rerun or delayed television shows) Video games (interactive multi-player games)

Consumer Activities:
Shopping (as today, but at higher speeds with more video content)

 Telemedicine (including remote doctor visits and remote medical analyses by medical specialists) Distance learning (including live and pre-recorded educational presentations) Public services (including voting and electronic town hall meetings) Information gathering (using the Web for non-entertainment purposes) Photography (editing, distributing, and displaying of digital photographs) Video conferencing among friends and family These applications have different bandwidth requirements, and some of them are still out of reach today. For example, all of the "professional" activities will likely be supported with less than 1.0 Mbps of bandwidth. Similarly, web surfing and home shopping will be supported with less than 1.0 Mbps of bandwidth. Movies and video, however, demand more bandwidth. Feature length movies can probably be delivered with 1.5 Mbps of bandwidth, but broadcast quality video will probably require more perhaps as much as 6.0 Mbps. Moreover, if high definition television ("HDTV") is widely accepted as a new broadcast standard, that quality of video would require almost 20.0 Mbps of bandwidth much higher than the current broadband technologies will support. Thus, although the technology is moving toward flexible, high-quality video-on-demand, the necessary speed is probably still more than a few years away from becoming a reality.

Virtual Networks
The private virtual networks (LAN/WAN) can be used in an ample variety of multimedia services, like bank accounts and central offices.

Education by distance
Education will not have any limits to reach from source to destination. Along with the traditional school a concept of remote leaning center is emerged out and popular for various courses. There is no limit of distance, area or location in such distance learning. The student situated in the remote station can intervene directly to his class with a double system via videoconference, whilst this happens, simultaneously, the file ex change

Telework
Organization firm workers that incorporate communication systems via satellite, can work remotely connecting directly to their head offices Internet by a high speed connection that permits users to work efficiently and comfortable.

Telemedicine
Doctors situated in different clinics can stay in contact and consult themselves directly to other regional medical centers, using videoconference and the exchange of high quality images, giving out test results and any type of information. Also rural zone can have the opinion of specialists situated in remote hospitals quickly and efficiently.

Electronic commerce
Electronic commerce is a system that permits users to pay goods and services by Internet. Thanks to this service, any person connected to the network can ad quire such services with independence from the place that he is situated and during the 24 hours, simply using a portable computer.

TECHNOLOGY OPTIONS FOR BROADBAND SERVICES

Communication of data with different throughput is feasible by following technologies: -

Narrow Band
2.4 kbps 128kbps

Broadband
256kbps 8000kbps

LAN
1000kbps 100Mbps / Giga Ethernet Various Access Technologies are used for the delivery of broadband services. Broadband communications technology can be divided broadly in to following categories: -

Wire line Technology Wireless Technologies

Service providers according to available technology and access provide the broadband services to customers. The access technologies that are adopted by the services providers are mainly Optical Fiber Technologies, DSL on copper loop, Cable TV Network, Satellite Media, cellular and fixed wireless, Terrestrial Wireless etc. Technology options for broadband services may be classified according to the mode of access.

Wire line Technologies include

Digital Subscriber Lines (DSL) on copper loop Optical Fiber Technologies Cable TV Network

 PLC (Power Line Communication

Wireless Technologies include

Satellite Media Terrestrial Wireless 3G Mobile Wi-Fi (Wireless Fidelity) WiMax LMDS and MMDS FSO (Free Space Optics)

Major Highlights of Broadband Service

High speed Internet connectivity (upto 24 Mbps) Virtual Private Network (VPN) service to the broadband customers Dial VPN service to MPLS VPN customers. Multicast video services, video-on-demand, etc. through the Broadband Remote Access Server (BRAS) To provide a means to bill for the aforesaid services by either time-based or volumebased billing. It shall provide the customer with the option to select the services through web server. Pre-paid and post paid broadband services.

BROADBAND NETWORK
The broadband services reached to customer from the three providers. Basically these are Service Provider, Network Provider and Access Provider. The role of Network Provider is to provide the services offered to customer through the access extended by Access Provider. There are various types of networks which are capable of transmitting and managing the broadband traffic to desired nodes or locations. Wire line access technology through DSL, Fiber, and Cable etc are generally adopts: IP based Network ATM Network Wireless access technology through Wi-Fi, Wi-Max. 3G mobile etc provides wireless access to ingress point of any core network any migrates to Internet world.

BSNL

provides

High

speed

broadband internet access under the brand name

Dataone BSNLs Broadband service let the customer to transmit large amount of data at high speed. At the minimum of 256 kbps, it is 4.5 times faster than the dialup, when connected to the internet such a connection allow surfing or downloading at much faster speed with out the hassle of dialing and disconnection. The Broadband service is available on DSL technology (on the same copper cable that is used for connecting telephone), on a countrywide basis spanning more than 200 cities.

Customer needs in order to be able to use Broadband:1. BSNLs Bfone (Basic phone ) connection 2. Personal Computer with Ethernet port or USB port. 3. ADSL CPE (Customer Premises Equipment). This can be taken from BSNL at nominal rental or can be purchased out rightly from BSNL. 4. Along with CPE, a splitter. The splitter is used to separate voice and data.

Benefits and services of Broadband

Always on, fast internet connections with minimum speed of 256 kbps up to 8 Mbps Fast downloads even for files with complex graphics and pictures. Get streaming contents like radio, streaming video, Games on demand without interruption. Simultaneous use of telephone and internet. Saves time and money. Simple monthly charges. No telephone call charges for internet access. At present only postpaid broadband services are available. Prepaid services are likely to be made available shortly. Content Base Services like Video on Demand, IPTV are to be introduced shortly. ( Up to 100 TV channels on broadband is available at Pune with a monthly rental of Rs. 250.00)

Brief Functions of DSL Components

DSL CPEs: At customer premises. On one end it connects telephone cable coming from exchange via splitter. At the other end, it connects to PC through Ethernet / USB Port. DSLAM: called as DSL Access Multiplexer. It has a built in splitter which splits voice and data. While voice follows the normal conventional path through exchange, data is aggregated and up linked through Ethernet Port (Gigabit Ethernet for 480 port and Fast Ethernet for lower DSLAM) LAN Switch: For aggregating multiple DSLAM and providing a common uplink to the core

Customer Premises Installation

Fig 1. Connection of CPE at Sub Office

Fig 2. Connection of Parallel telephones to Broadband line

Broadband Deployment

Broadband RAS

GigE

GigE
FE

GigE
Tier 1 switch

Tier 2 Switch

FE

GigE

240 Port DSLAM

ADSL terminals

CUSTOMER

Fig 3. Broadband Network Connectivity Diagram

ADSL DEPLOYMENT
Central Office
(Exchange)

Home/Office
ADSL CPE

Data switch(Internet)

ADSL up to 4Km

Copper
Splitter

DSLAM

Voice Switch(PSTN)

Broadband Components
Customer Premises Equipment(CPE) Digital Subscriber Line Access Multiplexer (DSLAM) LAN Switches: for aggregating DSLAM Broadband Remote Access Server (BRAS) RADIUS and LDAP (SSSC) Provisioning System

LANDLINE BROADBAND TARRIFF PLANS BSNL offers variety of broadband plans as per requirement of different customer segments like :o o o o

Limited Usage Plans (Both for Home & Business Users) BB Standalone Plans BB Combo Plans BB High Speed Plans BB High Upload Speed Plans Unlimited Usage Plans

o o o

BB Plans for Home Users only Standalone BB Plans for both Home & Business Users Combo BB Plans for both Home & Business Users Special Plans

o o o o o

Limited /Unlimited BB Plans for Customer Service Centres (CSC's) Special Broadband Plans for PCOs Only Rural USOF BB Plans (Limited /Unlimited) for Rural Home & All Rural Temporary Broadband Connection Special BB Plan for Educational Institutes in Rural areas

1.) Post-paid Broadband Tariff

Broadband Standalone Plans
Particulars Nomenclature Bandwidth (Download Speed) Applicability Monthly Charges (Rs) Annual Payment Option (Rs) [10 x FMC] Two Years Payment Option (Rs)[18 x FMC] Three Years Payment Option (Rs) [24 x FMC] Download/Upload Limit (MB/ GB) per month BB Plans for Home & Business Users with Limited Usage BBG250 Upto 2Mbps All Users 250 2500 4500 6000 1 GB BBG 700 Upto 2Mbps All Users 700 7000 12600 16800 4(8) GB#

Additional Usage Charges/MB beyond free download/upload limit (Rs) Night Unlimited (0200-0800 Hrs) Free E-mail IDs/Space (Per Email ID) Static IP Address (On written Request) Security Deposit Minimum Hire Period Telephone fixed monthly charges in Rs Free Calls(MCU) MCU charges/ pulse in Rs. Commited Period for FREE MODEM** Type of Modem $

Rs. 0.20/- per MB for usage upto 5 GB ; Rs. 0.10/- per MB thereafter No 1/5 MB NA NIL One Month As per the existing Landline plan As per the existing Landline plan As per the existing Landline plan Not Applicable NA

Rs. 0.20/- per MB for usage upto 5 GB ; Rs. 0.10/- per MB thereafter No 1/5 MB NA One Month charges One Month As per the existing Landline plan As per the existing Landline plan As per the existing Landline plan Not Applicable NA

Broadband Combo Plan

Particulars Nomenclature Bandwidth (Download Speed) Applicability Monthly Charges (Rs) Annual Payment Option (Rs) [10 x FMC] Two Year Payment Option (Rs) [18 XFMC] Three Year Payment Option (Rs) [ 24 X FMC] BB COMBO Plan for Home & Business Users with Limited Usage BBG COMBO 299 BBG FN Combo 500 Upto 2Mbps All Users 500 BBG FN Combo 599 512 Kbps All Users 599 BBG FN Combo 600 BBG Combo 1111 BBG Speed Combo 2799

512 kbps All Users 299

Upto 2 Mbps All Users 600

upto 2 Mbps All Users 1111

Upto 8Mbps All Users 2799

2990

5000

5990

6000

11110

27990

5382

9000

10782

10800

19998

50382

7176

12000

14376

14400

26664

67176

Download/Upload Limit (MB/ GB) 1.0 GB per month Additional Usage Charges/MB Rs. 0.20/per MB for

1.5 GB Rs. 0.20/-

4 GB Rs. 0.20/-

2.5 GB Rs. 0.20/per MB for

15 GB Rs. 0.10/per MB

60 GB Rs. 0.10/- per MB

beyond free download/upload limit (Rs) Night Unlimited (0200-0800 Hrs) Free E-mail IDs/Space (Per E-mail ID) Static IP Address (On written Request) Security Deposit Minimum Hire Period Telephone fixed monthly charges in Rs Free Calls(MCU) MCU charges/ pulse in Rs. Commited Period for FREE MODEM** Type of Modem $

usage upto5 per MB GB ; Rs. 0.10/- per MBthereafter No Yes

per MB

usage upto5 GB ; Rs. 0.10/- per MBthereafter Yes No No

Yes

1/5 MB

1/5 MB

1/5 MB

1/5 MB

1/5 MB

1/5 MB

NA

NA

NA One Month charges One Month NIL 200 1

NA

One@2000/p.a One Free additional One Month charges One Month One Month charges One Month

NIL

NIL One Month NIL 175 1

One Month charges One Month

One Month

NIL NIL 1

NIL 250 1

NIL 500 1

NIL 500 1

Not Aplicable NA

Not Not Not Aplicable Aplicable applicable NA NA NA

12 Months ADSL Basic

12 Months ADSL WiFi

Particulars Nomenclature Bandwidth (Download Speed) Applicability Monthly Charges (Rs) Annual Payment Option (Rs) [10 x FMC] Two Years Payment Option (Rs) [18 x FMC] Three Years Payment Option (Rs) [24 x FMC] Download/Uploa d Limit (MB/

BB Plans for Home & Business Users with Unlimited Usage BBG ULD 2150 1 Mbps upto 100 GB, 256 Kbps beyond 100 GB # All Users 2150 BBG ULD 3300 2 Mbps upto 150 GB,512 Kbps beyond 150 GB All Users 3300 BBG ULD 6000 4 Mbps upto 200 GB,1 Mbps beyond 200 GB All Users 6000 BBG UL 9000 BBG UL 15000

2 Mbps Unlimited All Users 9000

4 Mbps Unlimited All Users 15000

21500

33000

60000

90000

150000

38700

59400

108000

162000

270000

51600

79200

144000

216000

360000

Unlimited

Unlimited

Unlimited

Unlimited

Unlimited

GB) per month Additional Usage Charges/MB beyond free download/uploa d limit (Rs) Night Unlimited (0200-0800 Hrs) Existing Free Email IDs/Space (Per E-mail ID) Revised Free Email IDs/Space (Per E-mail ID) Static IP Address (On written Request) Security Deposit Minimum Hire Period Telephone fixed monthly charges in Rs Free Calls(MCU)

Not Aplicable

Not Aplicable

Not Aplicable

Not Aplicable

Not Aplicable

Not Aplicable

Not Aplicable

Not Aplicable

Not Aplicable

Not Aplicable

1/5 MB

4/5MB

4/5MB

2/5MB

2/5MB

1/5 MB

4/5MB

4/5MB

4/5MB

4/5MB

One@1800/p.a additional One Month charges One Month As per the existing Landlin e plan As per the existing Landlin e plan As per the existing Landlin e plan 12 Months

One Free

One Free

One Free

One Free

One Month charges One Month As per the existing Landlin e plan As per the existing Landlin e plan As per the existing Landlin e plan 12 Months

One Month charges One Month As per the existing Landlin e plan As per the existing Landlin e plan As per the existing Landlin e plan 12 Months

One Month charges One Month As per the existing Landlin e plan As per the existing Landlin e plan As per the existing Landlin e plan 12 Months

One Month charges One Month As per the existing Landlin e plan As per the existing Landlin e plan As per the existing Landlin e plan 1 Month

MCU charges/ pulse in Rs. Commited Period for FREE MODEM** Type of Modem$

ADSL WiFi

ADSL WiFi

ADSL WiFi

ADSL WiFi

ADSL WiFi

Particulars Nomenclat ure

BB COMBO PLANS FOR HOME & BUSINESS USERS WITH UNLIMITED USAGE BBG Comb o ULD 850 2 Mbp s upto 8 GB, 51 2 Kbps beyon d 8 GB BBG Combo ULD 1000 BBG Combo ULD 1350 BBG Combo ULD 1700 BBG Combo ULD 2150 1 Mbps upto 100 GB, 256 Kbps beyond 100 GB ### BBG Combo ULD 3300 2 Mbps up to 150 GB, 512 Kbps beyond 150 GB BBG BBG BBG Comb Combo Combo o ULD UL UL 6000 9000 15000 4 Mbps upto 200 GB, 1 Mbps beyo nd 200

Bandwidth (Download Speed)

2 Mbps upto 15 GB, 256 Kbps beyond 15 GB

4 Mbps upto 20 GB, 512 Kbps beyond 20 GB #

2 Mbps upto 40 GB, 256 Kbps beyond 40GB##

2 Mbps Unlimi ted

4 Mbps Unlimi ted

GB Applicability Monthly Charges (Rs) Annual Payment Option (Rs) [10 x FMC] Two Years Payment Option (Rs) [18 x FMC] Three Years Payment Option (Rs) [24 x FMC] Download/U pload Limit (MB/ GB) per month Additional Usage Charges/MB beyond free download/u pload limit (Rs) Night Unlimited (0200-0800 Hrs) Free E-mail IDs/Space (Per E-mail ID) Static IP Address (On written Request) Security Deposit Minimum Hire Period Telephone fixed monthly charges in Rs Free Calls(MCU) All Users 850 All Users 1000 All Users All Users All Users All Users All Users 6000 All Users 9000 All Users 15000

1350

1700

2150

3300

8500

10000

13500

17000

21500

33000

60000

90000

150000

15300

18000

24300

30600

38700

59400

10800 0

162000

270000

20400

24000

32400

40800

51600

79200

14400 0

216000

360000

Unlimit ed

Unlimite d

Unlimite d

Unlimite d

Unlimite d

Unlimited

Unlimi ted

Unlimit ed

Unlimit ed

Not Not Applica Applicabl ble e

Not Applicabl e

Not Applicabl e

Not Aplicable

Not Aplicable

Not Aplica ble

Not Aplicab le

Not Aplicab le

Not Not Applica Applicabl ble e

Not Applicabl e

Not Applicabl e

Not Aplicable

Not Aplicable

Not Aplica ble

Not Aplicab le

Not Aplicab le

1/5 MB 1/5 MB

2/5 MB

1/5 MB

1/5 MB

4/5MB

4/5MB

4/5MB

4/5MB

NA

One@20 00/- p.a addition al One Month charges One Month

One@20 00/- p.a addition al One Month charges One Month

One@18 00/- p.a addition al One Month charges One Month

One@18 00/- p.a addition al One Month charges One Month

One Free

One Free One Month charg es One Month

One Free One Month charge s One Month

One Free One Month charge s One Month

One Month charge s One Month

One Month charges One Month

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

NIL

350

450

250

50

250

500

1000

1500

2000

MCU charges/ pulse in Rs. Commited Period for FREE MODEM** Type of Modem$

0.80

0.8

0.8

0.8

0.8

12 Month s ADSL Basic

12 Months ADSL Basic

12 Months ADSL Basic

12 Months ADSL Basic

12 Months ADSL WiFi

12 Months ADSL WiFi

12 Month s ADSL WiFi

12 Months ADSL WiFi

1 Month ADSL WiFi

1. Initial and other Charges BSNL Broadband - Initial and other Charges Installation charges** Security Deposit of Modem (refundable)** Advance Monthly Rental for Modem Security Deposit for BB Advance Monthly Rental for BB Shifting Charges Change of Plan Charges Rs 250(If modem taken from BSNL/ Self arranged) Rs 500 (if applicable) According to type of Modem (As applicable) One month charges as per Plan (or as applicable) As per billing cycle (one Month /two months) Nil Nil

* The above charges shall be collected at the time of issue of demand note.

Modem Charges Modem Type Nomenclature Short Nomenclature Modem Sale Price (one time Charges) * Monthly Rental Monthly Rental after 24 months ADSL Basic Type-B1/B2 Rs.1100 Rs.50 Rs. 25 ADSL WiFi-2 Type-W2 Rs.1800 Rs.80 Rs. 40 ADSL-WiFi-TA Type-WT Rs.2250 Rs.100 Rs. 50 VDSL WiFi Type-VD Rs.2950 Rs.130 Rs. 65

* Inclusive of VAT/Sale Tax Modem Features

Features USB Port Ethernet Ports WiFi Enable VoIP Enable

Type-B1 1 1 No No

Type-B2 1 4 No No

Type-W2 1 4 Yes No

Type-WT 1 4 Yes Yes

Type-VD 1 4 Yes No

ADSL: ADSL (Asynchronous Digital Subscriber Line) modems are used for accessing Broadband through telephone lines up to speeds of 12 Mbps depending upon the distance and quality of the line. Wi-Fi: ADSL / VDSL modems with Wi-Fi are suitable for broadband access through wireless i.e. within the home or office. Customers using Laptop may opt for this modem. TA: Using modems with Terminal Adapter (TA), customers will be able to make voice calls through BSNL server. BSNL is planning to launch this service shortly. VDSL: VDSL (Very high Speed Digital Subscriber line) modems are used for accessing very high speed Broadband of 16 Mbps and above. Up to a distance of 1 Km VDSL modem can be used.

2.) Pre-Paid Broadband Tariff Plans

Overview :
Initially the customers will be given an account with username / pass word with 50 MB free download and validity of 15 days. Before the expiry of validity or download limit, the customer will have to purchase Re-charge Vouchers (RCV) available in different denominations and recharge his/her account. A customer can opt for either of the following two types of prepaid account:

Limited Download: There are 9 types of vouchers of different denominations

which offers limited download at speed upto 2 Mbps within the validity period of the voucher. In addition, there are two other types of Recharge Vouchers for limited plans. One, for extending the validity period (Validity Voucher) and the second, for increasing the usage (Top up Voucher) within the validity period.

Prerequisite: The customer interested to subscribe for Prepaid broadband service

should have BSNL landline connection.

Advantages of Prepaid Broadband :

No Fixed monthly charges : There are NO fixed monthly charges associated with Prepaid Broadband services. Mobility : The customers can use their prepaid BROADBAND account in any city in the Country (except Delhi and Mumbai) on most of the Broadband enabled connections of BSNL. An existing postpaid customer can subscribe to additional prepaid connection which will give him the advantage of mobility. Control on usage : The customer can never exceed his download limit. No bills will be served for usage. Sharing of DSL connections: A group of prepaid BROADBAND customers like students, professionals can share a single DSL connections. Corporate houses can control the expenditure on BROADBAND usage of their employees by subscribing to prepaid BROADBAND connections. Attractive Tariff: The tariff has been designed to suit every segment of customer. Overcome hassles of bill payment: With prepaid BROADBAND connection, customer can overcome the hassles of bill payment. Recharge can be done with voucher from anywhere in the country.

Value Added Services

Wi-Max Broadband
Overview
Wi-MAX is a unique technology being deployed by BSNL for the first time in India. This technology provides fixed as well as fully mobile high speed broadband connectivity alongwith roaming feature. It provides users a thrilling Internet browsing experience.

Connecting to WiMAX :
BSNL offers large variety of Customer Premises Equipments ( CPE) including Outdoor, Indoor and USB dongles from which customers can choose as per their application requirements. Indoor :Best suited for Home/Office users. Can be used in moving vehicle also Dongle:Small Dongle can be connected directly to PC / Laptop via USB port. Outdoor:Suitable for remote and rural areas. Can be used upto 15 Km distance (Line of sight) from BTS site.

Why should you choose BSNL WiMAX?

Internet browsing at lightning speed Data Download/Upload at very high speed upto 7Mbps Superior Performance Worlds latest wireless broadband technology Very low cost and low starting tariff Wide range of User friendly plans

WiMAX Services:

High speed broadband connectivity upto 7Mbps Leased Lines VPN Services Web based Video Conferencing

Tariff of Prepaid WiMAX Service

A.) Initial Charges at the time of application:
Particulars CPE Charges for outright purchase WiMAX BB Account Creation Charges Free Download with validity of 90 days Indoor - CPE Rs. 3599/- * Rs. 100/- * * 6 GB Outdoor- CPE Rs 4599/- * Rs. 100/- * * 8 GB CPE -PCM- CIA/ USB Rs. 2499/- * Rs. 100/- * * 4 GB

* Sales Tax and other Govt. levies extra, * * Service Tax extra

CPE charges and WiMAX BB Account Creation Charges will be collected in advance through Demand Note through the local commercial system at the time of application for Prepaid WiMAX BB connection. In case of customer having his/her own CPE, only WiMAX BB Account Creation Charges willl be collected in advance through Demand Note through the local commercial system at the time of application for Prepaid WiMAX BB connection.+ B.) Volume based prepaid recharge vouchers :
Sl. No. 1 2 3 4 5 6 7 8 Voucher Type WIV PP 250 WIV PP 350 WIV PP 450 WIV PP 600 WIV PP 1000 WIV PP 1400 WIV PP 1750 WIV PP 1800 MRP of the voucher in Rs Free Data (inclusive of Service Tax) Usage in GB 250 350 450 600 1000 1400 1750 1800 1 3 3 6 10 15 20 6 Validity in Days 7 7 15 15 30 45 60 180 GP-1 * GP-2 ** 15 15 15 15 15 15 15 15 45 45 45 45 45 45 45 45

WIV PP 3000

3000

12

360

15

45

For Limited Usage Plans, balance usage available if any will be carried forward, in case of recharge within the Grace Period * GP-I (i.e. 15 days). Beyond 15 days (* GP-I), balance usage available if any will not be carried forward, but the customer can recharge his account upto another 45 days (** GP-II). After expiry of the additional grace period of 45 days (** GP-2), the account of the customer shall be deleted from the system. C.) Top up vouchers for Volume Based Plans:
Sl. No. 1 2 Voucher Type WIV Topup 200 WIV Topup 375 MRP of the voucher in Rs (inclusive of Service Tax) 200 375 Free Data Usage in GB 2 5

The above top up vouchers shall be available for additional data usage without any change in validity. D.) Validity Vouchers for Volume Based Plans:
Sl. No. 1 2 Voucher Type WIV Validity 200 WIV Validity 300 MRP of the voucher in Rs (inclusive of Service Tax) 200 300 Validity in Days 7 15

E.) E-mail ID : On request by the customer, an email ID with 5 MB mail space will be given in bsnl.in domain F.) Renewal / Recharge of account: The customer can recharge his account online from the BSNL portal after purchasing the voucher either through BSNL CSC or other retail outlets.

Tariff for PostPaid Wi MAX Services

Limited Plans Tariff in Rs. Unlimited Home Plans Unlimited Business Plans Tariff in Rs.

Particulars

WI 220

WI 350

WI 750

HOWI 750

BUWI BUWI UL 1999 UL 3500

BUWI UL 7000 2 Mbps

Bandwidth

512 Kbps to 2Mbps

512 Kbps

1 Mbps

(wherever technically feasible) All Users All Users All Users Home only

Applicability

All Users All Users All Users

Single/Multi Users (SU/MU) Activation/Installati on chares in Rs. Fixed Monthly Charges (FMC) for service in Rs. Discounted Annual Payment Option in Rs. FMC for Indoor & Outdoor CPE by BSNL in Rs. FMC for USB Dongle provided by BSNL in Rs. Free usage per month Additional usage charges beyond free limit (Rs./MB)

SU

SU

SU

SU

MU

MU

MU

NIL

NIL

NIL

NIL

NIL

NIL

NIL

220

350

750

750

1999

3500

7000

2200

3500

7500

7500

19990

35000

70000

50

50

50

40

40

40

40

40

40

40

30

30

30

30

400 MB

1.0 GB

4.0 GB Unlimited Unlimited Unlimited Unlimited

0.80

0.80

0.80

Not Not Not Not Applicabl Applicabl Applicabl Applicabl e e e e

Free E-mail IDs/Space (Per Email ID) Static IP Address (On Request)

1/5 MB

1/5 MB

1/5 MB

2/5 MB

4/5 MB

2/5 MB

2/5 MB

Not Not Not Not Availabl Availabl Availabl Available

One

One

One

Security Deposit Minimum Hire Period Three Months Three Months

One month FMC Three Months One Month One Month One Month One Month

Note: The above rates are exclusive of Service Tax, which will be charged as per prevailing rates.

New Post-Paid Wi-MAX Plans (Upfront Payment of FMC)

WiMAX Home User WiMAX Business User Plans Plans Particulars HOWI 750-A Fixed Monthly Charges (FMC) Free Data Usage per month No. of months upfront FMC payment Upfront payment of FMC for the period mentioned in (3) above Rs.750 HOWI 750-B Rs.750 BUWI UL BUWI UL BUWI UL 1999-A 3500-A 7000-A Rs.1999 Rs.3500 Rs.7000

S. No.

1 2

Unlimited Unlimited Unlimited Unlimited Unlimited 12 Months 24 Months

12Months 6 Months 6 Months

Rs.7500 Rs.13500 Rs.19990 Rs.21000 Rs.42000

Discount on Sale Price of CPE / Dongle in case of Upfront Payment i) USB Dongle ii) Indoor CPE iii) Outdoor CPE 54% 36% 30% Free Free Free Free Free Free Free Free Free

The additional usage charges beyond free limit

S. No 1 2 Upto 5 GB

Data Usage (Upload/Download) Rs. 0.20 per MB Rs. 0.10 per MB

Beyond 5 GB

Tariff of VPNoWiMAX for General as well as Enterprise Customers:

Particulars VPNoWiMAX B VPNoWiMAX B VPNoWiMAX B 1 VPNoWiMAX B 2 256 512 Mbps Mbps 256 Kbps 512 Kbps 1 Mbps 2 Mbps

Up and Down BW Fixed Monthly charges in Rs.

3000

5400

8500

12500

Annual Payment charges in 30000 Rs. Fixed Static IP charges per annum in Rs. ( if required) Usage Provision of free Fixed IP Committed data rate

54000

85000

125000

1500

1500

1500

1500

Unlimited NO

Unlimited NO

Unlimited NO

Unlimited NO

Purely on best effort basis

Terms and conditions : The VPNoWiMAX for General customers will be treated as an Add On service. Customer should opt for a minimum of Rs.750/- plan. However, customers may opt for higher Business WiMAX Plans also. The customer will be able to access either VPN or internet at a time. All charges are exclusive of Service Tax. Minimum hiring period for VPNoWiMAX One year

Customer wants to purchase the WiMAX CPE directly from BSNL, the same can be sold to customer with the following sale price.

S. No 1

Particulars Sale Price of WIMAX CPE

Details Indoor-CPE Outdoor-CPE CPE-PCM-CIA/USB

Sale price in Rs.* 1500 1500 1500 1000 1000 1000

Security Deposit for CPEs in case of Rental Option

Indoor-CPE Outdoor-CPE CPE-PCM-CIA/USB

* Sales Tax as applicable is extra. CSC Plans for WIMAX

CSC Plans for WIMAX

Particulars WI CSC 400

WI CSC 999

WI CSC 1000

WI CSC 1500

Bandwidth (Download Speed)

512 Kbps to 2Mbps

512 Kbps upto 6 GB & 256 Kbps beyond 6 GB CSC ubder egovernance

512 Kbps to 2Mbps

512 Kbps

Applicability

CSC ubder egovernance

CSC ubder egovernance

CSC ubder egovernance

Fixed Monthly Charges (FMC) for service in Rs.

400

999

1000

1500

Download/ Upload Limit (MB/ GB) per month Additional Usage Charges/ MB beyond free download /upload limit (Rs.)

4 GB

8 GB

Unlimited

Unlimited

0.60

0.40

NA

NA

Free E-mail IDs/Space (Per E-mail ID)

1/5 MB

1/5 MB

1/5 MB

1/5 MB

Installation Charges for

NIL

Minimum Hire Period CPE Cost Security Deposit FMC for CPEs

3 Months NIL for CSC One month FMC For I/D & O/D CPE Rs 50 per month, for Dongle Rs 40 per Month

Roaming charges:- The usage charges specified for home LSA will also be applicable while in roaming.

Objective of the study:1. To do a thorough analysis on the company and its services. 2. To understand the culture and basis of the service provider (BSNL). 3. To throw light upon the functional areas of the company and its mutual cooperation with other departments. 4. To undertake a specific analysis of Broadband Internet services of the company and to find out the key areas of marketing for success of business. 5. To inform and educate the readers and provide them the necessary and sufficient details with examples for their better understanding. 6. To analyse the recent marketing strategy of the company and suggestion for improvement.