Scribd Logo
Încărcați

Bine ați venit la Scribd!

  • In Post Purchase Behaviour of Consumers

    Încărcat de

    Doris Acheng Odit
    36 vizualizări1 pagină
    In post purchase behaviour of consumers, a consumer compares its value or the experience of using the service with his or her expectations. There is a significant gap between subscriber experience and expectations of the service. With low customer satisfaction levels, it is imperative that MPESA decide whether the product is deficient or whether customer expectations are too high.

    Descriere originală:

    Drepturi de autor

    © Attribution Non-Commercial (BY-NC)

    Formate disponibile

    DOCX, PDF, TXT sau citiți online pe Scribd

    Vi se pare util acest document?

    Este necorespunzător acest conținut?

    Raportați acest document
    In post purchase behaviour of consumers, a consumer compares its value or the experience of using the service with his or her expectations. There is a significant gap between subscriber experience and expectations of the service. With low customer satisfaction levels, it is imperative that MPESA decide whether the product is deficient or whether customer expectations are too high.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    36 vizualizări1 pagină

    In Post Purchase Behaviour of Consumers

    Încărcat de

    Doris Acheng Odit
    In post purchase behaviour of consumers, a consumer compares its value or the experience of using the service with his or her expectations. There is a significant gap between subscriber experience and expectations of the service. With low customer satisfaction levels, it is imperative that MPESA decide whether the product is deficient or whether customer expectations are too high.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    In post purchase behaviour of consumers, after utilising a service, a consumer compares its value or the experience of using the

    service with his or her expectations, and based on the outcome of the comparison, is either satisfied or dissatisfied. In summing up the findings of the study on, it can be concluded, that by fay, there is a significant gap between MPESA subscriber experience and expectations of the service. This as identified by the study has been attributed to several factors, mostly all hinging on service quality and service delivery. In summing up the study on the challenges faced MPESA and its implications the sustainability of the brand, it can be concluded that the major challenge is poor customer perception. Therefore, with low customer satisfaction levels, it is imperative that MPESA decide whether the product is deficient or whether customer expectations are too high.

    S-ar putea să vă placă și