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Research Methodology Micro Project Submitted in Partial fulfilment of the requirement for the award of the

Degree of bachelor of business Administration Of Christ University. Akash Kumar 1011503 Karan Khanna - 1011521

Under the guidance of Prof. Roy Mathew

Department of Management Studies CHRIST UNIVERSITY Bangalore

Mobiles and Mobile Operators In Christ University

Contents

Topic

page no.

Introduction Objective Sampling procedure Data collection Hypothesis Conclusions

4 5 6 7- 14 15-16 17

Introduction
Mobile phones
A mobile phone, cellular "cell" phone or hand phone is a mobile electronic device used to make mobile telephone calls across a wide geographic area, served by many public cells. A mobile phone can make and receive telephone calls to and from the public telephone network which includes other mobiles and fixed-line phones across the world. It does this by connecting to a cellular network provided by a mobile network operator. In addition to telephony, modern mobile phones also support a wide variety of other services such as text messaging, MMS, email, Internet access, short-range wireless communications (infrared, Bluetooth), business applications, gaming and photography. Mobile phones that offer these more general computing capabilities are referred to as Smartphones.

Cellular operators/networks
A cellular network is a radio network distributed over land areas called cells, each served by at least one fixed-location transceiver known as a cell site or base. When joined together these cells provide radio coverage over a wide geographic area. This enables a large number of portable transceivers to communicate with each other and with fixed transceivers and telephones anywhere in the network, via base stations, even if some of the transceivers are moving through more than one cell during transmission. Cellular networks offer a number of advantages over alternative solutions:

increased capacity reduced power use larger coverage area reduced interference from other signals

Few mobile operators working in India are -: airtel Vodafone Idea Reliance Tata Bsnl

Objectives
Here are the following objectives for choosing the topic mobiles and mobile operators -: The reason behind the new brands entering this market segment. The features which people are looking for. The leading brands in the industry. The price and features which people are mostly looking for in the mobile phones. Most preferred mobile operating company. The distribution of various mobile operators in different regions of the country. The facilities offered by the various operators. Standings in term of connectivity and tariffs.

Sampling procedure
Sampling is that part of statistical practice concerned with the selection of a subset of individuals from within a population to yield some knowledge about the whole population, especially for the purposes of making predictions based on statistical inference

Process
The sampling process comprises several stages:

Defining the population of concern Specifying a sampling frame, a set of items or events possible to measure Specifying a sampling method for selecting items or events from the frame Determining the sample size Implementing the sampling plan Sampling and data collecting

The sampling procedure that we have decided to use here is random sampling. Target audience youth of the country Sampling method random method Sample size 50

Data collection
This survey is being taken to know the use of mobile phones and positioning of mobile operators in the college. A mobile phone, cell phone or hand phone is an electronic device used to make mobile telephone calls across a wide geographic area, served by many public cells, allowing the user to be mobile. A mobile phone can make and receive telephone calls to and from the public telephone network. Give one choice for the following and multiple choices where ever possible. 1. What is o <18 o 18 o 21 o 25 o 30< your age : 21 25 30

2. What is your gender : o Male o Female 3. Do you use a mobile phone : o Yes o No 4. Which brand mobile are you having : o Blackberry o Nokia o Sony ericcson o Micromax o LG o Samsung o Spice o htc o Any other 5. Are you satisfied with the brand of the mobile you are using currently : o Yes o No

6. Are you planning to buy a new mobile : o Yes o No 7. What are the features you are looking to get in your mobile : Bluetooth Camera Dual sim Stylish 3G Android Cdma Touch screen Wi-fi Memory card Any other (please specify) 8. What is your price range : o <3000 o 3000 5000 o 5000 10000 o 10000 20000 o >20000 9. Which brand is according to you is the best : o Blackberry o Nokia o Samsung o LG o Micromax o Spice o Sony ericcson o Htc 10. If you are offered mobile at attractive prices would you like to buy it : o yes o no

11. o o o

What will you prefer : touch screen keypad both

12. would you like to recommend your brand to others : o yes o no 13. which network do you use : o airtel o tata o reliance o idea o Vodafone o Other Will you like to swap to any other network : o Yes o No Which network has the best connectivity according to you: o Airtel o Tata o Reliance o Idea o Vodafone o Other

14.

15.

16. o o o o o o

Which network has the best tariff plans : Airtel Tata Reliance Idea Vodafone Other

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Here are the calculations of few of the questions with their graphical representations which we have taken for our target audience and a sample size of 50 people
6) Which brand mobile are you having : Brand Blackberry Nokia Sony Ericson Micromax LG Samsung Spice Htc Any other frequency - 12 - 6 - 4 - 5 - 3 - 8 - 2 - 6 - 4

o o o o o o o o o

So the mode from our survey is that blackberry which has the highest frequency is mostly used by the people.

Column1

blackberry nokia sony ericcson micromax LG samsung spice htc any other

9)What are the features you are looking to get in your mobile : Features frequency Bluetooth - 12 Camera - 12 Dual sim - 3 Stylish -7 3G -4 Android -5 Cdma -1

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Touch screen - 7 Wi-fi -6 Memory card 9 Any other (please specify)

From our survey we have come to a conclusion that people require camera and Bluetooth the most in a mobile now days.

memory card wi-fi touch screen cdma android 3G stylish dual sim camera bluetooth 0 2 4 6 8 10 12 14 Column2 Column3 Column1

11)Which brand is according to you is the best : Brand frequency o Blackberry - 13 o Nokia -8 o Samsung - 9 o LG - 2 o Micromax - 3 o Spice -2 o Sony ericcson - 4 o Htc -9 From our survey we have come to a conclusion that blackberry is the best brand according to the youth of the country as it has the highest frequency.

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14 12 10 8 6 4 2 0 Series 1 Series 2 Series 3

15)Which network do you use : Network frequency o Airtel - 20 o Tata - 7 o Reliance - 5 o Idea - 4 o Vodafone - 12 o Other - 2 From our survey we can conclude that most of the people use airtel connection as it has the highest frequency.
25 20 15 10 5 0 airtel tata reliance idea vodafone other

Series 1 Series 2 Series 3

17Which network has the best connectivity according to you : Network frequency o Airtel - 18

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o o o o o

Tata - 9 Reliance - 3 Idea - 6 Vodafone - 13 Other 1

From our survey we have come to a conclusion that airtel has the best connectivity.

Column1
airtel tata reliance idea vodafone other

16)Which network has the best tariff plans : Network frequency o Airtel - 12 o Tata - 8 o Reliance - 14 o Idea - 4 o Vodafone - 10 o Other - 2 From the survey taken we can easily make out that reliance offers the best rates and has the best tariff plans.

Column1
other vodafone idea reliance tata airtel network 0 2 4 6 8 10 12 14 Column1

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13)What will you prefer -: Type frequency o touch screen - 10 o keypad -8 o both - 32 The survey shows that people will choose both touch and type if they were given an option.

Column1

touch screen keypad both

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Hypothesis 1
H0- customer takes features in consideration while choosing mobile phones. H1- customer does not take features in consideration while choosing mobile phones.

Mobile brands Samsung Apple Nokia sony Htc motorolla blackberry

O 12 15 3 5 15 0 0

E 15 15 15 15 15 15 15

(O-E) -3 0 -12 -10 0 -15 -15

(O-E)2 9 0 144 100 0 225 225

(O-E)2/E 0.6 0 9.6 6.66 0 15 15 X2=46.86

Degrees of freedom- (row total-1) * (column total -1) (7-1)*(5-1) 24 Tabulated value of 24 is 36.42 so we will reject the null hypotheses.

Hypothesis 2
H0- customer keeps popularity in consideration while choosing mobile phones. H1- customer does not keep popularity in consideration while choosing mobile phones.

Mobile brands Samsung Apple Nokia sony Htc motorolla blackberry

O 10 5 12 6 7 0 10

E 15 15 15 15 15 15 15

(O-E) -5 -10 -3 -9 -8 -15 -5

(O-E)2 25 100 8 81 64 225 25

(O-E)2/E 1,66 6.66 0.53 5.4 4.26 15 1.66 X2=35.17

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Degrees of freedom- (row total-1) * (column total -1) (7-1)*(5-1) 24 Tabulated value of 24 is 36.42 so we will accept the null hypotheses.

Hypotheses 3
H0- customer takes easy usage in consideration while choosing mobile brands. H1- customer does not keep easy usage in consideration while choosing mobile brands.

Mobile brands Samsung Apple Nokia sony Htc motorolla blackberry

O 20 15 6 0 8 1 0

E 15 15 15 15 15 15 15

(O-E) 5 0 -9 -15 -7 -14 -15

(O-E)2 25 0 81 225 49 196 225

(O-E)2/E 1.66 0 5.4 15 3.26 13.06 15 X2=53.38

Degrees of freedom- (row total-1) * (column total -1) (7-1)*(5-1) 24 Tabulated value of 24 is 36.42 so we will reject the null hypotheses.

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Conclusions
No 1 selling mobile brands according to this survey is blackberry. Most of the youngsters will opt to buy a blackberry mobile if they were given an option to buy a new mobile according to this survey. With the help of this survey we have come to a conclusion that the best mobile operator in India is airtel and were as the best network operator in terms of tariffs and calling cost is reliance. With the help of this survey we have got ample knowledge about the network providers and the position of mobile market in India. With the help of the survey we have been able to know what features people are looking the most in their mobile. The reason why new companies or brands are entering into the Indian market is the large demand of mobile phones by the public. People prefer both touch as well as typing if they were given an option to choose a mobile phone. With the help of this survey many mobile industries can get an idea of what people desire or expect from a mobile.

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