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Index 1. Executive summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.1. Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2. Keys to success. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.3. Mission statement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.4. Aims and Objectives. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 2. Industrial analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.1. SWOT analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2.2. PESTL analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2.3. Potential risks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 2.4. Potential barriers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 3. Marketing summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 3.1. Company summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 3.2. Ownership of the company. . . . . . . . . . . . . . . . . . . . . . . . . . 10 3.3. Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 3.4. Sourcing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 3.5. Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 3.6. Target marketing strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 4. Implementation strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 4.1. Marketing strategy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 4.2. Sales strategy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 5. Financial summary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 6. References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
leamingtonspa, Warwickshire and the other places in West midlands. The company was started as a skip hire company in 1981, as they have grown, they entered in to the business of domestic waste collection, waste management and recycling. The company was operating its units, mainly in Coventry and they have collaboration with Coventry city council for the efficient handling of waste management. As the company was concentrated mostly on regional business, it was very successful in its operations. The company supports many of the local charities and sports teams 1.1. Management: Leonard White, the managing director and co secretary has 20 years experience in the waste management, recycling industry, plastic resins and polymers. The founder, Thomas White, had started this company in the year of 1981 as a local skip hire organization. Now all of the plants consist of a multi million pounds equipment and good transportation facilities. The managing director has four senior managers, working under him and twenty general managers and fifty team leaders. And the company has sufficient man power to collect the industrial and domestic waste, transport the waste and to recycle the collected waste.
1.3. Mission Statement: Replay Plastics is a manufacturing company dedicated to converting waste plastic materials into commercially viable products, utilizing environmentally friendly recycling and manufacturing methods. We intend to make enough profit to generate a significant return for our investors and to finance continued growth and continued development in quality products. We will also maintain a friendly, fair, and creative work environment, which respects diversity, new ideas and hard work. 1.4. Aims and Objectives: To become a leader in domestic recycling industry To yield a revenue of 5 million per month To become a principle voice in recycling industry To promote the innovative ideas of individuals about the recycling industry To develop the best practises in recycling industry To provide good opportunities and support for the organizations, which encourages the recycling To make the people aware about waste management and recycling To decrease the environmental pollution To produce eco friendly products
Opportunities 1. Main opportunity of the company is to promote the sale of product on a normal website. The lengthy recycle process takes from three to fifteen days and in this specific time customers lose their interest in the product. In order to sort out this the companies need to initiate instant buying schemes by shorting product manufacturing process. 2. It can generate new tools to facilitate buying process for the customers i.e. generating make an offer icon which provides buyers and seller a power to go forward with the transaction or deal in a convenient manner. 3. It should recycle the present technologies to create opportunities for generation of modern and scientific methods of communication. 4. Further expansion into international market. 5. Branch out into other online services. 6. New and emerging markets in developing countries like Japan, China where consumers are rich and have more free time than their ancestor. Consumers are growing potential target for all online shopping companies. 7. Unexploited opportunities in Western Europe and US, which has got a pool of customers that are yet to be, discovered the advantages of online shopping. 8. Focus on acquisition, which provides a new ray of opportunities to the business through scientific business strategies.
Threats
2.2. PESTL analysis: There are several factors which influences the companys working in day to day life. Some of them are in the control of the management and there are others which are totally uncontrollable. Some of the major factors are affecting the companys working are discussed below. 1. Political factor: government policies with regard to promoting or demoting new enterprises have a great impact on their growth prospects. Government can promote new enterprises by providing them easy credit and financial services to promote them. Government can also help them through the process of dumping when these companies find it difficult to sell their product in the
maintain stability in their profit margin otherwise it would resist the company to build a strong position in the market. 3. Social factors: social factors like believes obscenity customs traditions etc. has a great influence on the working of the business. Customer tastes and preferences are developed according to the society, he or she has born and rose up. Societys tradition and perception along with its ability to adapt new things impacts the growth of the business in a society. Social influences have an effect on the buying and purchasing capacity of the consumer. Positive and negative believes towards one product May impacts its development prospects. 4. Technological: Technological factors have a profound effect on the growth prospects of the company. Societys ability to handle and manage advance technological goods can help company, saving lot of money on man power recruitment. Technological implications help the company in reducing its cost of production and in promoting quality products to the desired customers at cheaper rates. Effective technology helps in developing user friendly website; from which customer can easily analyze what is the product he is looking for. Thus helps the customer in selecting product of his choice. 5. Environmental factors: environmental factors like global warming, increasing pollution etc. Is increasing the temperature of the planet and shortening the length of winters. Thus it is impacting the sale of winter goods like woollen
Employed technology may be unreliable: The technology used for recycling is a patented one. All the recycling companies, including tom white are implementing the same technology in recycling the Pet bottles, which was patented to a southern US company. So the technology utilized by Tom white is not their own, so it may be unreliable or Unproven.
Market challenges: As all the recycling companies are producing the same type of materials, there will be an intense competition and may be a chance of price war between the companies, which may leads to less market for the products of Tom White wasteltd. The location of the plants: The plant locations must be very nearer to the available markets, but in some areas it is not possible to be nearer to the markets. This phenomenon could guide the
Production Capability: The company has to produce the sufficient quantity of products in order to meet the marketing requirements. But sometimes, it may not be possible, because of lack of man power, machinery failure and some internal reasons. 2.4. Potential Barriers to entry: Limitation in raw materials: The raw materials for recycling industry have high demand, and now a days the demand was under supplied. So the new entrants have to make sure that they have enough supplies from the industries or not. The best way for new entrants is to refine and clean use of available material, rather than buying it from other industries. High equipment costs: Due to the limited availability of raw materials, the new entrants has to establish a cleaning and refining equipment, which is very expensive and cannot be resold as a whole system.
Contracts for suppliers and buyers: In order to establish a successful organization, the new entrants must have strong and firm relationship with the supplier companies as well as buyer companies. The
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3.4. Sourcing: The company collects all the plastic wastes and other wastes from the registered customers, households, offices, restaurants, bars and the manufacturing units of various products and kept this waste as a raw material for recycling. And the company has strong relationship with other organizations, which can provide these materials. The company provides special waste bins to the registered customers, in which they can put the waste materials and kept for pick up, and the company will pick up and transport to the recycle units, once in a week. There are other sources of post-consumer feed stock known to Tom white, and they are confident that they will have sufficient materials available for their production needs.
3.5. Technology:
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References: 1. Chandra Bose. D., Principles of Management and Administration 2. Gerald A Michaelson Winning the Marketing War: A Field Manual for Business Leaders ISBN 9780333933732
3. David Jobber, Principles and Practice of Marketing. 5th Edition, McGraw Hill Publication. 4. http://www.smarta.com/tools/business-plans/recycling-and-waste 5. http://www.tomwhitewaste.co.uk/commercialwaste/industry.html
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