Saturday, September 15, 2012

Saturday, September 15, 2012

music is such a mysterious tool for our emotions i've always been fascinated with how easily just a melody can move people and so easily orchestrate how we feel music has become elemental for life, as something people can live through, express themselves through ive recently become interested in how this power of music can act as an outlet for troubled youth. music can give these adolescents a way to escape their troubled minds, and personal issues and allow them to express themselves. it can be used as outlet for emotions, a way to share passion, and find happiness

MUSIC THERAPY
for troubled youth

Saturday, September 15, 2012

so for my branding project, ive decided to brand a hypothetical music therapy center for troubled youth

vision

to provide the tools and atmosphere for adolescence to escape and express themselves through music
Saturday, September 15, 2012

the vision for this center is to provide the tools and atmosphere for adolescence to escape and nd peace and happiness through music

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to do this, patients will have the a variety

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of instruments to choose from as well as a

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range of methods to explore such as sharing songs, improvising, writing, playing or even just listening to music

Saturday, September 15, 2012

unlike other music therapy centers, this location will have a comfortable, homey atmosphere

Saturday, September 15, 2012

so that the clients can feel more relaxed and comfortable

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making it easier for them to explore music freely

mission

to utilize music in a comfortable environment as a unifying force to bring adolescents of different backgrounds and social groups together with music to overcome problems, to promote self-esteem and to express themselves

Saturday, September 15, 2012

the mission is to utilize music in a comfortable environment as a unifying force to bring adolescents of different backgrounds and social groups together with music to overcome problems, to promote self esteem and to express themselves

guiding principles

about 20% of teens will experience teen depression before they reach adulthood

Saturday, September 15, 2012

research shows that about 20 percent of teens will experience teen depression before they reach adulthood

guiding principles

episodes of teen depression generally last about 8 months

Saturday, September 15, 2012

these episodes of teen depression generally last about 8 months

guiding principles

20-30% of adult bipolar patients report having their first episode before the age of 20

Saturday, September 15, 2012

20 percent-30 percent of adult bipolar patients report having their rst episode before the age of 20

guiding principles

onset of bipolar disorder and schizophrenia usually occurs in the mid to late teen years

Saturday, September 15, 2012

the onset of bipolar disorder and schizophrenia usually occurs in the mid to late teen years

guiding principles

less than 33% of teens with depression get help, yet 80% of teens with depression can be successfully treated if they seek help
Saturday, September 15, 2012

less than 33 percent of these teens with depression get help, yet 80 percent of them can be successfully treated if they seek help.

guiding principles guiding principles

social skills communication skills coping skills interpersonal skills

Saturday, September 15, 2012

interpersonal skills

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this is one of the best ways to overcome something because everybody loves music - its such an easy tool that can be used to express ourselves and what we love

Saturday, September 15, 2012

and it not only helps to promote self condence and self esteem, but also creates friendships and bonds through similar tastes and by collaborating musically.

brand attributes

inspiring enthusiastic passionate

Saturday, September 15, 2012

three words describing this organization include inspiring, enthusiastic and passionate

inspiring

Saturday, September 15, 2012

this brand will inspire youth to want to overcome their problems in an enjoyable and expressive way.

enthusiastic
Saturday, September 15, 2012

it will be enthusiastic and positive, providing the audience with hope and assurance of peace through music.

passionate

Saturday, September 15, 2012

and because musics main ingredient is passion, the brand will be communicating the passion of music aesthetically

comparable organizations

Saturday, September 15, 2012

although most music therapy exists within a larger therapy center, i was able to nd a just a few therapy organizations that focus solely on music. for example, this organizations mission is to unleash the power of music in order to uplift and heal children in the hospital. their main audience is hospitals themselves, working to promote music therapy within hospitals throughout the country.

competitive advantage

specializes in troubled youth

Saturday, September 15, 2012

but unlike these other music therapy centers, this is the only one that specializes specically for troubled youth. this organization is also unique in that it....

competitive advantage

comfortable environment specializes in troubled youth

Saturday, September 15, 2012

provides a much more comfortable environment so they dont feel like they are at a therapeutic center, but instead a homey feeling atmosphere where....

competitive advantage

comfortable environment specializes in troubled youth express themselves through music

Saturday, September 15, 2012

they can be themselves and express themselves. no other therapy centers have taken this approach or have targeted this type of audience.

key audience
Saturday, September 15, 2012

this organization must work to attract doctors and health pros that care for troubled youth, that way they can condently suggest this as an option of therapy. the target audience for those who would be attending this music therapy center will be adolescents anywhere from 13-20. who are troubled with mood disorders, social problems, personal problems and are interested in exploring music as a way to overcome these troubles. so the branding for this organization will aim to attract and appeal to troubled youth, while convincing health professionals that its benecial.

attributes

gabriel
13

lyric

i remember the days you were a hero in my eyes.

Saturday, September 15, 2012

for example, gabriel. gabriels being raised as an only child by his single mother. growing up without a father has become tougher and tougher on gabriel as he gets older. gabriel enjoys finding music that fits his emotions, making him feel less alone. he feels that he can look up to his favorite musicians like he would a father figure.

kate
19

lyric

burned out flames should never re-ignite.

Saturday, September 15, 2012

kate suffers from bipolar disorder. when hitting her lowest lows, shes found that engaging herself in positive music can quickly bring her out of her sad states. music has become a way for her to feel free and in control of her emotions.

jaimie
19

lyric

we give and take a little more. eternal game of tug and war.
Saturday, September 15, 2012

jaimie has always had a difficult time socializing with others. shes very shy and suffers from social anxiety. jaimies first solution was to isolate herself from others, leading her into depression. through music, jaimie found a way to express herself more freely and now is able to communicate well with those who share similar passions. she loves how easily she can fit words together with a melody to describe her thoughts and feelings.

design inspiration

Saturday, September 15, 2012

what ive been looking at as far as inspiration so far includes splashes of color... kind of implying putting color into lives through music. i also like the idea of including photo based imagery to help really capture the emotion and spirit of this unique organization. ive thought about applying loose script or illustrations that would imply freedom and expression. and i like the idea of embodying the comfort and homeyness the therapy center provides, being that its such a unique feature for this type of organization.

brand essence

making music, changing lives

Saturday, September 15, 2012

the overall essence this music therapy center is to be making music and changing lives. changing lives through music.

Saturday, September 15, 2012

so in conclusion, i will be branding a music therapy center for troubled youth. this therapy center will provide an escape from their troubled minds through many forms of music and a comfortable atmosphere. music already impacts people everyday through movies, advertising, radio or just personal listening. this music therapy center will take this component that we already cherish and use it to help change lives.

Saturday, September 15, 2012