LYDIA KELLAM

contact@lydiaklm.com www.lydiaklm.com tentsandtunes.tumblr.com

PROFESSIONAL EXPERIENCE October 2011 present NBC Universal New York, NY Digital Marketing Coordinator - Manage email marketing campaigns for iVillage UK - Update and format HTML newsletters in content management systems - Draw insights and develop strategies from weekly metrics reporting and analysis October 2011 present Freelance Online Di gita l Mar keti ng a nd PR S trat egi st - Build social media identities and digital marketing campaigns - Plan and execute PR campaigns - Perform outreach and pitching stories to media and bloggers that have secured coverage in outlets such as Nylon Magazine, The Fader, Stylecaster and related blogs. September 2009 October 2011 Seed Brooklyn, NY Label s M a nager - Managed accounts and built client relations with record labels such as Fool's Gold Records and Kitsun - Scheduled and delivered digital music releases to iTunes, Spotify, Beatport etc using content management systems - Developed and composed monthly email marketing campaigns January 2009 present The Swede Beat Brooklyn, NY Founder & Edi tor - Plan content, write articles and coordinate assignments with writers - Develop and execute digital marketing and social media initiatives that have built an international fan base of 4000 followers on several social media platforms. - The Swede Beat has been mentioned in Dagens Nyheter, Metro, CNN, Sveriges Radio, The Lonely Planet and collaborated with Kanon Organic Vodka, MONKI, Shuffler.fm, Rough Trade Records and more. March 2008 September 2009 Mar ket i ng & PR Co ordi na tor SCOSHA Brooklyn, NY

- Developed and composed monthly email marketing campaigns - Planned and executed PR campaigns that have secured coverage in Interview Magazine, Nylon Magazine, Refinery29, Daily Candy and Mens Health August 2008 - June 2009 Ladies Lotto New York, NY Mar ket i ng Ass ist a nt - Weekly contributor to Ladies Lotto lifestyle and events blog - Planned and organized monthly meeting and membership activities September 2007 December 2007 CMJ Network New York, NY Mar ket i ng I nt er n - Assisted in event planning and production during CMJ Music Marathon 2007 October 2005 - June 2007 Stockholm Film Festival Pres s A ssi sta nt - Wrote press releases and articles for festival program guide - Updated the festival website using content management systems EDUCATION September 2007- April 2008 New York University SCPS Di gita l Medi a M ark eti ng Cer tif ic ate Progr am January 2004 - January 2007 Uppsala University B. A i n Medi a a nd Co mmunic ati o ns September 2003 - October 2003 L'Universit de Perpignan Inter med iate Fre nc h co urs e Stockholm, SE

New York, NY

Uppsala, SE

Perpignan, FR

SOCIAL MEDIA TOOLS Twitter, Facebook, Tumblr, Instagram, Pinterest, Flickr, Youtube, Google +, Soundcloud, Vimeo, StumbleUpon, Hootsuite APPLICATIONS & COMPUTER SKILLS Mac, PC, Microsoft Office suite, basic HTML and CSS, Drupal. Mailchimp, Constant Contact, Adobe Photoshop, Google Applications, Google Analytics, Strongmail LANGUAGE SKILLS Swedish (Native Language), English (Fluent), French (Conversational)