By: Gustavo Gonzalez

Introduction
Remember those ancient days when the only video you could watch was either at a movie theater or on a TV with a giant knob for changing the channel? It seems like we talk about those olden times as if they were ages ago but were only 20 years past the days when a relatively small group created video content and provided limited platforms for us to consume them. Things have changed and theyve done so at a blinding and blistering pace. A serendipitous mix of developments over the last 5 years or so has lead to an almost unfathomable growth in online video consumption. What do you get when you couple rapid technological advancement, social medias birth and maturity with a democratization of content creating products along with the renaissance were seeing in new companies pushing the envelope through innovation? What you get is a paradigm shift that creates drastically new consumer behaviors and expectations. Iconic industries and brands have had to adapt to this new landscape or risk becoming obsolete. One of the industries affected most by the proliferation of online video and content creation has been broadcast media. Theyve realized (maybe even a little late) that technology has changed the game and that todays consumers expect media to come to them wherever they are as opposed to the reverse. Innovative upstarts that make TV content available on digital platforms, major media companies enabling their content online and on mobile, and the rapid adoption of smartphones, tablets and other connected devices by consumers, have given rise to a consumer that 1 values on-demand and on-the-go TV (video) consumption. [ ] The chief goal of this whitepaper is to thoroughly examine statistics and trends related to the growth of video over the past few years. This will hopefully demystify todays new breed of consumer and arm you with additional tools to satisfy and attract them with your own video content. Never mind all the recent talk about Gen Y. Weve officially entered the Dawn of the Video Era, Generation V. Are you prepared?

facebook.com/coldwellbanker

@coldwellbnkr

blog.coldwellbanker.com

The Growth of Video

The Growth of Video

State of the Union Where We Are Today
Online video consumption continues to grow at rates so astronomical that current usage statistics and future projections seem like theyve been made up. The reality is that consumers are viewing video content online at levels that are challenging the traditional video viewing landscape.

1 Trillion
The number of video views on YouTube in 2011. Thats almost 140 views for every person on Earth [2]

Consider these astonishing statistics: Over sixty hours of video are uploaded to YouTube every minute. Thats nearly three days worth of video! [2] Over three billion videos are viewed each day on YouTube globally
[3]

YouTube Mobile gets well over 400 million views a day

[3]

By the end of 2012, Internet video viewing will account for over 50% of consumer Internet traffic in the United States. [4]

What I particularly find instructive about the four statistics noted above is that they perfectly summarize where we are today. When you see that consumers upload about 86,400 hours of video each day to YouTube, you realize they are heavily invested in the online video medium. Not only have their behaviors indicated that they enjoy posting and sharing videos they create, they are watching these videos by the boatload because technology now allows them to watch anywhere and at anytime. So its no wonder that internet video amounts to half of the traffic occurring on the world wide web in our country. These numbers are mind boggling! Whats also important to keep in mind is that the statistics above are only from one of the many

websites that stream online video (although YouTube is far and away the market leader). Youve also got to take into account the enormous amount of video views and growth that websites like Hulu, Funny or Die, Vimeo, Vevo, Yahoo! Video, et al are currently enjoying. If you compare the latest data from comScore Video Metrix with the data from a year ago, then youll see theres been a colossal increase in video viewing at yahoo sites [5] The fact that Yahoo! Video has a 30.4% increase year over year in unique viewers (as of February, 2012) reaffirms the fact that most all online video portals are enjoying statistically significant gains in viewership. [5]

43%
The amount of Americans watching video online has increased by 43% since 2010 [17]

Video Adoption Over Time

Its hard to appreciate where you are or where youre going unless you know where youve been and how you got there. Some maintain that the precipitous spikes in online video viewership were natural phenomena caused by the onslaught of new video sites and technologies like Netflix Instant, Roku and Boxee. This may be partially true but that doesnt mean that a leveling off in video viewership will occur because these platforms and websites have been in market for several years already. A brief look at some data points gathered each May by Nielsen, clearly demonstrates the steady rise in online video viewership. The table below represents U.S. Nielsen data gathered for - May 2010-2012. Overall Online Video Usage

44 Billion
About 180 million web users in the United States are watching about 44 billion videos each month
[18]

Source: The Nielsen Company [6, 7, 8]

Within a 2 year span, Unique Viewers has gone up 20%, Total Streams and Streams per Viewer were up well over 100% and Time per Viewer up 83%. Numbers ebb and flow slightly from month to month but they remain constant for the most part. Sensing that online video was on the precipice of taking off in a real way, the Coldwell Banker brand made video an integral part of our culture when we partnered with Google to launch Coldwell Banker On Location in 2009. Our internal analytics show that the growth in videos uploaded and viewed on our YouTube channel mirror the growth industry experts have noted for online video in general. Consider these few statistics:

The average amount of time American online video viewers consume online videos has increased 46% year-overyear [19]

A study released by Mashable last year indicated that 73% of homeowners say theyre more likely to list with a realtor offering to do video. [9] Clearly, our internal analytics echo this sentiment that consumers are actively looking for and consuming real estate related videos. The growth in video views were seeing is in step with the industry. Did we mention that online video is booming? In the aforementioned Mashable infographic, it was noted that only 12% of the real estate industry have YouTube accounts. [9] The infographic illuminated a lag between what the real estate consumer expects and what most real estate brokerages and professionals offer. Fortunately, the Coldwell Banker network has continued to champion video, as evidenced by the continued rapid growth in the number of videos uploaded to Coldwell Banker On Location. The graphic below illustrates the percent change for the number of videos uploaded to our YouTube channel in 2010 vs. 2012.

Only 12% of the real estate industry have YouTube accounts [9]

Video Viewing Trends

The Where and the What Video Destinations and Content

There are well over 136 million unique monthly online video viewers in the United States alone. [10] Which online destinations are attracting the lion's share of viewers and what does that say about the kind of content consumers crave? As one would expect, Nielsen's Top U.S. Online Video Sites report released in late June 2012 confirms YouTube is the dominant destination for online video viewing. With more than 4 out of 5 viewers streaming videos from their site monthly, any conversation about online video starts and ends with YouTube. [10] The wide range of content available on YouTube is staggering. The video mammoth reigns as the world's second most popular search engine precisely because of the veritable gold mine of brand and usergenerated content that touches every possible subject, interest and passion. With home being at the cornerstone of our lives, consumers aren't just watching funny videos or sports highlights online anymore. According to the Compete and Google House Hunter Study, "branded searches for real estate agencies and home builders on YouTube grew 150% year over year in the United States." [11] YouTube's dominance in the online video arena should come as no surprise, so looking at the rest of the U.S. Top 10 Online Video Destinations list (by Unique Viewers) is both interesting and fruitful in giving us a clearer picture of the video landscape. Undoubtedly, with a plethora of video websites and apps sprouting up daily, the Nielsen Wire list that you will see represented on the following page via an infographic, addresses several questions: How dominant is YouTubes position as the market leader? Are there any upstarts nipping at their heels that content creators should know about? Are Social Networking sites fertile enough ground for video viewing to challenge traditional video only websites? Are consumers now flocking to video portals for long form content? Are search engines (besides Google) joining the online video party?

Branded searches for real estate agencies and home builders on YouTube grew 150% year over year in the United States. [11]

Source: [10]

What Nielsens study reveals is that YouTubes position as the market leader is nowhere near in danger of being challenged. If youre creating real estate related content with the hopes of reaching the most consumers, you still start and end with YouTube; everything else is secondary. There isnt as clear cut an answer to the question regarding Social Networks viability as true challengers to the traditional video only website model. One would think that with the firepower pumped into Google+ that theyd be a top destination for video, but as of yet they are not. The fact is that Google+ and other social networks like Tumblr havent reached that scale or that level of maturity as of yet. As expected, Facebook is a key point of contact where consumers are viewing videos. It must be noted that most of these video views on Facebook are for content uploaded to YouTube. So be sure to share your YouTube videos to your Facebook page. With the ubiquity of high speed internet connectivity, original long form content is certainly the hot topic of 2012. Googles report shows that U.S. consumers are spending 45% more time watching online video this year compared to last and that theyre watching more original long form programming. [12] TV and Cable Networks like ABC and HBO are opening their content up to be viewed online. Platforms like Netflix and Hulu continue to sign distribution deals with networks allowing for the streaming of more popular and relevant titles like Breaking Bad and Mad Men to Internet connected devices. Even video sites like YouTube whove relied on user generated content are jumping into creating their own original content to compete with Cable. With A list actors, writers and directors signing on to work on original programming on YouTube, we should undoubtedly see time spent on the video giants site grow precipitously. What kind of medium to long form videos could you create to benefit the real estate consumer and in turn drive your business? With 40% of the most visited online video destinations being search engines, it is more important than ever to ensure you use relevant video titles, tags and descriptions. Consumers are searching for video content on Bing and Yahoo on an ultra-local level. Will they find your videos?

45%
U.S. Consumers are spending 45% more time watching online video than a year ago [12]

YouTube: We are to cable, what cable was to broadcast [20]

When,Where and What

Weekday Viewing Habits PC vs. Tablet

I dont know about you but my weekdays start early and end pretty late. Were constantly on the go during the work week; getting the family ready for school, rushing off to work and meetings, out to run errands and then back home to get ready to do it all again tomorrow. For the precise reason that most people bounce between work, home and everywhere in between during the week, a look at video viewing habits can be a helpful indicator as to when you should post certain types of video content. As one would expect, theres a real ebb and flow between viewing habits on the PC and the Tablet throughout the day. Think of it as a seesaw. When video traffic spikes on one platform, it dips on another and vice-versa. An eConsultancy study looked at video consumption by device (PC vs. Tablet) and correlated video viewing on those devices for the weekday hours. The study found that: Tablet viewing rises in the morning as consumers get ready for work and commute. [13] PC viewing rises greatly during the day while people are at work
[13]

iPad dominates tablet viewing, accounting for 95% of time spent watching videos on the device [13]

Tablet viewing spikes once again in the evening

[13]

This seems to make all the sense in the world. Consumers are watching videos on personal computers during the day because those devices are still predominantly used for work. Most content consumed during these hours are of the short form variety. As the workday comes to a close and we unwind at home, tablets receive the bulk of time for watching online video. Tech pundits were of the belief that tablets would cannibalize traditional TV consumption drastically. What weve found is that there is a slight impact but for the most part, consumers have opted for a coviewing experience at night. They are watching television and using their tablets at the same time. This is a trend TV programmers have already tapped into by creating synchronized online experiences that accompany and enhance traditional television watching.

Around one-third of tablet viewing takes place between 7pm and 11pm [13]
When planning your own video content strategy, the rule of thumb is to share or promote shorter videos during the day and your longer form content during the early evening hours. For example, post your listing videos early and your longer community or state of your local market videos in the evening, when consumers are more open and able to view longer and more entertaining content.

Weekend Viewing Habits Connected TVs & Gaming Consoles

The days of gaming consoles being solely used to play awesome video games are over; as are the days of TVs being solely used to watch whatever was on TV or popped into your DVD player. According to Microsoft Corporation, Xbox is now used more for entertainment than for actual gaming. A preponderance of the entertainment on Xbox and PS3 are consumers watching videos on apps like Hulu, Netflix and YouTube. Conversely, more and more televisions are Smart TVs that have the ability to connect to a suite of online apps such as video content, social networks, news and weather. This doesnt even take into account the off the shelf products you can purchase like Google TV, Roku and Boxee that connect to your TV via an HDMI cable and offer you enough video apps to make you forget you even have cable. The moral of the story here is the video landscape has drastically shifted over the past 3-4 years. You can watch online video anytime, anywhere. Are your videos ready for primetime?

Xbox Live is the Largest TV based Social Network

Due to the penetration and video consumption occurring on Smart TVs and more notably, gaming consoles and devices like Google TV, its useful to take a look at statistics that break down what part of the week (weekend vs. weekday) and what time of day users are watching videos on Smart TVs and gaming consoles. The graphic below illustrates connected TVs and gaming console video viewing combined and broken down weekend vs. weekday by time. [13]

Major video viewing on TVs and Gaming Consoles spikes in the evening [13]

The highlighted portion in pink illustrates that primetime viewing on these devices skyrockets on the weekends when compared to the weekend. According to this eConsultancy study, viewers watch nearly a third more video on connected TV devices on Saturday from 4pm-11pm than they do during the entire week. [13] If you plan on running any kind of advertising to support your video efforts, it makes sense to do so during those peak times when your target audience is most likely to be using the devices you seek to reach them on.

Online Video on Mobile

Walk into any restaurant, caf, or street corner and youre liable to see one common thing: a bunch of heads faced down staring at their smartphone. I waxed poetic about the meteoric rise of mobile in a whitepaper we released earlier this year so by now you should all be well aware that mobile is the present and the future. In fact, one of the largest drivers of online videos success over the past few years has been mobile. Is there a coincidence to the fact that online video and mobile

have begun to see dramatic increases in adoption/usage during roughly the same period of time? Technology pundits have prognosticated that by 2014, 66% of the worlds mobile traffic will be video content. [14] Conservative estimates already have mobile data being used by video at 50%. Here are a few other handy notes about video consumption on mobile devices:

90%
of adults in the United States own a mobile phone [21]

Theres been a 34% increase in video being consumed via smartphones over the last year in the United States [15] Over half of videos being watched on smartphones are done so at home [15] Each week, over 29 million people watch video from their smartphone [15] The average person watches five hours of video from their smartphone per week [15] About 40% of video content consumed via smartphones are long form [15]

82%
Android and iOS account for 82% of the global smartphone market [22]

Do you have to do anything differently to reach users who primarily access online video from their smartphones? The short answer is no. Thankfully, YouTube offers a seamless process for content creators since they automatically make the videos you upload from your PC visible and viewable on mobile. While there isnt anything you inherently have to do to get your videos mobile ready, the longer answer is that there are a few things you should bear in mind: If youre adding hyper links to your website in your video descriptions make sure your website is mobile friendly. Add relevant local keywords in the tags field when uploading your video to YouTube. Mobile search is exploding and most mobile searches are for hyper-local keywords. You want to make sure mobile searches pull up your videos.

What Do You Use to Watch Video?

That was the question posed by Nielsen Wire when they recently conducted a global survey of multi-screen media usage. [16] Now that weve taken a high level look at consumer video consumption across multiple platforms, looking at how often consumers watch video on these platforms should give us a clearer picture of where your videos are being watched.

Watching video content on computers has become just as common as watching video content on television among online consumers [16]

Source: [16]

There are a slew of takeaways we can glean from the data presented by Nielsen Wire but what sticks out most is that watching videos on computers is just as commonplace as watching content on the television. The data shows us that viewing video on the computer has surpassed video viewing on the TV in some instances. Nielsen characterizes this behavioral shift well in their report: More than 80 percent of Internet respondents in 56 countries reported watching video content at home on a computer (84%) or on a TV (83%) at least once a month. By contrast, in 2010, more online consumers reported watching video content on TV (90%) than on a computer (86%) in a month-long period. [16] While TV and computers still get the majority of video viewing, you have to take notice of the rise in mobile. When compared to video viewing on TVs, mobile video viewing is: Only 3 percentage points behind TV with respondents who watch video more than once a day Only 1 percentage point behind TV with respondents who report watching video a few times a week

74% of global respondents report watching video via the Internet on any device, up four points since 2010 [16]

When compared to video viewing on the computer, mobile video viewing is: Only 3 percentage points behind computers with respondents who watch video once a day Tied percentage points wise with respondents who watch video a few times a week

What does the spreading of video consumption habits to multiple devices mean for you? It means that more than any other time in history, you have a chance to reach the masses for next to no investment at all. Where consumers previously relied solely on televisions for video content, they are now actively looking for your expertise elsewhere. Consumers are more empowered than ever in this digital age. As opposed to letting major broadcast companies dictate content to them, theyre going out and finding help, advice and entertainment themselves on sites like YouTube. Theyre inviting you into their living rooms, their laps and anywhere else they look for video. What do you have to do to be there for the consumer with the video content they want and need?

Real Estate Make Great Videos

What Type of Video Are Real Estate Consumers Looking For?

Picture yourself rushing home from work on a Friday night in eager anticipation of watching a blockbuster movie like "The Avengers" at a local theater. You change into something more comfortable and either drive, walk or take the train there. You head to the ticket counter and purchase a few overpriced tickets and youre feeling so good you even splurge on a huge bucket of popcorn (extra butter) to snack on during the film. The lights go out, triumphant music plays and the film starts. You think you'd be happy but you're not, because for some odd reason the "video happens to be a bunch of still images sewn together with music playing behind it. You didn't get what you expected.

The consensus seems to be that videos between 1-3 minutes result in the highest levels of engagement [13]

The moral of this exaggerated story is that the number one type of video real estate consumers are looking for are...well, videos. Nothing fancy, just plain old fashioned video. No amount of beautiful photography strung together will change the fact that consumers hitting the play button expect to see full-motion video and not still photography. While I encourage everyone to embrace their inner Martin Scorsese, online videos for real estate shouldnt have the same running time as the Lord of the Rings. Research conducted by eConsultancy and a slew of other reputable data firms have pinpointed the sweet spot in terms of the length of online videos that engage and capture consumers attention the best. It varies based on the device being used to consume the media, but the consensus seems to be that videos between 1-3 minutes result in the highest levels of engagement. [13]The graphic below breaks out engagement by video length for Q1 2012 (% of viewers who completed of a video) on PCs, mobile devices, televisions and tablets.

[13]

Whether your target market is first-time home buyers, investors, the affluent or renters, the one thing your consumers have in common is they are looking for information. Most of the time, they are looking for an engaging way of becoming better informed on communities, properties, market data as well as wanting to know whether they should trust an agent or broker with their business. This is the crux of what spurred us to create the video categories on Coldwell Banker On Location. Our research indicates that you should focus your attention on making the following videos: 1. Properties 2. Community (local) 3. Agent or Office (whichever applies to you)

Tips to Make you the Steven Spielberg of Real Estate Video Consumers are looking for full-motion video, not picture slideshows
To give the real estate consumer what they want video wise, you should make sure you upload a real video, not a slideshow of images. Second, keep your videos to about 1-3 minutes. Itll keep the consumers attention, not to mention limiting the amount of time youll have to spend editing everything together! Lastly, provide them with information in an engaging way on topics they want to hear about. Only you know what your local consumer wants, but our stats indicate they want videos of homes, communities and your expertise. Here are a few other tips to help you earn an Academy Award for Best Real Estate Video (not a real award). Quality While DSLR cameras offer cinema like quality and start at about $500$600, you can make perfectly respectable and high quality videos with an inexpensive ($150) HD cam or even your handy dandy iPhone. If you want to kick your iPhone filming up a notch, invest anywhere from $20$100 on a filming tripod or steadycam to eliminate the bounce you get from shaky hands.

Simple is Better A video that gets the job done doesnt have to be overly intricate or have massive amounts of cuts or visual overlays. Property Video - If youre shooting a property video, simply walking around the home while someone else films you as you point out the best features of each room is more than enough! It comes off as authentic and engaging and gives the consumer insights into the property that they cant get from text or pictures. Community Video It can feel a bit overwhelming to think about creating a video that tells someone about your community. After all, theres usually so much going on that its nearly impossible to cover it all, especially in 1-3 minutes. The trick here is to pick one cool thing a month to highlight your community. Itll make it easier to film and create a steady stream of content for you to push out on YouTube and the other social networks. An easy way to shoot these is to plan the places youd like to film and capture B-Roll of everyday life in these locations. Then you could simply overlay your voice to edited visuals to give them a real life look at your community. Coldwell Banker Residential Brokerage agent Burt Fujishima put together an engaging, yet simply produced community video thats a great example of what Ive noted in the paragraphs above about neighborhood videos. Check it out here. Agent/Office Video If youre crazy about servicing and going the extra mile for your clients, then why not create videos where your clients talk about the superior service you provide? With sites like Trip Advisor and Yelp, consumers lean on other consumers for advice on what products and services to try. Nothing comes off better than having real people tell real people how great of an agent or office you are! Click here if youd like to see an example of a great testimonial video put together by The Matteson Group of Coldwell Banker Apex, Realtors. Get Help (if you need it) Its relatively simple to edit clips together on free programs like Windows Movie Maker and iMovie, but I realize that it can be a bit of a

Most collegeaged kids have grown up shooting home videos and editing them since grammar school, so why not reach out to them to do the work for you?

frustrating process at times. If youve been hesitant to create videos because of the actual filming or editing, then I suggest you get help to do it. Most college kids have grown up shooting home videos and editing them since grammar school so why not reach out to them to do the work for you? Theyll probably work for a reasonable price due to the simplicity required in the filming/editing of these videos. Tags, Tags, Tags (and more Tags) While a good number of our On Location video views come from consumers actively searching the map gadget, many views also come from someone typing a query into YouTube or even Google. Make sure to enter as many relevant ultra-local tags in the tag field of the On Location Upload Tool. Think about what you would type into a search box if you were looking for real estate videos. That should give you most of the tags you need.

Coldwell Banker On Location is the most visited YouTube channel for real estate

A Few Odds and Ends Here are a few other ideas to make your videos shine! Talking Points Dont memorize a script of what to say, because chances are you know what you script out by heart anyway. Just create some talking points to guide your talking. Itll make you less nervous Call Me, Maybe Although we provide a contact form right on the video detail page for your videos uploaded to On Location, that form is not shown when someone clicks on your video from the regular YouTube search results. Be sure to include your phone number, email and website at some point on your videoso the consumer can call (or email) you if they want to reach out. Eyes are the Window to the Soul Look directly into the camera, not the side of it. Save Yourself the Extra Work As you know, the nature of our business is such that the price of a given listing doesnt always stay the same. So to save yourself the hassle of going in and re-editing your property videos, we suggest you keep the listing price out of them. When you upload videos to On Location, we handle all that complicated stuff. We display the price already for you and change it

on YouTube whenever you update the price via the back-end system you use. Have Fun More importantly than anything, relax and have fun!! Dont take yourself too seriously and remember the more fun you have the more relaxed and natural youll be. You already know all there is to know about your neighborhood and your listings so let that shine through and Im sure the leads will start pouring in!

Get Up, Get Out and Make Something

20%
Listings with videos generate 20% more leads on coldwellbanker.com

I majored in English in College, in part because of my lifelong disdain of math class. With that said, I know that numbers never lie. It is my hope that the barrage of statistics Ive curated and included in this whitepaper have driven home the point that todays consumer is vastly different than they were 10, or even 5 years ago. The newly empowered consumer has drastically new media behaviors and as such, is used to pulling together their own information and research. Video is certainly one of the major tools they are using to do so. If you provide consumers with the information they want, need and are looking for, you will make more money. It might not happen overnight, but your business will benefit positively. In fact, internal analytics show us that listings with videos generate 20% more leads on coldwellbanker.com. If getting listings is the name of the game, then youre not in the game at all if youre not doing video. 73% of sellers rather list with an agent who offers video. Not only would you be able to tell your sellers you offer video, but you have an over 100 year old iconic brand standing behind you who supports you with our partnership with YouTube and Google. No other brand in Real Estate can tell your consumer that. Now that youve seen (a ton of) numbers that substantiate the growth of video and its potential quantifiable positive impact on your business, its my hope that youve been inspired to go out there and be the Steven Spielberg of real estate video. If you havent done a video yet, my challenge to you is to take a few of these tips and ideas and upload your first video to On Location. Be sure to tweet the link to @coldwellbnkr and use the hashtag #myfirstcbvideo so we can give you a shout out. Cheers!

73%
Of sellers rather list with an agent who offers video

Resources

If youre ultra ready and motivated to make the best videos possible and upload them to On Location asap, there are a few resources at your disposal that will provide you a lot more valuable tips, ideas and resources. Here are a few of our favorites: http://www.onlocationvideo101.com This website breaks down the video production process into 5 simple steps: Equipment, Prepping, Filming, Editing and Marketing. They provide you with sample videos and TONS of tips and answers to your frequently asked questions. Its a must visit source if youre going to start making your own videos. http://cbworks.coldwellbanker.com/app/BlueTube This is the On Location Upload Tool on Coldwell Banker Works. This is where you upload your agent, office, property or community videos. Once uploaded here, well send it to YouTube and connect it to your profile and listings on coldwellbanker.com More Info. on Coldwell Banker On Location From upload tutorials to answers to your frequently asked questions, the On Location section in Coldwell Banker Works is a great resource for any possible question you might have about how it all works. Coldwell Banker On Location With hundreds of thousands of user generated videos uploaded and millions upon millions of video views and channel visits, Coldwell Banker On Location is the number one destination on YouTube (and the entire web) for real estate videos. Come by and see examples of videos from other agents and brokers as well as our Value of a Home commercials.

About the Author

Gustavo Gonzalez is a Consumer Engagement Specialist in the Marketing Department of Coldwell Banker Real Estate LLC. In his role he works on all national TV and online advertising initiatives, manages the Coldwell Banker iPad app platform, ongoing enhancement of On Location as well as a slew of other projects. Hes held other roles within the Marketing Department ranging from Previews & Product Development to the day to day management of the coldwellbanker.com redesign. Besides being a marketer, Gustavo is a musician, writer, film & TV buff, avid sports fan, cereal aficionado, traveler, video gamer, Tumblr and Tweeter.

References
1. Fitzgerald, Joan. "How Multi-Screen Consumers Are Changing Media Dynamics." ComScore. (2012): 18. Print. <http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/How_MultiScreen_Consumers_Are_Changing_Media_Dynamics>. 2. "YOUTUBE Broadcast Your Campaign." Google Adwords. Google, n.d. Web. 6 Aug 2012. <http://www.google.com/adwords/watchthisspace/solutions/youtube/>. 3. "Think With Google." . N.p., n.d. Web. 6 Aug 2012. <http://www.thinkwithgoogle.com/insights/facts/media-platform/>. 4. "Cisco Visual Networking Index: Forecast and Methodology, 2011-2016." Cisco. Cisco, May 30, 2012. Web. 6 Aug 2012. <http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper _c11-481360_ns827_Networking_Solutions_White_Paper.html>. 5. Jarboe, Greg. "Seeing the Colossal Increase at Yahoo Sites in comScores U.S. Online Video Rankings."Search Engine Watch. Search Engine Watch, March 19, 2012. Web. 6 Aug 2012. <http://searchenginewatch.com/article/2161608/Seeing-the-Colossal-Increase-at-Yahoo-Sites-incomScores-U.S.-Online-Video-Rankings>. 6. "Top Online Video Sites in U.S. for May 2010."NielsenWire. The Nielsen Company, June 14, 2010. Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/top-online-video-sites-in-us-for-may-2010/>. 7. "May 2011: Top U.S. Online Destinations for Video."NielsenWire. The Nielsen Company, June 26,2011. Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2011-top-us-online-destinations-for-video/>. 8. "May 2012 Top U.S. Online Video Sites." NielsenWire. The Nielsen Company, June 22, 2012. Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2012-top-u-s-online-videosites/>. 9. Swallow, Erica. "How the Real Estate Industry is Using Social Media." Mashable. Mashable, April 6, 2011. Web. 6 Aug 2012. <http://mashable.com/2011/04/06/real-estate-social-mediainfographic/>. 10. "May 2012 Top U.S. Online Video Sites." NielsenWire. The Nielsen Company, June 22, 2012. Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2012-top-u-s-online-videosites/>. 11. U.S. Digital House Hunter Study, Compete & Google, 2011

12. "Online Video." Google. Google, n.d. Web. 6 Aug 2012. <http://www.google.com/adwords/watchthisspace/benchmarks-and-insights/online-video/>. 13. Moth, David. "The majority of video watched online is now long form content." eConsultancy. eConsultancy, May 31, 2012. Web. 6 Aug 2012. <http://econsultancy.com/us/blog/10023-themajority-of-video-watched-online-is-now-long-form-content>. 14. Hanelly, Andrew. "101 Online Video Stats to Make Your Eyes Glaze Over." Engage the Blog. Engage the Blog, April 6, 2011. Web. 6 Aug 2012. <http://engage.tmgcustommedia.com/2011/04/101online-video-stats-to-make-your-eyes-glaze-over/>. 15. Martin, Taylor. "Are you watching more video content from your smartphone?." Phonedog. Phonedog, May 30, 2012. Web. 6 Aug 2012. <http://www.phonedog.com/2012/05/30/are-youwatching-more-video-content-from-your-smartphone/>. 16. "Global Report: Multi-Screen Media Usage."NielsenWire. The Nielsen Company, May 15, 2012. Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/global/global-report-multi-screen-mediausage/>. 17. Constine, Josh. "100 Million Americans Watch Online Video Per Day, Up 43% Since 2010 comScore."TechCrunch. TechCrunch, February 9, 2012. Web. 6 Aug 2012. <http://techcrunch.com/2012/02/09/100-million-american-watch-video/>. 18. Plesser, Andy. "Explosive Online Video Growth Coming from Premium Programming." Huffington Post Tech. The Huffington Post, 3/30/2012. Web. 6 Aug 2012. <http://www.huffingtonpost.com/andy-plesser/video-explosive-online-vi_b_1392137.html>. 19. Cohen, Joshua. "You Watched 21.8 Hours of Online Video Last Month." Tube Filter. Tube Filter, May 18, 2012. Web. 6 Aug 2012. <http://www.tubefilter.com/2012/05/18/average-hours-watchingonline-video/>. 20. Frankel, Daniel. "YouTube." paidContent. paidContent, May 3, 2012. Web. 6 Aug 2012. <http://paidcontent.org/2012/05/03/youtube-we-are-to-cable-what-cable-was-to-broadcast/>. 21. Lanir, Lesley. "90% of U.S. Adults Own Cell Phones."Digital Journal - In the Media. Digital Journal, June 27, 2012. Web. 6 Aug 2012. <http://digitaljournal.com/article/327447>. 22. "IDC stats." Gadget Detail. Gadget Detail, May 25, 2012. Web. 6 Aug 2012. <http://www.gadgetdetail.com/idc-stats-android-and-ios-take-82-of-global-smartphone-market/>.