celebrating

Setting the agenda for the future of business events

EDUC ATIO N IN BUSI NESS EVEN TS+T ECHN OLOG Y+PR OFES SION AL DEVE LOPM ENT+ DEST INAT IONS +REW ARDS +

4a0 ye rs

Meetings + Incentive Travel is committed to delivering the events, personalities and issues that matter to Canadian Meeting Planners. Buyers rely on Meetings + Incentive Travel to understand the challenges, achievements and trends of our industry from a uniquely Canadian perspective. Each issue is full of ideas, thoughtful analysis and research on topics to help Planners work smarter, not harder. Our regular columns and features are full of in-depth information, checklists and advice on the latest trends, developments and world issues that affect our industry.

DOES PROFESSIONALISM BREED CAUTION?

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Fast Facts

FOUNDED

FREQUENCY

AUDIENCE
meeting planners

PARENT COMPANY

1971

59,675+

Business Information Group

The most affluent & influential readership in the Canadian meetings industry.

Meetings + Incentive Travels audience spends over $20.5-billion annually on meetings, incentives, travel and events. 93% took some action as a result of reading an issue. 69% visited the website of an advertiser or supplier mentioned in the publication. Meetings + Incentive Travel is owned and operated by Business Information Group, Canadas largest magazine publisher, multi-media and communications company.

Meeting Planners Top Sources of Information for making key purchase business decisions

Industry websites, blogs & E-newsletters 49% Face-to-Face Events 48% Industry publications 39%
General websites or blogs 29% Industry associations 17% Consumer publications 15% Newspapers 11% Television 3% Radio 2%

ONLY M+IT can offer a qualified integrated campaign in these top 3 media!

Above stats from annual readership study.

Meetings + Incentive Travel

2012 MEdIa KIT

59,675 buyers read every issue

ALBERTA, NWT & NT BC & YUKON

We reach planners from coast-to-coast

6.4%

7%

SASK. & MANITOBA

4.5%

QUEBEC ONTARIO

7.1%

70%

ATLANTIC CANADA

5.4%

CIRCULATION

The most qualified audited circulation in Canada

Total: 10,516 audit Bureau of Circulations audit (June 30, 2011) Increased Circulation: 17,050 Making M+IT the largest nationally distributed industry publication. (To be filed with aBC.) 99% of our readers request to receive M+IT, meaning they tell us they want to receive the magazine and we can qualify them when they subscribe 99.2% are qualified by name and title and/or occupation Just say no to unaudited publications Buyer beware. Insist on a circulation audit, which is your only guarantee that circulation numbers are accurate. Without this statement, there is no accountability. ask for it every time you make a print buying decision. M+IT Magazine and M+IT Buyers Guide are both aBC audited.

Meetings + Incentive Travel

2012 MEdIa KIT

editorial lineup
Each edition of M+IT is dedicated to one key theme Canadian meeting planners want to learn more about.
SPECIAL ADVERTISING SECTIONS

ISSUE

FEATURES

DESTINATIONS

IMPORTANT DATES
Close Material Mailing

JAN.FEB
Relaunch Issue!

+ Annual Market Report benchmarking study for the Canadian meetings and incentive travel community. + Annual Salary Survey benchmarking survey allowing readers to measure themselves against national averages to gauge their organizations competitiveness in the marketplace.

+ Panama + Newfoundland

+ Meetings arizona + Vancouver Coast + Mountains

Jan 27

Feb 1

Feb 23

MAR.APR

+ South africa + Galapagos

+ Meetings alberta

March 16

March 27

April 17

MAY.JUNE

+ Corporate Social Responsibility

+ Charlevoix + Costa Rica

+ Meetings British Columbia + Meetings Ontario

May 11

May 24

June 14

JULY. AUGUST
Bonus distribution

+ The Future of Incentive Travel + IncentiveWorks Showguide

+ Iceland + Lisbon

+ Las Vegas

June 8

June 22

July 12

SEPT.OCT

+ Hall of Fame

+ australia + Venice

+ Meetings Quebec + Meetings New York

Sept 28

Oct 9

Oct 30

NOV.DEC

+ Crisis Management

+ Hawaii + Morocco

+ Meetings atlantic Canada + Campus Meetings

Nov 2

Nov 13

Dec 4

+ Editorial Lineup is subject to change

+ Special Advertising Sections close one week prior to standard close

Meetings + Incentive Travel

2012 MEdIa KIT

annual features

The industrys oldest and most reliable source for industry research and trends

JAN.FEB

Market Report
The oldest, and only annual, benchmarking study for the Canadian meetings and incentive travel industry.

MAR.APR

Salary Survey
The Salary Survey allows readers to benchmark themselves against national averages to gauge their organizations competitiveness in the marketplace.

Meetings + Incentive Travel

2012 MEdIa KIT

These supplements are designed to reinforce and refresh Canadian buyers of each destinations unique appeal as a highly desirable, versatile and hospitable destination for meetings and incentives.

3-for-1 Opportunity!
1

Print

These Regional Supplements will be included in M+ITs main issues as per the 2012 Editorial Lineup. They will be distributed to M+ITs national circulation of 10,516 qualified meeting planners; resulting in a total readership of over 59,675 industry professionals. Each advertiser will receive equal space in corresponding advertorial, thereby doubling your exposure in the piece. You will be interviewed for the advertorial by an M+IT writer and have your story written and designed by our team of industry professionals.

This ad-for-advertorial supplement is in demand weve been asked by meeting planners for this product.

M+IT spends more than $160,000 each year to audit and verify its circulation, so you can rest assured that every subscriber is a meetings professional and your advertising dollars are targeted.
2

Online

We will run the supplements in its entirety on the website. Every advertiser will receive a logo that links back to their basic free or Extended Listing on MeetingsCanada.com.
3

E-mail Marketing

Every advertiser will receive one text sponsorship advertising position in one issue of M+ITs weekly e-newsletter, a $2,050 value distributed every Thursday to more than 20,000 qualified industry professionals who have requested it.

Meetings + Incentive Travel

2012 MEdIa KIT

regional supplements

JaNuaRY.FEBRuaRY
+ Meetings arizona + Vancouver Coast + Mountains

MaRCH.aPRIL
+ Meetings alberta

+ Meetings British Columbia + Meetings Ontario

MaY.JuNE

JuLY.auGuST
+ Meetings Las Vegas

SEPTEMBER.OCTOBER
+ Meetings Quebec + Meetings New York

NOVEMBER.dECEMBER
+ Meetings atlantic Canada + Campus Meetings

Dont miss out on this opportunity to highlight your venue, attraction or service destination Supplement Rate Card
SIzE Full page ad + Full page advertorial 1/2 page ad + 1/2 page advertorial 1/4 page ad + 1/4 page advertorial
NOteS & teRMS + Net Rates, per issue, Canadian dollars, four colour

$5,500 $4,500 $3,200

Meetings + Incentive Travel

2012 MEdIa KIT

rate card

SIzE Double Page Spread Full Page 1/2 Page Double Page Spread 1/2 Page Island 1/2 Page Vertical or Horizontal 1/3 Page Vertical or Square 1/4 Page Horizontal or Square Insert * Supplied - 5 grams or less Outsert* Supplied - 25 grams or less Tab* Cover Wrap Bookmark*
NOteS & teRMS

1 $,9740 $5,644 $5,644 $4,796 $4,232 $3,384 $3,104 $3,988 NET $4,884 NET $9,000 NET $11,572 NET

3 $8,796 $5,092 $5,092 $4,316 $3,810 $3,046 $2,792

5 $7,792 $4,512 $4,512 $3,840 $3,384 $2,708 $2,484

Save 20%
Since our acquisition by Business Information Group (BIG), weve gained access to BIG-owned printers, allowing us to pass considerable savings on to our clients!

Lower Rates!

+ * Limited quantity available + Gross Rates (except where noted), per issue, Canadian dollars, four colour + Cover Positions: add 20% to above full-page rates + Please see page 8 for advertising and material deadlines

The jewel in Northern Irelan ds crown.

belfAst

Titanic Belfast Opening April, 2012

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sePtember. october 2011

The fine art of creative budg eting P.26 Wrap-Ups: WEC and IncentiveW orks P.12 + 17 The group-frien dly charms of Hamilton, Ont. P.46

Also Inside

Meetings + Incentive Travel

2012 MEdIa KIT

Meet our team. We are your experts for the meetings industry.

Sonja ChilCott
Publisher
P. 416.510.5226 E. schilcott@meetingscanada.com

alanna MCQuaid
Account Manager, International
P. 416.510.5144 E. amcquaid@meetingscanada.com

Cori-ann Canuel
Account Manager
P. 416.510.6819 E. ccanuel@meetingscanada.com

MeliSSa SCott
Sales + Marketing Associate
P. 416.442.5600 x3213 E. mscott@meetingscanada.com