QUESTIONNAIRE: BUYER BEHAVIOR OF INSURANCE CONSUMERS Please read the introductory paragraph before answering the questionnaire Personal

Information
Name: _____________________________________ Age: ________ Male/Female_________ Marital Status --------------------------------Household Size -------------------------No. of Children-----------------------------------------------------Education ---------------------------------------------------What is the approximate combined annual income of your household? 1. 2. 3. 6. 4. 5. Rs50, 000 or less _____ Rs.5, 001 to 100,000 Rs.100, 001 to 150,000 Rs.150, 001 to 200,000 Rs.200, 001 to 250,000 Above Rs.250, 000 _____ _____ _____ _____ _____

Details of Life Insurance Policy (Type, Plan) -------------------------------------------------------Total Insurance Cover Amount_______________________________ From which Insurance Company/Companies: ____________________________________________________________ If you use multiple Insurance company which you like the most. ---------------------------------------------------------------------------------------------------------Major Insurance plan and amounts of Life Insurance. Which Source influenced you most for purchasing Insurance Products? Friend--------------------; Insurance Agent-----------------; Advertisement -------------------Which Advertisement you prefer most for updating your knowledge about insurance Products. TV ------------------; Newspaper---------------; Headings------------------; Ad through Internet-------------------------; If any other please specify -----------------------. Contact Telephone no. / E-mail address----------------------------------------------------------

(Optional, if you want to know result of the study then please provide or else may ignore) 1

Section 1 How do you prefer to choose a new policy to be introduced by a Insurance Company? (Rank following 15 plans (A-O) (1- Very good------------------ 15-Very bad)
Alternative plans A B C D E F G H I J K L M N O Investment Risk High Medium Medium Medium Low Low High High Low High High Medium High Low High Rate of Return Medium High Low Medium Low High High Low Medium High Medium High High Medium High Liquidity Early Delayed Early Delayed Delayed Early Delayed Delayed Delayed Early Early Early Delayed Early Early Life Insurance Coverage Without coverage Without coverage With coverage With coverage Without coverage With coverage With coverage With coverage With coverage With coverage With coverage With coverage Without coverage With coverage Without coverage Ranking

Section 2
2

Please indicate your degree of agreeness to following life style and attitude statements which is close to your personality by checking the most appropriate number. The meaning of the numbers is specified in the columns above the number. 1= Strongly Disagree. 5=Strongly Agree

1-Strongly Disagree 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

2-Disagree

3-Neutral

4-Agree

5-Strongly Agree

1. I enjoy in taking risk in my life 2.I often seek out the advice of my friends regarding which insurance product to choose 3.I spend lot of time talking with my friends about insurance products 4.My neighbors and friends usually give me good advice on what insurance products to purchase 5.I watch advertisements for updating my ideas on insurance products 6.A person can save a lot of money by shopping around for bargains 7.I usually watch the advertisements for announcement of sales 8.I find myself checking the prices in grocery store even for small items 9.My children are most important thing in my life 10.I try to arrange my home for my childrens convenience 11.I am an active member of more than one social service organization 12.I do volunteer work for a hospital or charitable social organization on a fairly regular basis 13.I have full control on my own destiny 14.Everything is uncertain, who knows what will be my fate in future 15.I am committed to this place most and I am not going to change my place of stay in future 16.I have more self confidence than more people 17.I am more independent than most people 18.I like to be considered a leader 19.I am loyal towards my preferred insurance company 20.I always seek information about other insurance companys products and services 21.If I will decide to purchase other insurance products, I will definitely purchase from my current insurance company 22.I strongly believe in god 23.I respect my own religion most 24.I can express myself fully in stressful situation 25.I always preferred to be in crowd and parties 26. I feel suffocated whenever I am kept for a long time in small groups and quiet. 3

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

27.Five years from now my income will be probably a lot higher than it now 28.I consume more low calorie foods than the average human being 29.I always prefer to consume diet foods at least one meal a day 30.In general, I prefer to consume more calorie fast food 31.Our family income is high enough to satisfy nearly all of my important desires 32.My income is high enough 33.I often try new brands before my friends and neighbors do 34.I always like to try new and different products

1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5

----Thank you very much for taking the time to participate in the survey ----