Introduction

Nowadays women empowerment has been increasing so rapidly all over the world and women are starting their own business to seek greater control over their personal and professional lives. In Pakistan, women do not enjoy the same opportunities as men. The s e g r e g a t i o n o f g e n d e r s t a r t s e a r l y a n d b e c o m e s a w a y o f l i f e . H o w e v e r , e c o n o m i c necessity is forcing more and more women to engage in economic activities-employment or entrepreneurship. These women are engaged in crafts such as embroi dery, tailoring, carpet or durree making, shawl making, leatherwork, pottery, ceramics and food processing having incredible skills and potential.

DEFINITIONS :
Technically, a "women entrepreneur" is any women who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk. However, quite often the term "women-owned business" is used relative to government contracting. In this instance, the entrepreneur (a woman) owns (more than 50%), controls and runs the enterprise.

An organization like the U.S. Women's Chamber of Commerce can provide details about "women entrepreneurs" and "women-owned."

An enterprise owned and controlled by one or more women having a minimum financial holding of 51% or more, giving 51% or more employment to women Some Fact: Women Constitute not only half of the Worlds population but also way the growth of the remaining half They produce half of the worlds food supply They account for 60% of the work force Own less than 1% of the real estate

Objectives:
To create new working possibilities and preserve existing working places New international networks for partners and target groups are created The development of new raw materials from nature and foresting and the use of nature in an environmentally sustainable way Networking among women with university degrees or corresponding education in leading positions in organisations in rural areas focusing on leadership

To provide a national networking forum for women in business that will support them in starting and growing their businesses.
To highlight female entrepreneurship

The project has four overall aims:

Exposing circumstances that influence women's wish to start and develop their own enterprise. The results are meant to provide input to political initiatives with the aim of increasing the number of viable enterprises which are set up or taken over by women. The results and the analyses are to be incorporated as statistical documentation and inspiration in connection with the development of new entrepreneurial typologies. It must also be possible to incorporate the results from this project into further research and instruction in entrepreneurship, including woman entrepreneurship.

Growth-Oriented Women Entrepreneurs:

Womens entrepreneurship research and the understanding of factors influencing the growth of women-owned business have advanced significantly over the last decade. Yet, challenges remain. Women Entrepreneurs and the Global Environment for Growth provides wide-ranging insights on the challenges that women entrepreneurs face growing their businesses and how these may be addressed. Indian women started their entrepreneurial work in 1970s. Their entrepreneurship is traced out as an extension of kitchen activities mainly pickles, powder and pappad.

Women are encouraged to start an occupation or venture with an urge to do something independently started to tide over their economic difficulties and responsibilities.

problems faced by women entrepreneurs:

Women entrepreneurs face a series of problems right from the beginning till the the enterprise functions. Besides the above basic problems the other problems faced by women entrepreneurs are as follows: Family ties: Male dominated society: Lack of education: Social barriers: Shortage of raw materials: Problem of finance: Tough competition: High cost of production: 9.Low risk-bearing capacity: 10 Limited mobility: 11. Lack of entrepreneurial aptitude: 12. Limited managerial ability: 13. Legal formalities: 14. Exploitation by middle men: 15. Lack of self confidence:

Feasibility Study

If the project seems to be feasible, pre-investment studies and design development are undertaken. If project does not seem to be feasible, project idea is abandoned. If the data is not sufficient to arrive at decision regarding feasibility of project, the investment decision is postponed till the additional required information is collected.

1.Pre-feasibility study:-it is preliminary assessment of project idea. It helps project assessing bodies to decide about the viability of the project by looking into the information supplied in the study. A project should be analysed from all angles. Any opinion about feasibility of project should be supported by the reports of market surveys, laboratory tests etc. it is on the basis of pre-feasibility study that an investment decision can be taken.

2.Feasibility study:-in feasibility study, the project is analysed from six aspectseconomic, managerial, technical, commercial, financial and organizational. All these aspects are not equally important and their relative importance varies considerably according to the nature of project involved. But one thing is sure and that is-the feasibility study must cover all the aspects of an investment project even alternate solution. If supporting data or studies point towards non-viable project, then adjustments should be done in production programmes, inputs or technology to make the project viable one. However if project is viable, then it must be justified and staed well in the study. Project report:-the feasibility report provides information that is required for project appraisal. It enables the concerned authorities to take objective decision on project and enables financing agencies to purposefully evaluate the project before extending financial assistance.

Types of Feasibility Studies:

There are many different types of feasibility studies; here is a list of some of the most common:

Technical Feasibility - does the company have the technological resources to undertake the project? Are the processes and procedures conducive to project success. Schedule Feasibility - does the company currently have the time resources to undertake the project? Is the project completable in the available time? Economic Feasibility - given the financial resources of the company, is the project something that can be completed? The economic feasibility study is more commonly called the cost/benefit analysis. Cultural Feasibility - what will the impact on both local and general cultures be? What sort of environmental implications does the feasibility study have? Legal/Ethical Feasibility - what are the legal implications of the project? What sort of ethical considerations are there? You need to make sure that any project undertaken will meet all legal and ethical requirements before the project is on the table. Resource Feasibility - do you have enough resources, what resources will be required, what facilities will be required for the project, etc. Operational Feasibility - this measures how well your company will be able to solve problems and take advantage of opportunities that are presented during the course of the project Marketing Feasibility - will anyone want the product once its done? What is the target demographic? Should there be a test run? Is there enough buzz that can be created for the product? Real Estate Feasibility - what kind of land or property will be required to undertake the project? What is the market like? What are the zoning laws? How will the business impact the area? Comprehensive Feasibility - this takes a look at the various aspects involved in the project - marketing, real estate, cultural, economic, etc. When undertaking a new business venture, this is the most common type of feasibility study performed.