Y.

VENKAT REDDY
ANDHRAPRADESH

M.E

SENIOR LECTURER /PACKAGING

DEPARTMENT OF TECHNICAL EDUCATION

MARKING, LABELING AND PACKAGING

MARKING
Marking

means to mark the address, number of packages etc. on the packets It is essential for identification purpose and should provide information on exporters' mark, port of destination, place of destination, order number and date, gross, net and tare weight and handling instructions.

It should also be ensured that while putting marks, the law of buyer's country is duly compiled with. Marking requirements vary from country to country. The marking can appear in any form, such as print, stencil, and emboss as long as the words are permanent.

CE MARK

CE marking is a mandatory conformance mark on many products placed on the single market in the European Economic Area (EEA). The marking certifies that a product has met European Directives regarding consumer safety, health or environmental requirements.

COUNTRIES REQUIRING THE CE MARKING

The CE marking is mandatory for certain product groups in the European Economic Area (EEA), consisting of the 27 Member States of the EU and EFTA countries Iceland, Norway, Switzerland and Liechtenstein. It is also obligatory for all products made in third countries (non-member states) which are sold in the EEA. In that case, the importer has to make sure that the manufacturer outside the EU has taken the necessary steps that allow him to affix the CE marking.

GS1 barcode requirements On Medicines/Drugs

These requirements cover medicines/drugs (except medical devices & other medical supplies for which separate GS1 barcode requirements apply) procured by Ministry of Health & Family Welfare (MoHFW), Govt. of India under various programs by different divisions for both branded & generic pharmaceuticals/drugs, meant for supply and distribution through MoHFW regulated distribution channel (PHCs, CHCs/FRUs Govt. hospitals etc).

Barcode requirements using GS1 identification standards are provided below at various levels of product packaging which include at primary, secondary and shipper/carton levels and need to be complied with while supplying medicines/drugs to MoHFW .

LABELING
Lables are termed as labeling. Lables are useful in providing detailed information about the product, its content, method of use, etc. various function performed by labeling are as followsDescribe the product & specify its content. Identification of the product or brand. Grading of products. Help in promotion of products. Providing information required by law.

Some examples of labeling:-

PACKAGING
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use.

Types of packaging
Primary packaging Secondary packaging Tertiary packaging

Primary packaging
Primary packaging is the material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.

Examples of primary packaging

Secondary packaging
Secondary packaging is outside the primary packaging, perhaps used to group primary packages together. Examples of secondary packaging

Tertiary packaging
Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers. Examples of tertiary marketing

Examples of tertiary packaging

Factors to be considered in packaging

Protection Packaging is used to protect the product from damage during shipping and handling, and to lessen spoilage if the protect is exposed to air or other elements. Visibility Packaging design is used to capture customers attention as they are shopping or glancing through a catalog or website. This is particularly important for customers who are not familiar with the product and in situations, such as those found in grocery stores, where a product must stand out among thousands of other products.

Added Value Packaging design and structure can add value to a product. For instance, benefits can be obtained from package structures that make the product easier to use while stylistic designs can make the product more attractive to display in the customers home. Distributor Acceptance Packaging decisions must not only be accepted by the final customer, they may also have to be accepted by distributors who sell the product for the supplier. For instance, a retailer may not accept packages unless they conform to requirements they have for storing products on their shelves.

Cost Packaging can represent a significant portion of a products selling price. For example, it is estimated that in the cosmetics industry the packaging cost of some products may be as high as 40% of a products selling price. Smart packaging decisions can help reduce costs and possibly lead to higher profits Environmental or Legal Issues Packaging decisions must also include an assessment of its environmental impact especially for products with packages that are frequently discarded. Packages that are not easily bio-degradable could draw customer and possibly governmental concern. Also, caution must be exercised in order to create packages that do not infringe on intellectual property, such as copyrights, trademarks or patents, held by others.

THANKYOU