JohnnieWalkerWikipedia,thefreeencyclopedia

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JohnnieWalker
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JohnnieWalker isabrandof Scotchwhisky producedin Kilmarnock,Ayrshire,Scotland.Itisthemostwidely distributedbrandofScotchwhiskyintheworld,soldinalmost everycountryandwithyearlysalesofover120million [1] bottles.

Type Proof

JohnnieWalker

Scotchwhisky 80

Contents
1HistoryofJohnnieWalker 2Blends 2.1Standardblends 2.2Special/limitedbottlings 3Marketing 4Sponsorships 5InPopularCulture 6References 7Externallinks

Manufacturer Diageo Countryof origin Introduced Discontinued Variants Scotland 1820:Grocerystore 1865:Scotchblending WhiteLabel RedLabel,BlackLabel, Swing,GreenLabel, GoldLabel,BlueLabel Ballantine's, ChivasRegal, CuttySark, Dewar's, Vat69

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HistoryofJohnnieWalker
OriginallyknownasWalker'sKilmarnockWhisky,thebrandisalegacyleftby JohnJohnnieWalkerafterhe startedtosellwhiskyinhisgrocersshopin Ayrshire,Scotland.Thebrandbecamepopular,butafterWalker's deathin1857itwashisson AlexanderWalkerandgrandson AlexanderWalkerIIwhowerelargelyresponsible forestablishingthewhiskyasapopularbrand.UnderJohnWalker,whiskysalesrepresentedeightpercentofthe firmsincomebythetimeAlexanderwasreadytopassonthecompanytohisownsons,thatfigurehad [2] increasedtobetween90and95percent.
[3] Priorto1860itwasillegaltosellblended(maltandgrainmixedtogether)whisky. DuringthattimeJohn Walkersoldanumberofwhiskysnotablyhisown WalkersKilmarnock.In1865JohnssonAlexander producedtheirfirstblend,WalkersOldHighland.

AlexanderWalkerfirstintroducedtheiconicsquarebottlein1870.Theotheridentifyingcharacteristicofthe bottleisthelabel,whichisappliedatanangleof24degrees. From19061909JohnsgrandsonsGeorgeandAlexanderIIexpandedthelineandintroducedthecolournames. In1908,when JamesStevenson wastheManagingDirector,therewasarebrandingofsorts.Thewhiskywas renamedfromWalker'sKilmarnockWhiskiestoJohnnieWalkerWhisky.Inaddition,theslogan,"Born1820 StillgoingStrong!"wascreated,alongwiththeStridingMan,afigureusedintheiradvertisementsforaround fiftyyears. TheydroppedJohnnieWalkerWhiteduringWorldWarI.In1932,AlexanderIIaddedJohnnieWalkerSwingto
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theline. JohnnieWalkercontinuestobeblendedinKilmarnock,withalargeplantjustnorthofthetown'srailwaystation. Thehistoricbondedwarehousesandcompanyoffices(nowlocalauthority)canstillbeseeninStrandStreetand JohnFinnieStreet.

Blends
FormostofitshistoryJohnnieWalkerwasonlyofferedasmallnumberofblends.Inrecentyearstherehasbeen agrowingnumberofspecialandorlimitedbottlings. Standardblends Red&ColaapremixofRedLabelandcola,soldincansandbeerbottlelikebottles.Thisproducthas alsobeenmarketedunderthenames"Premix"and"One".
[4] RedLabelablendofaround35grain andmaltwhiskies.Itisintendedformakingmixeddrinks. 80 proof.40%ABV.

BlackLabelablendofasmanyas40whiskies,eachagedatleast12years.AccordingtoWilliam [5] Manchester,thiswasthefavoriteScotchof WinstonChurchill. 80proof.40%ABV. JohnnieWalkerSwingnamedforthedistinctivebottle,inwhichan irregularbottomallowsittorockbackandforth.ItwasAlexanderIIs lastblend:itfeaturesahighproportionofSpeysidemalts,complemented bymaltsfromthenorthernHighlandsandIslay,andis"almostassweet [6] asabourbon." GreenLabelavattedmaltwhiskythatconsistsofablendofabout15 individualsinglemalts,thesignaturemaltsbeingTalisker,Cragganmore, Linkwood,andCaolIlaAged15years.86proof.43%ABV. Previouslysoldunderthename'PureMalt'.

JohnnieWalkerSwing

GoldLabelarareblendofover15singlemalts,includingtheveryrareClynelishmalt.Itwasderived fromAlexanderII'sblendingnotesforawhiskytocommemorateJohnnieWalker'scentenary.Hisoriginal effortswerethwartedbyashortageofthesemaltsfollowingWorldWarI.GoldLabeliscommonlybottled at15or18years.80proof.40%ABV. BlueLabelJohnnieWalker'spremiumblend.Everybottleisserialnumberedandsoldinasilklined box,accompaniedbyacertificateofauthenticity.ThereisnoagedeclarationforBlueLabel.86proof. JohnnieWalkerblends,byyearsofproduction,andfromleastexpensivetomostexpensive. Age young (blended) 18651905 19061908 19091911 19121931 19321991 19921996 1997 Old Highland Johnnie Walker White Label Present Johnnie Walker Premix/ One

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none given (blended) >Walkers 12 Old (blended) Highland none [6] given (blended) 15 (vatted) 15/18 (blended) none given (blended)

Special Old Highland >Extra Special Old Highland

JohnnieWalker RedLabel

>JohnnieWalker BlackLabel

JohnnieWalker Swing JohnnieWalker GreenLabel JohnnieWalker GoldLabel JohnnieWalker BlueLabel

Special/limitedbottlings MillenniumEditionacollectorseditionof12yearoldBlackLabelwasreleasedinlimitedamountsin theyear2000. Decoaverylimitednumberof350mlbottleswereproducedinbeautiful ArtDecodesignedbottles, hencethenameofthisblend. PremierablendaimedspecificallyattheJapanesemarket. SwingSuperioralimitededitionvarietybasedontheSwingblend,markedbyitsdistinctivegoldenlabel. 86.8proof. 1939Swing$1500 Celebrity JohnnieWalker1820 LiquerWhisky$1200 21yearoldarareagedvariationofGoldLabel. Questaveryspecialblend,rarerthanBlueLabel.(~$500) HonouroneofthemostrareandmostexpensiveblendsofJohnnieWalkerScotchwhisky. ExcelsioraveryraredoublematuredScotchwhisky,distilledin1947,bottledin1997.(~$700) OldHarmonyarareblendmarketedattheJapanesemarket.Veryexpensive.(~$850)
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15yearoldKilmarnock400WhiskyanextremelyrareGoldLabelblendbottledtomarkthe400th anniversaryofthegrantingofburghstatustoKilmarnock.Releasedin1992inverylimitedamounts. (~$850) 150yearsAnniversary18201970thesecondmostexpensiveofJohnnieWalkerwhiskies.(~$2,000) BlueLabel200thAnniversary2005sawJohnnieWalker'sextremelylimitedbottlingofitsultimate blend.AspecialreleaseofcaskstrengthBlueLabel,inaspecialsquareBaccaratcrystaldecanter.Itis themostexpensiveJohnnieWalkerproduct,sellingrecentlyforover$3,599abottle. BlueLabelKingGeorgeVEdition2007TorecreatetheJohnnieWalkerblendingstylefrom King GeorgeVera.Oakcasksdatingbacktothelastcenturywereusedtoagethewhisky,sourcedfrom distilleriesoperatingduringthereignofKingGeorgeV.Specialpackagingincrystaldecanter accompaniedbyanindividuallynumberedcertificateofauthenticity.(~$550) JohnnieWalkerBlueLabelMiniBlendedScotchWhiskyaveryrareitemthatincludesahandblown nosingglassandsealedtastingnotesandbookletonbluelabelwhisky,$250

Marketing
EverytypeofJohnnieWalkerscotchhasadifferentcoloraspreviouslynoted.Thepurposeistodenotethe differenttypeofscotchandtopositionthemtobeusedfordifferentoccasions.Forexample,JohnnieWalker BlueLabelisrareandexpensive,andsoitintendedtobeusedforspecialoccasions. AkeyfeatureofeverybottleofJohnnieWalkerscotchistheStridingManlogo.Itwascreatedbyanillustrator namedTomBrownetobealikenessofJohnWalkerintraditionalattire.Inthelogo,themaniswalkingforward, whichDiageosayssymbolizesforwardthinkingandthepursuitforexcellence.Diageohascreated"TheStriding ManSociety"whichisamembersclubforJohnnieWalkerdrinkers.Theclubcanbejoinedbygoinghere [7] (http://us.johnniewalker.com). Anotherkeyaspectofitsmarketingistheslantinglabel.ThiswasanadvertisingtooldevelopedbyAlexander Walkerwhothoughtitwouldhelphisbottlesstandoutontheshelf.[8]

Sponsorships
JohnnieWalkersponsors theJohnnieWalkerClassic,anAsiaPacificgolftournament theJohnnieWalkerChampionshipatGleneagles,agolftournamentinScotland theMcLarenMercedesF1team. theAshes,acricketseriesbetween AustraliaandEngland

InPopularCulture
AnumberofsingersandsongwritershavereferencedJohnnieWalkerintheirworks,includingGeorge Thorogood,BrandNew,LeonardCohen,LynyrdSkynyrd,StickyFingaz,NOFX,RoryGallagher,Inspectah Deck,GeorgeJones,AmandaMarshall,JimmyBuffett,ElliottSmith,TrentWillmon,Clutch,TheBand, Covenant,MariusMllerWesternhagen,KingTeeandZZTop.

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JohnnieWalkerwhiskyappearsinfictionoften,andBluelabelisoftenusedasanexampleofhighendscotch. Notableexamplesinwhichthewhiskywasanunusuallynotablepartofthestoryinclude: In HarukiMurakami'snovel KafkaontheShoreacharacterappearsnamedJohnnieWalker,hisattire basedontheredjacket,boots,cane,bowtieandhatwornbythecharacterintheproduct'slogo.Johnnie Walkerisextremelypopularin Japan. LonGontranDamas,FrenchpoetoftheNegritudeliterarymovement,titledoneofhispoetrycollections "BlackLabel",afteroneofhispoemsdescribinghisspleen andmildalcoholism. Nationallyfamous1950sBollywoodactorJohnnyWalkertookhispseudonymfromthewhiskycompany. Hedidsobecauseofhisdebutinthefilmindustryasadrunkard. IntheepisodeBartletforAmericaof TheWestWing,therecoveringalcoholiccharacterLeoMcGarry is revealedinflashbacktohavesufferedarelapsethreeyearsearlierwhenhewasofferedaglassofBlue Labelbyagroupofpoliticaldonorshewastryingtocourt.Throughouttheepisode,BlueLabelispraised bythecharacterforitshighquality. InthetelevisionseriesScrubstheJanitorstealssomeofDr.Coxsdrinkatabarwhenherunsoff.He mutters'BlackLabel'.

References
Generalreferences: ScotchWhisky:ALiquidHistorybyCharlesMacLean.2003CharlesMacLean&CassellIllustrated. ISBN1844030784 Specificreferences: 1. ^NotAvailable(http://www.johnniewalker.com/enus/OurLabels) 2. ^http://www.cigaraficionado.com/Cigar/CA_Features/CA_Feature_Basic_Template/0,2344,737,00.html 3. ^MacLean,Charles.ScotchWhisky:ALiquidHistory.2003CharlesMacLean&CassellIllustrated. London,England.(ISBN1844030784) 4. ^Mixinguseperhttp://us.johnniewalker.com 5. ^Manchester,William[101988](October1988)."TheLionCaged",TheLastLion:WinstonSpencer Churchill,Alone19321940,Revised,p10:Little,BrownandCo.,756.ISBN0316545120. 6. ^ab OneSweetSwing|Travel+LeisureGolf (http://www.travelandleisure.com/tlgolf/articles/golfonesweetswing) 7. ^http://us.johnniewalker.com 8. ^http://us.johnniewalker.com

Externallinks
Officialwebsite(http://www.johnniewalker.com/) Details(http://www.scotlandwhisky.com/distilleries/speyside/Cardhu)onhowtovisitCardhudistillery, spiritualhometoJohnnieWalker Dr.Whisky (http://drwhisky.blogspot.com/search/label/johnnie%20walker/)onJohnnieWalker Retrievedfrom"http://en.wikipedia.org/wiki/Johnnie_Walker" Categories:Diageobrands|Scottishblendedwhisky |1865introductions Hiddencategories:Allarticleswithunsourcedstatements|ArticleswithunsourcedstatementssinceAugust 2007

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Thispagewaslastmodifiedon19March2008,at19:01. AlltextisavailableunderthetermsoftheGNUFreeDocumentationLicense.(SeeCopyrightsfor details.) WikipediaisaregisteredtrademarkoftheWikimediaFoundation,Inc.,aU.S.registered501(c)(3) taxdeductiblenonprofitcharity.

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