BUSINESS PLAN

Hana Frozen Food Sdn. Bhd

Bringing The Coolest Food For All Your Needs

15th September 2012 Siti Nur Farhana Mat Lajim Project Manager Hana Frozen Food Sdn. Bhd Blok A, Lorong 2, Jln Safoda Jica, Kinarut, 89600, Papar, Sabah. Telephone number : 019-8827126 Fax number : 088-736352 Hana_FF@yahoo.com

Executive summary
Hana Frozen Food Sdn. Bhd provides fresh and quality frozen food for the food commodity industry. Our main objective are to become the market leader in the production and distribution of frozen food in Malaysia, and as a source of reference for others entrepreneur in the same field. There has been a need for fresh, and halal food frozen in the local food commodity industry for a long time, which prompted us to develop this business. The company plans to distinguish itself from other competiting businessess by offering fresh and halal frozen food that have variety types food that desire by the customers, and are price competitive.

Problem Statement
Frozen food industry is a profitable industry. However, not many entrepreneurs that make frozen food as their main product. This difficult for customers who want to buy frozen food wholesale for the purpose of celebration or ceremony. Sometimes, they have to scramble to get frozen food products and it is not sufficient for their use.Hana Frozen Food Sdn. Ltd provides frozen food products to the public. Among the products available are Fresh vegetables Seafood Junk food eg , sweet potatoes, pre-cooked food: spring rolls, curry puffs, dumplings. We not only sell products, but also our service. Customers only need to make a reservation or place an order, we will immediately deliver to them, less than 45 minutes if they were around Kota Kinabalu. For customers who reside outside of Kota Kinabalu, they should call a week before the product is required. Products offered are fresh because we went to the supplier and they will soon be providing a supply to distribute to our customers.

Vision: To be the most required and in high demand company in the food products industry. Mission: Committed in providing the needs and desires of customers and establish longterm relationships with suppliers and customers Objectives: Ensure customer satisfaction with products and services. Ensure customer accepted products are guaranteed fresh and clean. Always punctual customer orders and maintain the relationship with suppliers We also make easier way for the customer to contact us because we also prepared website of our company.

Main Body Of The Business Plan 1.0 Introduction

1.1 Name of the company Hana Frozen Food Sdn. Bhd 1.2 Nature of business Hana Frozen Food Sdn. Bhd is a private company that focuses on supplying frozen food for the food commodity industry. We specialize in providing fresh frozen food. 1.3 Industry profile The main idea for developing this business is due to our investigation about frozen food industry, there are not many competitors around Sabah. The hypermarket and supermarket only provide frozen food with low production. There are customer also need frozen food and they want to order first and when the date come, the frozen food are deliver to their place. 1.4 Location of the business Hana Frozen Food Sdn. Bhd is located at Kinarut Industrial Area. We chose the location because we are close to the supplier. The location alsoprovides all facilities such as telecomunication system and roadways. 1.5 Date of commencement Our company will commence operation on 26th November 2012 1.6 Factors in selecting the proposed venture We choose this business because there is a high demand in the food commodity industry. We believe we can compete with other competitors around Sabah. We also believe that our company will become a source of reference for other entreprenuers in the same field. 1.7 Future prospects of the business Our future plan for this business is to open more branches in Malaysia. Besides that, we also hope that we can get full support from goverment and non-goverment associations.

Purpose of Preparing the Business Plan

This business plan is prepared by Hana Frozen Food Sdn. Bhd as a guideline for managing the proposed venture.

2.0 Business / Company Background

Name of the business Business address : Hana Frozen Food Sdn. Bhd : Blok A, Lorong 2, Jln Safoda Jica, Kinarut, 89600, Papar, Sabah.

Corresspondence address : Jln Baru, Simpang 4, Kawang, 89600, Papar, Sabah. Telephone number Fax number E-mail address Form of business Main activity Date of commencement Date of registration : 019-8827126 : 088-736352 : farhana_FF@yahoo.com : Partnership : Provides frozen food : 26th November 2012 : 14 September 2012