BACHELOR OF JOURNALISM & MASS COMMUNICATION

BJMC 101 : FUNDAMENTALS OF COMMUNICATION

LTPC 3104
Unit I (12 Hours) Understanding human communication: The concept of Communication,Perception and nature,Biological and social needs,,Psychological and components of need,,Types of communication,Understanding Communication: History of Communication I,II,III,IV wave ,Interaction and stages of communication,process of communication, The Communicator, The Audience, The message, The channel, The information processing, levels of communication, Feedback of communication, Barriers of communication Unit II (14 Hours) Models of communication: What is communication Model ?, SMRC model , Lasswell model ,Osgood Model ,Dance Model,Schram model,Gerbners model,New Comb model ,Convergent model,Gate Keeping model Unit III (15 Hours) Theories of Communication : What is communication Theory? Hypodermic needle theory ,Two step & multistep Theory ,Commercial play theory,Uses & Gratification Theory,Selective Exposure,Selective Perception ,Retention Theory,Individual differences theory Unit IV (15 Hours) Means of communication: Tools of Communication,radio and FM channel,Television Internet (sms, email),Newspaper,Magazines ,Periodicals Movies,Traditional Communication Determinants of effective communication Basics of New Media : Social networking (facebook, orkut, Twitter),Web Blogs,Portals and online Advertising,Videotext ,Video on demand,online Newspapers teleshopping

Suggested Readings:
1. Allan and Barbara Pease The Definitive Book of Body Language,,Munjal Publishing House 2. M Theries of Mass Communication,2nd Edition, New York; David Mc Kay 3. Communication-concepts & Process,Joseph A Devito 4. The Process of Communication, New York :Halt Renehart and Winston, 1960.

5. The effects of Mass Communications,New York Free Press, 1960

BJMC 102 : DEVELOPMENT OF MEDIA & ITS TECHNOLOGY

LTPC 3104

Unit I (12 Hours) Fundamentals of Media: Media meaning, History and Origin, Media and its form (Classification), present Scenario of Media, Development of T.V, Radio & Web Unit II (14 Hours) Development of Electronic Media: development of Radio, Development of T.V, Online media, Structure and set up Unit III (15 Hours) Development of Print 7 traditional media:Conditions/Situations of Newspaper Publications in India , Press Literature and Renaissance , Press and British Rule , Freedom movement of press , Print language press,Development of Traditional Media Unit IV (15 Hours) Use of Computer in Media : E-mail,WWW &FTP , MS-Office , Word , Power point , Windows & Exel , Media Technology,Graphics and desing in context of media Suggested ReadingsMass Media In india,Publications Divison Folk media and communication,Chintanaprakashan,mysore Historyof Indian Journalism,Publication Division The media in ur Life,pearson publication understanding Television,Hasting House,Newyork This is all India Radio,Publication divison

BJMC 103 : Interactive Communication and Soft Skills LTPC 3104

Unit I (12 Hours) Essentials of grammar : Parts of Speech , Punctuation , Vocabulary Building , Phonetics: Words and How they Sound , Writing Formats : Journals, Letters, Essays & Reports Unit II (14 Hours) presentation Skills : Importance of Presentation skills , Capturing Data , Voice & Picture Integration , Body Language , Voice Modulation Unit III (15 Hours) Tactics of Presentation : Audience Analysis , Presentation Plan , Visual aids , Forms of layouts , Styles of presentation Unit IV (15 Hours) Translation in Journalism : Concept & Definition of Translation , Nature & Norms of Translation , Types of Translation; Word to Word Translation ,Literal Translation , Summarised Translation , Free Translation , Translation based on appropriate reference , Translation according to pronunciation (Translation of words & sentences from the source language as it is) , Paraphrased Translation (Using Synonyms) , The process of Translation and How to maintain its originality , Practice of

Translation from Hindi to English & Vice Versa.

Suggested Readings:
Precise & Paragraph Writing ,L Shaffer Dictionary of Modern English Usage ,G Davison Strengthen Your Writing , NarayanaswamiImprove

Your Word Power , R Birley Plain English Guide , M Cutts Developing Writing Skills in English , S K M angal

BJMC 104 India at a glance LTPC 3104

Unit I (12 Hours) Cultures & Events : National symbols , Art & Culture , India & The World , National Event Unit II (14 Hours) Economy & Judiciary : Basic Economic Data , Finance , Corporate Affairs , Justic & Law , Industry Unit III (15 Hours) State & Policies : The polity , Agriculture , Rural Development , Welfare , State & Union Territories Unit IV (15 Hours) Our Systems & Development Scheme: Defence System, Education in India , Environment , Youth Affairs , Sports and sports organization Suggested Readings:
State & Politics in India , Edited by Parth Chatterjee (Oxford University Press) Foundations of Politics , Andrew Heywood (Mac Millan Foundation) The Indian Economy , Robert Lucas An Introduction to Sociology , Hen Browne Bharat Ek khoj(Series), Shyam Benegal Indian Economy,A. N. Agarwal

SECOND SEMESTER BJMC 201 Understanding Mass Communuication

LTPC 3104 Unit I (12 Hours)
Mass Media: Meaning of Mass Communication , Functions of Mass Communication ,Elements of Mass Communication ,Brief introduction to Mass Media -Newspapers , Radio, Television ,Photographs and Films Unit II (14 Hours) Theories of Mass Communication:Cultivation Theory,Agenda setting Theory,The uses and Gratification Theory,Dependency Theory,Authoritarian Theory,Free Press Theory,Social Responsibilty Theory,Communist media Theory,Development Communication Theory,Democratic Participat Media Theory,Mass Society Theory,Political Economic Media Theory,Hegemony Theory,Culture and semiotic Theory Unit III (15 Hours) Impact of Mass Communication: Nature of Mass media effects and Society, Changing face of Press, Effects of Mass media, Radio the medium of masses, Effects of T.V, Video and political; Campaigns, mass media as a cultural institution; mass culture typologies, Unit Iv (15 Hours) Media Audiences: Audience Research, The Audiences as a Market, Psychology of Audiences, Audiences as a mass, Mass line Communication, The Public and Public opinion, Opinion leader, opinion Surveys, Publicity, Propaganda and persuasion, Audience Management Suggested Readings:-

BJMC 202 Indian Political System LTPC 3104 Unit I (12 Hours) Origin and Concept: Origin of Political Thought in India(Mahatma Gandhi,Nehru& Kautilya &

West (Aristotle, Plato, Kantilla etc.), Political Theories, Man, State, Society and Nation,Hobbs, Loche and Rousseau,Concept of Equality, Justice & Liberty,Individualism, Idealism and utilitarianism.
Unit II (14 Hours)

Political thoughts &Forms of Governments:Democratic, Dictatorship Presidential, Parliamentary, Unitary and Federal,Sovereignty and emerging challenges,Feudalism, Imperialism and Colonialism.
Unit III (15 Hours) Rise of Democracy:

Awakening & Protest against feudalism,Revolutions and their significance.(American & French Revolution) ,Birth of Nation State, Political thought of Mahatma Gandhi, Medias attitude towards Politics, State and changes (Print & Electronic-Discussion & Analysis of converge.)
Unit-IV (15 Hours) India and World:Socialist vision of Human conditions and communism,Word wars. U.N.O. and

N.A.M. ,Media and coverage of political issues , Indian Constitution:Fundamental rights & duties ,Centre-State relations ,Different parliamentry Committies,Post cold war development in India and other countries,Post cold war transformation of communism & capitalism (Collapse of Soviet union.),Emergence of Unit-Polar world and Globalization Suggested Readings1. 2. 3. Bharat Ek Khoj (Series) India After Gandhi: The History of the World's Largest Democracy, Perennial History of Freedom Movement, Delhi Admin

BJMC 203 Writing for Radio LTPC 3104 Unit (12 Hours)
Writing for the Ear : Introduction , Characteristics of spoken word , Knowing your audience , Developing your style , Writing for different formats and messages, Dramatizing messages, Speech elements ,Pitching material, Voice Modulation Unit II (14 Hours) Radio Formats: Why formats ,Simple announcements ,Radio talks ,commentaries ,comments ,Radio interviews ,Radio discussions ,Radio features and documentaries ,Radio play ,Radio running commentaries ,Radio ads/commercials ,Phone ins and radio bridges ,Music on radio ,Radio News-Radio News defined ,Main characteristics of Radio News as against news in other media

Unit-III (15 Hours) Scripting for Radio: Writing News Bulletins, Writing for social messages, writing Plays, Jhalkis, Writing for Features, Interviews, adlibs, Documentaries, Radio Spots, Performing as a Talk- Show Announcer, Challenges and Responsibilities, Phone In Programmes and Announcing Unit IV (15 Hours) Radio announcer as a communicator: Introduction Characteristics of spoken word, Knowing your audience, Developing your style ,Writing for different formats and messages , Dramatizing messages Suggested Readings1.Television and Radio Announcing, Hyde 2.News writing and Reporting for Todays Media,Bruce D.Itule 3. text Book of mass Communication and Media,Uma Joshi

BJMC 204 Writing for Television

LTPC 3104 Unit I (12 Hours) Writing for TV: Basics of script writing fiction and non- fiction, Language of TV Unit II (14 Hours) Different formats of writing: Translation of copy, Grammar, Researching for scripts, Copy Editing of different sources, Slug Writing, Writing for graphics, writing for visuals and bytes Unit III (15 Hours) Writing for T.V News: Selection of story, Different format of News (Investigative, special news, Breaking News, Exclusive, Human Interest, Crime, Film and Political)News gathering, News writing technique Unit IV (15 Hours) Script editing: Dos and Dont of writing, different types of copy editing, editing agencys copy ,Writing Headline, gathering News, Locating the News, Developing the News, collecting information from Documents, Suggested Reading:1. Broadcast News,Writing ,reporting and producing,Focal press 2.The T.V Writers Workbookk ,Bantam dell random House Publication,Newyork

BJMC 205( News Reporting, Writing & Editing)

LTPC 3104 Unit I (12 Hours) Journalism: Definition, Role and responsibilities of a Journalist , Types of News, News sources (Types , credibility, Protection),News & Information, Difference between article, News, Feature, Backgrounder, Editorial, Feedback

Unit II (14 Hours) News writing: Different forms & Style of News Writing, Various types of Leads/Intros, Headline Writing (Types & Functions writing, WHAT formula for news Writing), Different forms / styles, Good (The Exact, apt, simple, unambiguous Words), Bad (redundancies jargons, verbosities), Ugly in news writing Unit III (15 Hours) News Reporting: Various types of Reporting (Objective, Interpretative, In-depth, Straight), reporting for news papers, News Agencies and Magazines, Pitfalls and problems in reporting, Attribution, Off-therecord, embargo Unit IV (15 Hours) Editing & Organization of News Room: Set up and Functions of a city reporting Staff: News reporting room in a daily and bureau, Reporting Staff(News Bureau, Bureau Chief, Chief Reporter, Correspondent, Stringers and Freelancer, Different beats of Reporting ( Arts , Business ,Entertainment ,Environment ,Fashion , Medicine ,Politics ,Science ,Sports ,Technical ,Trade ,Traffic ,Weather ,World) Suggested Readings1.Modern Journalism, Vikas Publishing House ,New Delhi 2.The News Writers Handbook, Surjeet Publication, New Delhi 3.News Reporting and Editing, Anmol Publications Pvt. Ltd. New Delhi 4.Basic Source Material for News Writing, Anmol Publications Pvt. Ltd. New Delhi 5.Journalism made Simple, Rupa & Company ,New Delhi 6.The Professional Journalist, Oxford Publishing Co. Pvt. Ltd., New Delhi

Semester III BJMC 301 Advertising: Principle & practices

LTPC

3 1 04 Unit I (12 Hours) Introduction: Definition and Meaning of Advertising, Role and Functions of Advertising, Nature and Scope of advertising,Growth & Development of Advertising in India and World,Global scenario of Advertising,History, Ethics and regulatory Aspects

Unit II (14 Hours) Advertising as a tool & Process: advertising as Communication process,Models of Advertising Communication(AIDA Model,DAGMAR model,Maslows Hierarchy Model), Advertising as a social process(Consumer Welfare,Standard of Living and Cultural values)

Unit III (15 Hours) Classification and Aspects:Classification of Advertising( on the basis of Target Audience , Geographical Area , Medium , Purpose) , Advertising Creativity(Definition and Importance) ,Elements of Print Advertising(Copy,Slogan,Identification mark,Clashing illustrations,Characterstics ,advantages and Disadvantages of Broadcast media,Print media, Support Media ,Direct Marketing) Unit IV (15 Hours) Ad Agency Structure and Functions: Concept of Advertising Agencies,Ad agency(role,Types,Structure and Functions) ,The advertisers,Client-agency relationship, Criteria to select an ad ageny Suggested Readings1. 2. 3. 4. 5. 6. Advertising Theory and Practice,A.I.T.B.S. Publishers & Distributors,Delhi Advertising Management:Concepts and CasesTata McGraw Hill Publishers The complete Guide to Advertising : MacMilan,London Advertising:Phonix Publishing House Pvt.Ltd.,New Delhi Advertising :Mass Communication in Marketing;Vakils,Feffer & Simons Pvt. Ltd.,Bombay The Complete advertising and Marketing Handbook:east West Books (Madras)Pvt. Ltd.,Chennai

BJMC 302 Radio : Performance & Production

LTPC 3104 Unit I(12 Hours)

Introduction :Elements of radio productions ,Acoustics ,Perspective ,Sound effects ,Music ,Distort/Filter ,Different types of microphones ,Recording , Unit II (14 hours) The Grammo: Breaking down the board,Inputs,Outputs,Input mode,The fader,Cue,Troubleshooting Guide,Microphones,Radio Computing Services,Phone Recorder and Editor ,Skimmer cassette Recorder,Digital Boards,Knowing the studio Unit III (I5 Hours) Recording ,Editing ,Digital editing ,Creating an Audio library,Audio accumulation Hardware,Downloading Audio from the Internet,Recording the show everyday,Recording into the Audio vault Unit IV (15 Hours) Radio Equipments: Microphone,Internal structure, Pick up patterns,Intended use,Audio Consoles , Tape carts,CD,DAT players,Digital cartridge Machines,Turn Tables,Components Suggested readings1.Writing for TV and Radio and New Media,wards worth,2000 2.Copy writing for Electronic Media,Thomson Learning 3.Introduction to Radio Productionn and Programming,MacGrow Hill

BJMC 303 Camera and Lighting

LTPC

3104 Unit I (12 Hours) Camera : Introduction to video camera ,Parts of video camera and their functions ,Camera movement equipment ,Lenses functions , Characteristics and types,Multi and Single Camera Set up ,Design and Structure of Video Camera,Encoding and Decoding Colour , Unit-II (14 Hours) Visualization : Composition , different types of shots and its terminology, camera angles , camera movements ,Asthetics in visual composition ,Subject - camera relationship ,Aperture control and depth of field Unit-III (15 Hours) Lights : Lights and its properties ,Sources of Light ,Different types of lights ,Other tools used in lighting diffusers, reflectors, cutters & gels ,Basic lighting techniques ,Accessories used in lighting , Lighting Equipments , 3 point lighting Unit IV (15 Hours) Care and maintenance of Equipments , Color temperature , Color Balance , Lighting Plan , Under and Over Exposure , Gain and Aperture , Controlling the Exposure , Demonstration and Assignments Suggested Readings1. Fundamentals of TV Production, Surjeet Publications, New Delhi 2. TV production Handbook, Thomas Wardsworth Publishing

BJMC 304 Indian Sociology

LTPC 3104

Unit-I (12 Hours) Sociological pesepeitive : Definition, scope subject-maths of sociology, Nadine and Sociology as a science, its approaches Distinctive characteristics of Human society. Unit-II (14 Hours)

Social System: Meaning Definition and its elements personality, cultural theories and concept

social sometime and its function value, norms, Group. Unit-III (15 Hours) Social Mobility: Socialization, theories and institution social organization, social control Means, Mechanism of social control social stratification, its concept & theories. Unit-IV (15 Hours) Social Change: Concept & theories of social change, factors of social change, carts and class, social organization, Individual and society,Indian family & marriages ,Meaning Definition, Family Disorganization, Problem of Modern family, Marriage and its concept, hardily and environment BJMC 305 Photo Journalism
LTPC 3104 Unit I (12 Hours) Introduction to Photography : What is photography ,Brief History and origin of photography,How Camera works ,The role & importance of photography ,Layout and Editing,Principles of colour

Unit-II (14 Hours) What is Camera : Basic Parts of single lens reflex (SLR) [film & digital] (Lens ,Film Chamber (CCD & CMOS),Aperture ,Shutter ,View finder ,Pentaprism ,Memory (Internal & External) ,Camera formats 35mm, medium format, large format ,Camera design & its working ,Lenses controlling the image ,Lens perspective, film speed, flash gun, light meter ,Exposure,Camera accessories

UNIT-III (15 Hours) Lighting And Visual Communication : Natural & Artificial light source ,Nature and physical properties of light ,Direction & angle of light : Front, side, top & back ,Lighting contrast and its control by fill in lights ,One, two & three point lighting : Key, fill and back light ,Principles of Photographic composition ,Various types of photography: Portrait, Wildlife, Nature, Photo Journalism, Advertising and Night photography UNIT-IV (15 Hours)

Printing of Photograph : Steps involved in printing of digital photographs : manipulation, choice of paper and choice of printers , Converting developed photograph into digital photograph ,Photo appreciation ,Different problems related to Photography Suggested Readings 1.Practical Photography, Hind Pocket Books 2. Basic Photography, Focal Press 3. Handbook of Photography, Thomsan learning 4. Photography, Hodder Headline

BJMC 401 Public Relations:India & World LTPC 3104

Unit I (12 Hours) Introduction:Definition,Need of PR,Nature and Scope,Types of Public,Functions of PR,How PR is different from Advertising,Publicity and Propaganda,Corporate Communicvation,Difference between Corporate Communication and PR,Ethics of PR,IPRA code,Professionalism,PRSI Unit II (14 Hours) Tools and Techniques: Tools of Corporate Communication,News release(Seven Point Formula),Media relations(Press,conference and Press Tours), Internal and External PR media(Corporate film,House Journal,Annual Reort,Speech Writing,Minutes and official memo,Institutional Advertising) Unit III (15 Hours) Role of PR: Role of PR in Developing Countries, PR in Education and Research Institutions,PR in Rural Sector, PR in Defence, Pr in Political and Election Campaigns,PR for Individuals Unit IV (15 Hours) PR Campaign: Finding a Problem, Programme planning,Impementation , Evaluation,Research , Selection of media Suggested Readings-

1. 2. 3. 4. 5. 6.

Practical Public Relations,Universal Book Stall,New Delhi Public Relations Techniques,Butterworth-Heinmann Ltd.,Oxford Efferctive Public Relations,Prentice Hall Handbook of Public Relations , Sage Publications Public Relations,Pearson, New Delhi Applied Public Relations and Communication,Sultan Chand and Sons

BJMC 402 Audio visual Communication LTPC

3 10 Unit I (12 Hours) Introduction to Audio Visual Communication :System Approach to A/V Communication,its Objectives,Introduction to A/V Aids,Definition and purpose,Audience,Media resources,Techniquies and preparation Unit II (14 Hours)

Designing Art Work for Visual media:Drawing,Use of colour Lettering,Use of Photograpy in developing visual aids,Planning and preparation of Non- Projected visual aids ,Planning and preparation of Projected aids, improving comprehension and retention.
UnitIII ( 15 Hours) Audio Visual Equipments : Dioramas ,Magic lanterns,Planetarium,Film projectors,Slide projectors,Opaque projectors (episcopes and epidiascopes),Overhead projectors,Tape recorders ,Television,Video ,Camcorders ,Video projectors ,Interactive whiteboards ,Digital video clips Unit IV (15 Hours) Application of A/V system: proliferation of audiovisual communications technologies,Professional A?/ industry,

BJMC 403 Media Management

LTPC 3104 Unit I (12 Hours)

Management:Functions and Principals-Definition,Nature,Principles and Need for management,Mamagement Functions,Responsbility,Authorityand Accountability of Management,Planning-Definition,Process and importance,organizing,directing and controlling,Human Resource Planning Unit II (14 Hours) Economics of Media organizations: Economics of newspapers,Electronic and Print media organizations(Cost and revenue relationship) ,FDI in India, Establishing a media Organisation(Steps involved) , Importance of Enterpreneurship and fund raising Unit III (15 Hours) Technology andElectronic Media Management : Technology Trends(Distribution Technology,Consumer Technology),Media Content(HD Considrations,Repurposing Content,Repacking ),Business Models(Multicasting,Subscriptions,E-commerce),Case Studies,Ratings and Sweeps,Issues in News Management Unit IV (15 Hours) Programming Strategy and Distribution:The Program Director,Radio Programming,Target Existing Audiences,Develop a Niche,Format variables,Television Programming,First Run Syndication,OffNetwork Syndication,Ad-Hoc Network,Local Programming,Networks and Programming,Cable Programming,Brand development and Brand Extension,Rising cost of Programming Suggested Readings: 1. Communication for effective Management,Palgrave Macmillan,India 2. management Principles and Practices,New Age International Publishers,New Delhi 3. Media Economics,Surjeet Publication,New Delhi 4. Media Organisation Management, Biztantra,New Delhi

BJMC 404 Media Laws ,Ethics & Organisations

LTPC 3104 Unit I (12 Hours) Freedom of the Press and the Law: Laws - Bills and Acts, Ordinance, Regulations, Statute, Code, Norms, Conventions, Freedom of the press and the Constitution-need for a free press in a democracy,Article 19(1)(a) of the Indian Constitution-Freedom of speech and expression,Article 19(1)2 reasonable

restrictions to freedom of the press,Supreme Court decisions on freedom of the press,Press laws before Independence and after,First Press Commission after Independence,The Press Council Acts, National Emergency,Composition, role, powers, guidelines and functions of the Press Council

Unit-II (14 hours) Media laws pertaining to the State, Citizens, Judiciary, Legislature and Parliament:the State: Seditionincitement to violence (section 121 IPC) IPC 121 read with 511 inflammatory writing (IPC 353),Citizens: Defamation (IPC (499) 500) civil and criminal defamation-libel, slander,Legislature: Parliamentary privileges / Articles 105 (Parliament) Article 194 (State Legislation), A day in the Parliament/ State Legislature,Judiciary: Contempt of Court, Covering and reporting court proceedings (Article 361A),Common court terminology - Plaintiff, defendent, affidavit, evidence, prosecution, conviction, accused, acquittal, bail, prima facie, subjudice ,Media Ethicstruth-accuracy-balance-decency-human rights

Unit-III (15 Hours) Introduction to various Acts/Laws which a journalist needs to know:Press Registration of Books Act. 1867/1955 role of RNI,Role and functions of the Registrar of Newspapers,Intellectual Property Rights,Copyright Act 1957,Official Secrets Act 1923,Right to Information Act 2005,General Acts: Juvenile Justice Act, Domestic Violence Act, NDPS Act, Working Journalist Act Unit-IV (15 Hours) Electronic and New Media Laws: Emergence of electronic and new media law,The Commercial Code of AIR & Doordarshan ,The AIR Code ,Cable Television Act and Rules ,Advertising Standards Council ,Media regulations: self or govt. Suggested Readings: 1. Constitution of India (Article 19 (1) and 19 (2) 105, 194)The Law Dictionary, Universal 2. Press & Media Law Manual, Universal Law Publishing Co. Pvt. Ltd. New Delhi 3. Press Laws and Ethics of Journalism, Author Press, New Delhi 4. Mass Media Laws and Regulations in India, Published by Asian Mass Communication Research and Information Centre, Distributed by N M Tripathi Pvt. Ltd. Bombay 5. Freedom of Press and Right to Information in India,Kanishka Publication, New Delhi

BJMC 405 :Women Studies

LTPC

3104

Unit I(12 Hours)

Social Stratification:-Tribal,Agrarian ,Industrial and Post industrial forms of Society,Enlightenment & Modernism,Religions(Monotheism & Pagan) and their role towards women,Patriarchial,Matrilineal and Polyandrous forms of society

Unit II (14 Hours) Division of labour & Social-economical & ideological basis of it:- Re-reading norms,values,attitudes,morality and locating gender bias,Reading masculinity and its ideology apparatus,Ideological basis of discrimination between boy and girl,A case study of Rukama Devi

Unit III (15 Hours) Desire & the discourses of sexxulity ,sexism,asceticism,Emergence of feminist consciousness,Liberal school of feminism,Marxiest school of feminism,Indian social reform movement and representation of womens issues in them such as Dowry ,child marriage, widow re-marriage Unit V (15 hours) Current status of women:- with reference to literary education,reproductive health,employment and other indicators of human development,Sexual harassment at work & legal provisions to prevent it,Sex trade,Sexual abuse, Gender Identity:- Socio-economic,political legal institutions & their gender politics,women rights movements and status of women (including SC,ST and OBCs), Suggested Books1. Women,democracy & the media, cultural and Political representation in the Indian Press Sage Publications. 2. The changing halfA study of Indian Muslim Women,Sahisa Hussain 3. Representing Zhesody:Gender,issues in Indian Art speaking out Kali for women 4. Womens Economic emporwerment in South Asia 5. Womens struggle for political space by Sudhi Varma publication

BJMC 501 Techniquies of Television Production

LTPC
3104 Unit I (12 Hours) TV as a medium :Understanding the medium - Nature and Language of TV,Formats and types for TV Programmes,TV News script format ,Scripting for Fiction/Non Fiction Unit-II (14 Hours) TV News Gathering:Fundamentals of TV reporting Reporting skills, Ethics for TV reporting,Writing and Reporting for TV : Finding the story and Developing the sources, Gathering the facts (Getting right visuals, facts and figures, establishing the scene, cut away) ,Interview types of news interview, art of conducting a good interview,Anchoring - Live shows,Packaging Unit-III (15 Hours) TV Programme Production:Steps involved in production & utilisation of a TV Program, Stages of production- pre-production, production and post-production ,The production personnel Single camera and Multi camera production ,Use of graphics and special effects ,Developing a video brief Unit-IV (15 Hours) Basics of Video editing and Programme Evaluation:Aesthetic Factor of video editing ,Types of video editing- Non-Linear editing ,Cut to cut, assemble & insert, on line, off line editing ,Designing, Evaluation and field testing of programme Suggested Readings : 1. 2. 3. 4. 5. 6. Broadcast Journalism, Anmol Publications,New Delhi Presenting on TV and Radio, Focal Press, New Delhi Techniques of Radio and Television News Publisher: Focal Press, India. Fundamentals of Television Production ,Surjeet Publications,New Delhi. Handbook of Television Production, Publisher: Wadsworth Video Production Publisher: MC Graw Hill

BJMC 502 Media Research LTPC

3104 Unit I (12 Hours) Research and its Designs: Meaning, objectives and types of research,Research Approaches quantitative and qualitative,Research Process the steps involved,Research Design Meaning and different

types,Sampling Selecting a sample, types of sampling Probability and Non- Probability ,Hypothesis /Research Questions

Unit-II (14 Hours) Data Collection: Primary and Secondary data,Observation method,Interview method,Collection of data through questionnaire,Collection of data through schedule,Content Analysis,Case Study Method Unit-III (15 Hours) Survey :Survey Meaning, Characteristics and types,Public opinion surveys, TRPs ,Readership survey, IRS, NRS, Election related survey opinion poll and exit poll,Learning objectives Unit-IV (15 Hours) Data Analysis and Report Writing:Writing a proposal, synopsis, abstract for a project,Processing of data editing, coding, classification, tabulation,Measures of central tendency Mean, median and mode .,Analysis and interpretation of data,Report writing parts of a report, steps involved,Measuring impact, evaluation, monitoring and feedback Suggested Readings : 1. Research Methodology: Methods and Techniques,Wishwa Parkashan, New Delhi 2.Research in Mass Media, Radha Publications, New Delhi 3. Research Methodology, Mangal Deep Publications 4. Research Methodology in Social Science, Himalaya Publishing House, Mumbai 5. Research Methodology, Raj Publishing House,Jaipur

BJMC 503 International Communication

LTPC 3104 Unit I (12 Hours) International Communication: Introduction,Definition,The Great North South Divide,Domination of Transnational news agencies,Global news and information flow: the flip side,Barriers to the flow of news and information Unit II (14 Hours) Struggle for Balance of Information Flows:Demand for NWICO ,MacBride Commission,Recommendations of MacBride Commission & NWICO,Role of UN & UNESCO in bridging the gap between north and south ,Bi-lateral, Multi-lateral and Regional /information Co-operation Unit III (15 Hours)

Contemporary Trends:Emergence of Global village of media,The policies of global communication ,International communication &culture ,Democratization of communication Unit IV (15 Hours) Global Media Impact on India:Hegemony of International media mughals ,Transnational media and India ,Global media and the promotion of the cult of stars ,Hollywoods foray into film industry Suggested Readings : 1. 2. 3. 4. Global Communication ,Wadsworth Publication Video Basics,Wadsworth Publication, New Delhi Glocalization, SAP Publication House, New Delhi Broadcast Journalism-Anmol Publication, New Delhi

BJMC 504 Organisational Behaviour

LTPC 3104 Unit I (12 Hours) Foundations of Organisational Behaviour-Introduction,History , The Human Relations Movement,understanding human Behaviour ,The Organisational Context ,Issues and research methods,a Conceptual Modal of Organisational Behaviour Unit-II (14 Hours) Individual Process and Behaviour: Personality,Perception,Attribution,Individual Decision making,Basic motivation Concepts,Learning and Performance management,Stress and Well Being Unit-III (15 Hours) Group Behaviour- Foundations of Group Behaviour,informal Organisation and understanding work Teams,Leadership,Behavioural aspects,Conflicts,Inter Group Behaviour,Organisational power and politics Unit-IV (15 Hours) The Organisation system:Oganisation structure,strategic organisation ,Design,Organisational Culture,Creating and Sustainig Culture,Co-operate culture,Changing Organisational Culture Suggested Readings1.Organisational Behaviour,Exel Book 2.

BJMC 511 Sports Journalism

LTPC 3104

Unit I (12 Hours) Introduction and Concept:Importance of Sports Journalism,Sports News and Sports culture,Spread of Sports Culture,Radio and Sports,Fundamental Principles Role of Sports Journalism,Role of Mass media in the promotion of Games and Sports, Media promotion acts,Guidelines for a Sports Journalist

Unit II (14 Hours) Nature and Concept of various Games and Sports:Historical development of various games and sports(cricket,Football,Hockey,Badminton,Kabaddi,Kho-Kho,Table Tennis, Track and field eventsJumps,throwing events,Volleyball,Olympic,Asian Games, World Cups and National Games

Unit III (15 Hours) Sports Policies:Role of central Government,Aims of sports policies,Awareness of Games and Sports,arrangement of equipments and Physical Education facilities,Physical fitness Programmes,facilities for school,colleges and Universities,Role of Industrial Houses

Unit IV (115 Hours) Important Sports organizations:Their development,set up function,working areas and patterns,national Advisory Body,Women sports,different awards,Sports incentives,Rural sports tournaments,Sports protocol,sports coverage through print and Electronic media Suggested Readings1. 2. 3. 4. History of Physical Education,Fivends Publication,Hyderabad Manual of Sports Grounds,NSNIS,Patiala Ist course in Practical Journalism,kanishka Publishers,New Delhi Dimensions of Modern Journalism,Kanishka Publishers,New Delhi

BJMC 512 Science Journalism

LTPC

3104 Unit I (12 Hours) Media and the Environment:Definition, scope and importance,Need for public awareness via media ,Natural resources and associated problems( Forest resources,Water resources,Mineral resources,Food resources,Energy resources,Land resources, Role of an individual and media in conservation of natural resources.

Unit II (14 Hours) Media & Ecology:Concept of an ecosystem: structure and function of an ecosystem,Producers, consumers and decomposers,Ecological succession, Introduction, definition: genetic, species and ecosystem diversity,Biodiversity at Global, National and Local levels( India as a mega-diversity nation,Threats to biodiversity( habitat loss, poaching of wildlife, man-wildlife conflicts,Endangered and endemic species of India),Medias role in disseminating of information in ecology

Unit III (15 Hours) Media & Environmental Disaster:Definition of environmental pollution: Causes, effects and control measures of(Air pollution ,Water pollution,Soil pollution Marine pollution,Noise pollution ,Thermal pollution,Nuclear hazards),Role of an individual and media in prevention of pollution,Role of Media in Disaster management: Foods, earthquakes, cyclones and landslides,Environmental ethics: Issues and possible solutions,Laws for environment protection (Environment Protection Act,Air (Prevention and Control of Pollution) Act,Water (Prevention and Control of Pollution) Act,Wildlife Protection Act,Forest Conservation Act

Unit IV (15 Hours) Communicating Human Welfare:Population growth, variation among nations, Population explosion Family Welfare Programme and media awareness, Environment and human health. ,Smoking and Cancer ,HIV/AIDS, Women and Child Welfare,Role of Media awareness in environment and Human Health issues

Suggested Readings 1. A Text Book of Environmental Science, A. P. H. Pub. ,ew Delhi , ISBN 81-313-0456-3

2. Environmental Studies, Laxmi Publication 3. Environmental Studies, New Age International

BJMC 513 Business Journalism

LTPC 3104 Unit I (12 Hours) Basic Concepts: What is Economics? (Nature, Scope and Definition.),Basic problems of Indian Economy,Capitalism-Production and Distribution processes,Development of Monopoly Capitalism., Socialism-Production and Distribution processes. Unit-II (14 Hours) Micro Economic-Supply and Demand and product Markets: Basic Elements of supply and Demand,Analysis of costs,Competitive Markets and Monopoly,Patterns of imperfect competitionMonopolistic competition and oligopoly Unit-III (15 Hours) Distribution of Income:Pricing of Factors of production:Wages and Labor Market.,Income inequality and Re-distribution of Income,Poverty, Exploitation and lack of capability,Hunger and Entitlements. Unit-IV (15 Hours) Fundamental concepts of Macro Economics:National Income and Outpour-Concepts and Measurement,Theory of Income Determination,Consumption and Investment,Money and Commercial Banking,Central Banking and Monetary Policy,Taxation-Features of good Tax system, classification of Taxes,Public Debt-Problems and Issues. Suggested Readings1.

BJMC 601 Development Communication

LTPC 3104 Unit I (12 Hours) Concept and Indicators of Development:Definition, meaning and process of development,Theories and paradigms of development unilinear and non-unilinear,Ingredients (5Ms) of development and money generation, MNCs and foreign aid,Basic needs model by Bariloche FoundationEconomic and social indicators of development, Other indicators,The Millennium Development Goals (MDGs) Unit II (14 Hours)

Development Communication - Concept and Theories :Definition and Concept Approaches, Development Support Communication - Extension Approach(Health and Family Welfare,Women Empowerment,Literacy & Education,Water Harvesting & Management) Unit-III (15 Hours) Media and Development :Development of message design and communication,Role and performance of mass media: Print, Radio, TV, Outdoor publicity and traditional media - music, drama, dance, puppetry, street play, fairs, festivals and their role in development,Cybermedia and development, egovernance , digital democracy & e-chaupal,ICT & Development,Role of NGOs in social development Unit IV (15 Hours) Communication in different Indian perspectives:Communication for rural development(Strengthening of Panchayati Raj,Advancement in farming and alternative employment,Conservation of rural culture tradition)Communication for urban development(Urban sanitation,Slum development),Communication for Tribal development Suggested Readings: 1. Development Communication Theory and Practice, Har Anand 2. Communication Technology and Development, Publication Division, Govt. of India

3. Understanding Development Communication,Dominant Publications, New Delhi 4. Communication for Development in the Third World, Sage, New Delhi 5. Communication and Development: Critical ,Perspective, Sage, New Delhi

BJMC 602 Film Theory and Practices

LTPC 3104 UnitI(12Hours) relationship between film and reality: What distinguishes film from the other arts, How do films signify, Is cinema a kind of language, film viewers subjectivity constructed by the cinematographic apparatus and by particular film techniques,overview of the major areas of film theory indispensable for an understanding of the cinema. Unit II (14 Hours) Theories of Films: Antecedents of Film Theory, Classical Film Theory, Authorship and Auteur Theory, Genre Theory, Cinema and Ideology, Structuralism, Semiotics, Psychoanalysis, Performance Theory, Feminist Theory, Reception Theory, Post-Structuralism, Deconstruction and Postmodernism, Queer Theory, Cognitive and Analytic Theory, Historiography Unit III (15 Hours)

Cinema and its kinds:Race and Representation, National and Transnational Cinemas, Film Remakes and Sequels, Philosophy of Film, film screenings,the Audience and New Expectations,The studio System,Movies and the Marketplace of Ideas,People of Color in Film,Cultural Impact Unit IV (15 Hours) The cinemas of India:The Prehistoric Era,The silent Era,the Talkie,Escapism,Formulas and star system,the rise of Auteur cinema,The Regional cinemas,Language Cinema,Indian feature Film Production,The new Cinema Suggested readings1.The cinemas of India,Macmillan India Ltd.,New Delhi 2. The Media in your Life,Pearson Education

BJMC 603 Event Management

Unit-I (12 Hours) Events :Need and Management ,What are events, Types of Events & Event Management,Understanding Events (Events as a communication tool,Events as a marketing tool), Growing importance of events like exhibitions, seminars and conventions worldwide,Elements of Event Management ( Event Infrastructure, Organizers, Sponsors, Logistics) Unit-II (14 Hours) Creating an Event:Conceptualization and Planning(The Nature of Planning, Project Planning, Planning the Setting, Location and Site,The Operations Plan, The Business Plan, Developing the Strategic Plan),Setting up an Event Organization structure,Programming and Service Management Unit-III (15 Hours) Human Resource and Revenue :Human Resource Management(Need Assessment, Policies and Procedures, Job Descriptions, Recruitment and Motivation),Generating Revenue, Sponsorship,Financial and Risk Management(The Budget and Cost-Revenue Management, The Key Financial Statements, Measures of Financial Performance, Financial Controls) Unit-IV (15 Hours) Evaluation and Assessment:Why People Attend Events, Consumer Research on Events, Visitor Surveys, The Sampling Method, Attendance Counts and Estimates, Market Area Surveys,CommunicationsReaching the Customer,Evaluation Concepts, Observation Techniques and Applications, Evaluation of Costs and Benefits Suggested Readings : 1. 2. Event Sponsorship, Publisher Wiley 2002, ISBN 0471126012 Successful Event Management,Thomson Learning ISBN 1844800768, 2004

3.

Event Planning, John Wiley and Sons,ISBN 0471644129, 2000

BJMC 604 Professional Project

LTPC 3104

BJMC 695 Internship & Viva-Voce

LTPC

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