PU 4 YEARS BBA VII Semester Syllabus

MANAGEMENT INFORMATION SYSTEM

Area of Study: Core Objectives This course aims to provide understanding of information needs of management, information systems used by various business systems, and how information systems can be utilized for competitive strategies. Credit Hour: 3 Credits

Course Contents 1. Introduction to Information Systems T.H.5

Information systems; Information systems vs. information technology; Computer literacy and information literacy; Information systems and organizational structures; Ethics and

information system. 2. Information System for Managerial Decision Making T.H.5

Transaction processing system; Decision support system; Office automation system; Executive information system. 3. Computer Hardware T.H.6

Components of computer; System configuration; Bits and bytes; Primary and secondary storage devices; Input and output devices. 4. Computer Software T.H.6

Machine language; Assembly language; High level language; Very high level language; System; Application; Utility software; Investment criteria for hardware & software. 5. Decision Support System (DSS) Understanding of DSS: Components of DSS: Function of DSS: Application of DSS. 6. Office automation systems T.H.5 T.H.5

Concept of virtual corporation: Types of office automation systems; Communication systems. 7. Database Management Systems Concepts: Database models and database 8. Business Information Systems T.H.7 T.H.5

Information systems in functional area of management: Marketing information systems, Manufacturing information systems, financial and accounting information systems. 9. Computer Security Concepts; Types of security breaches; Security control T.H.4

Text books Gupta, Uma G., MIS: A managerial perspective, Golgotia Publication

Reference Books 1. Laudon, Jane P. and Kenneth C. Laudon, MIS, Tata McGraw- Hill Company, New Delhi. 2. O' Brien, James A.: MIS, Tata McGraw-Hill Company, New Delhi.

PU 4 YEARS BBA VII Semester Syllabus

SURVEY OF GLOBAL BUSINESS

Area of Study: Core Credit Hour: 3 Credits

Course Objectives The primary objective of the course is to familiarize students with the various aspects of international business activities, which shape the Global Business.

Unit 1: Introduction

L.H.8

International Business, objectives of IB, IB Environment, Internationalization Process, Domestic Business vs. IB. Liberalization, Privatization and Globalization, Promoters of Globalizations. Unit 2: Economic Framework of Global Business L.H.8

Economic system-market economy, Command Economy, Mixed Economy, State Directed economy. Macroeconomic Indicator- Economic Growth (GNP, GDP), Inflation, Money Supply, Debt and Deficits (BOP). Unit 3: Trade Theory L.H.8

Introduction, Mercantilism, Absolute Advantage, Equal Advantage, Comparative Advantage, Hecksher Ohlin Theory, Leontief Paradox. Forms of Trade control- Tariffs, Subsides, Import Quotas, Voluntary Export Restraints, Local content Requirements, Antidumping, GSP, Super 302. Unit 4: Foreign Direct Investment L.H.8

Meaning, Growth and Direction, FDI as an alternate to trade, FDI Theories- PLC Theory, Market Imperfections and Monopolistic advantage theories, Eclectic theory, Impact of FDI on Economic Dev & LDCS. Unit 5: Environmental Aspects of Global Business Cultural Environment: Concept of Culture, Culture affecting Business- Group affiliation, Group Membership, Need Hierarchy, Self-reliance, Communication. Political Environment: Political System- Democracy, Totalitarianism, Political instability and Legal Environment: Impact of Laws on IB. Unit 6: Economic Integration L.H.8 L.H.8

Levels of Integration- Free Trade Area, Customs Union, Common market, Economic Union, Introduction to Regional Economic Blocks- NAFTA, EU, ASEAN, APEC, SAPTA, SAFTA, BIMST- EC. World Trade Organization- Development, Benefits and Problems of WTO.

Suggested Readings 1. John Daniels & Lech Padebaugh, International Business 8th Edition, Pearson Education Asia. 2. WL Charles. International Business 3rd Edition, Hill McGraw Hill, Irwin

PU 4 YEARS BBA VII Semester Syllabus

ORGANIZATION DESIGN
Area of Study: Core Course Objectives The course aims at providing sound understanding of the process and systems of organization design and implementation in various organizations. Course Contents 1. Introduction Basic concepts of organization and organizing, organization design and T. H. 6 structure; Credit Hour: 3 Credits

Organizational effectiveness; Dimensions of organizational structure; Organization theory vs organization design and organization behavior. 2. Determinants of Organizational Structure T. H. 12

Strategy: Meaning, types, dimensions advocacies, and critics of organizational strategies: Organization Size: Meaning, advocacies, and critics of organizational size: Technology: Meaning, importance, and impact of technology in organizational structure. Environment: Meaning, importance, classifications (general vs specific and actual vs perceived), and environmental uncertainties; Power-Control: Problems and prospects underlying the strategic choices, contingency perspectives, authority, and complexity of structures. 3. Establishing the Right Structure T. H. 9

Design Options: Designing simple structure, machine bureaucracy professional bureaucracy and divisional structure: Bureaucracy: Introducing Weber's perspective of bureaucracy, functional and dysfunctional bureaucracy, virtual organizations vs bureaucracy; Adhocracy: Meaning importance and types of adhocracy; creating matrix organizations; implementing theory Z at workplaces. 4. Management of Organizational Design and Change T.H. 15

Meaning of environment: assessment of internal and external stakeholders, and establishment of effective strategies to respond to the environment; Meaning of change: meaning, importance and selected models of organizational change and innovation. Managing of conflict: meaning, importance and type of organizational conflicts; managing conflicts; effectively; Meaning of culture; meaning and importance: impact of culture in organizational

effectiveness; creating, sustaining and transmitting effective organizational culture; Meaning of evaluation; meaning and importance of organizational growth: decline-a setback to growth. 5. Issues Governing Organizational design and implementation T. H. 6

Influences of political-legal, economic, socio-cultural, technological and international issues in designing and implementing organizational systems.

Text books 1. Robbins, S. P. (2003), Organization Theory Structure, Design and Applications (3rd Ed.), Prentice-Hall of India, New Delhi. 2. Khandwalla, P. N (1998), Organizational Designs for Excellence (4th Reprint), McGraw Hill, New Delhi. Tata

PU 4 YEARS BBA VII Semester Syllabus

PRODUCTION AND OPERATION MANAGEMENT

Area of Study: Core Credit Hour: 3 Credits

The basic objective of this course is to provide knowledge about quality management and several managerial tools to facilitate manufacturing and service organization. Course Contents 1. Total Quality Management a. Quality: Quality as a management philosophy, Customer driven definitions of quality; Quality as a competitive weapons. b. Employee Involvement: Cultural Change, Individual Development, Awards and incentives. c. Continuous Improvement: Getting started with continuous improvement, Problem solving process, improving quality through TQM (Benchmarking, Product and service design), Process Design: Quality Function Development; Purchase considerations; tools for improving quality and T.H.11

Performance; The cost of poor quality (Prevention and appraisal cost), Malcolm Baldrige National Quality Award, International Quality Standards, (The ISO 9000 Standards, ISO 14000-An Environmental management system, Benefits of ISO Certification).

2.

Inventory Management d. Inventory system for Independent Demand:

T.H.15

Definition and purpose of inventory; Inventory costs; Independent versus dependent demand, Inventory Systems:- (1) Fixed order quantity model with usage during production time establishing safety stock levels, fixed order quantity model with specific service level. (2) Fixed time period models; Fix time period model with specified service level, (3) Special purpose models: Miscellaneous system and Issues; three simple inventory systems; ABC Inventory Planning: Inventory accuracy and cycle counting; Inventory control in services. e. Inventory system for dependent demand Material Requirement Planning type systems: Application of MRP; Master production schedule; MRP system; demand for products, bills of material file, inventory records file; embedding JIT to MRP; Lot sizing in MRP structure; Lot for lot; EOQ; Least unit cost; Lot size choice; Choosing the best lot size.

3.

Forecasting

T.H.10

Demand characteristics (Patterns of demand, factors affecting demand); Designing the forecasting system; deciding what to forecast, choosing the type of forecasting technique; methods; judgmental forecasting (sales force estimates, executive opinion, market research, Delphi method), guidelines for using judgment forecast; casual Method; linear regression; Time Series method; Nave forecast, estimating the average, including a trend seasonal patterns, choosing a time series method (forecast error, criteria for selecting time series Method).

4.

Location decisions

T.H.6

The globalization and geographic dispersion of operations; Reasons for globalizations; Disadvantages of globalization; Hot spots of global economic activity; managing global operations, Factors affecting location decisions; dominants factors in manufacturing and service organizations; Locating a single facility.

5.

Layout Decisions

T.H.6

Meaning and strategic issues; Layout types Performance criteria; Creating hybrid layouts (one worker multiple machines, group, technology); Designing process layout; gather information, developing block chain; design a detailed layout; Aids for process layout Decisions; Office Layout; Designing Product layouts; line of balancing.

Suggested Readings; 1. L. J. Krajjewski and L. P. Ritzmen, Operations Management Strategy and Analysis, 5th Edition, Addison Wesley, An imprint of Pearson Education, New Delhi. 2. R. B Chase, N. J Aquilano, F. R Jacobs, Production and Operation Management, 8th Edition, Tata McGraw-Hill Publishing Company, New Delhi.

PU 4 YEARS BBA VII Semester Syllabus

INTERNATIONAL FINANCIAL MANAGEMENT

Area of Study : Specialization Credit Hour: 3 Credits

Course Objectives The main objective of this course is to introduce the students to fundamental concepts and theories and their application in international business and finance, modes of international business operations, theories and institutions for international trade and foreign investment, foreign exchange rate risk, risk management, and foreign financial management.

Course Contents

1.

Globalization and the Multinational Firm

T.H.4

Foreign exchange and political risk; Market imperfections; Goals for international financial management; Globalization of the world economy; Emerging global markets; Trade liberalization and economic integration; Multinational corporations.

2.

International Monetary System

T.H.5

Evolution of International Monetary System; Classical gold standard; Interwar period, Bretton Woods System; The flexible exchange rate regime; The currency exchange rate

arrangements; European monetary system; Fix vs flexible exchange rate regimes.

3.

Balance of Payments

T.H.5

Balance of payments accounting; Balance of payments accounts; Balance of payment identity; International flow of goods; Services and capital; Factors affecting international trade flows; BOP trends in major countries.

4.

The Market for Foreign Exchange

T.H.6

Functions and structure of the FOREX market: The spot Market, the Forward Market, International arbitrage, Interest rate parity: Arbitrage and the law of one price: Purchasing power parity.

5.

International Banking and Money Market

T.H.4

International banking services: Types of international banking offices; Capital adequacy standards: International money markets.

6.

International Bond and Equity Markets

T.H.6

Foreign bond and euro-bonds: Types of instruments; International bond markets credit ratings: International bond market indexes; Equity financing; Market capitalization of developing and developed countries. Trading in international equities; Factors affecting international equity returns.

7.

Management of Economic Exposure Type of economic exposures; Operating exposure and real exchange rates; Determinants of and managing operating exposure.

T.H.5

8.

Management of Transaction and Translation Exposure

T.H.4

Transaction exposure; Techniques to eliminate transaction exposure: forward market hedge, money market hedge, options market hedge; Translational methods; Management of translational exposure.

9.

Foreign Direct Investments

T.H.6

Theory of multinational corporations; Strategy of multinational corporations; Global trends in FDI; Why firms invest overseas? Political risk and FDI; Measuring political risk; Country risk analysis; Managing political risk.

Suggested Readings 1. Jeff Madura, International Financial Management, South-Western Publishing Company. 2. Eun Resnick, International Financial Management, Tata McGraw Hill Company Ltd., New Delhi. 3. A. C. Shapiro, Multinational Financial Management, John Wiley & Sons, New York. 4. Maurice D. Levi, International Finance 3rd Edition. McGraw Hill. 5. P. G. Apte, International Financial Management, Tata McGraw Hill Company Ltd., New Delhi.

PU 4 YEARS BBA VII Semester Syllabus

SERVICE MARKETING
Area of Study : Specialization Course Objectives The basic objectives of this course are to introduce the basic concepts of services marketing to students, to enhance their knowledge and approaches of services marketing, and to develop skills in them to handle tactfully emerging services marketing challenges and issues. Course Contents 1. Introduction to Services Marketing T.H.5 Credit Hour: 3 Credits

Meaning and importance of service marketing: Characteristics of services; Service and technology: Goods vs Services Marketing; Services marketing; Services marketing mix. 2. Consumer Behavior in Services T.H.7

Consumer decision making process in services; Factors that influence consumer expectations of services; Service quality: dimensions, service encounters, customer satisfaction vs service quality. 3. Building Customer Relationships T.H.6

Relationship marketing: goals and benefits; Evolution of relationship marketing; Foundation of relationship Strategies; Quality in the core services, Market segmentation and strategy; Managing customer base. 4. Service Recovery T.H.4

Concept of service recovery; Types of complainers; Customer expectations about their complains; Service recovery strategies. 5. New Service Development T.H.5

Concept of new service; Types of new services; Stages in new service development; Branding of services. 6. Pricing of Services T.H.4

Objectives and foundation for setting prices; Approaches to pricing services; Revenue management 7. Distributing Services T.H.5

Distribution in a service context; The type of contact; options for service delivery; Decision about place and time: where should service be delivered? When should service be delivered? 8. Designing the Communication Mix for Services T.H.6

Meaning and importance of marketing communication; Reasons for service communication problems; Marketing communication mix; Difference in promoting services. 9. People in Service T.H.6

Concept of service employees; Importance of service employees; Difficulties faced by service employees; Strategies for closing gap 3

Text Books 1. Zeithaml and Bitner, Services Marketing, 3rd Ed., Tata McGraw- Hill Company, New Delhi 2. Lovelock and Wirtz, Services Marketing, 5th Ed., Pearson Education, New Delhi. 3. Balaji, Services Marketing and Management, 1st Ed., S. Chand & Company, Delhi.