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CIOs at Chinese organizations say they have a clear mobility strategy in place. But are they really capturing the more impactful business values of mobile technologies and platforms? An Accenture Research Report Executive Summary
Introduction
CIOs at Chinese organizations have high expectations about the potential impact of mobility on their business. Many even say they have a clear mobility strategy in place. However, to capture the tangible business value mobility technologies can enable, such as improving field service, customer service and health and public safety, Chinese enterprises will have to move past basic productivity applications as the center of their mobility strategy. To measure the state of enterprise mobility in China, Accenture conducted a survey in January 2012 among 238 CIOs at global enterprises, including 24 from Chinese organizations. The results underscore the growing importance of enterprise mobility to CIOs in China and the opportunities that lie ahead for using mobile technologies to drive innovation and business growth. From our research and experience in architecting and deploying enterprise solutions, we believe Chinese organizations are well positioned to unlock the business opportunities of mobility solutions by embracing three important principles: a. Translate mobility to business value by focusing on desired business outcomes. b. Establish a clear mobility framework that is agile enough to adapt quickly against changing market dynamics. c. Innovate across internal and external ecosystems to gain (or re-establish) market advantage against known and unknown competitors.
1. Accenture analysis 2. Accenture: The Role of Mobile Banking in Facilitating Rural Finances
Rising Expectations
These examples underscore the growing expectations that Chinese organizations have for enterprise mobility. No surprise, then, that all respondents to Accentures global mobility survey rank mobility as a high priority. While enterprises across the globe acknowledge the growing impact of mobile capabilities, those in emerging nations such as China are developing mobile strategies faster and with more scale than enterprises in mature markets. CIOs in emerging markets seem more in tune with the opportunity to extract significant business value out of mobility technologies. In China, 96% of the CIOs surveyed believe mobility will significantly improve customer interactions, and 91% say mobile technologies will help to improve employee engagement. More than eight in ten believe mobility will have a significant impact on the business overall (84%). Among CIOs in China, improving field service and customer service delivery is a clear priority for mobility initiatives. More than half (58%) cite the need to provide instant data access, capture and processing capabilities to field and customer service personnel. Second on the priority list is driving revenue through customer engagement (33%). More than half of CIOs in China in the Accenture survey say their top three priorities are already in the execution stage, and nearly one-quarter say they have actually completed deployments of their three top mobile priorities. In addition, 71% said they have also completed streamlining operations by enabling the ability to track orders, assets or inventory from any location. As Chinese companies deployment of mobile technologies increases, so does mobilitys share of IT budgets. Three-quarters of CIOs in China said they plan to spend more than 30% of their discretionary IT budget on mobility in 2012with half of those respondents planning to devote more than 40% of their budget to mobility. By comparison, more than two-thirds of U.S. companies and about half of U.K. respondents plan to spend less than 20% of their discretionary IT budget on mobility projects in 2012.
CIOs have an opportunity to get ahead of a rising tide of expectations for mobility that enable business innovation and have a significant impact on business growth. But they will need to act quickly to develop strategies that enable agile execution. Waiting for new entrants or multinationals to lead the way may lead to missed opportunities in a market that is not likely to reward hesitation.
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 246,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worlds most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$25.5 billion for the fiscal year ended Aug. 31, 2011. Its home page is www.accenture.com.
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