Place- Kharghar , Navi Mumbai Company name- Tadka on wheels.

Tag lineBrief descriptionThe concept of our business is to open a restaurant that rools out to services(a) A mobile restaurant. (b) Tiffin service.

Business StructureWe follow divisional structure of business which will include the strategic business units. We will have two SBUs namely mobile restaurant department and tiffin service department. This will ensure us a better co-ordination and management of our business.

Business ConceptThe basic aim of our service is to provide healthy, hygienic, tasty food on time. Our target market will be student population because Kharghar is mainly dominated by students. We have chosen this concept because students being away from home desire food that is similar to that of home cooked food. Our Product : Food served: a) Mobile restaurant: 1) Fast food 2) Chinese 3) Chat 4) Beverages b) Tiffin service : 1) North Indian 2) South Indian

Business Process Since our business focuses on serving food through mobile vans and tiffin services, we will have a stationery office which will be our head office. It will help us fesilitate personal dealings with customers. Also we will store our stock of food, raw materials, cutlery, vegetables at our head office. It will have a kitchen where all the foods will be prepared. Our tiffin service will serve peoples during dinner hours which starting from 7:00pm and we will take last order till 11pm. On Sundays there will be special tiffin service which will be open to our customers for the whole day i.e breakfast, lunch, dinner starting from 9am. We will serve non-veg food on 3 days of the week, which are Saturday, Sunday Our mobile restaurant will operate in shifts during lunch hours which will be from 12pm to 3pm and our evening hours will be from 6pm to 9pm because our target is to be there, when they are hungry the most.

SWOT ANALYSIS : Our Strengths : 1) 2) 3) 4) 5) 6) Hygiene On time delivery Eco friendly approach Providing taste of home cooked food. Flexible and adaptable Good supply chain management.

Weakness : 1) 2) 3) 4) Lack of business experience. Small target market. Dependence on seasonal vegatables. Lack of Investment

Opportunities : 1) We can expand our market. 2) We can diversify our product.

Threat : 1) 2) 3) 4) 5) 6) 7) Established restaurants. Time management. Climatic factors. Changing taste and preferences. College canteens. Unlawful influences. Fluctuating prices of raw material.

How we will address our opportunities : 1) 2) 3) 4) 5) Increase in investment. Covering larger area. Do more of market research. Improving vendor relationship. Adapting customized product approach.

How we will fight our problem : 1) Providing various types of schemes like Friday freaky scheme. 2) Discounts and offers. 3) Taking regular customer feedback.

Current and potential competitors : 1) 2) 3) 4) Pranaam restaurant Dominos Mcdonald Roadside vendors

5) Tawa 6) A one dum biriyani 7) College canteen

Our competitive Advantage : 1) 2) 3) 4) Mobile van cum tiffin service. Low price Hygiene Taste of home cooked food.

Attributes of target market : a) Demographic : 1) Gender : male and female. 2) Income level : Student : nil Earning class : 1,20,000 to 500000 3) Age : 12 to 35 years

b) Size : medium

Marketing strategy and positioning: We will focus on the following strategies to position our product. 1) Hygiene will be our priority which will include (a) Providing mineral water (b) Providing tissues/napkins with each delivery. (c) Will also facilitate our customers with sanitizer. (d) Will follow eco-friendly practices and we will use disposable items for serving. (e) We will not litter and keep our surrounding clean.

2) 3) 4) 5) 6)

We will provide our employees with a uniform containing our company logo. Quick delivery will also be a part of our strategy. We will provide the taste of home cooked food. We can give away merchandise for kids on weekends. Generally we will target amusement parks on weekends as far as our mobile restaurant is concerned.