Colan Sewell

8801 NE 176 St, Bothell WA, 98011 | colan_sewell@hotmail.com | 425-765-8608 | LinkedIn Profile
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RESULTS-DRIVEN SALES & MARKETING PROFESSIONAL

Successfully Driving Explosive Sales for Fortune 500 Companies
MAJOR ACCOMPLISHMENTS Successfully achieved Gold Star Bonus Award 2007, 2010 and 2011, a highly selective award given for exemplary accomplishments to Microsofts business success. Received the award for #1 Windows 7 PC hardware launch integration in North America Exceeded $130M in revenue in FY12, 107% to plan and outperformed the channel Y/Y in FY12, 6% portfolio revenue growth vs. -5% direct channel decline. Delivered the first ever official eBay retail distribution partnership with Microsoft and build the official Xbox brand store (stores.ebay.com/xbox) Led the development and launch of North American commercial customer purchase incentive promotions, driving $148M in revenue and 4x Y/Y increase in site traffic. Developed strategy and managed execution of new business process and tool which drove $350M in revenue, 50x ROI, 10x increase ROI Y/Y. SALES MANAGEMENT LEADERSHIP & TEAM BUILDING STRATEGIC SALES PLANNING MARKETING STRATEGY CORE COMPETENCIES BUSINESS DEVELOPMENT STRONG PRESENTATION SKILLS INTEGRATED MARKETING LEADERSHIP DEVELOPMENT PARTNER RELATIONSHIPS PRODUCT MANAGEMENT CONTRACT NEGOTIATIONS E-COMMERCE

PROFESSIONAL EXPERIENCE Microsoft Corporation| Redmond, Washington Indirect Sales Channel Manager XBOX July 2011 to Present Senior Retail Account Executive West Region Strategic Accounts May 2010 to July 2011 West Region Sales Manager Distribution and Indirect Channel Organization March 2009 to May 2010 Regional Sales Manager E&D Partner and Business Development June 2007 to March 2009 President, Blacks at Microsoft February 2006 to Feb 2008 Senior Marketing Manager North America Sales Programs March 2005 to June 2007 Delivered 5 new channel partners and gained product placement in 1000 new door fronts and online Sony, Kroger, HP.com , eBay, and RC Willey. Leading a team of 4 sales associates focused on 30+ retail accounts for XBOX including: Buy.com, RadioShack, Hastings, Military, Aarons, Rent-A-Center, HP, and more. Successfully outperformed channel revenue growth for Microsoft hardware category in FY10 resulting in 13% Y/Y Amazon, 180% Y/Y NewEgg and 49% Y/Y Fred Meyer. Led Microsofts retail relationship for PC hardware at Amazon.com, NewEgg.com, Costco Wholesale, Fred Meyer, Dell and Frys Electronics

Delivered "Best in Class" integrated marketing performance across etail specific accounts by building solid partnerships with the BG, OEM, SMSP, & external strategic partners. Built account collaboration and partnership framework which was named best in class by OEM Vice President and Retail Sales Vice president . Secured exclusive social networking partnership with Buy.com to integrate with Hardware BG and PR social media initiative. Identified, negotiated, and managed performance of 3rd party vendor relationship agreements used in building end to end sales incentives offer business. Led online retail cross category virtual team to drive online etail sales & marketing partnership strategy. Awarded Best in Class Zune HD launch plan by US category marketing team. Increased Microsoft Entertainment and Devices revenue and brand exposure by developing new strategic channel opportunities and new B2B end customer use scenarios in enterprise and education. Built very strong relationships with Distribution Partner, Outside Sales Forces, presented to teams at regional meetings, conducted a regional sales summit, held joint planning sessions for incremental partner opportunities. Built support and sponsorship from Canadian Executive Leadership Team to move the subsidiary to a new business process and tool used in managing to partner/customer strategic sales business investments. Developed and delivered corporate executive level sponsorships and resources for strategic planning from Senior Executive Leadership, Division President & CVPs. Led the Blacks at Microsoft employee diversity organization with over 1000+ constituents to help Microsoft meet corporate diversity goals by developing programs targeted at attracting, retaining, and developing African American talent.

Corestaff Services | Redmond, WA Microsoft Corporation Sales Programs Specialist April 2004 to March 2005 Managed business operations for North America Sales Programs Team and led the launch of customer facing website and redemption infrastructure for commercial software sales incentives. RedChip Companies, L.L.C. | Spokane, WA Director Sales & Marketing April 2002 to March 2003 Evaluated customer needs and led cross-functional teams in development and launch of 3 new products, and re-launched flagship product RedChip Review -Forbes magazine Best in Sector award. Washington State University | Pullman, WA Business Development Coordinator August 2000 to November 2001 Analyzed, developed, and implemented business strategies focused on increasing operational efficiency and driving revenue growth for a non-profit entity charged with generating proceeds for the Student-Athlete Scholarship Fund at Washington State University, $4 million annually. Increased programs performance by 15% developing a direct marketing campaign that served as a critical tool in the annual fund drive. Improved operating expenses by 13% implementing a CRM database. EDUCATION MBA-Strategic Planning Washington State University | 2000

BA-Economics - Washington State University | 1998 Magna Cum Laude - Phi Kappa Phi, Golden Key, Beta Gamma Sigma Honor Societies, Vice President, Student Athlete Advisory Board, and competed in the NCAA PAC-10 conference as a Track & Field 100, 200, and 400m sprinter UCLA Anderson School of Management African American Leadership Institute Minority Executive Management Training AWARDS Earned Microsoft North America Execution Excellence Award - Corporate Vice President award given for excellence in performance. Awarded Circle of Excellence CVP Level awarded to the top sales performers in North America. Won Microsoft North America Diversity and Inclusion Leadership Award - CVP award given to Drive Diversity and Inclusion initiatives, awareness, and best practices throughout MSUS. Achieved SMSP Sales Operations and Strategy Hero of the Quarter - GM level award highlighting top quarterly project delivery Earned Top Windows 7 Hardware Sales Integration Execution Award. Awarded NewEgg Vendor Partner of the Year Award.