REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

Paper Name: Business Policy & Strategic Management Paper Code: M301 Marks: 60

Unit 1: Introduction and Overview of Strategic Management: Understanding Strategy and Strategic Decisions- Definition and Importance; Difference between Strategic, Tactical and Operational Planning; Levels at which Strategy Operates; Strategic Management Process; Strategists role ; Strategic IntentVision, Mission and Objectives, Corporate Governance. Unit 2: The Business Environment: Introduction ; External Environment: Mega and Micro Factors, The International Environment; Tools for External Environment Scanning and Analysis-ETOP, Scenario Analysis; Industry and Competitive Analysis- Porters Model, Strategic Groups; The Internal Environment; Resource- Based Approach; Capability and Core Competences; Tools for Internal Environment Analysis- Value Chain Analysis, Benchmarking, Balanced Scorecards, Strategic Advantage Profile. Unit 3: Strategic Alternatives and Choice: Corporate Level Strategies- Grand Strategy; Portfolio Strategy and Corporate Parenting; Expansion, Stability and Retrenchment; Mergers and Acquisitions, Strategic Alliances and Partnerships; Competitive Strategies- Business Level Strategies; Competing in Foreign Markets; Gaining Competitive advantages; Subjective Factors of Strategic Choice. Unit 4: Strategy Implementation: Functional Area Strategies; Structural Issue in Implementation; Behavioural Issues- Managing Change, Corporate Culture and Leadership. Unit 5: Evaluation and Control: Evaluation Criteria; Control Process; Strategic and Operational Control. Recommended Books: 1. Essentials of Strategic Management, Wheelen & Hunger. or 2. Strategic Management & Business Policy, Azhar Kazmi, TataMcgraw Hill

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

Paper Name: Macro Economic Analysis Paper Code: M302 Marks: 60

Unit: 1: Development and Types of Macroeconomics: Classical, Neoclassical and Keynesian Macroeconomics; Types of Macroeconomics. National Income and Product: Concept of National Income; Personal Income and Disposable Personal Income; Concept of National Product; Gross National Product (GNP), Net National Product (NNP), National Income (NI) and Other Related Macroeconomic Concepts. Measures of National Product: Measurement of Final Product by Value added and Market Value (Price) Methods; Importance of National Income Estimates. Unit: 2: Aggregate Demand and Supply: Aggregate Demand Function; Aggregate Supply Functions; Change in Money Wage; Aggregate Supply and Demand Functions; Aggregate Supply; Aggregate Demand and Employment. Equilibrium Income and Output: Two sector Economy: Consumption Function Hypothesis- Income and Consumption; Average and marginal Propensities to Consume (APC and MPC); Relationship between APC and MPC; Equation of Linear Consumption Function; Saving Function; Linear Saving Function; Determination of Equilibrium Income and Output Unit 3: Change in Income and Output: Simple Investment Multiplier; Multiplier Action; Continuous Constant Given Increase in Autonomous Investment and Equilibrium Income. Unit 4: Definition and Function of Money; Determinants of Money Supply; Behaviour of Commercial Banks; Money and Economic Activity; Demand for Money; Classical Approach; Keynesian Approach; Transaction Demand for Money and Rate of Interest; Precautionary Demand for Money; Speculative Demand for Money; Rate of Interest and Bond Prices; Liquidity Trap; Total Demand for Money; Modern Approach; Equilibrium and Rate of Interest Unit 5: Theories of Interest: Pre-classical Approach; Classical Theory; Loanable Funds Theory; Liquidity Preference Theory; Modern Theory. Inflation; Monetary Policy; Fiscal Policy; Credit Creation and Control of Credit; Central Bank: Function and control of Central Bank; Theories of Trade Cycle; Control of Trade Cycle. Recommended books:

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

1. Macroeconomics Theory, M.C.Vaish, Vikash Publishing House Pvt Ltd.(Main text) 2. Macroeconomics, 8/e, Richard T. Froyen. Pearson Publication.(Reference text)

SALES & MARKETING SPECIALISATION Paper Name: Consumer Analysis & Retailing Paper Code: M311 Marks: 60

Unit 1: Consumer behaviour principles in strategic marketing. Consumer decision making process-Distributive approach and Decision-process approach, Models of consumer behaviour. Unit 2: Cultural and social factors of consumer behaviour- social class and reference group. Psychoanalytical theory, Social Psychological theory and Trait-Factor theory. Dynamics of perception, Learning process components. Unit 3: Attitude measurement- classical psychological model and multi-attribute models. Environmental influences on consumer behaviour - family and life style concepts. Opinion leadership and the diffusion of innovations. Unit 4: An overview of retailing - types, product retailing vs. service retailing, retail strategy. Retailing environment -legal, social, economic, technological issues. Unit 5: Retail store location and layout analysis, site evaluation and selection, store design and layout ; Planning merchandise needs and merchandise budgets method of determining inventory evaluation, merchandise pricing, Recommended books: 1. Consumer Behaviour, by Schiffman & Kanuk. Pearson.(Main text) 2. Retail Management by C.Bajaj, R. Tuli, & N. Srivastava. Oxford University Press. (Main text)

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

Paper Name: Advertising, Brand Management & Sales Promotion Paper Code: M312 Marks: 60

Unit 1: Concept of Integrated Marketing Communications, Advertising-its purpose, function, process, economic and social implication, Advertising as an element of marketing mix, Advertising ethics and the future of advertising. Unit 2: Setting Advertising Goals: DAGMAR, AIDA, Hierarchy of Effects Model, Advertising Plan: Media message and creative execution. Different Types of Media: advantages, disadvantages, Media research, and Advertising budget. Unit 3: Communication process and advertising management-attitude, perceptions advertising creativity, source of ideas, identifying selling points, copy writing, copy research, design and layout Unit 4: Understanding of Brands Image in Advertisements, Building a Brands Equity; Evaluation of advertising effectiveness Unit 5: Sales promotion: Strategies, objectives: sales promotion budget and evaluation: Types and techniques of sales promotion.

Recommended books:

1. Advertising Management by Rajib Batra et al Pearson Publication.(Main text) 2. Strategic Brand Management, Kelvin Keller, Prentice Hall.(Main text)

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

FINANCE & BANKING SPECIALISATION Paper Name: Security Analysis & Investment Management Paper Code: M321 Marks: 60

Unit 1: The Investment Environment: Financial Markets , Investment alternatives : Money market Instruments Non marketable Financial Assets , Bonds , Equity Securities , Mutual Funds , Financial Derivatives and Real Assets; Stock and Bond market Indexes ; Trading of Securities , Types of Orders , Trading Costs , Short Sales. Unit 2: Measurement of Risk and Return, Volatility Estimation, Fundamental AnalysisEconomic Analysis, Industry Analysis, Company Analysis; Basics of Investment Valuation -Equity Valuation Models: Dividend Discount Models, Free Cash flows, Price/Earnings Multiples, Price/ Book Values and Price/Sales Multiples. Unit 3: Technical Analysis: Assumptions, Technical tools; Indicators; Charts; Efficient Market Theory; Bond Basics ; Bond Risk , Bond Return, Bond Yields, Bond Prices Over Time, Term Structure of Interest Rate , Duration and Immunization. Unit 4: Portfolio Construction: Approaches, Selection of Portfolios, Markowitz Portfolio Model, Sharpe Index Model, CAPM, Arbitrage Pricing Theory, Multi-Index Model, Asset Allocation, Portfolio Performance Evaluation. Unit 5: Role and Functions of SEBI; Structure and Functions of BSE, NSE; Dematerialisation of Securities, Basic Guidelines for Investment Decisions. Recommended books: 1. 2. . Investment Analysis & Portfolio Management,Prasanna Chandra,Tata Mcgraw Hill. (Main text) Security Analysis & Portfolio Management,Fischer D.E & Jordan R.J,Prentice Hall of India.(Reference text)

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

Paper Name: Derivative Management Paper Code: M322 Marks: 60

Unit 1 :Forward, Futures & Options contracts, Mechanics of futures Markets, Forward and future markets, hedging through forward and future, forward and future prices, stock index future, program trading and index arbitrage, commodity future.

Unit 2: Interest rate future, Foreign exchange risk management, Swap-design of interest rate swap and currency swap, valuation of swap, mechanics of option markets, Weiner processes & It 6s Lemma, Martingales & Measures.

Unit 3:Valuation of option ,Spreadsheet methods, Black-schools method, Binominal tree, Index option, Currency option, Option futures, Multi period options-caps, floor, collars, swap options and compound options.

Unit 4: Hybrid securities interest rate/foreign exchange hybrid, interest rate/equity hybrid, currency/commodity hybrid and synthetic instruments. Recommended Books: 1. Financial Derivatives: Theory, Concepts And Problems,S L Gupta,PHI.(Main Text) 2. Options, Futures and Derivatives by J.C.Hull, Prentice Hall.(Reference Book )

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

HUMAN RESOURCE MANAGEMENT SPECIALISATION Paper Name: Industrial Relation & Labour Law Paper Code: M331 Marks: 60

Unit 1: Industrial Relations, Concept, Approaches & Organisations; Evolution of Industrial relation;Labour Welfare, Concept, Importance, Basic Features, Need, Aims, Approaches, Scope, & Techniques; Labour Welfare Officer; Ethical Codes & Industrial Relations Unit 2: Standing Orders-Concept & Objects, Grievances-Concept, Causes, Procedure for Settlement; Indiscipline & Misconduct-Causes, Forms, Domestic Enquiry & Punishment Unit 3: Dispute Settlement Mechinery-Concialiation, Adjudication & Arbitration; Industrial Dispute Act of 1947; Trade Unionism-Concept, Functions, Approaches, Problems, Trade Union Movement in India; Trade Unions Act of 1926. Unit 4: Factories Act 1948 Unit 5: Payment of Wage Act 1936, Minimum Wages Act 1948 Unit 6: Industrial Employment (standing order) Act 1946, Trade Union Act 1926, Maternity Benefit Act 1961, Industrial Disputes Act 1947.

Recommended Books:
1. Dynamics of Industrial relation By Mamoria, Mamoria & Gankar,Himalaya

Publishing House.(Main Book)

2. Handbook of Industrial Law by N.D.Kapoor,Sultan Chand & Sons.(Main Book)

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

Paper Name: Organisational Development Paper Code: M332 Marks: 60

Unit I Defination- History of Organisation Development- Need for Organisation DevelopmentNature and Scope- Underlying assumptions and values in Organisation Development. Unit II Forces of Change, Determinants Factors, Types of Change, Models of Change, Resistance to Change & methods overcoming/ minimizing resistance to Change, Effective Change Management. Unit III Process of Organisation Development- on going interactive process- Applied Behavioural Science- Normative Reeducative Strategy of changing- Planned intervention strategies and tactics. Unit IV Planned change- Laboratory Method- Survey research method- Action research method, Managerial grid- Management By Objectives (MBO)- Quality Circles (QC). Unit V Organisational Development Intervention- team intervention, inter group intervention, interpersonal and group intervention and comprehensive intervention- Critical Evaluation- Future Prospects. Recommended Books: 1. Organizational Change & Development by Kanta Singh (Pub-Excel Books) Ed. 2010.(Main Text) 2. Organizational Development by Wendell French, Cecil H. Bell & Veeno Vohra (Pub-Pearson) Ed. 2006.(Reference Text)

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

INFORMATION TECHNOLOGY SPECIALISATION Paper Name: Relational Database Management System Paper Code: M341 Marks: 50

Unit 1: Database basics: three views of data-External, Conceptual and internal;Concepts of DBMS three levels of architecture;DBMS system facilities-Data definition language (DDL) and Data Manipulation Language (DML);Advantages and Disadvantages of DBMS. Unit 2: Relational Database Management System (RDBMS): Basic Concepts;Relational Model E-R Relationship model, Relational Algebra, Functional Dependency, normalization, SQL, Data replication and data fragmentation, Distributed database management system (DDBMS). Unit 3: Relational Language and System: Relational Database Design using E-R to relational mapping, concept to relations, tuple relational concept, domain relational calculus, Introduction to RDBMS packages ( ORACLE, SQL Servers) application on databases. Unit 4: Emerging Trends in RDBMS : object oriented database management systems, client/server database, emergence of client/server architecture, client/server computing, tools to implement client/server environment, developing applications, SQL, Introduction to knowledge database, Difference between a knowledgebase system and a database system, Knowledge representation schemes. Recommended Books: 1. An Introduction to Database Systems, Bipin C. Desai, Idgotia Publication Pvt.Ltd. or 2. Database Management Systems, Pamersevian, Prentice Hall of India.

REVISED SYLLABUS OF 3rd SEMESTER MBA (IIP)

Paper Name: OOPS & C++ Paper Code: M342 Marks: 50

Unit 1: Basic Concepts: what is object oriented Programming; object; object-based, object-oriented, object oriented analysis and design, organization of data and functions in OOP classes, Data abstraction, Data encaptulation, Inheritance, Polymorphism, Dynamic Binding, Message Passing. Unit 2: Introduction to C++, General format of C++ language, C++ variable types, arithmetic operations, common escape sequences, assignments, cascading techniques, accumulating, counting; selections, relational operators, logical operators, The if-else statement ; nested if statement, switch statements; repetition, Loops, Nested loops, do statement, functions, writing your own functions. Unit 3: Data structure, array, commonly used stream manipulators, functions enhancements in C++, pointers, references versus pointers, abstract data types in C++ ( clas ): format of a class definition, class declaration, class implementation, member function, writing a complete C++ program using these concepts. Unit 4: Constructor, destructor, difference between a class and a structure, arrays in functions, The size of ( ) operator, inserting and deleting elements from an array, sorting, searching, merging, an automated system for class, strings and classes, assign projects to implement all the basic concepts of OOP in C++. Recommended Books: 1. Stroustrup B: The C++ Programming Language, Addison Wesley or
2. E. Balagurusamy, Object Oriented Programming with C++, Tata Mcgraw Hill