2012 United Stated Grand Prix Activation Proposal

November 16-18, 2012

Prepared by PRISM August 30, 2012

INFINITI G FORCE CHALLENGE

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Infiniti G Force Challenge

Final layout may differ. Drawing not to scale

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Infiniti G Force Challenge

Expected crowd comprised of F1 spectators, fans and Austin locals Engage Infiniti target audience with giveaways, photos and social media contests
Fan Fest will be open during the following hours:*
Friday, Nov. 16th from 6 p.m. to 2 a.m. Saturday, Nov. 17th from 10 a.m. to 2 a.m. Sunday, Nov. 18th from 10 a.m. to 1 a.m.

*Hours subject to change. Infiniti G Force will close at midnight each night and likely open at noon on Sat & Sunday. G force cars will be given a break every few hours to cool down.

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Infiniti G Force Challenge

Infiniti G Force Challenge Dyno:
Simulated test drive of two Infiniti IPL Gs lined up on the dyno next to one another Drivers view a video screen in front of them simulating the start of the F1 race in Austin. As light turn green, signaling the race start, each driver hits the accelerator Every participant receives a branded giveaway

Drag racing tree to be replaced by replica of F1 lighting system

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Infiniti G Force Challenge

Infiniti Vehicle Display:
Static display of Infiniti vehicle inside of a modular display that locks up each evening for secure keeping Product Specialist on-site for brand education and hand-raiser data capture via iPads Plasma screen to play Infiniti branded videos including RBR branded content

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Infiniti G Force Challenge

Show Car:
Red Bull Racing Show Car mounted on trussing Photographer on site to capture consumer photos to be posted to Facebook

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Infiniti G Force Challenge

Recruitment:
Product Specialists
Infinitis trained product specialists will be on-site to serve as experts with regard to educating consumers on Infiniti vehicles, the Red Bull Racing show car, and the brands partnership with the RBR team. The product specialists will lead the data capture of hand raisers.

Brand Ambassadors
Infiniti will hire local Brand Ambassadors to represent the brand at the G Force Challenge. The BAs will be trained on Infinitis product line offerings but should refer to the product specialist for any detailed questions. The BAs will be trained on the profile of Infiniti's core target consumer. The BAs will be used to recruit consumers who they feel meet the profile to engage with the brand in the footprint and to take the G Force Challenge. The BAs will be used to greet consumers, assist the product specials with data collection, organize and manager the dyno including collecting waivers and distributing hats, engage consumers to participate in the social media activations.

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Infiniti G Force Challenge

G Force Media Challenge
Who: 20 invited lifestyle and automotive media guests from Infiniti, Red Bull and Global F1 press pool When: Saturday, November 19th from 7-8pm

Infiniti will host a private G Force Media Challenge for 20 selected press guests to compete on the dyno against one another. The event will feature an appearance by RBR Team Principal Christian Horner*. The media guests will be hosted in the vehicle display (car to be moved out for the hour) area which will be outfitted with seating and light food will be served.

*To be confirmed by RBR

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