1. Ahmed, A, Ahmed, N & Salman, A 2005, 'Critical issues in packaged food business', British Food Journal, vol.

107, no. 10, pp. 760 - 80. 2. Andersen, ES 1994, The evolution of credence goods: A transaction approach to product specification and quality control, Working paper no 21, MAPP. 3. Ares, G, Besio, M, Gimnez, A & Deliza, R 2010, 'Relationship between involvement and functional milk desserts intention to purchase. Influence on attitude towards packaging characteristics', Appetite, vol. 55, no. 2, pp. 298-304. 4. Ares, G & Deliza, R 2010a, 'Identifying important package features of milk desserts using free listing and word association', Food Quality and Preference, vol. 21, no. 6, pp. 621-8. 5. Ares, G & Deliza, R 2010b, 'Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis', Food Quality and Preference, vol. 21, no. 8, pp. 930-7. 6. Bech-Larsen, T & Grunert, KG 2003, 'The perceived healthiness of functional foods: A conjoint study of Danish, Finnish and American consumers' perception of functional foods', Appetite, vol. 40, no. 1, pp. 9-14. 7. Bech-Larsen, T & Scholderer, J 2007, 'Functional foods in Europe: consumer research, 8. market experiences and regulatory aspects', Trends in Food Science & Technology, vol. 18, no. 4, pp. 231-4. 9. Bellizzi, JA & Hite, RE 1992, 'Environmental colour, consumer feelings, and purchase likelihood', Psychology and Marketing, vol. 9, no. 5, pp. 347-63. 10. Bone, PF & France, KR 2001, 'Package Graphics and Consumer Product Beliefs', Journal of Business and Psychology, vol. 15, no. 3, pp. 467-89. 11. Bruns, K, Fjord, TA & Grunert, K 2002, 'CONSUMERS FOOD CHOICE AND QUALITY PERCEPTION', The Aarhus School of Business, vol. Working paper no 77. 12. Chrysochou, P, Askegaard, S, Grunert, KG & Kristensen, DB 2010, 'Social discourses of healthy eating. A market segmentation approach', Appetite, vol. 55, no. 2, pp. 288-97. 13. Deliza, R & MacFie, H 1996, 'THE GENERATION OF SENSORY EXPECTATION BY EXTERNAL CUES AND ITS EFFECT ON SENSORY PERCEPTION AND HEDONIC RATINGS: A REVIEW', Journal of Sensory Studies, vol. 11, no. 2, pp. 103-28. 14. Grimes, A & Doole, I 1998, 'Exploring the Relationships Between Colour and International Branding: A Cross Cultural Comparison of the UK and Taiwan', Journal of Marketing Management, vol. 14, no. 7, pp. 799 - 817. 15. Grossman, RP & Wisenblit, JZ 1999, 'What we know about consumers colour choices', Journal of Marketing Practice: Applied Marketing Science, vol. 5, no. 3, pp. 78 - 88. 16. Grunert, K, Larsen, H, Madsen, TK & Baadsgaard, A 1996, Market orientation in food and agriculture, Kluwer Academic, Boston. 17. Grunert, KG, Bruns, K & Bisp, S 1993, Food-related life style: Development of a crossculturally valid instrument for market surveillance, MAPP working paper no 12. 18. Hair, JF, Black, WC, Babin, BJ, Anderson, RE & Tatham, RL 2006, Multivariate Data Analysis, 6th edn, Pearson Prentice Hall, New Jersey. 19. Imram, N 1999, 'The role of visual cues in consumer perception and acceptance of a food product', Nutrition & Food Science, vol. 99, no. 5, pp. 224 - 30. 20. Lhteenmki, L, Lampila, P, Grunert, K, Boztug, Y, Ueland, , Astrm, A & Martinsdttir, E 2010, 'Impact of health-related claims on the perception of other product attributes', Food Policy, vol. 35, no. 3, pp. 230-9. 21. Madden, TJ, Hewett, K & Roth, MS 2000, 'Managing Images in Different Cultures: A Cross-National Study of Colour Meanings and Preferences', Journal of International Marketing, vol. 8, no. 4, pp. 90 - 107. 22. Madzharov, AV & Block, LG 2010, 'Effects of product unit image on consumption of

snack foods', Journal of Consumer Psychology, vol. 20, no. 4, pp. 398-409. 23. Marshall, D, Stuart, M & Bell, R 2006, 'Examining the relationship between product package colour and product selection in preschoolers', Food Quality and Preference, vol. 17, no. 7-8, pp. 615-21. 24. Meziane, Z 2007, Future Innovations in Food and Drinks to 2012. NPD, Trend Convergence and Emerging Growth Opportunities, Business Insights Ltd. 25. Mizutani, N, Okamoto, M, Yamaguchi, Y, Kusakabe, Y, Dan, I & Yamanaka, T 2010, 'Package images modulate flavor perception for orange juice', Food Quality and Preference, vol. 21, no. 7, pp. 867-72. 26. Moriarity, MB 1991, Creative advertising: theory and practice, Prentice-Hall, Englewood Cliffs, N.J. 27. Nancarrow, C, Wright, LT & Brace, I 1998, 'Gaining competitive advantage from packaging and labelling in marketing communications', British Food Journal, vol. 100 no. 2, pp. 110 - 8. 28. Niva, M 2007, 'All foods affect health': Understandings of functional foods and healthy eating among health-oriented Finns', Appetite, vol. 48, no. 3, pp. 384-93.