CRM

Sales

Marketing

Service

Call Centers

Channels

Resources

Blog

CRM search

International CRM

Asia Pacific Region

Top 10 India CRM Systems

The Top 10 CRM Software Systems in India

By Dinesh Raja and Chuck Schaeffer

Average rating: 4 (from 78 votes)

India CRM Software Market Showing Increased Growth - and Increased Competition
The India Customer Relationship Management (CRM) software market is on a clear growth path. In Peter F Drucker's words, the purpose of business is to create and keep a customer and every executive understands the truth of these words. Today, when businesses are scrambling to get customers, the importance of Customer Relationship Management cannot be ignored. That's why analysts, vendors, and solution providers remain bullish about the growth of CRM software solutions in India. Despite the inspiring market growth of CRM software in India, there is little formal local research and very limited coverage provided by the traditional analyst firms such as Gartner, Forrester or Aberdeen. However, analysts have consistently referenced double digit growth figures since 2000 and continue to forecast CRM growth in India at increasing rates. In Gartner's view, the Indian CRM market size is about 15% of the overall Asia Pacific (APAC) market, the second largest in the region, after Australia. Between 2009 and 2014, CRM in India is projected to grow at a compound annual growth rate (CAGR) of 16% to 19%. Yanna Dharmasthira, Research Director at Gartner said in 2009, "In the next five years, India is projected to have the second highest CAGR after China as far as CRM is concerned." Gartner has revised the growth rate of the India CRM market, specifically for the year 2010 in which it is expected to reach $100 million. While our search to find the top India CRM systems does not provide the scientific confidence of a proper research project, we were able to deduce the CRM market leaders by speaking with CRM vendors, consultants, solution providers and customers. Our market survey results are more than anecdotal, but not quite empirical. The Top 10 CRM Systems in India 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Oracle, including its Oracle Siebel, PeopleSoft and Oracle On Demand products SAP CRM Microsoft Dynamics CRM Salesforce.com Sage, including ACT!, SageCRM and SalesLogix Pivotal from CDC Software Talisma Amdocs from Clarify SugarCRM Impel CRM

India CRM Market

Gartner projects the Indian CRM software market s ize at about 15% of the overall Asia Pacific (APAC) market, the s econd largest in the region, after Australia. Between 2009 and 2014, CRM in India is projected to grow at a compound annual growth rate (CAGR) of 16% to 19%.

Share This Article

In the next five years, India is projected to have the second highest compound annual growth rate after China as far as CRM is concerned." ~ Yanna Dharmasthira, Gartner

Related Articles
India Cloud Computing Poised For Growth The Asia CRM Software Landscape Asia CRM Software Adoption Surges

Indian CRM Software Market Segmentation The Tier 1 enterprise software market is dominated by Oracle Siebel, SAP CRM and Amdocs. SAP and Oracle were early entrants to the India market in 1990s. Oracle's Siebel product and Amdocs have largely penetrated the India software landscape along vertical markets, while SAP CRM has been more broadly adopted in largest part riding on the coattails of SAP's highly successful enterprise resource planning (ERP) software suite. While Oracle CRM and PeopleSoft are gradually being phased out on a global basis, these legacy solutions may operate longer in India than other global regions as many local companies have less desire to upgrade than their international counterparts. The small and midsize business (SMB) market has also been historically pursued along industry lines by suppliers such as Pivotal CRM and Talisma, however, now finds itself in new competition with broader CRM software competitors such as Microsoft Dynamics CRM, Sage SalesLogix, Salesforce.com, Impel CRM and SugarCRM. The last three years have witnessed the rise of on-demand CRM solutions like Salesforce.com and Microsoft Dynamics CRM entering the India customer relationship management software landscape and opening the doors to a very large and growing SMB market space. Competing software as a service (SaaS) solutions Rightnow and Netsuite have started establishing their presence in India following the early success of Salesforce.com. Locally developed customer management systems like Impel CRM, Zoho, CRM24x7.com, Smiles and Trivium are also becoming noteworthy challengers however have yet to demonstrate significant market share. Open source software solutions like SugarCRM and vtiger have also found some footprint in India, however, as with open source CRM software on a global basis, these products are largely accepted by the smallest businesses and have yet to achieve the traction of their commercial counterparts. Several enterprise resource planning (ERP) software suppliers such as Ramco, Focus Infosoft and Wings ERP were found to be domestic market share leaders in the back office space and offer integrated customer relationship management solutions, however, the CRM applications were seldom considered or purchased without the accompanying ERP software.
NextSaaS India Market >>

More Articles By Chuck

The Risks & Rewards of SaaS CRM The Middle East CRM Software Industry Global CRM Implementation Challenges

India Software as a Service Market

The India Software as a Service (SaaS) market is es timated at USD $65M in 2010 and projected to grow 19% annually. The top four SaaS solutions in India contribute to about 75% of the total SaaS market and include collaboration tools , customer relations hip management systems , information security solutions and enterprise res ource planning (ERP) applications.

Follow Us on Twitter

Join Us on Google

LinkedIn Community

Facebook Community

Watch Us on YouTube

| CRM | Sales | Marketing | Service | Call Centers | Channels | Resources | Blog