acquire. monetize. grow.

Lets get to work.

www.W3i.com
info@W3i.com
1.855.W3i.APPS
W3i Media Campaign Drives Design
Simulation Game to Top Gross Ranking
W3i Delivers
After being a Top 10 grossing
game in other western
countries, we knew we had
to penetrate the US market.
We talked to many potential
partners, but it was only
until we spoke with W3i that
we found someone who we
thought could help us reach
our goal. They took us from
obscurity in the US to a Top
10 grossing app, rubbing
shoulders with Angry Birds
and Draw Something. It was
through W3is aggressive
targeting and cost eective
marketing that our design
simulation game was able
to take the US iOS market
by storm and stay there.
CEO, Design
Simulation Company
The Challenge
The team at a leading, independent app development company
knew they had a great idea when they developed a design
simulation game allowing users to design their dream homes. The
game was in the App Stores Top 10 Grossing in European markets
but had minimal penetration in the US. They wanted to scale by
acquiring quality users in the US to penetrate this key market.
The Solution
The indie developer partnered with W3i to take advantage of W3is
media buying expertise, with a goal of obtaining 50,000 US installs
in 24 hours. The design simulation game was promoted across the
W3i network through a performance-priced campaign.
The Results
Not only did users start building homes, they brought their friends
and constructed neighborhoods! Installs exceeded the 50,000
install goal by 65%, 82,739 installs in 24 hours. Along with the
organic installs generated from top ranking in the App Store post
campaign, DAUs climbed to more than 700,000, allowing the
app to retain this position for more than two weeks. The design
simulation game was now grossing more than Angry Birds--netting
over $1 million for the developer.
Source: AppAnnie.com
Design Simulation Game
SpellCraft School of Magic -
Propelled to Top Grossing Apps
W3i Delivers
It is true of all iOS
games that your job
is only just getting
started when you
ship a game, but it is
doubly true of social/
mobile games, and
weve been fortunate
in picking a good
partner to navigate
these waters in W3i.
The Challenge
The developers at Appy
Entertainment realized that the
iOS market had shifted to the
freemium model, and it was time
to get on board with their next
game. Appy is the developer of
Trucks & Skulls and FaceFighter,
both successful games launched
as paid apps. The Appy
developers realized that they
were at a disadvantage as they had little expertise in
launching and analyzing social/mobile games. To be
successful it was important to quickly acquire these skills as
they began development of their rst social/mobile game.
The Solution
Appy joined forces with W3i in producing and marketing
their new game, SpellCraft School of Magic. Pre-launch
W3i worked with Appy to develop the concept, determine
the optimum monetization strategy and laying out a
launch plan. Post-launch, W3i provided guidance on
how best to market the game with targeted ad buys
putting the game in front of the right audience. W3i
also used its mountains of player data and analytical
expertise to make the game more engaging and
optimize in-app purchase touchpoints, essential
elements of sustaining revenue in freemium games.
The Result
SpellCraft School of Magic was the WINNER
of the 2011 148apps BEST APP EVER for
Role Playing and Free To Play Games!
The launch was deemed successful propelling
SpellCraft School of Magic to the top 200 in
Top Grossing Apps in the App Store.
n the rst 30 days the game had more than
300,000 MAUs (Monthly Average Users).
Monetize. Acquire. Grow.
Paul OConner
Brand Director,
Appy Entertainment
www.W3i.com
info@W3i.com
1.855.W3i.APPS

Due to changes in consumer demand, it was clear Battle Bears Royale

(BBR), the new game from SkyVu, needed to adapt to the evolving freemium
market. Battle Bears has a strong brand following based on the popularity of
its characters, the huggable hunters. All the other Battle Bears games were
developed using the paid model, and SkyVu was looking for a partner to
accelerate their knowledge of the freemium model.
W3i partnered with the developers at SkyVu to co-produce their frst
freemium Battle Bears game. Not only did SkyVu develop BBR with
multiplayer game play for the frst time, it was their frst game using the
freemium business model. In contrast to the paid model, the freemium
model requires developers to consider factors such as retention and ofer
placement to maximize revenue. After a receptive welcome in test markets,
SkyVu launched Battle Bears Royale (BBR) globally in the App Store on
December 1st, 2011.
The App Store is a competitive space full of zombies, ninjas, and birds
with anger problems so how do you make room for battling teddy
bears? Easy, give them war paint and bazookas. When thats not
enough, you recharge them with the support of 100+ app experts at
W3i.
Monetization and Optimization - After launching the game
and upon further review of the performance of the games virtual
goods, W3i noticed a major opportunity to increase conversions and
recommended more weapons and battle gear. To get more bang out
of the virtual goods buck, W3i optimized the values of the virtual goods
to create additional demand from users. Team W3i also suggested
the use of interstitial ofers after battles, prompting users to take
action after returning from the bunkers. On top of that, a feature ofer
was prescribed to add an additional revenue stream. W3i fnds that
features when implemented can provide a 50% increase in revenue.
User Acquisition W3is media buyers provided user acquisition
strategy, execution and analysis through the frst two updates of BBR
to understand the sources giving the best return. With the additional
revenue BBR generated from optimization, SkyVu and W3i developed
and implemented a user acquisition strategy using the W3i network
thus growing the user base and revenue generated.
Smarter than the Average Bear - the Ramp-up of Battle Bears Royale
www.W3i.com 1.855.W3i.APPS
info@W3i.com
Lets get to work.
700 million installs and growing
www.W3i.com 1.855.W3i.APPS
The Result
December 1st, 2011 went live in the App Store
December 3rd, 2011 First time in the Top 500 Grossing iPhone Apps
December 4th, 2011 First time in Top 25 iPhone Apps
December 10th, 2011 1st Iteration: Tweaked consumables and conversion rates
December 19th, 2011 2nd Iteration: Removed forced login
January 27th, 2011 3rd Iteration: Adjusted 17 consumables
March 11th, 2012 First time in the Top 200 Grossing iPhone and iPad Apps
March 12th, 2012 First time in the Top 125 Grossing iPhone and iPad Games
acquire
DAUs increased by 78%
7-day retention rate doubled
acquire. monetize. grow.
info@W3i.com
Lets get to work.
700 million installs and growing
Timeline
W3i was essential in the production and pre- and post-launch strategy of Battle Bears Royale. By moving to the
freemium model and using the monetization and user acquisition tools that W3i provided supported by their expertise,
we were able to beat our revenue and user acquisition goals very quickly.
Ben Vu, CEO, SkyVu Entertainment
Smarter than the Average Bear - the Ramp-up of Battle Bears Royale
monetize
Revenue increased by 650%
ARPU increased by 400%
49% of revenue driven by interstitial ofers
$34.47 eCPM on interstitial ofers during campaign
grow
Port game to Android
Continued optimization
Franchise brand due to popularity
W3i Mobile Testimonials
W3i Delivers
I just wanted to
express my thanks to
you and the Recharge
team for the advice
and continued support
for SpellCraft. The
game is generating
enormously positive
reviews by users
(4.5 Stars with 1,100
reviews) and has the
potential to be the next
big social-mobile game
on iOS. We are actively
working on bug fxes
and enhancements to
make the game more
W3i has proven to be a valued partner in marketing our
game, My Pet Zombie. Not only did we quickly become
proftable with our app, W3i helped increase the lifetime
value of our users by three times. We would highly
recommend using W3i to market your mobile game.
Brian Robbins, Founder, Riptide Games
W3is user acquisition eforts took my quality game, and
turned it into a hit. By working with W3i, my companys
revenue and proftability increased beyond even my wildest
projections. I would highly recommend W3i. comments
Raik Bittner. We will continue to use W3i for cost efective
distribution of Fish Farm and other games in development.
Raik Bittner, Managing Director, Raix Games
W3i knows their app marketing onions; and AppAllStar
is a great tool for gaining App Store chart traction.
Will Luton, Mobile Pie
It was great working with W3i on the launch of our
new game, Monsterz Revenge. With the help of
their platform, Monsterz really climbed the overall
rankings in the App Store. We would recommend
using W3i for your next app campaign.
Chieh Huang, Astro Ape Studios
Our collaboration with W3i has allowed us to transition
from building great games to releasing proftable games.
W3i brings deep expertise in app marketing and analytics
to the table, and has helped us improve the performance
of our game Fairy Tale City on all key metrics across the
board. It doesnt hurt that the W3i guys are awesome to
work with, and truly enjoy working on mobile games.
Nilesh Jahagirdar, COO, YesGnome
Monetize. Acquire. Grow.
Chris Ulm
CEO,
Appy Entertainment
www.W3i.com
info@W3i.com
1.855.W3i.APPS