Pragmatic Marketing Framework

A Market-Driven Model for Managing and Marketing Technology Products

Pragmatic Marketing

1993-2011 Pragmatic Marketing, Inc.

The worlds most popular product management and marketing seminars

Our name says it all. The Pragmatic Marketing Framework helps companies around the world create products people want to buy.

Global Experience
Having defined roles and responsibilities for 70,000 technology product management and marketing professionals at 6,000 companies in 23 countries, Pragmatic Marketings methodology is the industry standard worldwide.

Industry Leadership
We present at industry events around the world and produce publications read by more than 100,000 every year. Our thought-leadership portfolio includes e-books, blogs, webinars, podcasts, a digital magazine and the #1 best-selling book, Tuned In.

Satisfied Customers
Over the years, weve perfected what it takes to produce the highest-quality experience, continually reviewing and revising material for the greatest impact in the shortest possible time. Attendees tell us the training and instructors are the best theyve ever seen. Over 90% rate the experience as essential or very useful to their careers. Most importantly, they leave the training with unbridled enthusiasm about their jobs and the impact they can have on their companies.

Company Recognition
Pragmatic Marketing has been honored four times by Inc. magazine as one of the fastest growing private companies in America (2000, 2007, 2008, 2009), and in 2008 named a Comerica Bank Arizona Company to Watch.

Pragmatic Marketings Portfolio

Executive Briefings
Designed specifically for senior management, Executive Briefings discuss how to organize Product Management and Marketing departments for optimal effectiveness and accountability.

Annual Product Management and Marketing Survey

Training Seminars
Practical Product Management
Principles of the Pragmatic Marketing Framework, the industry standard for managing and marketing technology products.

Pragmatic Marketer Magazine

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Pragmatic Roadmapping

Techniques to plan, consolidate and communicate product strategy to multiple audiences.

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Effective Product Marketing

Repeatable, go-to-market process to design, execute, and measure high-impact marketing programs.

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