A PROJECT REPORT On Consumer Satisfaction and Awareness Towards Siddhadhara Milk Products

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Contents
Sl. No. I Chapter 1 Titles Page No.
EXECUTIVE SUMMARY
II Chapter 2 III Chapter 3 RESEARCH METHODOLOGY DATA ANALYSIS Findings Suggestions Industry Profile Company profile Introduction to SSHUS Organization Chart Product details Functions of all departments Statement of the Problem
11 16 18 20 21 24
35 43 57 59 60 61
CONCLUSION BIBLIOGRAPHY APPENDICES
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CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS
Chapter 1
Executive summary
Statement of the Problem
EXECUTIVE SUMMERY
The Siddeshwar halu utpadakar sang private limited is healthy organization, which is the main branch in bijapur. There are 8 departments in siddeshwar sang. Purchase, production, storage, quality control, finance, marketing, MIS, procurement and input. The main topic chosen for the study is consumer satisfaction and
awareness towards siddhadhara milk products and the sub

topic in marketing. It refers to know the function analysis of all department and to know the variable of marketing department. Milk is an essential Commodity and we cant choose any market segment because all people are our target customers. Now a day there is a neck to neck competition between different brands of milk producers. Each brand his its own significance and is available with some difference in Price, Quality and FAT content compared to competing brand.
Management Problem: As there is a high demand for pasteurized milk now a days, but too the Company is facing with the problem of decrease in sales of siddhadhara milk in the bijapur city.
Research Problem: The study was made to understand the factors which have led consumer to buy the siddhadara milk and the factors which have made consumer to adopt different brands rather than Siddhadhara.
OBJECTIVES OF THE STUDY

As the partial fulfillment of M.B.A degree I have undergone in plant training in siddheshwar milk sang. The area of study was distribution channel and the functional analysis of the company. The objectives of the study were as following:
1. To determine the Awareness level of Customers siddhadara
Milk.
2. To determine the satisfaction level of Customers towards
siddhadara Milk
3. To study the factors influencing consumer to go for a Particular brand.
4. To Know the consumer attitude towards siddhadhara Milk
Out come
a. 91% of the respondents are aware of SSHUS milk.
b. 56% of respondent are aware by milk brands names. c. 62% of the respondents purchase siddhadhara milk.
Detailed findings are discussed in page 61 Babasbapatilfreepptmba.com
Chapter 2
Industry Profile Company profile Introduction to SSHUS Organization Chart Product details Functions of all departments
Industry profiles
Development of dairy industry in India

During the pre-independence year there was no serious stress given to dairy industry. In 1886 the department of defense of the British government established the dairy farms for the supply of milk to the British troops in Allahbad. Later, in 1920 serious steps were taken by Mr. William smith, an expert in the dairy forming to improve the milk production there was discrimination done to Indians hence this led to the rise of t5he first milk union in India. in luck now in 1937 called the luck now milk producers corporative union limited . In 1946 amul ( anand milk udyog ltd) was started in Gujarat to bring up the economic stability of villagers . When the farmer minister lal bahaddur shastri visited the functioning as it was rendering a social service to the society, which helped the villagers to come in the national economic stream. The dairy and animal husbandry received serious attention after the independence. There were lot many of progressive step taken by the government through five year plans. This led to the formation of national dairy development board in 1965 & thus in 1970 he decided to bring a white revolution through out the country, initially 10 state were selected were for this purpose excluding

Karnataka in 1974 an integrated project was launched to restructure and reorganize the dairy industry on co-operative principle pf AMUL and to lay foundation for new direction in dairy industry.
NATIONAL DAIRY DEVELOMENT BOARD

HISTORY The NDDB was found to replace to expiation with empowerment, Tradition with Modernity, stagnation with growth, transforming dairy into and instruction for the development of Indias rural people. The NDDB was established in 1965: the board is registered under the societies registration act and the public trust act, fulfilling the desire of the prime minister of India __the late lal bahaddur shastri to extend the success of the kaira cooperative milk producers union (AMUL) to other parts pf India. Dr verges kurien was the founder chairman. The success combined the wisdom & energy of farmers with professional management to successful capture liquid milk and milk product markets while supporting farmers investment with input and services. The National Dairy Development Board (NDDB) was founded in 1965 to replace exploitation with empowerment, tradition with modernity, stagnation with growth, transforming dairying into an instrument for the development of India's rural people.
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The NDDB began its operations with the mission of making dairying a vehicle to a better future for millions of grassroots milk producers. The mission achieved thrust and direction with the launching of "Operation Flood", a programmer extending over 26 years and which used World Bank loan to finance India's emergence as the world's
largest milk producing nation. Operation Flood's third phase was completed in 1996 and has to its credit a number of significant achievements. As on March 2006, India's 1,17,575 village dairy cooperatives federated into 170 milk unions and 15 federations procured on an average 21.5 million liters of milk every day. 12.4 million farmers are presently members of village dairy cooperatives. Since its inception, the Dairy Board has planned and spearheaded India's dairy programmes by placing dairy development in the hands of milk producers and the professionals they employ to manage their cooperatives. In addition, NDDB also promotes other commoditybased cooperatives, allied industries and veterinary biologicals on an intensive and nationwide basis. Dr (Ms) Amrita Patel is the Chairman of NDDB.
THE GROWTH
NDDB began its operations with the mission of making dairy a vehicle to a better future for millions of gross roots milk producers. The mission archived helped to launce Operation
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flood , a programmed extending over 26 year and with the help of word bank loan India become the words largest milk producing country. As per March 2001Indias 96000 dairy co-operative are integrated thorough a three tier co-operative structure. The anand patter , which is owned by more than 10 million formers, procures an average of 1605 million liters of milk everyday.
The milk is processed and marked by 170 milk producers co=operative unions which in turn 15 state cooperative milk marketing federation. Since its establishment the dairy development board has planned and spearheaded Indias dairy programmer by placing dairy development in the hands of milk producers and the professionals they employ to manage their co=operative. In addition. NDDB also promotes other commodity based cooperative, allied industries and veterinary biologically on an intensive and nation wide basis. Dairy Cooperatives account for the major share of processed liquid milk marketed in the country. Milk is processed and marketed by 170 Milk Producers' Cooperative Unions, which federate into 15 State Cooperative Milk Marketing Federations. The Dairy Board's programmes and activities seek to strengthen the functioning of Dairy Cooperatives, as producer-owned and controlled organizations. NDDB supports the development of dairy cooperatives by providing them financial assistance and technical expertise, ensuring a better future for India's farmers. Over the years, brands created by cooperatives have become synonymous with quality and value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras (Rajasthan).
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Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those that have earned customer confidence. Technical expertise of NDDB The Dairy Board's strength
lies in leveraging the capabilities of milk marketing federations and milk producers' cooperative unions to bring high quality services and modern technology to the service of rural India.
Our more than 40 years' experience helping to create a national network of dairy cooperative institutions has been adapted and extended to other commodities and areas. Our constant effort to learn and to enrich our experience, is central to our approach and our capacities. Achievement A commitment to help rural producers help themselves has guided the Dairy Board's work for more than 40 years. This commitment has been rewarded with achievements made by cooperative dairies in milk production, employment generation, per capita availability of milk, foreign exchange savings and increased farmer incomes.
Objectives of National Dairy Development Board

1. To sponsor, promote, manage, acquire, construct control any plant or work which
promotes or advances the projects of general public utility reactions to dairying.
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2. Provide international liaison with other national dairy boards and international
agencies in order to facilitate exchange of information and personnel as well as to assist in development of dairying in other countries. 3. milk. 4. To prepare initial feasibility studies of dairying and other dairy related projects and To information available on request to technical services to increase production of
undertaken subsequent designing planning and start up those projects.
5.
To under research and development programmed related to production and
marketing of milk and milk products, 6. To provide assistance for exchange of information to other international agencies.
.SERVICES RENDERED BY NDDB:

NDDB provide the following services. Planning dairy and rural development projects. Organization of farmer co-operative societies. Setting up dairy and cattle feed plants. Manpower planning and training. Applied research and development.
Implement of milk production enchantment programmed.
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Strategy
Improve the production potential of indigenous breeds of cattle such as Sahiwal, Gir, Rathi and Kankrej and breeds of buffalo such as Murrah, Mehsana and Jaffarabadi through appropriate selection programme
Cross non-descript cattle with Holstein Friesian in areas with adequate feed and fodder and with Jersey in resource-poor areas
Increase the production and use of high quality feed appropriate to local conditions
Increase production and availability of green and ensiled fodder Encourage unions, NGOs and cooperatives to put common property area under improved pasture and fodder tree
Expand first-aid coverage through village level societies Increase vaccination of animals against HS, BQ and FMD Develop Mastitis and Brucellosis control strategies Develop National Animal Production and Health Information System and Disease Free Zones in the country
Action Plan Breeding

Increase productivity of cows and buffaloes Increase percentage of animals in milk Expand AI coverage
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Increase inseminations Reduce AI per conception Take up genetic improvement programmes in selected milk sheds to supply semen of evaluated bulls to all milk sheds
Animal Health and Veterinary Services

Create first-aid facilities in DCSs Increase vaccination for HS and BQ Increase de-worming of animals Promote mastitis control Undertake Brucellosis control activities in affected areas
Promote use of GIS in AI and veterinary health services Create Disease Free Zones by - Undertaking mass vaccinations - Ear-tagging and passbooks - Animal movement management - Effective outbreak management - Sero-monitoring
Disease control in Animals - Enactment of national legislation for Prevention of Infectious and Contagious Diseases in Animals
Animal Nutrition

Raise installed cattle feed plant capacity Raise cattle feed plant utilization capacity Increase and strengthen quality control laboratories Increase number of mineral mixture plant
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Increase production and utilization quality fodder seeds
Husbandry Extension
Enable dairy cooperatives to operate as full-service extension centres for their members by providing - Introduction and support of technology - Link actively with union's technical experts
COMPANY PROFILE
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COMPANY OWNER NAME; Basvangowda .R. Patil Name & Organization setup of the company.
Name & Address : Shri Siddeshwar Halu Utpadakar Sang
(SSHUS)
Sindgi Road, Bijapur 586101 Ph- 08352-244055
Registration Office: 149/05-06.
Year 2007-2008. . State code 08
Organization Set-ups: Land 10 acres.
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CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Labor 130 Capital 3 Crores
INTRODUCTION TO SSHUS
(Shri Siddeshwar Halu Utpadakar Sang)
Shri Siddeshwar Halu Utpadakar Sang (SSHUS) is recently started on 2007

and organization which procures milk and produces the milk products and market the same. SSHUS is situated at, Sindgi Road, Bijapur.
This SSHUS has 175 buffaloes of Mura bread and invested three crores and taken loan from shri siddhadara bank. now it is working successfully it private limited and independently running they sells there product whole bijapur district. each price of one buffalo is cost around 45000.and they are trying to procuring the milk at reasonable
price and they are procuring the milk from 215 BMC (bulk milk collection).and all most all the machine are purchased from puna. Now the
SSHUS has shown a
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steady increase over past 6 month with the standing numbers at 44327.04 liters procuring per week . The efforts of the procurement side has lead to its procuring on an average of 6332.43 liters of milk every day. The SSHUS carries its activities of producing the milk products, packing the milk etc. in a most hygienic environment.
SSHUS contains highly qualified and strict
quality control processing system, to give good and healthy milk to whole bijapur district areas. Further the milk is stored in technically equipped container. and they had 7 tempo for transportation of milk.
BOARD OF DIRECTOR
1. 1.Shri Basvan Gowada R Patil 2. Shri Shiv Kumar S Patil 3. Shri M Yalagudari 4. Shri Sanganbasava Nadgowada 5. Shri Prabhu kadi 6. DR Ramesh Biradar 7. Shri Jakdish Kshtri 8. Shri H R Uttgi 9. Shri T T Hegadal Babasbapatilfreepptmba.com Chairman Director Director Director Director Director Director Director Director
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CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS 10.Shri M S Kerdi 11.Shri S G Sajjan 12.Shri Sheetal Kumar Ogi 13.Shri V N Biradar 14.Shri Saaheb Gowada Biradar Director Director Director Director Director
STRUCTURE
President
Directors
Managing Directors
Production
Marketing
Finance
P and p
Security
Manager
Manager
Manager
Manager
Supervisor
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Q c officer
Assistant
A/c Assistant
Extension officer
Guards
Assistant
Helpers
Helpers
helpers
Worker
Products of SSHUS
SHUSB has several types of milk and milk products having the brand name as siddhadara. SSHUS products pure milk products. Mainly known for its qualitative products. SSHUS has not given much importance to its or her milk products but it has given more important to the milk. There are different types of milk and as well as its products. They are as follows1. Pure milk 2. Pure milk products.
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PURE MILK :There are mainly 5 types of milk which are processed and packed in
SSHUS The milk is mainly classified on basses of its fat content. They are as
follows :1. Form fresh milk 7.5 fat 2. Gold milk 3. Jantha milk 4. slim milk 5.5fat 3fat 2.5
5. Light milk .1.5
Farm fresh milk

Full cream milk is pure milk of FFM is having the highest fat contents of 7.5%. This milk is mainly used for producing different types of milk based sweets and milk products. It was recently introduced in the year 2007 in one year sales of this milk is growing. The quality of the product is very good .
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FFM is new brand but as compared to the competitors it has concurred the market in very short time. Hence SSHUS is giving much importance in this milk. .And the price FFM is Rs28 per liter
Gold milk
It is the most consumable and the after the form fresh milk, gold milk is launched which is also computing with other brands and has reasonable price and has good quality. It is toughly computing with other brands to maintain its No.1 in market. It has fat contains of 5.5% .and the price for the gold milk Rr22 per liter Jantha milk Used for daily consumption to both making curds and also drinking purpose for all the age groups. Their sale is always higher in the market compared to other brands in the market of milk.
Slim milk Slim milk is 2 month back only introduced and this milk contain 2.5 fat and milk has more sale then the other products people are purchasing slim milk more an the price for the slim milk is Rs17 per liter.
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Light Milk is newly lunched and because of newly coming in market so the sales are low.
Functions of all departments

PRODUCTION
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In the production department there are two new stock inspector and 10 members are the helpers 6 womens for cleaning the all cans and helping in the production. There are two machine for packing and this machine purchased from puna one machine is for separating the cream this machine bring from puna it price Rs1, 95,000 and the capacity of this machine is 8000 per day can separate the cream and to separate the milks. Packing bundle is also comes from puna. . The main work being carried out here are:
1. Buffalo milk received is chilled initially and stored at 4-5 0C.
2. Raw chilled milk is pasteurized and stored. 3. Pasteurized / chilled milk is standardized for markets supply other dispatch. 4. Cream separation. 5. Milk / cream used for products preparation such as Ghee Flavored milk. For chilling of milk they keep in the big freezer is used. For pasteurization of milk HTST (High temperature in short time) pasteurization is used. The heating medium is steam / hot water. The milk is
Usually heated to 750C to kill all the pathogenic micro organisms. Then it is immediately cooled to 4-5o C to preserve the milk. Then the milk is stored in a storage tank.
The Structure of Production department:

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CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS DIARY MANAGER
DEPUTY MANAGER (Prod) ASSISTANT MANAGER TECHNICAL MANAGER DAIRY SUPERVISOR OPERATORS HELPERS
OBJECTIVES OF THE PRODUCTION DEPARTMENT:

1. Maintain the standard quality of the product. 2. Keep the customer satisfaction by giving qualified products.
FUNCTION OF PRODUCTION DEPARTMENT: 1. Chilling in milk. 2. Pasteurization of milk.

3. Package and store the milk in the stores at 40 C.
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FLOW CHART OF PRODUCTION PROCESS
COLLECTION OF MILK CHILLING OF RAW MILK CHILLED MILK STORAGE PASTEURIZATION STANDARDIZATION PACKAGING STORAGE
QUALITY CONTROL
. The milk is tested and acknowledge for Extraneous matter Physical appearance
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Small Volume Alcohol test Weight Fat In lacto meter they see the range from 28 to 32 if the milk range comes down from 28 then it contains more water if it cross more then 32 then it has some of other chemicals And then the electronic pad check machine, this machine they have bring from puna it price is Rs3000 10ml of sulfuric acid 10.77ml of milk 1ml of alcohol to check the quality of milk by the help of butyro meter
The following staff is managing the above work.

INCHARGE QUALITY CONTROL
TECHNICAL OFFICER + DAIRY SUPERVISOR
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DAIRY ASSISTANTS
OBJECTIVIES OF QC: 1. Maintenance of quality of products. 2. Keep the customers satisfied with their product with high quality.
ENGINNEEING SECTION The Engineering section mainly looks after the day-to-day maintenance of Machines / Equipments/Vehicles. It also attend to any minor repairs required by the equipment and machines, if any major repairs are required it is their duty to call the technicians. The work allotted may be Mechanical / Electrical etc. based on the type of work assigned. ADMINISTRATION All the information regarding Employees of the union is maintained at the establishment section. Separate files connected to their
performance/Leaves/Misconducts/Benefits are maintained here.
--- Any disputes/court cases are attended by this section --- Any office orders pertaining to particular employee / staff
FINANCE DEPARTMENT
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The main activity of the finance department is to keep all the account of the financial transactions. It is responsible for maintaining up to date account. The various activities are allocated to different sections. Financial is the life bullet of every business activity. There must be proper balance between and cash inflows and outflows. Every organization tries to maximize its profit by selling a large number of products. Finance/capital is the basement is the basement for the establishment and smooth running of business. The structure of the finance department
DEPUTY MANAGER FINANCE
ASSISTANT MANAGER
ACCOUNT ASSISTANT GRADE 1 GRADE 2 GRADE - 3 HELPERS
Today accounting has become the inseparable part of business activity. No matter the size of business, nature of business, type of ownership accounting in inevitable maintenance of accounts is the statutory taste for every organization. It is mandatory on their part they just cannot escape from this crucial function.
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FUNCTION OF FINANCE DEPARTMENT Maintaining proper accounts for milk purchase and sold every day. Maintenance of general ledger and stores books. Maintaining government grants, fixed assets registers, depreciation registers of union. Lastly maintaining and paying the taxes and insurance.
PURCHASE DEPARTMENT
There is a separate for purchasing of products in SSHUS
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The structure of the purchase department is as belowPURCHASE OFFICER
PURCHASE ASSISTANCE GRADE - 2
In SSHUS there are 2 employees in purchase department and the whole work done based on 6 computers all entry are done perfectly in computers
SECURITY DEPARTMENT
The department included security officer security guards. The guards are working on contract basis. They must have watch on each and every person who going inside and coming outside from the dairy. They must also keep watch on the vehicles going in outside the dairy. The visitor has to enter the following details like, name, purpose of visit, time, etc. into visitor book kept. There are totally 10 security guards and an officer in SSHUS
MIS DEPARTMENT
MIS Refers to Management Information System
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The structure of MIS Department Managing Director
MIS Officer
MIS Assistance
The Whole administration department has one sub department by name MIS which looks after the documents of same department.
Function of MIS Department

To maintain daily reports To maintain information regarding input/output Maintains town wise sales report Reports regarding procurement and input Maintaining accounts of daily purchase of ice and water Along with all these functions the department also maintains daily attendance of workers, which will be sent to managing director
STORAGE DEPARTMENT
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The structure of the department:Store officer
Store Assistance
Helpers
Storage is a section where all the rigid materials, semi finished and finished are stored. Past from these stationary and other goods are also stored. In SSHUS, the stored department has a capacity of storing good worth Rs. 60 to Rs. 90 lacks. Various goods required for the daily use are stored. The goods include book of account, packing materials, raw materials, skimmed milk power, ghee tins and stationary etc. Every department is in tough with stores section. Stores officer who is responsible for daily activities maintains it.
PROCUREMENT DEPARTMENT
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Procurement is one of the major departments in SSHUS... The organization structure of the Procurement department is as below-MANAGER
DEPUTY MANAGER FODDER & FIELD Assistant Manager F&F Extension Officer
DEPUTY MANAGER (Veterinary) Assistant Manager Veterinary officer Veterinary Assistant
DEPUTY MANAGER (Procurement) Assistant Procurement Extension Officer Grade 1 Extension Officer Grade 2 Extension Officer Grade I
The Department plays a significant role in any dairy industry. The major responsibility is to collect the raw milk from various BMC (bulk milk cooler) at a proper time and to store that milk in proper condition. For procuring raw milk the SSHUS has recognized various BMC in and around the whole of Bijapur bagalkot and belgum. District. BMC in different villages, which consists minimum of 50 AMC (automatic milk collection) . At present there are totally 219 BMC by which milk is procuring The newly report of period of 18-.07.-2009 to 24-.2.-2009 week The grand total of week is 44327.04leter and on an average per day 6332.43leter from 3 district bijapur bagalkot and begalum.
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RESEARCH METHODOLOGY
37
TOPIC:
Customer satisfaction and awareness level towards siddhadhara milk at bijapur city OBJECTIVES OF THE STUDY
As the partial fulfillment of M.B.A degree I have undergone in plant training in siddheshwar milk sang. The area of study was distribution channel and the functional analysis of the company. The objectives of the study were as following:
5. To determine the Awareness level of of Customers
siddhadara Milk.
6. To determine the satisfaction level of Customers towards
siddhadara Milk
7. To study the factors influencing consumer to go for a Particular brand.
8. To Know the consumer attitude towards siddhadhara Milk
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Need for the Study

The purpose of the study is to get practical knowledge and to get experience and also to know the various challenges that are faced in the corporate world. The main intention of choosing this topic is to study/to know1 2 3 Customers buying factors and their expectations towards Siddhadhara milk. To know the reasons for decrease in sales. This project helps to improve the market share in the bijapur city.
SCOPE OF THE STUDY

The research was undertaken to gather information from the respondents, to know consumer buying behavior and its impact on sale of siddhadara milk of SSHUS The questionnaire was specifically framed keeping in mind all the aspects and requirements that would fulfill our objectives and give us exact picture and that would help the organization to take better decisions. Primary data was collected by administrating questionnaire of 100 respondents. In the questionnaire all the questions were specifically framed as per the survey requirements and following are its details.
Direct contact was made with the respondents through the random sampling and all the customers were those who had come to buy the Siddhadara milk.
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The study was conducted various part of the Bijapur City customers located in different part of the Bijapur City. The information was collected through Questionnaire. The questionnaire was administrated and collected on the spot.
LIMITATION OF THE STUDY
Time limitation: The time is limitation to
Project Report is only limited to bijapur c month.
Non-availability of some information, which were treated as company secrets.
Sampling:
Representation of a particular population. And is the subset of the population. Concerned to my project, in a city like Bijapur where a population of more than 2,85000 exists each persons opinion can not be sought. So the respondents were chosen randomly from different areas of Bijapur city. The kind of sample taken for this study report is Stratified Random sampling one where the population is divided into mutually exclusive and mutually exhaustive strata or sub-
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groups and then a simple random sample is selected within each of the strata or sub group. Thus the population is divided into different strata on the basis of regions.
They include cluster, multi stage and area sampling. Hence the sample taken for this study is Area sampling with the size of 70 Respondents and 30 Agents in an Bijapur city. Area Sampling: It is a form of Multi stage sampling in which maps, rather than lists or registers, are used as the sampling frame. In area sampling, the overall area to be covered in a survey is divided into several smaller areas within which a random sample is selected. However, Stratification in area sampling is based on geographical considerations. SAMPLING PROCESS: 1. Population: People from the Bijapur city. 2. Sampling frame: Milk buyers and resellers (agents) 3. Sampling unit: House holds and agents. 4. Sampling size: 70 household customer and 30 agents. 5. Sampling Method: Stratified Random sampling. Survey Technique: Once the researcher has decided to go for the survey method for collecting the required Primary data. Then he should take a right decision among the various survey techniques. Then various techniques are: Personal Interview Mail survey
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Telephone Survey Questionnaire I have chosen the Questionnaire technique and personal interview method for the survey
Data Collection Methods:

The information necessary for this research study is collected by tapping primary and secondary sources. The sources are as follows: Primary Sources: a) Questionnaire b) Personal interaction
Secondary Sources: a) Related Information from Internet b) Company Reports Books. Measuring Tools: The measurement and evaluation of the data is done using statistical tools and techniques such as simple percentage method, mean, graphical representation with help of data code sheet using MS Excel software.
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Hypothesis
Out of 100 respondents, 40 respondent are considered for pilot study And out of 40 respondent 36 respondents are aware of siddharadhara milk brands. 36/40= 0.90 0.90 x 100 = 90% 90% of respondent are aware of siddharadhara milk brands. P (population proportion) P = 90% =0.90 n=100
H0: >= 90% of respondent are aware of siddharadhara milk brands H1: < 90% of respondent are not aware of siddharadhara milk brands
SD
P (1-P)
N-1
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CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS = 0.90(1-0.90) 99

SD=0.030
= ZCAL = P0-P/S.D PO=56/100 = 0.56-0.90/0.030 =

Z CAL=-0.34/0.030
= - 11.33
There fore Ztab value at 5% level of significance, tab =2.90
So. Ho: is rejected
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DATA ANALYSIS
Keeping in view of the objectives, the data so collection from various sources and were analyzed with help of appropriate techniques. The results of the study are present in this chapter under the following headings. 1) Awareness level of siddhadhara Milk brands Awareness of siddhadhara Yes 91 No 9
91% 9%
100 80 60 40 20 0 Yes No
Interpretation: From the graph it is clear that 91 % of the people are aware of siddhadhara milk and 9 % of the samples are not aware. These 9 % are specially observed. Its really good
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that many people are aware about siddhadhara and its products from the company point of view
2) Which of the milk brand of siddhadhara are known to you?
Jantha Gold Slim Light FF
82 63 26 1 62
82% 63% 26% 1% 62%
100 80 60 40 20 0
82 63 62
26 1 Jantha Gold Slim Light FF
Interpretation:
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In the siddhadhara five brands of milk are available Out of 100 respondents 82% of them are known jantha, 63% of gold, 26% slim & 62% of farm fresh & only 1% slim because it is recently launched brand.
3) Did you known any of these siddhadhara milk products
Mast lassi Curd Butter Gold milk Shrikhand Sugandi dudh Dhaval ice cream Ghee Khoa
68 33 10 78 5 0 9 27 9
68% 33% 10% 78% 5% 0% 9% 27% 9%
90 80 70 60 50 40 30 20 10 0
78 68
33 10 9 0 sugandi dudh dhaval ice cream
27 5 gold milk shrikhand 9
mast lassi
curd
butter
ghee
khoa
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Interpretation: As observing the graph we come to known mast lassi 68%, curd 33%, butter 10%, gold milk 78%, shrikhand 5%, sugandi dudh 0%, dhaval ice cream 9%, Packed ghee bottle 27%, khao 9% are known among 100 respondent by that we come to known a very less awareness about the siddhadhara products.
4) Consumption of milk per day
1/2 liter 1 liter 2 & above
33 39 28
33% 39% 28%
40 30 20 10 0
39 33 28
1/2 liter
1 liter
2 & above
Interpretation:
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From the above graph it is clear that out of 100 total respondents 33% respondents consume only liter per day. 39% respondents consume one liter per day and rest 28 respondents consume 2 or more liters per day.
5) What factor you look purchasing milk products.
Quality Thickness Fat content Price Taste Avability
92 94 11 89 40 49
92% 94% 11% 89% 40% 49%
100 90 80 70 60 50 40 30 20 10 0
92
94
89
49 40
11
quality
thikness
fat content
price
tast
avability
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Interpretation: From the above graph we come to known that consumer more concentrate while purchasing milk that is 92% quality, 94% thickness 11% fat content .89% for price and 40% taste & 49% for avability.
6) How did you come to known about siddhadhara milk product.
Dealers Wall painting TV advertisement Others
51 0 0 49
51% 0% 0% 49%
49 tv advertisement 0 0 dealers 0 20 40 51 60
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Interpretation From the survey it is revealed that 51% respondents buy because dealers have influenced them to buy, and 49% because of friends and neighbors.
7) Which of the advertisement were more effective for siddhadhara products?
Dealers Wall painting TV advertisement Others
41 8 13 38
41% 8% 13% 38%
others tv adv ertis ement w al painting dealers 0 5 10 15 20 25 30 35 8 13
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41 40 45
Interpretation:
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Almost 43% of the people believe that TV advertisements will more effective to make awareness about siddhadhara milk and 38% by other, 8% by wall painting & 41% by dealers. Will more effective to make awareness about the siddhadhara milk product. So Company has to make more promotional activities i.e., advertisements to attract more people and to get the customers who are untouched.
8) Did you purchase siddhadhara milk products?

siddhadhara products Percent Validyes no Total 62 38 100.0 Valid Percent 62% 38% 100.0
70 60 50 40 30 20 10
62
38
62% 0 yes no
38%
52
Interpretation: By the graph it is clear that 62% buys siddhadhara milk products and 38 % are not using because of inconsistence of quality as earlier
9) which of the following factor made you to repetitive purchasing siddhadhara milk products.
Quality Thickness Fat content Price Taste Avability Promotional activities 59 58 46 9 31 27 1 59% 58% 46% 9% 31% 27% 1%
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promotional activities avability tast price fat content thikness quality 0 10 20 30 40 50 9 46 58 59 60 70 1 27 31
Interpretation: The respondents who use siddhadhara milk say that 27% people use because of availability 31% Respondents use because of taste from milk, 9% respondents use because of the price compared to others and 46% because of the fat content. 58% because of thickness and rest 59% because of freshness and good quality.
10) Reason for not using siddhadhara milk
Quality Thickness Fat content High price Taste Non avability
32 26 1 36 11 9
32% 26% 1% 36% 11% 9%
54
tast 10%
non avability 8%
quality 28%
high price 30%
fat content 1%
thikness 23%
Interpretation: From the survey it is revealed that most of the people i.e.about 28% of the respondents dont buy for the reason bad quality, 30% for high price and 10% not so tasty. And rest of 8% feel that it is not easily available, 1% fat content and 23% of them feel it is less thickness.
11) Where do you purchase siddhadhara milk?
Milk parlor Grocery stores Bakery Other
40 35 5 20
36% 33% 3% 15%
55

45 40 35 30 25 20 15 10 5 0 Milk parlor Grocery stores 40 35
20
Bakery
Other
Interpretation: From the respondents who buy the siddhadhara milk it is been found that 40% respondents buy from milk parlor, 35% respondents buy from grocery stores, 5% buy from bakery and rest of 20% from other services like shops, Company has to make available the siddhadhara milk and its products where it is necessary
12) do you think brand ambassador will influence to buy milk products
Percent Valid yes no Total 31.0 69.0 100.0
Valid Cumulative Percent Percent 31.0 31.0 69.0 100.0 100.0
56
yes 31% yes no no 69%
Interpretation 31% of the respondents believe that brand ambassador will really make difference in buying and 69% of them dont believe in it.
13) Did you want to shift to other brand
Percent Valid yes no Total 37.0 63.0 100.0
Valid Cumulative Percent Percent 37.0 37.0 63.0 100.0 100.0
57
63% No 63
37% Yes 37
10
20
30
40
50
60
70
Interpretation About 37% of the want to shift to another brand because of slowly decreasing of freshness and quality.
13) Quality provided by siddhadhara
Excellent Good Bad Worst
5 61 31 3
5% 61% 31% 3%
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70 60 50 40 30 20 10 0 excellent good bad w orst
Interpretation: From the above graph it is clear that 5% of the respondent says excellent, and 61% of the respondents says good and happy with quality provided by the siddhadhara, and rest of 31% says bad and 3% worst and they feel it is not consistent in the quality as earlier.
FINDINGS:
91% of the respondents are aware of SSHUS milk. 56% of respondent are aware by milk brands names. 29% of respondent are aware about other siddhadhara milk products 33% of respondent consumes liter, 39% of 1 liter and 28% of 2liters and above consumes daily.
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62% of the respondents purchase milk. 36% of the respondents purchase from milk parlor. 33% of the respondents purchase from grocery stores. 27% of the respondents look for availability while purchasing milk. 31% of the respondents believe that brand ambassador Advertisements play a vital role while buying the milk. 37% users of siddhadhara milk who want to shift to another brand because of inconsistency of quality of milk. 62% of the respondents look for quality, thickness, price, taste and availability.
34% of the respondents do not purchase due to high price and quality
61% of the respondents say that quality provided is good and rest percentage of respondents says its bad.
60
SUGGESTIONS:
The study reveals that the awareness of the brand exits but the
more information has to be revealed about the different brands of siddhadhara milk available in the market. Respondents said that its not consistent in the Quality and they
dont give replacement facility for spoiled milk. So SSHUS may take to replace it. And the milk is not adulterated. Consumers need door delivery; so that they can get milk easily
SSHUS can arrange this service.
61

Developing the town markets by placing some of the staff for extension work. So that they can make arrangements for people to get milk in their particular place at particular time. To make aware the people about overall performance of
siddhadhara milk. Company can take necessary steps to enhance more promotional activities like giving ads in newspapers, in local channels and thru other media.
CONCLUSION
Lastly to conclude it was a great experience to work at SSHUS. I met so many faces in market, and got the meaning about the real market. I came to know about the marketing strategies of SSHUS. I got the reasons for the like and dislike of people towards siddhadhara milk. Comparing to other brands SSHUS has goodwill in the market. Even though it is facing some problems because of Nandin and other brands. So it should try to create awareness, provide good service with good quality milk as well as it should motivate the dealers. I have found that SSHUS is decreasing in quality because of this may customer can go to
62

other brands. The response of the people was not good towards SSHUS comparing to others.
BIBLIOGRAPHY:
Marketing Management Philip Kotler Marketing Research Tull and Hawkins Internet Websites: www.google.co.in
63
APPENDICES
Questionnaires
Name: ---------------------------Address -----------------------------Age 1.) 15-20 2) 20-25 3)25-30 4)30 and above
2. Do you know siddhadhara brands of milk and milk products. a) Yes b) no
3). which of the milk brand of siddhadhara are known to you
64

a) Jantha c). slim b) gold d) light
4). Did you know any of these siddhadhara milk products. a) Mast lassi c) Siddhadhara gold milk d) Sugandi dudh f) Butter h)khoa 5) Consumption of milk per day a) liter b) 1 liter c) 2 and above b) curd d) Shrikhand e) Dhaval ice cream g) gee
6) what factor you look while purchasing milk product a) Quality c) Fat content e) Taste b) thickness d) price f) avability
7) how did you come to know about siddhadhara milk products a) Dealers c) TV advertisement b) wall painting d) others
8) Which of the advertisement were more effective?
65

a). banner c) TV advertisement b) wall painting d) others
9) Did you purchase siddhadhara milk products? Yes no
10) Which of the following factor made you to repetitative purchasing siddhadhara milk products? a) Quality c) fat content e) Taste f) Promotional activities b) thickness d) price f) avability
11). Select the following reasons due to which you are not purchasing siddhadhara milk products
a) Quality c) Fat content e) Taste
b) thickness d) price f) avability
12) Where did you purchase siddhadhara milk products? A) Milk parlor b) grocery stores
66

c) Bakery d) others
13) do you think brand ambassador will influence you to bye milk products? a) Yes b) no
14) Did you want to shift from siddhadhara to others brands? a) Yes 15) Quality provided by siddhadhara a) Excellent c) Bad b) good d) worst b) no
67
68

A PROJECT REPORT On Consumer Satisfaction and Awareness Towards Siddhadhara Milk Products

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CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS Contents

Sl. No. I Chapter 1 Titles Page No.

CONCLUSION BIBLIOGRAPHY APPENDICES

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

Statement of the Problem

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

awareness towards siddhadhara milk products and the sub

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

OBJECTIVES OF THE STUDY

1. To determine the Awareness level of Customers siddhadara

4. To Know the consumer attitude towards siddhadhara Milk

Detailed findings are discussed in page 61 Babasbapatilfreepptmba.com

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

Development of dairy industry in India

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

NATIONAL DAIRY DEVELOMENT BOARD

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

Objectives of National Dairy Development Board

promotes or advances the projects of general public utility reactions to dairying.

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

undertaken subsequent designing planning and start up those projects.

To under research and development programmed related to production and

.SERVICES RENDERED BY NDDB:

Implement of milk production enchantment programmed.

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

Action Plan Breeding

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

Animal Health and Veterinary Services

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

Increase production and utilization quality fodder seeds

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

Year 2007-2008. . State code 08

Organization Set-ups: Land 10 acres.

Shri Siddeshwar Halu Utpadakar Sang (SSHUS) is recently started on 2007

SSHUS has shown a

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

SSHUS contains highly qualified and strict

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

5. Light milk .1.5

Farm fresh milk

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

Functions of all departments

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

The Structure of Production department:

OBJECTIVES OF THE PRODUCTION DEPARTMENT:

FUNCTION OF PRODUCTION DEPARTMENT: 1. Chilling in milk. 2. Pasteurization of milk.

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

FLOW CHART OF PRODUCTION PROCESS

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

The following staff is managing the above work.

TECHNICAL OFFICER + DAIRY SUPERVISOR

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

performance/Leaves/Misconducts/Benefits are maintained here.

CONSUMER SATISFACTION AND AWARENESS TOWARDS SIDDHADHARA MILK PRODUCTS

DEPUTY MANAGER FINANCE

ACCOUNT ASSISTANT GRADE 1 GRADE 2 GRADE - 3 HELPERS