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  • Kirsten - Lopezpalm.resume2012 2

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    kirsten_lopezpalm
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    Experience ONLINE MARKETING CONSULTANT, INDEPENDENT January 2012 - Present + Strategized, planned and launched a variety of digital campaigns for a wide variety of clients on a contract basis. Established the social media department at crossborders, growing from a team of one to overseeing a modest department. Launched and managed Twitter and Facebook pages. Coaxed these pages from a handful of followers to thousands.

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    Experience ONLINE MARKETING CONSULTANT, INDEPENDENT January 2012 - Present + Strategized, planned and launched a variety of digital campaigns for a wide variety of clients on a contract basis. Established the social media department at crossborders, growing from a team of one to overseeing a modest department. Launched and managed Twitter and Facebook pages. Coaxed these pages from a handful of followers to thousands.

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    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
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    27 vizualizări1 pagină

    Kirsten - Lopezpalm.resume2012 2

    Încărcat de

    kirsten_lopezpalm
    Experience ONLINE MARKETING CONSULTANT, INDEPENDENT January 2012 - Present + Strategized, planned and launched a variety of digital campaigns for a wide variety of clients on a contract basis. Established the social media department at crossborders, growing from a team of one to overseeing a modest department. Launched and managed Twitter and Facebook pages. Coaxed these pages from a handful of followers to thousands.

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 1

    {KiRSTEN}

    LOPEZ.PALM

    Spouting idea bubbles since 1985.

    experience
    ONLINE MARKETING CONSULTANT, INDEPENDENT January 2012 - Present + Strategized, planned and launched a variety of digital campaigns for a wide variety of clients on a contract basis + Provided a breath of skills including: campaign strategy, research, graphic design, market intuition, web development, copy and creative whenever necessary in the campaign process. + Managed clients directly; always meeting targeted goals regardless of budgetary limitations. DIRECTOR OF SOCIAL MEDIA, CROSSBORDERS December 2009 - December 2011 + Established the social media department at Crossborders, growing from a team of one to overseeing a modest department and collaborating with other departments to meet client goals. + Strategized, planned and launched a variety of digital campaigns, including major social media campaigns such as an advocacy campaign for Walmarts entrance into New York City. + Strategized, planned and launched several social media campaigns in various industries, on various budgets; always meeting targeted goals regardless of budgetary limitations. + Managed clients directly. Created robust analytics reports and thoroughly purposed data in order to adapt and optimize the campaign for greatest success. + Provided a breath of skills including: campaign strategy, research, graphic design, market intuition, web development, copy and creative whenever necessary in the campaign process. Exceptionally self-reliant and self-equipped. Quick to pick up new skills in unchartered territory. SOCIAL MEDIA CONSULTANT, What2WearWhere. July 2009 - February 2011 + Launched and managed Twitter and Facebook pages. Coaxed these pages from a handful of followers to thousands. + Provided the strategy, graphic design and hand coded HTML template for a weekly newsletter that increased traffic by 30%+. + Provided an SEO strategy which gradually brought the site to the front page of Google results for our top priority search term what to wear. This was a huge accomplishment and directly increased traffic exponentially. + Managed a web developer, constantly striving to improve the user interface and social media connectivity. + Under my consultation and assistance, traffic increased from an average of under 150 per day to over one thousand.

    skills
    SOFTWARE PROFICIENCY + CS5: (Adobe Illustrator, InDesign, Photoshop, Flash and Dreamweaver) + Microsoft Word, Excel and Powerpoint. + iWork Pages, Numbers and Keynote. + Mac & PC + MRI+, Simmons, Mintel LANGUAGES: Spanish + Natively fluent

    P: 760-715-7275 E: kirsten.lopezpalm@gmail.com

    education
    SYRACUSE UNIVERSITY 2009 S.I. NEWHOUSE SCHOOL OF PUBLIC COMMUNICATIONS M.A. Advertising RENSSELAER POLYTECHNIC INSTITUTE 2008 B.S. Electronic Media, Arts and Communication, Minor in Psychology and biology

    awards
    EMILY ROEBLING SCHOLARSHIP RENSSELAER LEADERSHIP SCHOLARSHIP RENSSELAER ALUMNI SCHOLARSHIP. STUDENT AMBASSADOR, R.P.I. GOLDEN STATE SCHOLARSHIP DEANS LIST

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