World Fair Corporation Memoranda 1962-1965

Box# 36
Folder# 682
World's Fair
Corporation:
Memoranda
1962- 1965
REPORT TO TB'E PRESIDENT 0
ON MEETING OF ,
.PRODUCTION COMMITTEE I
Friday, February 23, 1.962
A meetinq of the Production Committee was held \n the Board of Directors
Room on Friday, February 23, 1962 at 10 a.m.
Present:
Also
Present:
General W. E. Potter, chairman
J. .Anthony Panuch
Stuart Constable
Charles Preusse
Erwin Witt
George E. Spargo
Guy Tozzoli.
M. R. Pender, Secretary
John V. Thornton
William Adams
JohnS. Younq
The purpose of this meeting was to analyze the roster of industrial
exhibits not yet committed. Each Company was examined individually
by the committee.
The following is a summary of the discussion by exhibit. Detailed papers
on each Company are attached.
Potent'lal. exhibitors needing attention of a Special Representative are
marked *
*AMF
*American
Petroleum
Institute
Still a possibility.
Recommendation: Recommend that this firm be
approached by a special representative.
Fair has been pursuing both API and individual oU
companies. API once rejected participation at industry
level.
Recommendation: Fair should abandon API exhibit
concept and concentrate on individual companies such
as Humble,American, Mobil, Gulf, Shell, Texaco and
Cities Service. Special treatment would be helpful.
Contacts should be through Transportation.
REPORT TO PRESIDENT
PRODUCTION COMMITTEE MEE!TtNG
FRIDAY, 23, 1982
PAGE TWO
*Beech-Nut
*Corning Glass
*National Dairy
*Revlon
*Swift & Co.
ALCOA
Avon Products
Proposal for Children
1
s Zoo has been made. Cost
Estimates beinq developed.
Recommendation: Needs special treatment wUh mem-
bers of Board of Directors immediately.
Rejected exhibU; G. E. representative is followtnq
up.
Recommendation: Special treatment might help if
close contacts wtth Houqhtons can be found.
Company still considering a Fair exhibit.
Recommendation: Needs special treatment immediately.
William Robinson could help here.
Inactive at moment, possibly it could be revived by
special effort.
Recommendation: Needs special treatment expecially
direct contact with Mr. Revson.
Company considering participation in individual exhibit:
They have rejected joint participation. If they exhibit
they will probably want their products sold at food
stands. This will' be subject to ne<]otiatlon with Brass
RaU.
Recommendation: Special treatment would be helpful.
Company out as an individual exhibitor. Now betnq
considered by Mr. Crandall as candidate for BuUd\nq
Materials Exhibit along with American Radiator, Johns
Manville and PorUand Cement Association.
Recommendation: Leave Alcoa to Crandall.
Still a possibility but president recently died.
Recommendation: Should be approached after new
president is named.
REPORT TO THE PRESIDENT
PRODUCTION COMMITTEE :MEETING
FRIDAY; FEBRUARY 23, 1962
PAgE THREE
Ballantine
Budd
Corn Products:
General Mills
Parker Pen
Portland Cement
Donald Deskey is making a presentation to Ballantine
manaqement and seems to be making proqress.
Recommendation: Leave approach to Mr. Deskey
at this time.
Company rejected individual exhibit. May become part
of railroads exhibits.
Recommendation: Leave to Transportation Area for
part of joint railroad exhibit.
Company rejected individual exhibit. Candidate for
Food Pavilion.
Recommendation: Notify World of Food as potential space
renter. Industrial Division to do this.
Company rejected exhibit.
Recommendation: Notify World of Food as potential.
Company considering Fair exhibit and answer expected
within a week.
Recommendation: No action required at this time.
Rejected individual exhibit. Possibility for Building
Materials Exhibit.
Recommendation: Leave Portland Cement to Crandall.
High level negotiations now under way.
Recommendation: Mr. Deegan is handlinq matter.
W.R. Grace r ~ Co. Company rejected individual exhibit. Mr. Moore, Vice
President i$ also president of Inter-American Council
and has promised to consider a Council exhibit.
Recommendation: Leave W. R. Grace to Transportation
Pavilion.
REP.ORT TO THE PRESIDENT
PRODUCTION COMMITTEE MEETING
FRIDAY; nBRUARY 23, 1962
P.AGE FOUR
OTHER COMPANIE...
Project 64
Data Patterns
Pittsburgh Plate
Glass
A multiple exhibitor pavilion which has asked for
a one-year option for $30, 000. Industrial Division
has offered to accept $30, 000 for option to September
1st With provision that another option for $30, 000
until January 1st would be granted if 30% rented by
September 1st. Options now being negotiated by
lawyers.
Recommendation: No special action requi:red at
this time.
Lease is under negotiation.
Company has proposed exhibit near subway entrance
which would include exclusive closed circuit television
rights.
Recommendation: Industrial Division is negotiating
with potential exhibitor. Will consult with Communicatl.ons
on television rlqhts, etc.
\
UNISI' .. EIII! 01061
": - ..
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N. V. TELEPHONE AREA Coo 212 WF' 41964 CABLE AODA!Ss"WORLDSF'AIR''
PAC TttROUOI-t
UHOEA8TANDING
ROBERT MOSE:S
PRESIDENT
TO: EXECUTIVE COMMITTEE
STAFF
CONSULTANTS
ALL SECRETARIES
FROM: ERNESTINE HAIG
March 20, 1962
ERNESTINE: R. HAIG
SICIItETAM" or T ... l .0AJIOfllA1'iOH
AlltiTANT TO THt _.lltiiiDI:NT
For your information Ron. Edward F. Cavanagh, Jr.
has been appointed a member of the Executive Committee.
Will you please add his name to your Executive Committee
list.
He should be addressed as follows:
Hon. Edward F. Cavanagh, Jr.
Deputy Mayor
City Hall
New York 7, ~ 41--u ~ ,
Ernestine Haig
INDUSTRIAL SECTION
PROGRESS REPORT ON CURRENT MOST ACTIVE PROSPECTS
(as of May 15, 1962)
AMERICAN CARPET INSTITUTE- Meeting with Mr. Connett, Publicity
and Advertising Director of the Association, indicated interest.
Cost estimates, about $2,000,000, will be submitted to the
upcoming association meeting.
AMERICAN CHICLE CO. - Preliminary meeting with Mr. Harris, Vice
President (Advertising) and Mr. Vandeburg (V. E. K. Associates)
has been arranged at which they will present children's area
concept to this company.
AMERICAN CYANAMID (Formica Division) -Company policy is not in
terms of an integrated approach, but opportunity is left open
to the various divisions. The Formica Division is interested
in introducing a revolutionary, complete plastic house in 1964.
They have been put in touch with McCall's magazine who are
interested in furnishing and promoting this house. Lots
(20, 000 sq. ft.) have been offered them. Investigation is
being pursued of costs, labor, etc. This looks hopeful.
AMERICAN IRON & STEEL INSTITUTE - Originally this was a negative,
but on a trip to Pittsburgh it was determined that this
organization may still be interested in an exhibit. If such
an industry exhibit can be arranged, U, S. Steel has stated it
will participate in addition to its Unisphere. This is being
followed closely with the head of the Uses Division of the
Institute.
AMERICAN MACIITNE & FOUNDRY - This company has been offered an
idea for an "Olympics of Bowling," including competition among
foreign countries, states and industries represented at the Fair.
No action has been taken since this was presented to
Mr. Moorehead Patterson, Chairman of the Board. The matter
now rests with Mr. Carter Burgess.
P. BALLANTINE & SON - Final drawings have been prepared and are
awaiting presentation by Donald Deskey Associates which will
take place during the week of May 21.
,. ..
- 2-
BEECH-NUT- This situation has been pending for over a year. A
$3,000,000 project for a children's area has been proposed.
The company is now studying the proposition in relation to
the cost factor. The idea has been presented to the Chairman
of the Board and the full Executive Committee.
COLGATE-PALMOLIVE CO. - Several meetings have been held recently
with this company against a background of earlier definite
refusals. There now seems to be a revival of interest. This
company wants an exhibit to describe Colgate's image --
11cleanliness, modernity, research.
11
EQUITABLE LIFE - This company is seriously considering a special
exhibit to feature demography. A modest expenditure
(probably $400, 000) has informal approval from the President
of the company. Details are being followed. This looks
hopeful.
KOPPERS CO. - Visit to Pittsburgh found interest by Koppers Co. based
on their recent business growth overseas. They indicate a
desire for an International Hospitality Center to be located
in the Industrial Area on the periphery of the International
Area. This company has agreed to call a meeting of their
executive group in Pittsburgh. A design is being prepared
for them.
NATIONAL DAIRY CO.- Originally was a strong negative. The matter
has been reopened with an idea for a magnificent old
fashioned
11
ice cream parlor,
11
featuring all of the Seal test
and Kraft products.
NEW YORK LIFE INSURANCE CO. - Against a negative background this
situation has recently been reopened, both directly with the
company and with their advertising agency.
PIEL BROS. -Plans for two Piels Bros. exhibits- one in the Industrial
and the other in the Transportation Section - are to be voted
upon May 17, 1962, All signs seem favorable.
PITTSBURGH PLATE GLASS - Several proposals have been made to
this company including a tie-in for closed circuit television
rights throughout the Fair. Top management has been
reluctant on a commitment despite recommendations from
J. Walter Thompson (their advertising agency) and Vice
President in charge of Public Relations. We have not thus
far been able to convince the President of the company,
Mr. David Hill.
.. .
- 3 -
RADIO CORPORATION OF AMERICA -RCA is one of our prime interests
and commands much of our attention. Messrs. Engstrom
(President) and Bilby (Vice President- Public Relations) have
recently been out to the Fair. The maj or problem seems to be
the creation of an exhibit which will protect a cost-conscious
administration. Mr. Moses has proposed an admission charge
for an RCA "show
11
, and we are pursuing this approach together
with other suggestions of means whereby RCA can recoup a
multi-million dollar expenditure which we feel is surely '
justifiable.
REVLON - This company definitely wants to participate in the Fair on a
grand scale. They have sought ideas from their public relations
and advertising firms without satisfying Mr. Charles Revson.
We are making several new proposals.
SEAGRAM -In a meeting with Barton Cummings, President of Compton
Advertising, we were encouraged to believe that Mr. Bronfman
might very well be interested in our suggestion of an authentic
reproduction of a part of New York as it existed in 1664, and
commemorating in 1964 the three hundredth anniversary of the
City
1
s founding. This is being prepared for presentation.
WESTINGHOUSE - A difficult task of convincing this company (heretofore
negative on participation in the Fair) has, we believe, been
converted into new interest in a revival by Westinghouse of
its "time capsule" project of 1939. We are hopeful of an early
favorable answer.
Martin Stone
Director, Industrial Section
- 4-
Other companies under active negotiation in early stages:
ADDENDA:
Armour & Co.
A von Products
Clairol
Corn Products
General Cigar Co.
Philip Morris
Rex all
1- A trip for June 4 and 5 has been arranged with Mr. Arthur Motley
to visit the heads of General Mills, Minnesota Mining Co., and
Pillsbury. Mr. Motley has agreed to accompany us on these
presentations.
2- Through Mr. Motley's good offices we are also working on a new
concept for a medical exhibit in which the U. S. Government, the
American Medical Association and the pharmaceutical companies
would display "a community of interest" in a project depicting
advances in health and medicine. Mr. Motley has spoken to
Secretary Ribicoff, who is enthusiastic about the Fair and is
awaiting our recommendation.
-oOo-
UNISf'HIRE

I'IAI:C THI'OUOH
UNDCIISTANDINO
.,.,.,
NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION
f'LUiJHINO 52, N. V. TELEPHONE AREA CODE 212 WF 41964 CABLE ADDRESS
ROBERT MOSES
f'RESIDEMT
August 27, 1962
RNSTIN R. HAlO
alCiti'IAM OF THI co-'11010
AlllaTAifT TO Til& I'IIUIO&II'f
To Members of the Executive Committee
f
From Ernestine Haig
At the meeting of the Executive Committee of August 14, 1962
it was unanimously
RESOLVED, that the reading of the minutes of
the Executive Committee meeting of July 11, 1962
is dispensed with, and such minutes are approved,
with the substitution of the Page 5 submitted by the
President to this meeting for Page 5 previously
distributed by the Secretary.
I am attaching a copy of the minutes of the July 11, 1962 meeting, with
the amended Page 5 substituted.
Will you be good enough to destroy the minutes of July 11, 1962
previously sent you, and retain the attached copy of the minutes for
your records. Thankyou. '

----@ ............
,UHISPHEI'IC
11&.-CC T+1.0UOH
UNOE.STAHOIUO
NEW YORK WORLD'S FAIR 19641965 CORPORATION
FLUSHING 52. N.Y. TELEPHONE AREA Cooe: 212 WF 419 64 CABLE AooAtss"WORLDSF'AIR"
ROBERT MOSES

NOTICE
ERNESTINE R. HAIG
StCRI:TA"T 0" TMI (;0ill"0111ATION
liiiSTMT TO TNC .,.UIDCNT
The October meeting of the Executive Committee
of the New York World'::; Fair 1964-1965 Corporation will
be held in the Administration Building, Flushing Meadow,
Wednesday, October 10, 1962, at 9:30 A. M. Agenda
will follow.
Ltmch will be served.
I

Secretary
September 13, 1962
-..-.. @--""'
587 DAYS TO OPENING DAY
... . ~
. -
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 1965 CORPORATION
TO:
ROBERT MOSES DATE:
November 14, 1962
FROM1 ALLEN E. BEACH
suaJa:cT: Cable from Paris Re BIE Meetmq, Dated November 14, 1962
"Bureau states Montreal Exposition will be first Category 1
such exposition registered by BIE since 1958. Understand no
delegation objected Montreal Exposition.
n Canada represented at meetmg by eleven delegates among
which Cabinet Minister Sevigny and Mayor Montreal.
"CotmcU confirmed previous decision concerning no official
participation by BIE member countries in New York World's Fair.
Mention made of communications received from nine organizations
in the u.S. planning exhibitions. Limited number of documents
on Southern California Exposition circulated.
11
During press conference President made favorable mention
Seattle Exposition, but no oral mention made New York World's
Fair. Press handout referred to council's confirmation previous
decision New York World's Fair."
Is/ Bohlen
~ & n j - ~
JOHNW. HANES
460 Park Avenue
New York
(COPY)
Mr. George E. Spargo
Chairman, Finance Committee
October 31, 1962
New York World
1
s Fair 1964-1965 Corporation
Flushing Meadow Park
Flushing 52, New York
Dear George:
Thank you for your letter of October 30th.
This is to advise you that we will be delighted to prepay
the balance of $200
1
000. 00 on our {Olin Mathieson) $500, 000. 00
subscription for the Notes.
You are certa:inly to be congratulated on the successful
outcome of this operation, and it is reassuring to lmow that the
Fair is "off to the races".
cc:
I hope to see you soon.
Be.st wishes always.
/
Commissioner
Mr. Erwin Witt
Mr. Richard Whitney
/S/
Faithfully,
JOHNNlE
John W. Hanes
.. v
'
,.,
. ' I
i
' .
:
'
.
FRONt
SUBJICTt
MEMORANDUM
MR. ROBERT MOSES
M. R. PENDER

DAT, NOVEMBER 14, 1962
Attached is a copy of the first Progress Report issued by the
New England States World's Fair Committee on the status of
their exhibit.
)([ ~
cl [/'---
7
ftEW ENGLAND STATES EXHIBITION
.N E w.:. Y 0 R K W 0 R L D ' S f' A I R 1 9 a 4 1 9 8 G
NEW ENGLAND STATES WORLD'S FAIR COMMITTEE
Six Governors Approve Report,
Model of Regional Fair Exhibit
The governors of the New England
States were given a verbal "premiere"
of their forthcoming New York World's
Fair exhibition by the chairman and
members of the New England States
World's Fair Committee at the gover
nors' recent meeting at Concord, New
Hampshire. With the preliminary
model as a focal point, proposals for
exhibits were described and received
full approval of the group.
The brfeflng was one of the first
steps In providing uptodate informa
tlon on progress to the several states.
Community Participation Planned
For Special Events at N.Y. Fair
The governors also endorsed plans
which call for exhibit participation by
many communities throughout the re
glon. As plans progress, special chair
men and committees will be appointed
in the several states to carry out
programmed projects.
Some of these projects will involve
assistance In developing appropriate
exhibits, historical material and local
background to Insure authenticity.
Other essential assistance will involve
industrial and business participation,
cooperation of service clubs and edu
catlonat institutions. It is expected
that before the end of the year the
organization of at least 50 committee
groups will have been started.
Scare Model Gets First Showing
As 60,000 AHend Maine Event
In its first public showing, at the
Maine Products Show, 60,000 people
had an opportunity to see the scale
model of the New England States
Exhibition for the New York World's
Fair. The threeday show held at the
Bangor Municipal Auditorium, was
sponsored by the Maine Department
of Economic Development. Commis
sioner Lloyd K. Allen, who organized
the Product Show, is a member of
the New England States World's Fair
Committee.
l<ontinuod on p o g ~ four!
The Hew fJIIIand llmrnors IMpectlni World's "'
Fair llblblt model at the Governors' Conference r
In Concenl, N.H. Left to rilht Governors Keyser
M.l, Powell IN.H.I, Notte IR.U, Reed !Me.l,
Volpt !llJm.l 1nd Dempsey IConnJ.
PAGE ONE
OCTOBER 1962
NEW ENGLAND STATES SIGN LEASE
FOR EXHIBITION AT WORLD'S FAIR
In an official lease signing ceremony,
at Flushing Meadow Park, the six New
England States have confirmed their
j':lint participation in thl! 196465 New
York World's Fair. The- New England
Council's executive vice president,
Gardner A. Caverly, acting in behalf of
the New England States, signed the
two year lease with Robert Moses,
president of the! New York World's
Fair 196465 Corporation. The signing
was witnessed by Mass. Rep. Peter J.
Cloherty, chairman of tho New England
States World's Fair Committee; Sen.
Stanley J. Zarod, ch:lirman of the
Massachusetts World's Fair Commis-
sion; Melvin D. PeactJ, secretary of the
New England States World's Fair Com
mittee; and, members of the Committee
and Commi$Sion.
Will be Located In Hearl of the
New York 1964/65 Global Even!
On display at the ceremony was a
scale model of the sixstate pavilion
which will occupy a two acre plot of
land adjacent to the Unisphere; the
central attraction and symbol of the
N.Y. World's Fair. Because of Its stra
tl:'gic location i'lnd the diverse ramify.
ties of many foreign visitors and Ameri
r:ans with New England, the Exhibition
should prove an Important attraction
for many of the 70,000,000 people
expected to attend the Fair.
The 196465 New York World's Fair
will be held on the site of the 193940
World's Fair at Flushing Meadow Park,
Flushing Long Island, N.Y. The Fair
will be open to the public April 22 to
October 18, 1964 and April 21 to
October 17, 1965.
In addition to a seemingly endless
variety of attractions at the Fair
Grounds, many events have been
planned in cooperation with the nearby
Municipal Stadium, Lincoln Center for
the Performing Arts in New York City
and Jones Beach on the south shore
of long Island.
Blrd's-eye view of model of N.E. Exhibit showfn(; in left foreground, The Court of States and the six State Pavilions; In rfaht foreground, tha
Ra&IDIIll Exhibit Buildlna; behind, Industrial Pavilions and the Villaie Green.
EXHIBITION WILL DRAMATIZE PORTRAYAL OF
WIDE RANGE OF NEW ENGLAND ACHIEVEMENTS
The New Englar.d States Exhibition
at the New York World's Fair in 1964
and 1965 will provide the visitor with
a fascinating impression of the total
range of the area's development. from
its historical background to its leader
ship in advanced technology.
The exhibition will combine the at
mosphere of New England with its
dynamics of creative living, and will
vividly depict the diverse elements
which establish the character of the
region.
New England will be presented in
dramatic exhibits housed in a series of
hexagonal structures conceived for
their flexibility, economical construe
lion and possible reuse, at a later
date, on New England fair grounds.
The structures will be grouped in a
manner that provides wellorganized
areas for state, regional, industrial and
commercial participation. There will be
a country store, indoor and outdoor
restaurants and an amphitheatre for
special events. Over 30,000 sq. ft. of
the 2acre plot will be landscaped as
a restful retreat for Fair visitors, in
typical New England surroundings.
PAGE TWO
Euth N. E. State
to have Pavilion
The main entrance to the New Eng
land Pavilion will be through a "Court
of States" in which eilch state will staff
its own reception center to answer
visitor's questions on its tourist attrac
tions and economic opportunities. The
natural flow of traffic will then direct
the visitor toward the Regional Theme
Center, in which past and present
accomplishments of the six states will
be blended to illustrate New England's
important role in the evolution of our
national culture and economy. Before
leaving this area, the visitor will wit
ness startling new examples of New
England's spaceage leadership.
Among !h':! attractiOns proposed are
models of clipper ships, handblown
glass. whaling gear. the first dollar
watch, Colt's origin;ll revolver, a model
of Simon Lake's submarine designed in
1897; alongside computers, jet
engines, radar navigational a1ds and
atomicfueled power plants. The exhibit
will trace New England's industrial
development from Colonial and Revo
lutionary times through the Industrial
(continued en peg fourJ
Plans Call for $2.5 Million
Exhibition of N.E. Greatness
The New England States Exhibition
will cost an estimated $2.5 million,
according to Rep. Peter J. Cloherty of
Massachusetts, chairman of the New
England States World's Fair Committee.
It will be underwritten by the six
states on a prorata basis determined
by size, industrial activity and other
economic factors. Under this plan
Massachusetts will pay 42% of the
total; Maine and Connecticut, 17%
each; New Hampshire, 12%; Vermont,
7%: and Rhode Island, 5%. The New
England Council has been named as
fiscal intermediary for the project.
Rep. Cloherty recently announced
that th: contract for detailed planning
of the event has been awarded to Ex
hibition Services International Corpora
tion, following a thorough study by a
sixstate committee of proposals sub
mitted by a number of competing
organizations.
Included in the Exhibition Services
International group working on the
plans are: Campbell and Aldrich, Archi
tects, Boston; Fred S. Dubin Associates,
Mechanical Engineers, Hartford, Boston
and New York; Dan Kiley Associates,
Landscape Architects, Charlotte, Vt.;
and, William Le Messurier, Structural
Engineers, Boston.
'
World's Fair Commitee is
Publishing Progress Report
The New England States World's
Fair Committee Is publishing a periodic
report on progress of the exhibition
plans and program, of which this is the
first issue. This report is being mailed
to a number of people in New England
active in the region's political, eco-
nomic and cultural life.
The purpose of this report is not
merely to inform. It is to open up
areas of inquiry in which recipients
might be helpful. What are the most
important contributions of Vermont to
industrial progress? In what way does
Rhode Island make a special contri-
bution to better education in public
schools? How could New Hampshire
tourist attractions best be translated to
hundreds of thousands of New York
visitors in 1964?
It is one purpose of this report to
elicit voluntary contributions of infor-
mation on New England which can be
translated into meaningful exhtbition
material. Another is to provide news to
news media. This will be the principal
organ of communication between edi-
tors and other leaders during the period
of preparation. We suggest close at-
tention to its contents.
While the list of those who might
receive the report is necessarily limited,
it is not desired to omit anyone who
has a special interest in this great pro-
ject. Suggestions will be appreciated.
Please address all com-
ments and inquiries to the New
England States World's Fair
Committee, P.O. Box 1964,
Waltham, Massar::husetts.
PAGE THRU
Contract ceremony at N.Y. World's Fair: (seated! Gantner Caverly of the New England
Council and Robert Moses, President ol tho N.Y. World's Fair Corporation; (standing) members of
the New England States World's Fair Committoe and the Massachusetts World's Fair Commission.
'
PRESIDENT OF NEW ENGLAND COUNCIL SEES
WORLD'S FAIR PARTICIPATION AS GREAT
OPPORTUNITY FOR NEW ENGLAND INDUSTRY
Thr! industt ial exhibition area of the
New England exhibition at the New
York World's Fatr will be prmiried
frt:e to New Englnnd industry, a policy
deciston of the World's Fatr
Committee.
In commentrrtg on this policy,
Mr. A. Enckson, Prestdent of
the NFcw Engl;,nd Council, pointed out
tllilt !his of the exhibition offt:rs
industry in the recinn an excellent
opp,)rtunity to portray tts spectal co!TI-
peter,re to noustriai leo;ders from <til
over the world.
"This competence of research in
New England, for example, is matched
pmbably nowhere else", Mr. Erickson
said. "It is perhaps not widely known
how and why New England has
achieved and maintained this superi
ority. At the Fair, this story can be
told. By focusing attention on New
England's great research and indus
tri<1l achievoments, we will broaden our
chances of attracting scientists and
highly skilled workers, capital invest-
nwnts and orders for our products.''
Mr. Erickson emphasized that the
total exhtbition will do far more for
industry than merely show off its work.
"By dramatizing our industrial achieve
rnents within the context of our out
stnnriing educational system, our
unmatched recreational opportunities,
.;nd our basic traditions, we will create
an interest in living and working here
under conditions which few places in
the world can match.''
Although tile Court of Industry and
Commerce in the New England States
Exhibition will be provided by the
states wtthout rent. it is expected that
lcontinu"d on page lour!
..d Signing into eHect a contract for detallad
planning Of tile Hew England States Exhibition
for the 198465 New York World's Fair are:
seated !1. to r.l Nelson W. Aldrich, Architect;
Gardner A. Caverly, executive vice president of
the New England Council; and James S. Plaut,
president of Exhibition Services International
Corp. St8nding: Melvin D. Peach, secretary of
!Ita New England States World's fair Committee;
Allan V. Evans of New Hampshire, Roland R.
Vautour 6f Vermont, Adolph T. Schmidt of Rhoda
Island, lloyd K. Allen of Maine and lames S.
Klar of Connecticut.
II
'
Council President Sees
lcontlnwd from poo lhr .. l
New England industry will provide
appropriate exhibits.
A group of fourteen pavilions, simi
far to the basic hexagonal structure
used throughout the exhibition, has
been reserved for industry . Each pavil-
ion contains an area of about 700 sq.
ft. The industry-sponsored exhibits will
be located in a high-traffic area
adjacent to the six State Pavilions,
between the regional theme exhibit
and the New England restaurant. Ex-
hibit space will be allocated to repre
sentative N. E. industries with the
expectation that a series of dramatic
group exhibits will emerge. .
Two of the pavilions have tentatively
been set aside for use by N. E. educa-
tional Institutions and for a display of
the fine arts and crafts of the region.
The Industria I exhibits wi II be
conceived to promote New England
Industry as a whole, rather than as
individual companies, since commer-
cial exhibits, as such, are not per-
mitted In any of the state areas.
According to James S. Plaut, presi
dent of Exhibition services Interna-
tional, the organization charged with
the planning and preparation of the re
glon's exhibition, exhibits will be de-
signed "to depict the Inventiveness
and pursuit of excellence that has
always characterized New England
industry." "Equally Important," said
Plaut, "will be exhibits showing how
financial resources of the area have
sustained and made possible the
growth of our New England economy
and have contributed, in a larger sense,
to national and world economies."
Exhibits for several industry
groups are conte111plated. The New
Englander's traditional ingenuity and
pride of craftsmanship will be dis-
played in manufacturing industry ex-
hibits for the machine tool, electrical
and electronics, aircraft, shipbuilding,
jewelry, sllversmlthing, printing and
publishing, plastic and chemical indus-
tries. Others include N. E. industries
based on natural resources such as;
the textile, leather, pulp and paper,
granite and marble, agricultural, dairy,
fishing and food processing industries.
Also planned are exhibit areas for
small industry and the Space-Age and
research-based industries that form
such an important part of the N. E.
Industrial scene.
Mr. Plaut's staff is currently con-
sulting with a number of leading New
England industrialists to determine
how best to present an imposing cross.
section of N. E. industry in the limited
space available for this purpose.
ArHat's tsncapt of the outdoor dlnlna area Ito.
whlcll will be landscaped to provide a restful ,.
at.lloaphere In wblcll the finest of traditional
New Enalaad menus Clift be enjoyed by visitors
to tilt Fair.
Exhibition will Dramatize
fcoflllnuerJ lrom page lwol
Revolution to its present pre-eminence
in the fields of research and develop.
ment. The great scholars, writers, polit
ical figures and artists of New England
will be depicted In an exhibit empha
sizing the rich human resources of the
region.
Outdoor Features on VIllage Green
On leaving the regional exhibit. the
visitor will cross a village green; where
an actual town meeting, stage per-
formance, an athletic or commemora
tive event may be in progress. He will
then enter the "Court of Industry and
Commerce" which wi!l contain $1.5
million worth of exhibits sponsored by
private enterprise. There will be a few
static exhibits in this area. New England
industrial loaders and technologists
will be consulted in an effort to provid!!
the most timely and fascinating ani
mated displays or demonstrations that
have ever been incorporated in an
industrial exhibit.
The Fair visitor will find excellent
dining facilities a few steps from the
"Court of Industry and Commerce".
New England food such as lobster,
clam chowder, baked-beans, boiled din-
ners and home-made bread will be pre
pared from recipes that have been
handeddown in New England families
for generations.
Country Store to be Reproduced
A novel feature of the Exhibition will
be a reproduction of a Country Store
where the visitor may purchase many
oldtime and contemporary delicacies
faithfully prepared and packaged by
New England food processors, as well
as hand-woven fabrics, leather prod-
ucts, antique reproductions and dozens
of other products made by New Eng
land craftsmen.
For the visitor to the World's Fair
who, in many other exhibits will be
bombarded with blatant commercialism
and futuristic sensationalism, a visit to
the New England States Exhibition will
be a dignified and inspiring experience,
nearly as refreshing as a New England
vacation.
Outstanding New England Team
Assembled to Guide the Proiect
New England's vast educational re.
sources are being tapped for the plan
ning and design of the regional exhibit
at the World's Fair.
James S. Plaut, former Director of
the Institute of Contemporary Art In
Boston and Deputy U.S. Commissioner
General at the Brussels World's Fair
of 1958, is coordinator of planning.
Nelson W. Aldrich, architectural ad
visor to Dartmouth, Radcliffe and other
New England institutions Is the pro-
ject's senior architect while the senior
exhibition designers are Albert Szabo,
Assistant Professor of Architecture at
Harvard, and Manfredi Nicoletti, Sloane
Fellow at M.I.T.
Perry G. E. Miller, Professor of
American Literature at Harvard, author
of THE PURITANS, THE NEW ENG
LAND MIND and other celebrated
works on the New England scene, Is
serving as historical consultant to the
project.
Gyorgy Kepes, Professor of Visual
Design at M.I.T., painter, designer and
author (THE LANGUAGE OF VISION)
is acting as an advisor In design
matters.
First Showing of Model
l<onlinuerJ from poge onl
Maine's Governor John H. Reed was
guest of honor at a show preview
staged for 1000 city and state offl
cials, exhibitors, purchasing agents
and representatives of New England
publications. The exhibition, featuring
diverse products manufactured or pro
cessed by Maine industry, was open
to the general public. Several state
and federal government agencies
manned booths to help visitors from
industry with their business problems.
The scale model of the New England
States Exhibition was displayed in the
Department of Economic Development
booth where it attracted a large audl
ence and much f:worable comment.
The model will be shown In a number
of other New England regional, state
and county fairs.
-.
TO:
FROM:
SUBJECT:
'HON.PAULSCREVANE
MEMORANDUM
dATt:
Governor Charles Poletti
November 15, 1962
Allen E. Beach
BW Ph1111ps 1n :F-aris told me today that
he was informed that the Soviets said nothing
1n the last BIE meet1nq --there was no mention
'
of a new date for their Fair a.nd they voted ''Yes"
along with the majority for canada 1n 1967.
COPY

INTERNATIONAL EXPOSITION AT F"LUSH!NG MEADOW PARK
F'WIIUNO 52, N, V. ' TELEPHONE AREA COOl 212 WF 41964 CABLE ADDRUS "WORLDSF'AIR"
HACC THIIOUOH
UNOII:IIaTONDINO
Mr. lames Hurd
Offlce of Medla Services
Department of State
New state Buildlnq
Waablnqton 25, D. c.
Dear Jlm:
December 19, H162
We returned yesterday from our trip to USSR and I want to report to
the Department promptly.
OUr first call was on the American Embassy. We knew that the
Ambaasador was not there. You had so advised us. We talked to the CbarqA
d'Af:falres, McSWeeney, and to Funkhouser. We related to them what our
delegation hoped to achieve in Moscow, 1nclud1nq whom we hoped to see.
The Embassy sugqested that we proceed to make appointments without the
lntervenUon and assistance of the American Fmbassy. It was stated that
experience showed that we would get farther by proceeding on our own.
We discussed the cause of the decision of non-participation conveyed
to us at the end of September. 'The Embassy was of the opinion that the decl-
slon was dictated by lack of !orelqn exchanqe.
We had a lonq conference with the directive heads of the USSR
Chamber ofC(,mmerce. We reviewed toqether what had occurred and I
believe we clarltled the situation. The Chamber pointed out that there had
been a loss of time as a result of the misunderstanding, and that this time
could not be made up. The Chamber finally conceded that the construction
of the pavilion could be done in time, but stressed the fact that it would be
impossible to prepare the type of exhibits that the USSR would want to have.
The Chamber started with the assertion that it had lost many months,
but conceded that the loss of time could not exceed three months.
---.. @ ~ ........
490
DAYS TO OPENING DAY
. a ..
We mtDUoDICI tc tbe Cbambc:r thM our Dtpazot.meut of aate le .of tM
oplaloa tlud tbt Mctlioo Got to pUtlctpate wu caned b)' a lack of melva
'Da11 wu cbarlctll"lzed lr.f the Cblmblr u "rldlculoq" IDd two
ol tbt represerdatl of the Cbaaber bad a blt lauqb.
1a -..mar,, It ean be said that the Chamber did DOt bo14 out too
muell a.ope. But W wu to be beeauae the deciiiOI'l to puttctpate
wu Dot ma4e bJ the Clamber, DOr wu tbe abeequeat declllloa DOt to putt ..
d.pe&e. Tbe CbiMr 1 a veblcle aetlaq ude ottdere of the CO\UtiCU of
141111 ....
We bU a coafereaet with tbe Mlllllter of Fore.I9D n-ade, Nlkolal
Patoltcbev. me M1lDf that Mr. MikoyaA ba4 aatd
tile NlalattJt cOlter with ualna&DNCb as the nutou of the SUpreme
lOvitt wen votav oa. and Mr. MlltoJ&R could n.ot eee ua peraonally.
'I'M Mlalate of tortl;a TracSo wu cordial aftd pointed out t.bat It
wu Wdol1MM&e lbat a bad occurred u a reault of tbe u-
e.ba.D;t of Not.lbetwMD the .DeparlmM&t of State ud the Soviet Emb.ull1
We apliiMtl to ld tbll the letter from William R, TJl.er, Aalltaat S.CN
_,, dated. October lad, ltated apUcltlJ that the Deputment of state bad
DOt M pncoadlttou for &mit puttclpat.t.on lA the New York Worl4'a l'ltr,
M4 u.t bad COIWeJed tblalDformatlOil to tM Cbamber of Commerce b1
cUlt oa Octobtl' 8rcL Tlal Mlrdaer aplllad to ua at oral 1811GUa tbill the
OovtrDIDtDt of tM USSR eame to tM eODCldoo that the Deplrtmeal of aate
...U, cl4 110t dlllre Sovtet p&rttc1pat101L Wldle the Oovo.mmnt apprldatecl
llalt tht WOI'ld'e hlr Corpol"ddon wu clealroua of Soviet puilclpatlon, the
Clowwaraftt o1 &be USSR, noaetbetea, GlltertaiMd couldm&blt 'PPJ'ebeuiOD
11 t:: wbll Dllgb& or mlVbt ftOt oecv it the O.pU'tment of state le
to put!dpatlora.
fta cited a altutlon that occured recently ta Jltlo de llllilll'o
1
'Wbltrt tile &:mat PavlllCD wu set on .are and where a bomb wu aleo placede
We u.rec1 bla tbat It wu bal-dly fatr to make a eompart1011 of tbat utve,
aad Ill qalcklJ &dmltted tblt he wu citlQ9 lt BOt for tbfJ purpoM of eomparlloa.
Noaltbtl-. It tadlcatee tbat appreheut.ou are ta the m1D4 of tbl CJoftnulaeal
ofleta1e.
....
Mr .James Hurd
OfAce of Media Services
Department of state
Wubington as, o. c.
- s -
Our main objective was to urqe the Minister to have his Government
recoDSlder the whole matter. The Minister agreed that he would make a
complete report of our conference and would submit the report to blqh.Sr
authority, presumably Mikoyan and KhrushcheV.
We stated that the site or1nally contracted for by the USSR wae
still available. We did not impose an,y time llm1t within which the USSR must
advise us of its decis1on of reconsideration.
I would recommend that the Department of State send a Note to the
Soviet Embassy ln Waahlngton to set the record stralqht. As far as we were
able to flnd out, the Government of the USSR never received any communlca
tlon from the Department 1nform1nq 1t that the Department did not set any
prfJCond1tlons. In our opinion, such a Note would be helpful, as well as any
statements by the Department that the presence of the USSR at the New York
World's Fair ls not frowned upon by the Department.
May I suqqest that such a Note be sent to the Soviet Embassy as soon
aa posslble. We believe 1t will be helpful in obtaininq a reconsideration by the
USSR, favorable to participation in the New York World's Fair.
CP:BC
cc:

Mr. Robert Moses j
File
Yours sincerely,
/s/ Charles Poletti
Vice President
International Affairs and Exhibits
fQ.u -"
UNISPHIERII:
THIIOUQ.,
IINOC!UITANDINO
--.. 8---
52, N. V. TtLEPHONEAREA CODE 212 WF 41964 CABLE ADDAUs"WORLOSFAIR"
December 21, 1962
MEMORANDUM TO EXECUTIVE COMMITTEE
FROM MR. MO.SES
After careful consideration of all facts, I have
authorized Mr. Witt to put tl'lrough as of January 1st,
the so-called standard raises involving employees
ROBERT MOSE:$
PIIII:IIDitltT
receiving less than $7, 000. The total amatmt involved
is $17, 760.
As President of the Fair, I have the authority
to make such a decision,
PRESIDENT
488DAYS TO OPENING DAY
'""ouo"
UNDIIIITANDINO
.... ,
INTERNATtONAL EXPOSITION AT FL.USHING ME:AOOW PARI<
FLUIHINO 152, N. V. TltLtPHONEARrA CoDE 212 WF o41G84 CAlL AoaAtas"WORLDSFAIR"
December 21, 1962
ROBERT MOSES
I'IICIIIIINT
FROM MR. MOSES
In accordance with the new understanding reached today, the
matter of the advance sale of tickets will be taken up again de novo
as the first order of business at the Executive Committee meeting on
January 24, 1963, when Mr. Deegan can be present to give his views.
In the meantime, all the facts will be gathered together.
In my opinion, on the basis of what I have been able to learn
recently, it gets down to this: There is a strong argument in favor
of making no reduction in rates whatsoever. This does not' prevent
advance sales, but not at a discount. On the oilier hand, there is a
persuasive argument based upon obtaining additional cash funds on
the assumption that sufficient additional notes of the Fair will not be
sold to meet the neceSSS;l'Y current budget requirements. There is
also a persuasive argument based on assurances given to variouS
exhibitors that some reduced rates on large advance purchases of
tickets will be granted.

/ PRESIDENT
- ....... @--...
488 CAYS TO OPENING PAY

PltOMt
DATE#

MEMORANDUM
1hV
lobert .lfoaae, Pre1t.dent,
ri'ancf.a D. KUter
lev York World' Pair
19641965 Corporation
July 2D, 1962
.AII08aCI IAVll.XOIII
Rl!fl'I!Jr NO
TO DATit IIY
RI!PMENCEr
RIITURN TO PIU
COPY'I'Or
Hr. 'ro&zoli 11 away on vacation and I am taking the U.bel'ty of
replyisla to your ..morandam of July 17th relative to an aerol'pace exhibit.
We have called on nearly all of the major c:apanios in the Aerolp&Ca
lnduatry and in ahloat every iutance, we han bean told that no ciectliou about
partlc1pattns in the l'lir would be made uatU it wa known what NASA :lntnda
to 4o, if anythins. Aa aocn as the Federal Appropriation is ..U, vhf.ch ccnald
'be ay llinute and a co.aial:l.oner baa been fomally appointed, we plan to ... t
vitb lfr. J'aes I. Webb, Adainistrator of RASA, to resolve the quut:loa.
I an that there will probably be DO epaca exhibit 1A the u. s.
ilion and when Mr. Webb fully real:Uu thil, it il our belief u.d hope that
.RAS.l will strqly aupport and encouraae an exhibit developed by indtvilaal
c.,_iea1n the Aerotpace l!u!u.try.

IUllr, Director
TransportatioD. lectiOD
World' a Fair
l'rrD
DATil
UNIII'MIUIIt
l'lACit T"AOUQ"
UNDI.II8TAMQINQ

I NTE Fl NATIONAL EX !='OSITION AT FLUSHING MEADOW PARK
FLUSHING 152, N.Y. TtLEPHONEAREA Coot 212 WF 41964 CAIILE ADDRtSS"WORLDSFAIR"
ROBERT MOSES
PREIIDitNT
ThiPORTANT NOTICE
<
EANESTIN R. HAIG
SWOr:TAIIY QP 'rMI COfiiiOIIATlON
A&SISTANT TO TH& "tiiCDT
I
This will confirm that t.lJ.e next meeting of the
Committe_ is scheduled for January 24, 1963,
at g: 30 A. M. at tne Administration Building; Flushing
Meadow Park.
\
The meeting will be followed at 11 A. M. by the
Annual Meeting of Members and Directors.
Luncheon will be served.
Will you be sure that on your calendar for January
24, 1963 there is a notation of both of these meetings.

Secretary
January 2, 1963
-...-.. @--....
4760AYS TO OPENING DAY
,
MEMORANDUM
NEW YORK WORLD'S FAIR 1 9 6 4 ~ 1 9 6 5 CORPORATION
to. MEMBERS OF THE
DATE January 4
1
1963
EXECUTIVE COMMITTEE
FROM: CHARLES POLETTI
SUBJECT: USSR
Attached is a copy of a Diplomatic Note which the Department
of State sent to the Soviet Embassy under date of December 31, 1962.
We believe this Note will be helpful in achieving a reconsideration
by the USSR. .
It has been suggested to us that it would be effective were we
to have American businessmen cable Premier Khrushchev and urge
participation. If any member of the Executive Committee knows
Premier K, or knows some businessman who knows him personally,
please get in touch with me and we will arrange to send a cable.
Attachment
f J
}::
i

i 1 r f 1 ! f :
~ 1 - =- ~ ! r t
f r I f
1
f i ;
! ~ ~ l ~ t
[ ~ ! t ~ f f l :
f I f f f , : I
: : f i ~ ! l J !
f
. I I ~ l l I ' i
. f .,. t: I I
"' I ! ~
r ; i J J ; ~ 1 !
l rr I ~ ~ ( I I !
i f I I f ; i l I
}f:J'"!
f f l .. f I :
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"< a- s:. I ...
r r r ! ! f i
I i
17
l : c f f
~ f !
f ~ I f e ~ ~
r ~ ! ' f ~
f ; J I I ~ f j
! ' ~ r ,: j ~ l
1i t: I f I
~ ~ I ;- ~ i1
filrlfr
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i' ! r: I I . I
I ~ f l l ~
I .... I B
.. ~ ~ jO i
'
.
FROM:
SUII.IIlCT:
HON. PAUL R. SCREVANE
MEMORANDUM
NEW YORK WORLD'S F'AIR 1964 1965 CORPORATION
Mr. Robert Moses
oATEl January 1, 1963
General W. E. Potter
Conformity Commiuee Actions
December 1962
I N DUST RIAL.
-
Exhibitor
First National City Bank
1 ohnson & Son, Inc S. C.
National Cash Register
Westinghouse Electric Corp.
World of Food
INTERNATIONAL
Christian Science E.'ihibit
French Pavilion
Indonesia
japan
Vatican Pavilion
Conformity Numbei
C276
C272
C266
CM.267, C-268
C269
C277
C273
C-279
C-262
C265
FEDERAL/STATES
Hawaii
Maryland
Century Grill
TRANSPORTATION
Greybouncl at the World's Fair
SKF lnduatriea, Inc.
......... , . . . _ . . . . ~ . - - . , . . , - - - . - - - - - ..... --. - .. . . . .
C-.264
C-263
C-2.75
C270
C-278
TO:
FROM:
MEMORANDUM
Mr. Robert Moses
General W. E. Potter
DATE: january 7, 1963
Page 2
Conformity Committee Actions
SUBJECT: December 1962
AMUSEMENTS/CONCESSIONS
Exhibitor
Refreshment Unit Complex
Sinclair Service Station
WEP/WDjr/clk
Distribution
Executive Committee
Mr. S. Constable
Gov. C. Poletti
Gen. Wm. Whipple
Judge S. I. Rosenman
Mr. M. Stone
Mr. j. V. Thornton
Mr. G. F. Tozzoli
Conformity Nwnber
w. E. Potter
UNI&I"HI:IIIE
I'IA'II: THIIOUG>t
UNDCI!IITANDINO
01881
FLUS141NO 52, N.Y. TELtPHONtARtA Coot 212 WF' 41964 C.t.BL ADDRESs''WORLDSF'AIR"
NOTICE OF ANNUAL MEETINGS
OF MEMBERS AND DIRECTORS
ROBERT MOSES

PLEASE TAKE NOTICE that the joint Annual Meeting of Members
and the Directors of the New York World's Fair 1964-1965 Corporation will
be held on Thursday, January 24, 1963, at 11 A.M., at the Administration
Building, Flushing Meadow Park, Queens, New York, to consider and take
action upon the following matters:
1. Submission of minutes of Joint Annual Meeting of Members and Mr. Preusse
Directors of November 1, 1961.
2. Submission of minutes of Board of Directors meetings of Mr. Preusse
January 17, May 17, and 12, 1962.
3. Submission of minutes of Executive Committee meetings of Mr. Preusse
September 12, October 10, November 13 and December 20, 1962.
4. Approval, as recommended by the Executive Committee, of the Mr. Preusse
filing of an amendment to the certificate of incorporation in-
creasing the number of directors from 2QO to 250, and a similar
amendment to the by-laws.
It is proposed to amend Paragraph FIFTH of the certificate to
provide as follows:
"FIFTH: The number of its directors
is to be not less than five nor more
than two hundred and fifty. "
It is proposed to amend ARTICLE SEVEN, Section 1 of the By-laws
to provide as follows:
- ...... 8----
"Section 1. General Provisions. The business of
the Corporation shall be managed by a Board of
Directors, consisting of not less than five nor
more than two hundred and fifty Members. XXX"
5.
Submission of Annual Report of Directors
Mr.Spargo
6.
Election of Directors for ensuing year
Mr. Gimbel
(See lists A and B attached)
7.
Election of Members (See list C attached)
Mr. Gimbel
8.
Election of Chairman of Executive Committee and Officers
Mr. Gimbel
9. Progress Report
a. Opening statement
Mr. Moses
b. United States Pavilion
Commissioner
Presentation of model and rendering
Winston
Showing of one minute film of President Kennedy
at groundbreaking ceremonies
c. Industrial area
Mr. Stone
d. Transportation area
Mr. Tozzoli
e. International area
Gov. Poletti
Showing of fihn of Vatican groundbrea.king
ceremonies
f. State area
Gen. Potter
q.
Fair Engineering and Construction program
Gen. Potter
h.
Concessions, Operations, Sports and Cultural
Mr. Constable
\
i. Lake area
Mr. Constable
j.
Engineering and Construction program
Mr.Andrews
Parks .IRpartment
k. stadium
Commissioner
Botanical Gardens
Morris
City Exhibit
City Government Improvements at Fair
1. Arterial program
Mr. Hodgkiss
m.
Flushing Bay development
Mr.Shapiro
n. Public Relations program
Mr. Berns
... 2-
10. Resolution on death of:
11. . Other business
Chester Dale (Director and Member)
1\ti"rs. Tobe Coller Davis (Director and Member)
Richard L. Jr. (Di.rector and Member)
Murray Cohen
J. Spencer Love
Charles Patterson
{Member)
(Member)
(Member)
12. Next meeting of Board of Directors -April 22, 1963 - 11 A. M.
**************
Mr. Gimbel
Please make every effort to attend the Annual Meeting. Transportation
from central points will be available if required.
Please sign and return the enclosed card as promptly as possible.
LW1cheon will be served following
Dated: January 10, 1963
DIRECTORS MUST BE PI\ESENT IN PERSON TO VOTE AS DIRECTORS.
MEMBERS MAY VOTE AS MEMBERS TI\T PERSON OR BY PROXY. MEMBERS
WHO DO NOT EXPECT TO ATTEND THE MEETWG AR.E REQUESTED TO FILL
IN, DATE, SIGN AND RETURl,J THE MEMBER'S PROXY lli THE ENCLOSED
ENVELOPE.
- 3 -
t
..
DIREC'l'ORS ' REPORT PURSUANT TO SECTION 46
';'QF THE MEMBERSHIP CORPORATIONS LAW
STATEMENT OF CASH RECEIPTS AND DISBURSEMENTS
FROM AUGUST 18, 1959 TO DECEMBER 31
1
1962
Receipts:
Contributions
Bank loans (see contra)
Proceeds of 61. Notes
Ground rental and concession income
Admissions - Advance ticket sales
Interest received
Miscellaneous income
Total from
Aug. 18, 1959
to
Dec. 31, 1961
$ 90.100.00
3,000,000.00
Calendar
Year
1962
14,224,000.00 $ 9,810,000.00
4,399,405.00 4,354,742.40
8,197.11
. 1,284.64
101,954.14
122,531.28
29,945.76
Total
Operation
To Date
$ 90,100.00
3,000,000.00
24,034,000.00
8, 754,147.40
101,954.14
130,728.39
31,230.40
Total receipts $14,419,173.58 $36,142,160.33
Disbursements:.
Capital asset expenditures:
Cons truct:!.on
Office equipment
Furniture and fixtures
Automobiles
Other equipment
Equipment for service contracts
Total capital asset expenditures
General and administrative expenses:
Salaries
Personnel taxes and costs
Annuity contracts
Legal services
Audit services
Consultants' fees
Public relations services
Contract services
Advertising services
Engineering services
Special representatives
Travel and subsistence
Reception and conference expenses
Insurance expense
Stationery, office supplies, postage, etc.
Booklets and pamphlets
Telephone and telegraph
Displays, models, etc.
Interest expense - bank loans
Interest expense - 6% Notes
Financing expenses
Other expenditures
Total general and administrative
expenses
Payment of bank loans (see contra)
Total disbursements
Cash, investments and deposit balance
$ 3,827,621.52 $ 6,165,341.89 $ 9,992,963.41
65,956.26 21,774.94 87' 731.20
160,000.00 59,888.93 219,888.93
51,268.91 47,069.33 98,338.24
288.00 3,000.00 3,288.00
62,457.08 13,271.09
4,167
1
591.77 6,310,346.18 10,477,937.95
1,636,245.77 1,497,134.34 3,133,380.11
57,183.11 61,037.73 118,220.84
73,748.56 58,998.52 132,747.08
372,060.73 791,751.50
21,976.00 18,136.00 40,112.00
210,575.86 144,030.57 354,606.43
531,508.17 416,202.07 947,710.24
664,722.45 1,202,020.14 1,866,742.59
48,912.58 145,817.11 194,729.69
377,430.00 92,127.55 469,557.55
139,475.52 141,342.46 280,817.98
470,457.58 238,269.59 708,727.17
189,346.11 153,993.37 343,339.48
71,753.20 304,811.63 376.564.83
100,551.01 125,714.54 226,265.55
237,568.03 232,149.45 469,717.48
93,349.22 96,219.51 189,568.73
126,581.39 108,491.19 235,072.58
155,848.59 155,848.59
18,500.00 938,000.00 956,500.00
137,590.14 1,000.58 138,590.72
144,651.63 315,381.09 460,032.72
5
1
927
2
665.69 6
2
662
1
938.17 12
1
590
1
603.86
3
1
000
1
000.00
i26
1
068
1
541.8l
8
1
627
1
729.29 1
1
445
1
889.23

THIS STATEMENT PREPARED PRIOR TO AUDIT
Note - All of the capital assets are located on the World's Fair grounds in
Queens County with the exception of furniture, fixtures and office equipment
at the following locations:
World's Fair, Washington c. office $ 6,448.61
World's Fair Agents in New York City
Industrial Deparbnent
Housing Bureau
Press Relations
Port of New York Authority
10,161.80
3, .25.94
2,379.98
45,199.81'
DIRECTORS
1
REPORT PURSUANT 'tO SECTION 46
OF THE MEMBERSHIP CORPORATIONS LAW
Nl!."W YORK WORLD'S FAIR 1964-1965 CORPORATION
STATEMENT OF CASH, INVES'lMENT AND DEPOSIT BALANCE
AT DECEMBER 31, 1962
Cash on deposit with various banks in New York
and Queens Counties:
Less: Unremitted current payroll taxec withheld
-and accrued
Lessees' Security Deposits
Employees' Savings Account for the purchase
of u. S. Savings Bonds
Net cash in banks
Petty cash and lmprest Funds:
New York office
Washington, D. c. office
Port of New York Authority, New York City
New York Convention and Visitors Bureau, New York City
Total Petty Cash and Imprest Funds
Investment in $2,000,000 principal amount of
United States Treasury Bills in safekeeping
at the Chase Manhattan Bank, New York City, at cost
Deposits for the Fair's computed share of construction
and supervision costs of the improvement to
Flushing Meadow Park:
The of the City of New York
The Comptroller of the State of New York
Total deposic:> for construction
and supervision
Deposits for employment contracts with the Chase
Manhattan Bank, New York City
Deposits for stock of timber piles
Neidermeyer-Martin Co., Portland, Oregon
Deposits with airlines
Expense advance
Cash, investment and deposit balance
$ 30,194.49
6,100.00
402.50
900.00
50.00
70,000.00
40!000.00
2,825,966.21
78,920.00
THIS STATEMENT PREPARED PRIOR TO AUDIT
STATEMENT "B"
$ 3,744,254.87
36!696.99
3,707,557.88
110,950.00
1,984,537.78
2,904,886.21
1,317,630.32
46,681.33
1,275.00
. 100.00
. \. .
. . .....
MEMBERS
DECEMBER 1, 1962
Joseph F. Adams
President
United States Trucking Corp.
66 Murray Street
New York 7, New York
Col. Paul Akst
New York City Director
of Selective Service
205 East 42nd Street
George Alpert
Chairman and President
New York, New Haven and Hartford
Railroad Company
54 Meadow Street
New Haven, Connecticut
Morris P. Arnoff
President
Prudential Capital Corporation
60 East 42nd Street
Joseph L. Auer
President
R. Hoe & Co. , Inc.
910 East 138th Street
Herbert Barnet
President
Pepsi-Cola Company
500 Park Avenue
Vincent G. Barnett
Chairman of the Board
Barber Steamship Lines
17 Battery Place
Bertram Barr
Vice President
Diversification Institute, Inc.
80 Pine Street
RobertS. Benjamin
United Artists Corporation
729 Seventh Avenue
Rear Adm. John J. Bergen (Ret.)
Honorary Chairman of the Board
Madison Squwe Garden Corp.
410 Park Avenue
Bernard Berger
Vice President
Albuminia International Corp.
82 Beaver Street
William Bernbach
Doyle, Dane & Bernbach
11 West 42nd Street
New York 36, N. Y.
Charles A. Berns
11
21
11
Brands, Inc.
23 West 52nd Street
Malcolm K. Beyer
President
Iron Gate Products Company, Inc.
424 West 54th Street
Col. Joseph P. Binns
Vice President
Hilton Hotels, Inc.
301 Park Avenue
Saul I. Birnbaum
76 Beaver Street
Howard J. Black
Executive Vice President
Time, Incorporated
9 Rockefeller Plaza
James B. Black
Chairman
Pacific Gas & Electric Company
245 Market Street
San Francisco, california
William Black
Chairman and Chief Executive Officer
Chock Full O'Nuts
425 Lexington Avenue
Robert E. Blum
Vice President
Abraham & Straus
422 Fulton Street
Brooklyn 1, New York
- 2-
Benjamin Botwinick
President
Taxicab Bureau, Inc.
1775 Broadway
William T. Brady
President
Corn Products Company
717 Fifth Avenue
Frederic H. Brandi
Chairman and Chief Executive Officer
Dillon Read & Company, Inc.
46 William Street
New York, New York
Harry N. Brandt
Chairman & Chief Executive Officer
Brandt Theaters
240 West 42nd Street
Peter J. Brennan
President
Building & Construction 'I'rades Council
A. N. Brion, Vice Pres. & Gen.. Mgr.
Greyhound at the World's Fair, Inc.
1234 Avenue of the Americas
New York 20, N. Y.
Edgar M. Bronfman
President
Joseph E. Seagram & Son, Inc.
375 Park Avenue
Detlev Bronk
President
Rockefeller Institute
York Avenue & 67th Street
Charles H. Brower
President
Batten, Barton
1
Durstine & Osborn
383 Madison Avenue
Francis Cabell Brown
President
Schering Corporation
60 Orange Street
Bloomfield, New Jersey
Dr. Walter J. Brownstone
Day Stores, Inc.
654 Madison Avenue
Hon. Charles A. Buckley
529 Courtland Avenue
Bronx 51, New York
Hon. Ralph J. Bunche
Under Secretary
The United Nations
William H. Burkhart
Lever Brothers Company
390 Park Avenue
John L. Burns
1 Rockefeller Plaza - Rm. 2707
Selig S. Burrows
President
New York Globe Laundry, Inc.
David R. Calhoun, Jr.
President
St. Louis Union Trust Co.
St. Louis, Missouri
- 3-
John P. Carey
Vice President
Carey Transportation, Inc.
645 First Avenue
Ron. Joseph F. Carlino
52 East Park Avenue
Long Beach, New York
Amon G. Carter, Jr.
President
Fort Worth Star-Telegram
Fort Worth, Texas
Elmer A. Carter
Special Assistant to the Governor
for Intergroup Relations
22 West 55th Street
Thomas Carvel
Carvel Enterprises
80 Woodworth Avenue
Yonkers, New York
Ron. Emanuel Cellef
House of Representatives
Washington, D. C.
Norman Chandler
President
Los Angeles Times
202 West First Street
Los Angeles 53, California
BradfordN. Clark
Eggers & Higgins
Howard L. Clark
President
American Express Company
65 Broadway
New York, New York
Gen. Lucius D. Clay, Ret.
Continental Can Company
633 Third Avenue
New York, New York
Lloyd L. Clayton
Tires, Incorporated
666 Eleventh Avenue
L. Gary Clemente
41 East 42nd Street
John T. Collins, President
New York Automatic Canteen Corp.
Fairfax M. Cone, Chairman
Executive Committee
Foote, Cone & Belding
Chicago, illinois
John F. Connelly
Chairman of Board & President
Crown Cork & Seal Co. , Inc.
9300 Ashton Road
Philadelphia 36, Pennsylvania
Edward Corsi
60 East 96th Street
Ted Cott
New York, New York
Hon. Myron M. Cowen
Surrey Karasik Gould and Greene
1116 Woodward Building
Washington 5, D. C.
Gardner Cowles
Chairman & President
Cowles Magazines, Inc.
488 Madison Avenue
- 4-
Lou R. Crandall
George A. Fuller Company
597 Madison Avenue
Colonel Henry Crown
300 West Washington Street
Chicago, illinois
Howard S. Cullman
Cullman Brothers, Inc.
161 Front Street
Robert L. Cummings, Jr.
President
New York Airways, Inc.
LaGuardia Airport Station
John F. Curry, Jr.
President
John F. Curry Agency
70 Pine Street
New York, New York
William J. Curtis
Vice President
Horn & Hardart Company
Robert W. Cutler
Skidmore, Owings & Merrill
425 Park Avenue
Chester Dale
Plaza Hotel
758 Fifth Avenue
New York, New York
Lloyd H. Dalzell
Dalzell Towing Company, Inc.
17 Battery Place
Mrs. To be Coller Davis
Tobe Associates, Inc.
11 West 42nd Street
New York, New York
Donald C. Dayton
President
Dayton's
Minneapolis 2, Minnesota
Thomas J. Deegan, Jr.
Chairman
Thomas J. Deegan Company, Inc.
Time & Life Building
Rockefeller Center
Raymond C. Deering
Senior Vice President
Manufacturers Hanover Trust Company
55 Broad Street
Hon. James J. Delaney
Washington, D. C.
James V. Demarest
11 West 42nd Street
Hon. Thomas E. Dewey
Dewey Ballantine Bushby Palmer & Wood
40 Wall Street
Rene d' Harnoncourt
Director
Museum of Modern Art
11 West 53rd Street
Lowell S. Dillingham
President
Oahu Railway and Land Company
Honolulu, Hawaii
- 5-
Richa.J.d C. Doane
President
International Paper Company
William A. Dolan
President
Wilbert Products Company, Inc.
Mrs. Robert W. Dowling
Carlyle Hotel
35 East 76th Street
Morton Downey
640 Park Avenue
Harold J. Drescher
29 Broadway
Orvil E. Dryfoos
President & Publisher
The New York Times
229 West 43rd Street
Ferdinand Eberstadt
F. Eberstadt & Company
65 Broadway
Charles E. Eble
President
Consolidated Edison Company
of New York
4 Irving Place
Frederic W. Ecker
Metropolitan Life Insurance Co.
1 Madison Avenue
Joseph L. Eckhouse
15 Central Park West
Joseph . W. Eigo
President
A. N. Nelson, Inc.
370 Hamilton Avenue
Bernard J. Englander
President
Union Optical Plan
39 West 32nd Street
G. S. Eyssell
President
Rockefeller Center, Inc.
50 Rockefeller Plaza
James A. Farley
The Coca-Cola Export Corp.
515 Macison Avenue
Mrs. Joseph R. Farrington
3180 Pacific Heights Road
Hor..oJ.ulu, Hawaii
I-Ica, :.tarold A. Felix
Family Court
1
State of N.Y.
135"'E:-:;t 22nd Street
New York, N.,. Y.
Horace C. Flanigan
Manuf2.cturers Hanover Trust Company
44 Wall Street
F. M. Flynn
President & Publisher
The Daily News
- 6 -
Thomas C. Fogarty
President
Continental Can Company, Inc.
633 Third Avenue
New York, New York
Gen. John M. Franklin
United States Lines
1 Broadway
Richard W. Freeman
President
The Louisiana Coca- Cola
Bottling Co., Ltd.
1050 South Jefferson Davis Parkway
New Orleans, Louisiana
William D. Fugazy
President
Fuqazv Travel Bureau, Inc.
488 Madison Avenue
G. Keith Funston
President
New York Stock Exchange
11 Wall Street
Robert D. L. Gardiner
230 Park Avenue
Ira H. Genet
24-16 Bridge Plaza
Long Island City 1, New York
Paolino Ger 1i
Gerli & Company, Inc.
2 Park Avenue
Bernard F. Gimbel
Gimbel Brothers, Inc.
33rd Street and Broadway
Pt::ter Gladstone
Bulova Watch Company
630 Fifth Avenue
New York, New York
Fred M. Glass
The Hertz Corporation
660 Madison Avenue
Thomas F. Gleed
President
Simpson Timber Company
1010 Vvnite Building
Seattle 1, Washington
Harry Goldsmith
Partner
H. G. Machine & Tool Company
38-15 30th Street
Nathaniel L. Goldstein
655 Madison Avenue
Thomas M. Goodfellow
Pre3ident
Long Island Railroad Company
Jamaica Station
Jamaica 35, Long Island, New York
Andrew Goodman
President
Bergdorf- Goodman
Fifth A venue at 58th Street
- 7-
Lloyd Goodrich
Director
Whitney Museum of American Art
22 West 54th Street
Mortimer S. Gordon
Senior Partner
Gordon Brady Caffrey & Keller
120 Broadway
Harry E. Gould
Universal American Corp.
535 Fifth Avenue
Harold E. Gray
Pan American World Airways
New York International Airport
Jamaica 30, New York
Allen J. Greenough
President
Pennsylvania Railroad Company
1836 Transportation Center
Philadelphia 4, Pennsylvania
Peter Grimm
William A. White & Son
51 East 42nd Street
Ralph C. Gross, Executive Vice Pres.
Commerce & Industry Association
of New York
99 Church Street
Sidney A. Grossman
President
Liberty Corrugated Container Corp.
47-40 Metrop6litan Avenue
Mrs. Alicia Patterson Guggenheim
Editor and Publisher
Newsday, Inc.
550 Stewart Avenue
Garden City, New York
Dr. Luther Gulick
Institute of Public Administration
684 Park Avenue
New York 21, New Y o r ~
Morris W. Haft
Chairman, Board of Trustees
Fashion Institute of Technology
Harry C. Hagerty
Vice President
1 Madison Avenue
Hon. Seymour Halpern
Hers e of Representatives
Washington, D. C.
John W. Hanes
460 Park Avenue
Hon. W. Averell Harriman
Assistant Secretary of .:>tate for
Far Eastern Affairs
Department of State
Washington 25, D. C.
Wallace K. Harrison
Harrison & Abramovitz
630 Fifth Avenue
Houston Harte
Harte Hanks & Company
P. 0. Box 5111
San Angelo, Texas
- 8 -
Huntington Hartford
420 Lexirqton Avenue
Mrs. Enid A. Haupt
Editor and Publisher
Seventeen Magazine
320 Park Avenue
William R. Hearst, Jr.
Hearst Corporation
959 Eighth Avenue
Harry B. Helmsley
President
Helmsley-Spear, Inc.
60 East; 42nd Street
Col. Leonard D Henry
President
Henry Associates, Inc.
9 Rockefeller Plaza
Daniel P. Higgins, Jr.
Eggers & Higgins
Hon. Lester Holtzman
64-49 Elwell Crescent
Rego Park 74, New York
Stanley C. 'Hope
Sound Scriber Corporation
620 Fifth Avenue
Roy W. Howard
Chairman, Executive Committee
Scripps-Howard Newspapers
230 Park Avenue
Palmer Hoyt
Editor & Publisher
The Denver Post
Denver, Colorado
William R. Hudgins
Director
Carver Federal Savings and Loan
Association
George Hyam
President
George Hyam Associates
230 Park Avenue
Jose T. Ibanez
President
Garco Export Company, Inc.
67 Wall Street
Benjamin J. Javits
630 Fifth Avenue
Hon. Jacob K. Javits
United States Senate
Howard B. Johnson
President
Howard Johnson's
Richard L. Jones, Jr.
President
The Tulsa Tribune
Tulsa, Oklahoma
Devereux C. Josephs
Director
New York Life Insurance Co.
51 Madison Avenue
- g -
John M. Joyce, Jr.
Seven-Up Bottling Company
35 Winthrop Avenue
New Rochelle, New York
Joseph Kaitz
President
Gow-Kaitz Agency, Inc.
111 Fulton Street
Henry E. Katcher
Maximilian Fur Company, Inc.
20 West 57th Street
Hon. Kenneth B. Keating
United States Senate
Hon. Edna F. Kelly
Washington, D. C.
James M. Kemper, Jr.
President
Commerce Trust Company
Kansas City 41, Missouri
Arthur R. Kennedy
Sea-Land Service of Puerto Rico
19 Rector Street
New York, New York
Hon. Eugene J. Keogh
Washington, D. C.
Joseph H. King
Eastman Dillon, Union Securities & Co.
15 Broad Street
Admiral Alan G. Kirk
One West 72nd Street
. ~ Dr. Grayson Kirk
President
Columbia University
Morris Kirsch
President
Kirsch Beverages, Inc.
921 Flushing Avenue
Dr. Gabriel Kirschenbaum
Medical Director
New York City Selective Service
JohnS. Knight
President and Publisher
The Miami Herald
Miami 30, Florida
Walter E. Kolb
President
Bank of Commerce
56 East 42nd Street
Nsw York 17, New York
Robert Kepple
450 Seventh Avenue
I. Robert Kriendler
Jack & C'.o.arlie's "21"
21 West 52nd Street
David B. Kriser
President
Industrial Plants Corporation
90 West Broadway
Miss Eleanor Lambert
32 East 57th Street
- 10-
Mrs. Paul a Landry
277 Park Avenue
Mrs. Albert D. Lasker, President
Albert & Mary Lasker Foundation
Samuel J. Lefrak, President
The Lefrak Organization
97-27 64th Road
Forest Hills 74, New York
Maxwell Lehman
Deputy Qty Administrator
250 Church Street
Robert Lehman
President
Lehman Brothers
1 William Street
Douglas Leigh
President
Douglas Leigh, Inc.
530 Fifth Avenue
Harold N. Leitman
President and Chairman of Board
Vanderbilt Tire & Rubber Corp.
404 Fifth Avenue
David M. Levitt
President
D. C. A. Food Industries, Inc.
45 West 36th Street
Hon. Arthur Levitt
State Controller
Albany 1, New York
Kuo Ching Li, Jr., Chairman
Wah Chang Corporation
100 Church Street
Sidney P. Lipkins, President
Broadway Maintenance Corporation
22-09 Bridge Plaza North
Paul E. Lockwood
Vice President
Schenley Industries
350 Fifth Avenue
Carl M. Loeb, Jr., President
Community Council of Greater New York
John L. Loeb
Carl M. Loeb, Rhoades & Company
42 Wall Street
Mrs. Oswald Bates Lord
770 Park Avenue
Joseph Love, President
Joseph Love, Inc.
1333 Broadway
George H. Love
Consolidation Coal Company
Koppers Building
Pittsburgh 19, Pennsylvania
Henry R. Luce, Editor in Chief
Time, Incorporated
Time & Life Building
Rockefeller Center
- 11 -
Edgar F. Luckenbach, Jr.
Luckenbach Steamship Company, Inc.
120 Wall Street
Nils A. Lundberg
Brooks, Harvey & Company
41 East 42nd Street
John J. Lynch , President
Kings County Trust Company
342 Fulton Street
Charles M. Mackall
Manager of Sales
Bethlehem Steel Corporation
375 Park Avenue
David I. Mackie, Chairman
Eastern Railroad Presidents Conference
1 Exchange Place
Jersey City 2, New Jersey
Hon. Walter J. Mahoney
67 Genessee Building
Buffalo, New York
John V. Mara, President
The New York Football Giants, Inc.
10 Columbus Circle
Stanley Marcus
Neiman-Marcus
Dallas 1, Texas
Rev. Dr. Julius Mark
Temple Emanu-El
1 East 65th Street
Louis J. Marion
Parke-Bernet Galleries, Inc.
980 Madison Avenue
Anthony J. Marsloe, President
James M. McCunn & Company, Inc.
Joseph A. Martino, President
National Lead Company
111 Broadway
Charles McCabe, Publisher
New York Daily Mirror
Thomas F. McEvlly
130 Nassau Street
Very Reverend Laurence J. McGinley, S. J.
President, Fordham University
Rear Admiral Gordon McLintock
Superintendent
U. S. Merchant Marine Academy
Kings Point, Long Island, New York
Michael J. Merkin
575 Park Avenue
New York, New York
Thomas Jefferson Miley
99 Church Street
Paul Miller, President
The Gannett Newspapers
Rochester 14, New York
Jan Mitchell, President
Luchows and Longchamps
624 Madison Avenue
Han. MacNeil Mitchell
36 West 44th Street
- 12-
Joseph Monserrat
Director of the Commonwealth
of Puerto Rico
Dept. of Labor, Migration Division
GeorgeS. Moore, President
399 Park Avenue
Roy W. Moore, Jr., President
Canada Dry Corporation
100 Park Avenue
William H. Moore
Bankers Trust Company
16 Wall Street
Louis B. Morgan
General Export & Sales Manager
Colorado Fuel & Iron Corporation
575 Madison Avenue
Thomas A. Morgan
Eugene Mori
Box 311
Camden, New Jersey
William H. Morton
William H. Morton & Company, Inc.
20 Exchange Place
Honorable Robert Moses
1 Gracie Square
Arthur H. Motley, President
Parade Publications, Inc.
733 Third Avenue
New York, New York
Norman N. Newhouse, Editor
Long Island Press
92 20 168th Street
Jamaica 33, New York
Dr. Carroll V. Newsom
Vice Chairman of Board
Prentice-Hall, Inc.
Englewood Cliffs, New Jersey
J. Wilson Newman, President
Dun & Bradstreet
99 Church Street
James F. Oates, Jr., President
The Equitable Life Assurance Society
Roderic L. O'Connor
CIBA Products Company
Fair Lawn, New Jersey
Irving S. Olds
14 Wall Street
John A. Ortiz
Baldwin Piano Company
20 East 54th Street
Frank Pace, Jr., President
General Dynamics Corporation
445 Park Avenue
William S. Paley
Columbia Broadcasting System, Inc.
485 Madison Avenue
H. Bruce Palmer, President
Mutual Benefit Life Insurance Co.
520 Broad Street
Newark 1, New Jersey
- 13-
J. Anthony Panuch
715 Park Avenue
Iva S. V. Patcevitch
President and Chairman of Board
Conde Nast Publications, Inc.
Hon. Richard C. Patterson, Jr.
Commissioner
New York City Department of Public
Events
625 Madison Avenue
Herbert H. Pensig
RichardS. Perkins
55 Wall Street
Alfred E. Perlman, President
New York Central System
230 Park Avenue
Clifton W. Phalen, President
New York Telephone Company
140 West street
Col. Leopold Philipp
Hon. Samuel R. Pierce, Jr.
Battle Fowler Stokes & Kheel
477 Madison Avenue
Gov. Charles Poletti, Vice President
New York World's Fair
1964-1965 Corporation
Fortune R. Pope
136 West 52nd Street
JacobS. Potofsky, President
Amalgamated Clothing Workers
of America
15 Union Square
Gen. WHliam E. Potter
New York World's Fair
1964-1965 Corporation
Michael Prendergast
17 4 Hudson Street
Haverstraw, New York
Charles F. Preusse
Whitman Ransom & Coulson
522 Fifth Avenue - 14th floor
Eugene C. Pulliam, Publisher
The Indianapolis Star and
The Indianapolis News
Indianapolis, Indiana
Bernard B. Ramsey, Vice President
Merrill. Lynch Pierce Fenner & Smith
70 Pine Street
Roland L. Redmond
2 Wall Street
Ralph T. Reed, President
American Express Company
65 Broadway
- 14 -
WilliamS. Renchard, President
Chemical Bank New York Trust Co.
165 Broadway
Frederick W. Richmond, President
F. W. Richmond & Company, Inc.
743 Fifth Avenue
Capt. Edward V. Rickenbacker
Eastern Airlines, Inc.
Harold Riegelman
William E. Robinson
Quaker Lane
Greenwich, Connecticut
David Rockefeller, President
The Chase Manhattan Bank
#=1 Chase Manhattan Plaza
John D. Rockefeller ill
Lincoln Center for the Performing Arts
Mrs. Mary G. Roebling
Trenton Trust Company
Trenton, New Jersey
Hon. John J. Rooney
Washington, D. C.
John A. Roosevelt
Bache & Company
36 Wall Street
James J. Rorimer, Director
Metropolitan Museum of Art
Fifth Avenue at 82nd Street
AndrewS. Roscoe, President
Equitable Savings & Loan Association
15 Willoughby Street
Alex Rose, President
United Hatters, Cap & Millinery
Workers International Union
245 Fifth Avenue
Mrs. Anna M. Rosenberg
Anna M. Rosenberg Associates
444 Madison Avenue
Hon. Samuel I. Roserunan
Rosenman Colin Kaye Petschek & Freund
575 Madison Avenue
Stanley M. Rumbaugh, Jr.
445 Park Avenue
New York, New York
Rudolph J. Schaefer, President
F. & M. Schaefer Brewing Company
430 Kent Avenue
Frank Schiff
Schiff, Terhune & Company
111 John Street
Abe Schrader, President
Abe Schrader Corporation
530 Seventh Avenue
M. Lincoln Schuster, President
Simon & Schuster, Inc.
630 Fifth Avenue
- 15-
Samuel H. Schwartz
Jujamycn Theatres
Jack W. Sewell
Manager, Traffic Development
Alcoa Steamship Company
17 Battery Place
Thomas J. Shanahan
Chairman of Board
Federation Bank & Trust Company
10 Columbus Circle
Hon. Joseph T. Sharkey
The City Council
City Hall
Dale E. Sharp, Vice Chairman
Morgan Guaranty Trust Company
140 Broadway
William A. Shea
Manning, Hollinger & Shea
41 East 42nd Street
David A. Shepard
Standard Oil Company (N. J. )
J. Edward Shugrue
1501 Broadway
E. Mitchell Simon, President
E. M. Simon Company
342 Madison Avenue
C. R. Smith, President
American Airlines, Inc.
100 Park Avenue
Edgar J. Smith
Cities Service Company
60 Wall Street
John j. Smith, President
Eac:;t New York Savings Bank
2644 Atlantic Avenue
John I. Snyder, Jr.
Chairman of Board and President
U. S. Industries, Inc.
250 Park Avenue
Dr. Ralph W. Seckman
830 Park Avenue
New York, New York
Joseph P. Spang, Jr.
The Gillette Company
Gillette Park
Boston, Massachusetts
George E. Spargo, General Manager
Triborough Bridge & Tunnel Authority
Triborough Station- Box 35
Arthur B. Spielberg
Secretary to Senator Javits
341 Ninth Avenue
Col. Lloyd W. Stearns
1 Madison Avenue
Jules C. Stein, President
MCA, Inc.
598 Madison Avenue
- 16-
Hon. Stanley Steingut
271 Madison Avenue
Mr. Hope R. Stevens, President
United Mutual Life Insurance Co.
310 Lenox Avenue
Roger Stevens
745 Fifth Avenue
William C. Stolk, President
American Can Company
100 Park Avenue
Jack I. Straus
Chairman of Board
R. H. Macy & Company, Inc.
New York, N. Y.
Nathan Straus ill
Straus-Duparquet, Inc.
33 East 17th Street
J. William Stuart, Vice President
Charles Pfizer & Company, Inc.
New Yorkl7, New York
David Sullivan, President
Building Service Employees Loca1328
1 East 35th Street
Lief J. Sverdrup, President
Sverdrup & Parcel Engineering Co.
915 Olive Street
St. Louis 1, Missouri
George C. Textor, President
The Marine Midland Trust Company
of New York
120 Broadway
Jerome Tierman, Comptroller
Liebmann Breweries, Inc.
36 Forrest Street
Austin J. Tobin, Executive Director
The Port of New York Authority
111 Eighth Avenue
William J. Tracy, President
Tracy Towing Line, Inc.
1 Broadway
Hon. Anthony J. Travia
270 Broadway
Mrs. Marietta Tree
Juan T. Trippe, President
Pan American World Airways
H. C. Turner, Jr., President
Turner Construction Company
Harry Van Arsdale, Jr. , President
New York City Central Labor Council,
AFL-CIO
Frank A. Vanderlip, Jr.
52 Wall Street
Murray Vernon
Chairman of Board
Jacob Ruppert Brewery
1639 'I'hird Avenue
- 17-
Sam Wager
Bedford Chevrolet Sales Corporation
1410 Bedford Avenue
Thomas J. Watson, Jr., President
International Business Machines
Corporation
590 Madison Avenue
Harold A. Webster, President
T. Frederick Jackson, Inc.
39-22 30th Street
Sidney J. Weinberg
Goldman, Sachs & Co.
20 Broad Street
Alexander M. White
Senior Partner
White, Weld & Company
20 Broad Street
Robert M. White ll
The Ledger
Mexico, Missouri
Hon. John Hay Whitney
Publisher and Editor-in-Chief
New York Herald Tribune
230 West 41st Street
Admiral John M. Will
American Export Lines, Inc.
39 Broadway
Paul S. Willis, President
Grocery Manufacturers of America
Mrs. Wendell Willkie
20 East 76th Street
Norman K. Winston
22 West 48th Street
New York, New York
John C. Wood, President
Brooks Brothers
346 Madison Avenue
New York 1'7, New York
William L. Young
Senior Vice President
William Esty Company, Inc.
Hon. Joseph Zaretzki
160 Cabrini Boulevard
William Zeckendorf, President
Webb & Knapp, Inc.
383 Madison Avenue
Victor D. Ziminsky
- 18-
STATE OF NE'"# YORK )
) :ss:
COUNTY OF QUEENS )
ROBERT JvfOSES and ERWIN WITT, being severally
duly sworn, each deposes and says: that ROBERT MalES is
the President of the NEW YORK WORLD'S FAIR 1964-1965
CORPORATION, and that ERWIN WITT is the Comptroller
thereof; that they have each read the foregoing directors'
report and are acquainted with the facts contained therein; and
that the same are true to the knowledge of the deponents.
Sworn to before me this
9t:< day of January, 1963.
tJ ;:.4. (;.[] ?'..'
1. BRENNAN
NOTARY PUBLIC, State of NI!'H Vcrlt
l!lo. 03-0405850 Quolifierl in BroM Count-.
Cert. filed in Cuoons
Commiuion fxpircs t.lcoh
""/
T01
fl'ROIIh
AGENDAITEM 13.
MEMORANDUM
NEW YORK WORLD'S F"AIR 1964-1965 CORPORATION
Mr. Robert Moses
Blll Berns
DATEs
January 16, 1963
SUIIJICT:
Communications and Public Relations Status Report
(Consultants-- Thomas Deegan, William Donoghue, J. Walter Thompson)
1. Progress Report 41=7
Published January 24th, 1963. Distribution= 25,000.
2. Fair News #8
Published January 21st, 1963. Lead story: a.rmouncement of Ford Motor
Company pavilion plans.
3. Meetings
Briefing of directors of the nine United States Travel Service foreign
offices, on January 18th.
Meeting with representatives of United States Steel and RCA to plan for
international telecast via RCA satellite, Relay, of the placing of the first
steel for the Unisphere at Flushing Meadow.
Third meeting with public relations representatives of all exhibitors held
on January 21, to discuss mutual promotional plans.
4. Vatican FUm
"Vatican Treasures for the New York World's Fair", a new 13-1/2 minute
film produced by the Fair, will be distributed to television stations. The
:f1lm features groundbreaking ceremonies in New York and the Pleta and
message from. the Vatican by Pope John.
5. Federal Groundbreaking
Coordinated press activity for President Kennedy's visit to the Fair and the
Federal Pavilion groundbreaking. Seen on network television in United
States, and special film of groundbreaking sent to TV stations around the
world. (attached: Film-strip format of one minute TV clip)
more
Mr. Robert Moses
-2-
Ja.nuary 16, 1983
6. Department Store Promotion
Macy's will duplicate large model of Fair for store display.
A large model of the Fair will tour 20 department stores in 20 cities
during 1963.
7. Posters
The first two Fair posters are being distributed this. month throughout
the United States and abroad.
8, Consumer Folder
The first mass distribution of a consumer folder to aid the sale of tickets
will begin this month, with a new brochure to be printed in seven languages,
9. Disneyland Exhibit
The Fair's exhibit in Disneyland was viewed by over 200,000 people durhg
its first week of operation, Christmas week, 1962.
10. Kodak Caravan
On January 16th, Kodak launched its Kodak Caravan, to travel the United
states and Mexico taking color photos for use on top of the Kodak Pavllion
at the Fair.
ll, Progress Film
The Fair's progress film will be up-dated for showing at the April 22nd
Board of Directors meeting.
12. Press Center
The Fair's Press Center will be completed and ready for occuPa.ncy on
March 15th. An opening ceremony is being planned for I\t1arch 21st.
13. Personnel
The Deegan and Donoghue organizations are row interviewing prospective
personnel to work in the various areas of radio, television, newspaper and
magazine promotion work. The staffs of both organizations will be
located in the Press Center to service members of the working press.
more
..
Mr. Robert Moses
-3-
January 16, 1963
14.. TV Emeering Show
Format has been worked out for hour-long show on engineering aspects
of Fair. The program will be taped for telecast on Channell3, 11:10 p.m.
Thursday, February 28th. Messrs. Moses, Potter, Whipple, Gilmore
Clarke and Sam Hamel will appear.
15. Greyhound
Negotiations underway for promotion of World's Fair in connection with nation-
wide Lady Greyhound campaign, involving local speeches, publicity and
pictures which will describe Fair attractions.
16.. Chase ~ t t a n Bank
Chase is planning a series of TV commercials built around building
progress at the Fair, as well as national magazine ads.
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SUBJECT NEWSFILM PRES, KENNEDY BREAKS GROUND FOR U,S, PAVllJON AT N.Y. WORLD'S FAIR TIME 76 SECONDS
1, ANNCR: At New York's Idle
wild Airport the
4, ground for the seventeen million
dollar United States Pavilion at the
Fair, (PAUSE)
7, Once inside the Administration
Building, the President sees the
huge model of the Fai,r and ...
10. KENNEDY: ( S,O.F,) "The theme
of the world's Fair,
13. and all the various exhibits
of our American Industrial com-
panies and the foreign companies
who arc mOlt welcome ,
/
2, Presidential jet taxis in and in
15 degree weather the President of
the United States , , ,
5. The party speeds across the borough
of Queens to Fair headquarters where
President Kennedy
8, listens to a description of the new
Pederal Pavilion with New York's
Mayor, Robert Wagner, (PAUSE)
11. "Pea.cc Through Understanding",
is most appropriate in these years
of the sixties,
-------------
3, disembarks to make a whirlwind
inspection of the site of the New York
World's Fair of 1964-65. Main purpoqe
of the visit is to break ,
6, is greeted by World's Fair Presi
dent, Robert Moses, (PAUSE)
9, Then -- at the site of the United
States Exhibit, the President declares:
12, 1 want the people of the world
to visit the Fair ,
15. the exhibit United States
and s c ~ what we've accomplished
through a system of freedom."
,)
NEW YORK WORD'S FAIR
TO:
:rv.IR. MOSES
FROM:
STUART CONSTAB
SUBJECT:
STADIUM

\
Newbold told me a long story about the Stadium which adds up to
a possible opening late in the swnmer of 1963.
The design of the club kitchens, etc. somehow became the
responsibility of the Mets. They hired Straus Duparquet - a restaurant
equipment firm- to do the job. Straus Duparquet then hired architects
Berger & Hennessy.
The plans are not yet completed, the electrical load has just been
determined and Newbold says he can't open until everything is finished
because of danger to the public and serious interference with work.
No one thought of heat for the club until a short time ago and
this is causing additional expense and delay.
Also colored TV from the stadium not thought of and is requiring
3 additional transformers. There is delay on design of the scoreboard.
It looks as if George Weiss really gave the park boys the business
and is getting everything he. wants, a part of which I think is no baseball in
or rent for the Stadium in 1963.
Newbold hopes to open in July but I think base ball starts in
April of '64. Football is I think possible in the fall of '63.

SC:gs
-..--@--
TO:
INTER NATIONAL EX POSITION AT F'LU S HI NG M EAOOW PARK
FLU.HINO 152, N.Y. TI:UPHON AREA Coot 212 WF 41964 CABLI: ADOIUSS"WORLDSFAIR"
ROBERT MOSES
C:HARL.5 POLETTI
jllcl NIIIDlll'l'
IMTIIIIIATIONAL -IIIT'a
. '-/l .
February 4, 1963 ..
'-; J tV
FROM:
COMMISSIONER ;:
JOHNS, . ' .. 1
SUBJECT:

Operation Classroom
From the beqinninq this program was planned on
the basis that these school, college and university groups
would pay the established entrance fees of the New York
World's Fair without exception. They can avail themselves
of our advance sale and qroup discounts. This matter was
thorouqhly discussed with Mr. Erwin Witt,and Mr. Raymond
McCarthy of the advance ticket sale department some six
weeks ago,
cc-Gov. Poletti
Mr. Constable
DAYS TO OPENING DAY

. /
F C .... ;;(
ll
NEW YORK
p ITION LVt)Jt
FLuSHING 52, N.Y. -ARu. Coot 212- WF' 14!i9:4 CJ LE
ROBERT MOSES (.' )t CHARLES ,j
PltACE THAOUOH 1 ' YICI t 1
""'""' January 28, 1963 {}- '
MEMORANDUM 'IO MOSESM
FROM JOHN S. .... : \ -v (: J . ...-t....7 r -
: ... // .. / / 11.P{ 1JJP
When I you the Vatican Pavilion contract signed by
Spellman just before he left for the Ecumenical Congress at I
promised you I would try and arrange, as soon as possible
1
a
breaking ceremony that would be different and worthy and, also A /J P
conceive a plan for bringing parochial students from schools,
and universities to the superlative Vatican PaVilion and of course
New York World's Fair.
'
1. I propose project "Classroom" and ask your permissiona-i' .
you approve*-to start it in operation immediately. Time 15. Ctl"v)f;(J
1
._,_,@--""
of an essence. t{)4
.
2. This program can be planned for the months of April, May,
June, September and October for both the years of 1964 and
1965. The early months, particularly in the spring of 1964,
are strategically important for the success of the New York Oi)JJ!J.-t.L
World's Fair. rp--
Another very important fact is that the opening morning hours
of the Fair will need excessive stimulation. Monday through I ,
Friday, on specially designated dates, these well disciplined f,.{AAAt
well supervised school groups will enter the Fair grounds
promptly from 10:00 a.m. on through the day. The dates f
each can be set well in advance in cooperation with the
Events department for both years.
3. The parochial schools,. colleges and universities will providn/!4:/ 4<1
their own military bands, fife, drur.n and bugle corps, as well 'M
as their own transportation, uniforms and supervisory personn tiLt
4. Of paramount importance will be the showing in all these schools j/),?u_
and colleges of our Vatican film "Vatican Treasures at the New
York World's Fair." The Public Relations department could .. -
provide saturation coverage for this purpose.
,
5. If it is all right with you, I request that I confine my planning
to the parochial schools. I am of the opinion that a similar
plan should be worked out by Mr. Stuart Constable's staff for
duplicating project "Classroom" for the public and private
schools of the same areas.
6. Statistics from the comprehensive survey of the 1939-1940
New York World's Fair compiled by Needham and Grohman,
Inc., showed that the repeat attendance from the mehopolitan
area was 3. 8. Offhand I believe this repeat attendance could
be higher in the parochial school areas.
7. By this plan the attendance at the Vatican Pavilion would be
greatly stimulated. Our planning of crowd control traffic ~ o r
the Vatican exhibit presently provides for approximately 8, 000
people per hour. On a peak day the Pavilion could handle
approximately over 90,000 per day.
cc: Governor Charles Poletti
UHIIII'HII:AII:
Pv-.e: THitOUOH
IJNOftSTAHOING
Ot'Q61
INTERNATIONAL EXPOSITION AT FLUSHING MEAOOW.PARK
F'LUSHINQ 52, N.Y. TLEPHONE AREA COOE 212 WF 41964 CABLE ADDRESS "WORLDSFAIR"
ROBERT MOSES
PRESIDtiH
January 28, 1963
CHARLtS PO.LETTI
YICI
INTIIIINA110 .. A,.il"l a IIMtarTI
MEMORANDUM TO ROBERT MOSES ?
FROM JOHNs. L s -t l YJ
SUBJECT: OPER.A't[QN "CLASSROOM"
THE CORPORATION
The corporation is empowered to "organize, construct, hold and
operate a World's Fair in the City of New York for the exclusively
EDUCATIONAL purpose of EDUCATING peoples of the world as to the
interdependence of nations and the need for universal peace. "
THE OPPORTUNITY
As an enhancement to our objectives of educating peoples of the
world--why not develop a program ,.vhich will emphasize our World's
Fair as a vast mammoth "Classroom"?
The greatness of America is due to the fact that in this country free
men have attained the highest educational development and the highest
standard of living of any nation in history. The World's Fair can offer
the greatest opportunity ever for showing the full development of the
spiritual, intellectual, physical and creative potential of the America of
the future.
"Classroom" is an once-in-a-life-time opportunity for all schools,
colleges and universities--public, private and parochial to expand their
horizons and frontiers in the field of education.
THE PAROCHIAL SCHOOL
The schools and colleges conducted by churches are an important
part of our heritage. They are as American as the Declaration of
Independence. They are essential to the freedom of choice we cherish.
catholic education is a part of this tradition.
The Catholic school in the United States exists at all levels--the
elementary, secondary, collegiate, professional and graduate.
-..--@---
450DAYS TO OPENING DAY
There is an enrollment of approximately 750,000 pupils in parochial
schools, colleges and universities w i ~ i n a radius of 50 miles of New York
City. Within a radius of 100 miles it is proportionately greater I This
great reservoir can be tapped as a source of potential visitors to the New
York World's Fair if broad concepts based on the major resources of the
Fair are made available to them as a handmaiden of education.
With the assistance of your good ;friend Msgr. John Voight, Superintendent
of Schools, .Archdiocese of New York, I would like to explore the possibility of
forming an all-diocesan committee composed of the superintendents of six
major dioceses within a radius of 50 miles of New York.
The prime purpose of this committee will be the full utilization of the
resources of the New York World's Fair; to guide and assist professiorial
personnel; and to list suggested activities to enrich learnings. After pre-
liminary meetings, this combined diocesan committee can suggest learning
experiences using specialized resources in the metropolitan area; recommend
school-wide activities; inter-relate cultural. exchange program for foreign
students; and give detailed practical information on facilities, sources of
materials a,nd visits to the New York World's Fair.
By organizing and coordinating the resources of our own International,
Transportation, Industrial, and Operations Divisions, this projected pro-
gram
11
Cla.ssroom" can be implemented with our foreign government and
industrial exhibitors. For the first time in World's Fair history, leading
industrial firms, having a stake in America's future, will be able to reach
the leaders and citizens of the futuxe through the educational divisions of
their exhibits and corporations. Many of our large industrial exhibitors
such as General Electric, International Business Machines, Radio Corporation
of America and others--are plarming to use their exhibits as "recruitment ,
centers" for university graduates, particularly in the fields of engineering
and mathematics. Opportunities in other fields are unlimited.
The "Classroom" concept, properly planned, can serve as a potent
weapon in the war of ideas and can offer unusual educational opportunities
in some of the following fields:
Comparative Religions
Architecture
Fine Arts
Music
Government
Foreign Affairs
Education
History
Geography
Foreign Languages
Business
City Planning
Astronomy
Outer Space
Landscaping
Transportation
Medicine
Chemistry
Engineering
Arts and Crafts
Economics
Agriculture
Entertainment
Photography
Graphic Arts
Public Relations
Sociology
Nuclear Physics .
His Holiness, Pope John xxm, speaking from Rome on October 31,
1963, said during the groundbreaking ceremony, "The World's Fair, while
it will bear testimony to what the genius and labors of men have been able
to accomplish for the progress of civilization, will also contribute without
doubt to the solidarity of people and to their fruitful collaboration for the
welfare of humanity. "
vte,..:.,\.' \';
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UNISPHER:
PE'ACt.: THROUOM
UNOERSTANDINQ
CIQOI
NEW .YORK WORLD'S FAIR 1964-1965 CORPORATION
52, N.Y. TELEPHONE> AREA Cooe: 212 WF 41964 CABLE AODREss"WORLDSFAIR"

ROBERT MOSES
PRESIDENT
MEMORANDUM TO GOVERNOR POLETTI
FROM ROBERT MOSES
This is a friendly letter but I don't get it. It is entirely un-
necessary for the State of Israel to establish an authority. This can
be done voluntarily in this country but should, of course, have the
support and sympathy if not the sanction of the government for a
entrance charge which might be as much as 509 for adults and 259 for
children. This enterprise could not possibly fail. Tom Shanahan
would loan half. The rest could be supplied in the form of notes from
interested people. AU the money is not needed at once. I can't for
the life of me see what all this has to do with the budget of the State
of Israel. There is nothing mysterious about it. You have done the ..
same thing in other cases. It all gets down to the determination to .:!""
do it _ .. .--- ___. .::
. _,_.
. --,) .... .
RM:gls
Attachment
. c..-
President
COPY
rz u f ::,.
L'.::..L!\.:.i.J r.:.-.. ... ;;.:J ...;\..;. :..; -... --.;c.J U ._. t.!
CORPORATION
425 FIFTH AVENUE NEW YORK 16, N.Y. MURRAY HILL 37020
CHAIRMAN OF" THE BOARD
Mr. Robert Moses
President
New York World's Fair 1964-1965 Corporation
International Exposition at Flushing Meadow Pa:rk
Dear Mr. Moses:
February 8, 1963
Thank you very much for your letter of February 5th.
Apparently you are unaware of the fact that I have had several con-
versations with Governor Poletti and also several visits to Israel
on the very matter about which you wrote me. I also had several
talks with Tom Shanahan who has generously offered to finance
half of the expected costs of building the Israel Pavilion.
I have been in extended conversations with Prime Minister Ben-Gurion,
Minister of Foreign Affairs, Mrs. Golda Meir,and Minister of Finance,
Levi Eshkol,on this matter. The hard fact is that Israel, in light of its
austerity program,_ its increased individual taxes and its policy of main-
taining wages at .it's" present level, would find it difficult to justify this
expenditure to their people at home. This would be an extremely serious
political problem. No part of their decision not to exhibit has been based
on the character of the Fair or its lack of assocation with the BIE in Paris.
Frankly, I have made a suggestion that Israel establish an l:..uthority under
separate corporate status that it lend the money to this Authority for the
purpose of the Fair, so that it would not be a budgetary charge, and that
a group in America then undertake to repay this loan not only through
the collection of entrance fees, but as voluntary donations over a period
of years. I have received little encouragement regarding this proposal,
but I am hopeful that something still may be worked out.
I want to assure you that I agree wholeheartedly with you that Israel is
making a big mistake in not being represented at this Fair in a community
such as New York which contains more Jews than any single community
in the world, including Israe4 and in a country like the United States
( Continued )

CORPORATION
Mr. Robert Moses Page -2- Februa1y 8
1
1963
whose total Jewish population almost exceeds that of all of the Jewish
communities in the rest of the world.
Sincerely yours
1
AF:rh
UNISPHERE: .. l

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PE:.ACL: r,.,flOUO,....

NEW YORf( WORLD'S 19C -1Sc3 COR?ORAT:Cl'-!
I NT E R NAT I 0 N A L. E 0 SIT I 0 N AT .:- L US ri i N G :. Z. ;, ':J 0 \'/ P ;.,
FLUSHING 52. N.Y. TE:LE:PHONE:AREACODE: 212-Wf" 41964'
,;, .. ,:..... :. 7
ME:tv:ORANDUI\C ':'0 CJY TOZZOLI
FROM ROBERT
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u ..._ .... .._..L ... U\. u :"!"\,. "' u ___ .J.. ... a. ,.,;,) """ ,_, _r.::; ! u.
be broughUnto .the. space proJect if, ?z.W.. $creyaJ.:e. siig:gested a:Z te:c
he "'"'d D'c1r p.-.. -'-,rson +h:::. ... las' .. -r"r' o7 1'+
c:;.w.J. .l ..... L L. ... _c .... .... u c ...... _ L.. \ c;: ...
1
....1-.. L. ...... c;.L
built permC< ....nently o.s the cc.cleu.s of a City Science Museurn, a sort of
introduction to science. ... -- ........ ---- .. ""'-- ... ,. ..
'I'l"le additional founda-tion cost of sc;.ch a structure L"'l the
Transportation ll.:rea would be about 307b. It: s a vel'Y good idea. You
lr.now we tried to have it ir1 the U. S. Pavilion. l..r'lcludir:g
it in the separate Syace E):l:ibt: t-1 tt.s Tr2rlSpo:l.'tatior: vJould be much
better as a r.2atter of permanent locat.:...on in ?lushin; l.v!eadO'iv Park, as
well as c:renui:::ely sy-.o.1patl1etic sponsorship. Please keep i:.'l close touch
with Paul Screvc.ne.
. ... -
RM:gls
4:34 DAYS T 0 0 P :;;: N I N G DAY
cc: Ron. Paul R. Screvane
01001
FLUSHING 52. N.Y. TELEPHONEAREA CODE 212 WF 41964 CABLE ADDRESs"WORLDSFAIR"
PEACI: THROUGH
UN0(R5TAN01NG
IvLr. Scott B. Parry
New York 16, N.Y.
Dear Iv1r. Parry:
January 31, 1963
ROBERT MOSES
PRESIDENT
I have your letter to Governor Rockefeller, dated January 16,
in which you suggest that there be on the World's Fair site a Museum
of Science and Industry.
We are well aware of the fact that there is no such museum in
the New York Metropolitan area and agree that if such a museum could
be established it would serve a useful purpose. Some of us in the past
have done everything possible to bring about the establishment, on a
permanent basis, of a museum of this sort. 'I\vo years ago the Fair
management suggested that the Pavilion of the Government of the
United States contain, atleast in part, a scientific exhibit; fuat the
builr.J.ng housing this exhibit be made permanent and that it be used
after the Fair to house just such a Museum as you describe. We furilier
suggested that Dr. Athelstan Spilhaus who installed the U.S. Exhibit
at Seattle be engaged as a consultant. These suggestions were not
accepted.
I regret to conclude tl1at there is no chance t ~ a t a Museum
of Science and Industry can be established under any other auspices
in Flushing Meadow Park after tl1e 1964-1965 World's Fair.
44 7 DAYS T 0 0 P E N I N G DAY
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Honorable Nelson A. Rockefeller
Governor of New York State
AlQany, New York
Dear Governor Rockefeller:
January 16, 1963
Your recent leadership in promoting centers of
scientific research in New York State prompts me to share
a plan for which the time is overripe: the establishment
of a State Museum of Science and Industry, ferhaps called
Science Park, on the site of the 1964 World a Fair.
"<
Isn't it lamentable that New York, both Oity and
State, has nothing to compare with Boston's Hall of Science,
Ph1ladelph1a
1
s Franklin Institute, Washington's Smithsonian
Institution, or Chicago's magnifioant Museum of Science and
Industry? Many of the displays for the 1964 World's Fair
are scientific and technical in nature. Many of the indus-
tries preparing these displays would probably welcome the
opportunity to remain permanent parties to my proposed
Science Park, which would open in 1965. Incidentally, the
Museum of Science and Industry in Chicago has been equipped
almost entirely with exhibits and revenue coming from private
industry.
I see Science Park as a living museum -- where
people can touch and operate displays, where families can
attend evening demonstration-lectures that are lively and
current, Where classes of school children can make regular
pilgrimages, where science teachers can meet for workshops,
where kids can come after school and on Saturdays to feed
and broaden their curiosity . I see specially equipped
student labs and workshops, attended by staff members, where
students can pursue their own projects and become junior
scientists in a very real sense. These facilities might
include: a physics lab, communications lab, chemistry lab,
apace exploration lab, biology lab, hothouse, a machine
shop, a graphic arts print shop and pressroom, and so on.
I see Science Park as a "sounding board,'' where
leading scientists can speak on popular i-ssues, suoh addresses
being subsequently printed and distributed by the museum in
a monthly newsletter.
..
... '1.'!rn" l:ionorable A. Rockefeller
-2- January 16, 1963
I see aci ence .Park as an information center where
i1ousewives, businessmen and students can obts.in answers to
questions are scientific or technical in nature.
I see 3ci 8nce .Parle growing to include radio and
educational transmi tting'f::wili ties a.nd ragu.larly
scheduled series of progrJJ..'lS Jrigina.ting from the
I see wtthin Science .far.:C the establishment of a
research center, similar in purpose to the Institute for
Advanced Studies in Princeton, J. This Hould serve as a
haven for leading researchers and theorists, a stimulating
yet secluded enviromnent conducive to high level creativity.
I see myself as organizer and founding director
of .Science Park.
The expense of establishing 3cience Park should
not be excessive. dany of the buildings and displays now
being prepared for the 1964 1'iorld' s Fair could be made
permanent. Indeed, I understand that most of the buildings
are to be dismantled after the Fair to make way for a. public
park. I do l.1.o:pe additional funds and an annual budget
could be made available by the dt::1te of Neu Yor.rl: to operate
and staff Science ?arlt:. Perhaps a portion of this budget
should be borne by :.;e\-T York Oi ty
1
s educ.:!.tion budget, as
well as by income realized the sale of literature,
science kits, tic:&:ets to special lectures an:i films, and
so on.
I'll not t.:ke time no;., to expb.in my inter.sst in
and qualifica-cions for t!1e proposed project. .3ufficient to
say ti1at my studies and experience include a B. A. from
Princeton University (Psychology); a M.S. from Boston
University (Oomrnunic:1.tions); position of .Director of Science
Programing :J.t rhrcourt, Brace & Jorld, publishers; and cur-
rently, faculty status at New York (Xanisement
Institute) anl Jolu.nbi'l university (Teachers College, v1here
I am a :Ph.D. .. ldhL:tc: tL:is ye;;;r).
I privileged to you a few
years ago I escorted to Albany sGveral Boston University
students, represent,:::.-civeG of the dinistr1es of ..:!;dUC'ition in
Indonesia, i'rae China, Gnan:1. 3.nd Nigeri:.=t ( xhera I
1
11 be
teaching this SL!Ifu11er). A photograph of tne event appeared on
1 of the New York rimes (see enclosed).
I do you 1;ill 3 3e fit to explore the
possibility of Jcience Park
31 nc erGly 2tours,
..2;nclosure
... ------------------------
CC :Hon. Paul Screvane ~ -
MEMORANDUM
TO: :MR. ROBERT MOSES DATE: February 13, 1963
PRoM, Martin Stone
8UBJICT:
I spent considerable time with Walt Disney and his staff in
California. We covered many subjects, including the following:
1) Walt would be delighted to work with the State of Illinois
to incorporate the Lincoln figure in their exhibit. If the
illinois representatives would be willing to come to Holly-
wood, I'm sure they'll recognize the potential in a simple,
effective presentation such as you've proposed. Walt
thought that Lincoln's farewell to his State upon his leaving
for Washington, or appropriate anecdotal material about
Illinois, could easily be adapted to a six or seven minute
speech. The Lincoln figure is now "perfected" so that all
that need be done is an adaptation of figure and facial move-
ments to new material; this is easily accomplished since, as
you know, the" method" is suitable for whatever speechmaking
is desired.
2) Walt is very excited about doing important work for a UNICEF
exhibit. He feels the cause is proper for a Disney association,
and on a practical basis he revealed that his plans for Disney-
land include a new section to be called "International Land".
Evidently, the Hall of Pre::.:idents is scheduled for this site (as
the American showpiece in an area which will feature material
from around the globe). Walt's idea for UNICEF is one grand,
exciting ride around the world -- which tells the story of "the
family of man" at a child's level. It would resemble, in effect,
the storybook ride at Disneyland (perhaps you remember it as a
water ride, with picturesque scenes from all of Disney's
features: The Three Little Pigs, Alice in Wonderland, etc.).
The UNICEF project would be mounted on a much larger scale
and would accommodate, as Walt sees it, as many as 50,000
visitors daily.
COPY
- 2-
We have lots of work before us on such a project --including
the financial obstacles, but we're preparing to go ahead with
artwork and a feasibility study to be financed by Pepsi-Cola.
3) Ail the Disney people feel that Fiat will not pay the price
Disney is demanding for his Circarama, and what is more
they are insisting they will not settle with Fiat on a reduced
price. Accordingly, they are anxious we approach ESSO on
the Pan American Highway. I explained our anxieties about
jeopardizing the future of the Italian Pavilion, and the Disney
staff has agreed to accept your judgment although there is
concern about waiting so long that, possibly, neither Fiat nor
Standard will buy Circarama.
4) Finally, I had the opportunity to see the latest model (which
is now complete) of the Ford show. It is, I assure you, the
kind of exciting presentation that cannot help but become one
of the most memorable experiences at the Fair. It has drama,
meaning, and showmanship on the most lavish scale. The
"story" on this eleven minute ride begins with the dawn of time
in the animal kingdom, where mammals (without the benefit of
mind) destroy themselves. Featured in this section is a fight
among the dinosaurs. The "ride" then moves to man and his
dominion through ingenuity-- with particular reference to the
invention of the wheel. The illustrative scene in this section
is man's challenge to move an elephant, and thus how man's
conquest of transportation problems is achieved.
There is, then, a "dissolve" into a symbolic world of wheels
in motion, and finally the ride emerges into a magnificent
world of highways of the future. As Walt describes it, the
finish has all the drama of "Glory, Glory Hallelujah" with the
Mormon Choir.
Not only is the "ride" going to be a wonderful show, but there's
sheer delight in the display of products. The Disney staff has
even brought excitement to the display of automobile parts (no
mean achievement). This is done by an orchestra made up of
instruments {no people) who play a symphony of "parts":
automobile horns are trumpets, batteries are demonstrated to
the accompaniment of big bass fiddles, etc., etc.
- 3 -
They've even evolved a delightful show on the ramp while the
crowds wait on line for the ride. In animated shadow-boxes
the story of Henry Ford's :first racing car, the technique of
Ford's first assembly line, etc., are displayed in charming
exhibits which resemble daguerreotypes in motion.
Forgive my enthusiasm, but the excitement in seeing the Ford
exhibit (now complete in miniature) was demonstration to me--
as it would be to anyone who may have the guided tour --that
the Fair has wonders in store that are certain to make it the
success we all pray for and confidently expect.
It was a reassuring experience.
One last note, on another subject: I met with George Murphy to discuss
the California exhibit, and I have repcr ted to General Potter on this
subject. George will be in New York this week or next. It is clear
that unless someone like George Murphy will take the initiative to get
California industry to back a State exhibit, all hope for participation can
be abandoned. George is sanguine, but he is a confirmed enthusiast.
He will surely need practical guidance from the Fair.
/' .
'
1
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. '
. . '
WORLD'S f'AIR, N.Y. 11380 AREA CODE 212 Wf' 41964 CABLe: WORLOSF'AIR
March 3, 1964
ROBERT MOSES
I'IIUIOENT
' j,
MEMORANDUM TO BILL LAURENCE "' . \.yl-' .. r. )h
FROM ROBERT MOSES wv- _
1
(,.--. )
Re
1
: Visit of Abba Eben to the
RM:amh
50
See Model. \ -
2. Drive around Fair and inspect major pavilions,
especially those of a scientific nature.
3. Talk about power, atomic energy, desalination etc.
4. Lunch at Terrace Club.
Please fix date.
Those to be mvited to lunch:
Abba Eben
Paul R. Screvane
William L. Laurence
Charles Poletti
W. E. Potter
Guy Tozzoli
Martln Stone
Samuel I . .Eosenman
Charles Pr eusse
George Spargo
William Berns
Murray Davis
William J. Donoghue
R.M.
President
DAYS TO OPENING DAY
TO:
FROM:
RE:
March 8, 1963
jf
I
MEMBERS OF THE EXECUTIVE COMMITTEE
CHARLES POLETTI
U.S.S.R.
Enclosed is a note which the U.S.S.R.. sent to the
Department of State in answer to the Department's note of
December 31, 1962.
Enclosure
(Embossed Seal of the USSR)
Embassy of the Union of
Soviet Socialist Republics
No. 5
51668
X/R-13 & T-24
Russian
The Embassy of the Union of Soviet Socialist Republics presents its
compliments to the Department of State of the United States of America and,
in connection with the note of the Department of State dated December 31,
1962, has the honor to announce the following:
The note affirms that the Department of State did not condition the
participation of the Soviet Union in the New York Exhibition of 1964-65 on
the consent of the USSR to conduct a national exhibition of the USA in the
Soviet Union. It is impossible to agree with this for it was definitely
indicated in the Department of State's note dated April 27, 1962: "That in
order to satisfy the stipulation regarding reciprocity on which is based
the participation of the USSR in the World's Fair in New York in 1964-65,
the Department of State proposes that a comparable national exhibition of
the United States be held in Leningrad and Moscow at a mutually acceptable
time and for a period of time equal to the duration of the exhibit of a
Soviet pavilion at the World's Fair in New York.
11
Department of State,
United States of America,
Washington, D. C.
-2-
In this connection in note No. 38 dated June 29, 1962, the Embassy
asked the Department of State whether this proposal is a new condition for
USSR participation in the New York Exhibition. The Department of State did
not give an answer to this question, and the All- Union Chamber of Commerce
was compelled to cancel the contract with the corporation of the New York
Exhibition.
As far as the note of the Department of State dated December 31, 1962
may be understood as readiness of the American side to withdraw its earlier
condition for participation in the All- Union Chamber of Commerce at the New
York Exhibition, the Soviet organizations concerned again thoroughly and
carefully considered this question. It was found that it is impossible to
renew and complete in proper time the necessary preparatory work within the
period remaining before the opening of the exhibition. In this connection
the All- Union Chamber of Commerce did not consider possible the changing
of its decision of non-participation in the New York Exhibition.
Here it must be mentioned that Soviet organizations could not, of
course, fail to take into account the fact that measures of American
authorities for further restriction of trade between the USA and the USSR
are difficult to reconcile with the announced purpose of the exhibition--
to give "each nation the opportunity to increase its trade with other nations
of the world."
Washington, February 12, 1963
(Initialed)
. .
MEMORANDUM -M#.._,
' '\'i\ YORK FAIR 1964-1965 CORPORATION . . . .
. '
TOI . STAFF CATEI March 22, 1963
.. ;RoM, . STUART
The Department of Parks has announced that Shea Stadium
. .
. will open on August 15th.
SC:rq
I

UNISI"HI:"t
P/lCt

NEW YORK WORLD'S FAIR CORPORATION
FLUSHING 52. N. 'f. iELEPHONE AREA COOE 212 WF 41964 CABLE AooRe:ss"WORLDSF'AIR"

1963
ROBERT MOSES
PRESIDENT
MEMORANDUM TO STUART CONSTABLE
FROM ROBERT MOSES
There seems to be growing confusion as to the purposes
and objectives of the so-called Assembly Area.
Let me see if I can get back to fundamentals. It has been
my understanding right along, reflected in endless memoranda and
discussions, that the Assembly Area was being provided to accommodate
up to 17,000 people, 2, 000 in a covered area and 15, 000 in an open area.
The executives of the Fair insisted that such a facility was indispensable
in order to take care of large groups too small to be accommodated in
the stadium and too large for any other facilities available. The main
purpose was to accommodate such ac1ivities as convention meetings,
opening and other similar ceremonies, various doings on holidays,
some of the Olympic trials, etc. The claim was that this facility was
indispensable and on that basis, although no sponsor could be found, the
Fair agreed to pay for it at a cost of approximately $1, 200,000 and this
sum is included in our budget.
The question has now arisen as to intermediate use of these
facilities for entertainment of various kinds and incidental means of
obtaining revenue from entrance charges, from concessions and rental
of space under the stands. It is essential that we now have a reliable
estimate of these revenues, excepting revenues from paid entertainment.
The question arises as to whether there should be such paid entertainment
in these areas. I am inclined to think that there should be no such paid
entertamment and agree with Judge Rosenman in his belief that this would
.involve unnecessary, undesirable and probably unfair competition with
the Lake Area. Please let me have as soon as possible a complete memo-
randum on this subject.
. ./"_, --
......... -
President
0
ANGUS G. WYNN, JR.
POST OF"F"ICE BOX 191
ARLINGTON, TEXAS
May 27, 1963
General William E. Potter, Executive Vice President
New York World's Fair 1964-1965 Corporation
Post Office Box 1964
Dear General Potter:
Enclosed please find a copy of Senate Concurrent Resolution
No. 67, which I believe is self-explanatory.
('i / ..
\ .

Regards,

Angus G. Jr.
....
.0
: ..

I,
'.
:o ..
'
SENATE CONCURRENT RESOLUTION NO. 6?
WHEREAS, New York City will be the scene of a World
1
s Fair
beginning in April; 1964, and it is highly desirable that the
State of Texas be suitably represented;
. WHEREAS, Governor John Connally of has desibr.ated
Mr. Angus Wynne, Jr. as the official representative of the
State of Texas to prepare and present an appropriate exhibit to be
included among of the many states of the nation and
coUntries of the world participating in this exposition;
vJHEREAS, Mr. Wynne has willingly accepted this challenging
undertaking and is incorporating into his own personal exhibit,
known as "The Century Showcase," a multi-million dollar exhibit to
be known as
11
The Texas Pavilion," which will provide excellent
representation for the State of Texas;
'VJHEREAS, This impressive exhibit, privately financed by
Mr. Wynne, will be designed and presented to convey to the
predicted seventy million visitors at the New York World
1
s Fair in
1964 a realistic picture of Texas
1
dynamic growth and the
character of its people;
'VJHEREAS, It is the desire of the 58th Legislature to commend
Mr . Wynne and express appreciation to him for accepting this
important responsibility for the state; nqw, therefore, be
RESOLVED, By the Senate of the 58th Legislature of Texas, the
House of Representatives concurring, that the Legislature join with
Governor John Connally in his designation of this distinguished .
Texan as the official representative of the State of Texas at the
1964 World
1
s Fair in New York and pledge Mr. Wynne its enthusiastic
support and aid in making this exhibit one of the finest at the
World's Fair; and, be it
RESOLVED, That Mr. \-lynne be presented a copy of this
.Resolution.with the grateful thanks of the Texas Legislature for
the part he is taking in informing the world of the stature and
of the Stateof
{._) /;"
, --.:----
--7"'-'----:--:---'--:-' .. _,...;;_J -:--:/::-': __ ._:_ ;_ _._, _. .. - - ._,../o./'\ _),/'/) ,;;:r; ----1 .,. "'(}' .,
Lieutenant Governor Speaker/ofAhe House
President of the Senate ..-? { /
I hereby certify that
S. C. R. No. 67 was adopted by
the Senate on May 7, 1963----1

8! Senate
I hereby certify tpat
S. C. R. No. 67 was adopted b}--
the House on May 8, 1963-----1
'----'
--:1 //
..J 0-'-<.C? / C I .:.:_{ C . ;/'?
Chief CYerk of the
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION
J. P .. Jr.
.,.... March 28, 1963 e?-
. ......
1'01
Mr .. Sidney M., Shapiro
Completlon. Schedule Guardia Airport Improvements
The Port of New York Authority people advise as follows:
Terminal Buildings, etc.
Dredging (substitute Channel for
Rikers Island Channel)
Runway Extensions into R:l.kers
J.sland Channel
Estimated Completion Qate
Apri11964 (in time for the .Fair)
June 1964 (tentative)
Decemoor 1966 {tentative)
/3---
Director of Waterfront Development
Jffi/gmj
attachmer.t
UNIG,.HE"C
"lAC 7HMOUOH
UNOtllttANOINO
.......
Otaet
NEW YORK WO.RLO'S FAIR 1964-1965 CORPORATION
FLUSHING 152, N.Y. TUEPHONE AMI.A Coot 212 WF 41964 CAlL ADDAEII "WORLOSF'AIR"
March 11 Jfl Cl3
MEMORANDUM TO SIDNEY SHAPIRO
FROM ROBERT MOSES
ROBERT MOSES
'IIE81DENf
Please give me time schedule for
of all LaGuardia airport improvements including drcJt;.in
0
.
..... -:::
..... -? ........ '**

President
/
DAYS TO OPENING OAY
UNISPHERE 01961
ll
FLUSHING 52, N.Y. TELEPHONE AREA CODE 212 WF 41964 CABLE ADDRESS "WORLOSFAIR"
PEACE THROUGH

March 29, 1963
MEMORANDUM TO PAUL SCREV ANE
FROM ROBERT MOSES
ROBERT MOSES
PRESIDENT
The suggestion of a permanent Hall of Health or Man
proves for a number of reasons to be impractical. It is
therefore not being pursued any further.
President
RM:bb
--.. @---
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MEMORANDUM
vEW YORK WORLD'S FAIR 1964-1965 CORPriON If\
Too MR. MOSES DATIO !!, r;r y
OM John v. Thornton , &
suBJECT World's Fair Inscription on Plates \: ' -Yf { j; ,j,J
I spoke to Bernard J. Lynch, Director of Administration
of the Department of Motor Vehicles, today.
The inscription "World's Fair" will be on the 1964license
plates. The decision is now definite.
There will be only one plate in 1964 because of budgetary

cc: :Mr. Constable
Mr. Berns
Mr. Preusse
'
/
UNISPHitRE
PEACE THAOUOH
UNOEN8TAHOINO
FLUSHING !52, N.Y. TELEPHONE AREA CODE 212 WF 41964 CAlLE ADDRESS "WORLDS FAIR"
April 15, 1963
ROBERT MOSES
PRESIDENT
MEMORANDUM TO CHARLES PREUSSE
FROM ROBERT MOSES
If the Flushing Meadow addition is approved,
will you please talk to Mike Castaldi as soon as possible about
agreements with owners. It is hard for me to believe that
he prefers to try out a silly constitutional issue. If we
can purchase from reasonable owners, the rest is easy. The
alternative of course is one comprehensive condemnation.
The Fair has a very substantial interest in
this acquisition as it affects the Fair period and the post-Fair
park, toward which the Fair contributes. I assume you and
John Thornton will represent the Fair's long range interest.
President
-.-.,@---
.
I .... ' UNISPHER 01061
PEACE. TH-.OUOH
Ut4DEAitANDINO
FLUSHING 52, N.Y. TELEPHONE AREA CODE 212 WF 41964 CABL! ADDRESS
April 17, 1963
ROBERT MOSES
io"ttatOCNT
CONFIDENTIAL AND Nar FOR GENERAL DISTRIBUTION
MEMORANDUM TO GEN. WILLIAM E. POTTER
FROM ROBERT MOSES
No doubt, following our very pleasant talk yesterday
with Franklin Roosevelt and his associates, you are coming to some
conclusion as our top man in this field about the 'Q:. S. Pavilion and
I shall give you mine, not so much to attempt to frifluemce
your thinking, as to clarify my own thoughts.
Beginning at the end, my conclusion is that it is too
late to change materially the physical plan and the objectives and content
of the U. S. exhibits. Manifestly, the building cannot again be redesigned,
and with the Commerce, GSA, U. S. Commissioner, architect and con-
tractor picture as it is, they are going overboard on cost and hard put to
it to finish on time. This cuts the funds available for exhibits and opera-
tion and, since a deficiency appropriation is undesirable if not impossible,
means compromises in the show or charging for entrance to certain
special. exhibits, a policy matter. It is a tough problem for the new Under
Secretary it is too bad he was not in the picture at the beginning to
supplement the efforts of really helpful people like Jim Delaney.
The U. S. exhibit program as outlined is noble, vague,
sublimated, wordy and meant to appeal primarily to intellectuals, not to
a majority of the 70, 000, 000 who will visit the Fair.
There is no use in rehearing all the suggestions we
have made repeatedly and in good faith. They have been ignored or treated
with something like disdain. Maybe they were no good, but at least they
aimed at domination and integration of the entire Fair plan under U. S.
inspiration. There is today no real relation between the U. S. Pavilion and
-....-.. @--... 371 DAYS TO OPENING DAY
... , ..
. ~
Gen. William E. Potter
-2- April 17, 1963
exhibits and the rest of the Fair. We have gone on without it and no
lonqer have the spare time and energy to axque this matter. We
must concentrate on realizable objectives in other areas where we
are dealing with people who are genuinely enthusiastic and not
divided.
All we can do now by advocating major changes in
policy in the U. S. Exhibits is to create antagonism and confusion.
We have many other friendly and helpful federal agencies.to deal with
and simply can't afford to give even the impression of attempting to
influence the U. S. Building and exhibits. They will, in any event,
have a respectable show and one no one need be ashamed of, but it
won't be what it might have been, and other areas of the Fair will com-
pensate for this disappointment. The Fair will succeed anyway.
President
RM:MR
TO:
FROM:
SUBJECT:
MEMORANDUM
NEW YORK WORLD'S FAIR I 964 -1965 CORPORATION
Those Listed Below DATE:
Roberto G. de Mendoza
AUSTRIAN GROUNDBREAKING
23 April 1963 ~ ~
~ ~ t V
You are invited to the Austrian groundbreaking at 3:00 P.M.
on Friday, April 26th and reception immediately following the
ceremony.
cc: Hon. Ralph J. Bunch
Hon. Edward F. Cavanagh, Jr.
Lou R. Crandall
Hon. James J. Delaney
Bernard F. Gimbel
Wallace K. Harrison
Mr. Albert D. Lasker
Arthur H. Motley
William E. Robinson
Judge Samuel I. Rosenma!)-
Hon. Paul R. Screvane ./
George E. Spargo
General William E. Potter
Charles F. Preusse
Guy Tozzoli
Stuart Constable
Erwin Witt
William Berns
Ernestine Haig
General William Whipple
Martin Stone
John V. Thornton
Judge Edward Maguire
Hazel Tappan
Phyllis Adams
William Adams
Louis Ames
Gregory Dawson
William Denny
Jerome Edelbe rg
Grace Glennon
Joyce Martin
Mary Jane McCaffree
Peter McDonnell
Jack Potter
John O'Keefe
Al Simon
Allen Beach
Douglas K. Beaton
Bruce Nicholson
Lionel Harris
George H. Bennett
IAE Secretaries
UNIIII'HI:IU: OIIUII
NEW Y.ORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL" EXPOSITION AT FLUSHING MEADOW PARK
FWSHIHG 52, N.Y. TELEPHONE-AREA CODE 212 WF 41964 CABLE ADDRESS
,_ltAC.t: THIItOUOH
UNOEit.TANOIHO April 24, 1963
ROBERT MOSES
l'ftUIOI:NT A
_,.......,8--11111

MEMORANDUM TO GUY TOZZOLI
FROM ROBERT MOSES
As to the Chrysler exhibit, spread loosely over
six acres, I thought it was ingenious, unusual and in part
incomprehensible. To be sure the trade lingo of these off
Madison Avenue designers is hard for an outsider to grasp.
I should think there would be a lot of operating confusion,
that the very young and middle aged would find it puzzling
and that only the bright high school and college kids and the
mechanically minded would get what it is all about. The
lads who presented it seem rather bored and terribly sure
of themselves. They have some quaint ideas,such as huge
water panels which are on fast tanks, walking under a big
car, whirling gadgetry, reciprocal movement, etc. I
guess it will work out, and it certainly will am use and
intrigue the small folks.
President
RM:gls
tifyA
UNIIII'H CIIC 011161
F'LUSHtNO 52, N.Y. TtLEPHONEAAtA Coot 212 WF 41964 CABLE ADDREssWORLDSF'AIR"
PI.ACC TH.. OUOH
UNDt: .. aTANDIKO
April 29, 1963
ROBERT MOSES
I'IIESIDENT
-..-.. @--....
MEMORANDUM TO GEN. W. E. POTI'ER
FROM ROBERT MOSES
Will you please have your bloodhounds
track down the Shea Stadium opening? It doesn't look to
me now like anything in 1963. We are vitally interested
in Aprill964. Please have them give me real informa-
tion not rumors. Honest Injun.
RM:vr
1,.,/'///---1_. / ~ ~
/' / /
/ President
..--,
UNISPHER OUU!i!
FLUSHING 52, N.Y. TELEPHONE AREA CODE 212 WF 41964 CABLE ADDREss"WORLOSFAIR"
P[ACr.: THROUGH
UNCERSTANOINO
May 8, 1983
MEMORANDUM TO MAHTIN STONE
FHOM ROBERT ivlOGE:;;;
ROBERT MOSES
PRESIDENT
Can we by chance get the Coca. Cola carW.ons to
keel'> 1n Flush.inq Meadow Park? Could the tower be made
permanent as the gift of Coca Cola 'l We tried this at the
BeltJlan Pavllion at the le39W40, but the Belgian govern
.ment JS..Ve the carillons to Mr. Hoover for the llbrary at
Stanford University-. T.hls would be a great thh1g for
l*'luah.l.n:J i.1eadow Pa.rk and a fine pern1a.nent ad !or
Coca Cola.
/o/ Hobert t.:looes
PJ.esld.ant
DAYS TO OPENING DAY
May 9th, 1963
ITINERARY
:FOR
COMMISSIONER ROBERT MOSES
GOVERNOR AND MRS. CHARLES POLETTI
:MRS. JANE COLLINS
Sat. :May 11
Leave New York at 09:45 on Pan American
World Airways plane (Flight 118) for ROME,
arriving at 23:59. Four First Class seats
have been reserved. Transfer to
Hotel: Excelsior
Via Vittorio Veneto 125
Cables: Excelsior Rome
Phone: 489. 031
Accommodations have been
reserved as follows:
Two double rooms each with
sitting rooms and bath.
One single room with bath.
Sun. May 12
thru
Wed. May 15
Tlm. May 16
ROME
l?age 2
May 9, 1963
ITALY
On Wednesday, May 15, Commissioner Moses,
Governor Poletti, Mr. Robert E. Blum and
Mr. William Berns --day trip to TURIN. The
party of our gentlemen will transfer to Rome
Airport for departure on ALITA LIA, Italian
Airlines plane (Flight 044) at 09:50AM,
arriving at TURIN at 11:25 AM. A car will
meet them at Turin Airport and be at their
disposal until departure from Turin Airport on
ALITALIA, Italian Airlines plane (Flight 045)
at 18:50 for ROME, arriving at 20:20. Transfer
to The Excelsior. Thos. Cook and Son have
reserved two seats Rome/Turin/Rome in Tourist
Class for Commissioner Moses and Governor
Poletti. The flight Turin/Rome is Tourist Class
only.
Transfer to airport. Leave Rome at 09:30AM on
Trans World Airlines plane (Flight 901) (First Class),
for MADRID, arriving at 11:35 AM. Four First Class
seats have been reserved. Transfer to hotel.
Fri. May 17
thru
Sun. May 19
Mon. May 20
MADRID
Page 3
May 9, 1963
SPAIN
Hotel: The Castellana Hilton
Paseo de la Castellana 57
Cables: Hiltels Madrid
Phone: 2.57.22.00
Two double rooms with bath
and two sitting rooms
Transfer to airport. Leave Madrid at 10:50 AM on
IBERIA, Spanish Airlines plane (Flight 723) for Malaga,
arriving at 12:15 PM. Four Tourist Class seats have
been reserved. Transfer to ALGECIRAS, 150 kms.
Hotel: Reina Cristina
Paseo de la Conferencia
Cable: Cristina Algeciras
Phone: 1390
Accommodations have been reserved
as follows:
One double room with bath.
Two single rooms with bath.
Two sitting rooms will be proviied,
on arrival, if possible.
..
..
Tues.
Wed.
May 21
May 22
Page4
May 9, 1963
SPAIN
ALGECIRAS
Transfer from Hotel in Algeciras to the pier
in Gibraltar and embark on the SS "LEONARDO
da VINCI" for NEW YORK.
BOARD SHIP 11 A. M.
SAIL NOON
SS LEONARDO da VINCI CABIN NUMBERS:
Commissioner Robert Moses' Suite 80 - 82
Gov. and Mrs. Poletti Cabin 25
Mr. and Mrs. Robert E. Blum Cabin 101
Mrs. Jane Collins Cabin 59
Thu. May 23
thru
Mon. May 27
Tues. May 28
AT SEA
Arrive NEW YORK
9 A.M.
Pier 84 - West 44th Street
North River
., UNISPHERE

.,. --
/) t
c 7"1 [) UfJMA... I
NEW YORK WORLD'S FAIR 1
?VL<0PY
CORPORATION
INTERNATIONAL EXPOSITION T FLUSHING MEADOW PARK
I
FLUSHING 52. N.Y. Te:LEPHONEAREA CODE 212L WF 41964 ' CABLE: ADDRE:SS "WORL.OSFAIR"
PE:AC THROUGH
UNDI:ASTANOIHO
May 9, 1963
Mr. Robert D. Woodruff
Chairman of the Finance Committee of
the Board of Directors
Coca Cola Company
515 Madison A venue
New York, N.Y.
Dear Mr. Woodruff:
ROBERT MOSES
PRESIDENT
(t
:
I believe Bernie Gimbel and Tom Deegan talked to
you, after our very pleasant meeting at the Fair, about the possibility
of building the Coca Cola Carillon Tower as a permanent feature in Post-
Fair-Flushing Meadow Park and leaving the carillons with tl:le Gity _as a
gift from Coca Cola with the proper inscription on the building.
-- Let me make it clear that Flushing Meadow Park is at
the geographical and population center of the City. The geographical center
of course will not change, and there is not likely to be any great shift in the
population center unless to a nearby point.
After the first World's Fair 1939-1940, some progress
was made in the development of Flushing Meadow Park but there was not
enough money to finish it. Our present plans call for the completion of the
park after the Fair. We expecCto have enough funds to do this: In my
0pinion, based on some twenty-seven years as City Park Commissioner and
thirty-seven years as head of the State System, this will be the most im-
portant park in the entire City measured by size," usage or any other .
"
yardstick.
After the last Fair there was some thought of keeping the
carillons in the Belgium Pavilion but Herbert Hoover kept them for his library

The difference in cost between a permanent and temporary
foundation for the tower will not amount to much. The carillons themselves
are what we are aiming at. I think this would be a very fine thing for the
City and the Company, and hope that it will have your approval.
Cordially, ..--..
/ -
President
THAOUOH
UHOE .. STAHOINO
--.. @---
OtQ61
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARI<
FLUSHING 152. N.Y. TuEPHONE AREA Coot 212 WF 41964 CAau: ADDRI:I:s MWORLDSFAIR
May 9
1
1963
MEMORANDUM MISS ERNESTlNE HAlG
FROM ROBERT MOSES
Gen. William E. Potter
is to act as President while I am away.
ROBERT MOSES
PltUibENJ
l
J
/P P _

1/
CC:Hon. Paul Screvrme/
349o A V S T 0 0 P E N I N G D A V
UNISPHG: .. C OtD .. I
,.EAC THROUC)H
UNDtlltS'fANOtNO
INTERNATIONAL EXPOSITION AT FLUSHING MEAOOW PARK
FLUSHING 52, N.Y. TELEPHONE ARE" Coot 212 WF <41964 CABLE ADDREs&"WORLOSFAIR"
Muy 10, 1963
MEMORANDUM TO MARrniN 8'T'ONE.
.FROM ROBERT MOSEf;
ROBERT MOSES
"RCIIDENT
Please see if you can (.f1.3t a figure representing the
additional cost of a oerJfliJ.(,on I. Coca Cola carillon bell tower
---------
with the proper tie up to :.LY ulhJr facilltics. Talk
- ........ @---
to C'.18n. Potter and Gen. Whip;,l}. may CJd this. Note
letter to Mr. Woodruff. Ol.Jvi.,u::ly. H W(3 do, quick
changes in specifications rnay l1ave Ll) lll) madu.

7 .. , ,/'7 ) ?-;,[/
// //
I // President
RM:bb
...
Saturday, May 11th
May 13, 1963
ITINERARY
FOR
COMMISSIONER ROBERT MOSES
GOVERNOR AND MRS. CHARLES POLETTI
MRS. JANE COLLINS
Leave New York at 9:45 AM on Pan American
World Airways plane (Flight 118) for ROME,
arriving at 11:59 PM. Four First Class seats
have been reserved. Transfer to
Hotel: Excelsior
Via Vittorio Veneto 125
Cables: Excelsior Rome
Phone: 489.031
Two double rooms each with
sitting rooms and bath.
Sunday, May 12th
thru
Wednesday, May 15th
Thursday, May 16th
Page 2
May 13, 1963
ITALY
ROME
On Wednesday, May 15th, Commissioner
Moses, Governor Poletti, Mr. Robert E.
Blum and Mr. William Berns -- day trip
to TURIN. The party of our gentlemen
will transfer to Rome Airport for de-
parture on ALIT ALIA, Italian Airlines
plane (Flight 044) at 9:50 AM, arriving
at TURIN at 11:25 AM. A car will meet
them at Turin Airport and be at their
disposal until departure from Turin
Airport on ALIT ALIA, Italian Airlines
plane (Flight 045) at 6:50 PM for ROME,
arriving at 8:20PM. Transfer to
The Excelsior. Thos. Cook and Son have
reserved two seats Rome/Turin/Rome in
Tourist Class for Commissioner Moses
and Governor Poletti. The flight Turin/
Rome is Tourist Class only.
to airport. Leave Rome at 9:30AM on
Trans World Airlines plan (Flight 901) (First
Class), for MADRID, arriving at 11: 35 AM..
Four First Class seats have been reserved.
Transfer to The Castellana:Hilton Hotel.
Friday, May 17th
thru
Sunday, May 19th
Monday, May 20th
SPAIN
MADRID
Hotel: The Castellana Hilton
Paseo de la Castellana 57
Cables: Hiltels Madrid
Phone: 2.57.22.00
Two double rooms with bath
and two. sitting rooms
Page 3
May 13, 1963
Transfer to airport. Leave Madrid at 10:50 AM
on IBERIA, Spanish Airlines plane (Flight 723)
for Malaga, arriving at 12: 15 PM. Four Tourist
Class seats have been reserved. Transfer to
ALGECIRAS, by cars, 150 kms. Arrive
Algeciras approximately 3:00PM
Hotel: Reina Cristina
Paseo de la Conferencia
Cable: Cristina Algeciras
Phone: 1390
Accommodations have been reserved
as follows:
One double room with bath.
Two single rooms with bath.
Two sitting rooms will be provided,
on arrival, if possible.
Tuesday, May 21st
Wednesday, May 22nd
Page 4
May 13, 1963
SPAIN
ALGECIRAS
Transfer from Hotel Algeciras to the pier
in Gibraltar and embark on the
SS "LEONARDO da VINCI" for NEW YORK.
BOARD SHIP 11 AM
SAIL NOON
SS LEONARDO da VINCI CABIN NUMBERS:
Commissioner Robert Moses Suite 80 - 82
Gov. and Mrs. Poletti Cabin 25
Mr. and Mrs. Robert E. Blum Cabin 101
Mrs. Jane Collins Cabin 59
Thursday, May 23rd
thru
Monday, May 27th
Tuesday, May 28th
AT SEA
Arrive NEW YORK
9 AM
Pier 84 - West 44th Street
North Hiver
ITEM 4

MEMORANDUM
REFER NOTED
-
TO DATE
v
" To: Ca.alf.oaer ..... flred4au, lev 'rork
I'
FROM: Cuy P .. foa10U.
DAYE: JUDI ), l96S
SUBJECT! 8AI1D1I AD LUIS
REFERENCE:
COPY TO: llitOU8 Cou&.Ula, "tbontoa
0

I"IL
l bave betm neaoUatina "itb Eetera Air t.tae (01' the laot etahtMn
1110Dth ceacemtna caubiuation exhlbU: ond paaeeaaor ter111tnal facUlty
to tba llft&ll Gate ac Ultla Stl't to tbla trantportati.OG Gf tlte Flr,
lk - loti 4 .... 5.
the b&e1 of tho ana"'.,.nt 1e to permit E:ascam Au 1.1ae to be
altle t.o MU pecuae ticket co tbe Fair ln connectton vitb tboir cJ1uttle 1'\Pa
fi'CM WalhiftiCOA and 8oaton.. Tbu plllt.en,;on wuld boan tbo chvttle in tbuo
itwa. be trudefft<l at taGundta A1rporc to voicina IJu (probeb17 011
eproa) aaci 1t1r01Cht 4uectly to lUth Stroot a.nd entr4nre to the
la1ten Au Ll buUdt.aa. Ar:tJ Ua tbeao vlsb to retui'Q choy
wouW eblck back ta at cha Unc. bt.aUcU.ca a& t.be ratr WQicb vwW
I'IIICaDCMI a MGt em cbo Qftf. all' ebuttlo.
the baeu for tbe 1a follonr
1. la lieu of arouncl t"Ut EQatera vUl pq tba Pair t.Oc1S lor
each ,..nar to wbs 1t nllo a cinatloa e1dl.- ueut
IDII Wm:W' F4&U edraifdoo t1cket.
z.. Eaatem' AUi.abluls p.aymeat to tbe Fair will be pcaoc.. of
1/4 aUUoo pusanaen or $21,ll7S vtlch v111 abo be &lila ut
of tbe ll' dW'I:l p.IJDIDt \tpOA iaaid& tbe w. ....
'). l.tU11Cft'4
1
8 IUXfaum CO tblt rau ehall .. f.95
1
000.
4. a:t-.;dl have tba d&bt to b.8.ft 1u paaMapl'l eatn' &
fair via t:bet IA.ateroa buil-41\"18 without the DIU.&.&J of &Oilla
tbrcxtgb ona of the tolabliabacl admUalOD pte a& &be r.u.
A P.lral&rtcm wUl .au thill aaw IMaC 11 cee&a vUl N
b by katana A11r LiDia.
DATI:
J
l
Both Hr. cmd Appr-o-.,. of ebb ananc._.t. lt u
rztt CbAt yocJ AP;1roYe tllh tai.Dct l - cotnriace4 it
"iU, l.a ddltioa to the brinz I'>Wly add.l.Uon.d vbieor to tbe Fail'
fr , ... aostcm aU llagbiaatcm. D. ' bec&UH of tbt illpUc1tJ ., tbe
cocat operauoaa.
1Jttb JOUl" porm.tso1oo 1 w1U sullooi!.t it to ca. ...c ... un;
CM lacuclve CowStc.e.
Guy r. 'fo11oU Director
t.:OI'ld Tzoa4e Dopqtaent
....
UN t S PH E A E 01961
F'LUSHINO 52, N.Y. TELEPHONEAREA CODE 212 WF' 41964 CABLE 'AOOIIIItiiSWORlDSF'AIR"
"lACE TH"ClUOH
UNDt: .. STANOI N()
June 4, 1963
MEMORANDUM TO THE EXECUTIVE COMMITTEE
FROM ROBERT MOSES
While the notice is short I ask the Executive
Commi tt.ee to approve the attached three proposals
recommended by Judge Rosenman. I believe all
these are in the interest of the Fair.
President
AOIEftT MOSES
I'WIIIIItllf
-..-@--...
MEMORANDUM
NEW YORK WORLD'S PAIR 1964-1965 CORPORATION
TO:
MR. ROBERT MOSES
DATE: MAY 31, 1963
FROM: SAMUEL I. ROSENMAN
SUBJECT: AUTHORIZATION OF EXECUTIVE COMMI':M.'EE TO CONCLUDE A
LEASE FOR A WORLD WAR II BA':M'LE ACTION THEATRE-MUSEUM
We have received a proposal from Creative Marketing
& Merchandising Development for the purpose of leasing
approximately 15,000 square feet for the installation
of a World War II Battle Action Theatre-Museum.
Through the use of films and exhibits, various
battles or World War II would be re-enacted. There
would be some audience participation in the operation
of some or the exhibits. The sponsor will pay $2 a
square foot as a minimum guaranteed rent against a per-
centage of 5 ~ on the first million dollars of gross
receipts 1 7 1 / ~ on the second million dollars or gross
receipts and 1 ~ or amounts in excess of $2 million of
gross receipts. At the present time
1
we are unable to
allocate a site to this project.
In the event that space becomes available in the
near future, however
1
authorization is hereby requested
to conclude a lease in the usual form on the above terms
with such additions and modifications as would be approved
by the President of the Fair Corporation.
MEMORANDUM
NEtrf' YORK WORLD'S FAIR 1 9 6 l ~ - 1 9 6 5 CORPORATION
TO:
MR. ROBERT MOSES
DATE: MAY 31, 1963
FROM: SAMUEL I. ROSEmlAN
SUBJECT: AUTHORIZATION OF EXECUTIVE COMriiiTTEE TO CONCLUDE A
LEASE FOR A CHINESE THEATRE AND RESTAURANT
We have received a proposal from Lucky Enterprises,
Inc. to lease some 10,000 square feet for the purpose o
constructing a giant Buddha.
The sponsor will operate a restaurant on the lower
floor and a theatre on the upper floor. The sponsor
would pay $2 a square Coot as a minimum guaranteed rent
against 6 ~ of the gross receipts. At the present time,
we are unable to allocate a site to this proJect.
In the event that space becomes available in the
near future, however, authorization is hereby requested
to conclude a lease in the usual form on the above terms
with such additions and modifications as would be approved
by the President of the Fair Corporation.
MEMORANDUM
NEW YORK WORLD
1
S FAIR 1964-1965 CORPORATION
TO: MR. ROBERT MOSES DATE: MAY 31, 1963
FROM: SAr.WEL I. ROSENMAN
SUBJECT: AUTHORIZATION OF EXECUTIVE COMMITTEE TO CONCI,tJDE A
LEASE FOR A KIDDYLAND
Messrs. Alexander Korn, of Cash-0-Matic Coupon
Myron Leowinger, of Nat:t.onal Coin Machine Company, and
William Kehoe, or Cherry Hill, New Jersey, propone
approximately 50,000 square feet for the installation of a
Kiddy Spaceland at the Fair. The text or their proposal
is attached hereto. You will note that the proronal ls
dated May 13 and is modified by a letter dated Nay 20
the proposed percentage rent on rides from lQ%
to have advised the sponsoring group that the
games referred to in their proposal will not be permitted
and the sponsoring group has agreed to such modification.
Authorization is hereby requested to conclude a
lease in the usual form on the tenns set forth in the pro-
posal attached hereto, as modified, with such additions
and modifications as may be approved by the President of
the Fair Corporation.
We have also received a proposal from J. J. Lord &
Company, Inc. for a Kiddyland Amusement Area, a copy or
which is also attached hereto. Notwithstanding the fact
that this proposal provides for a guarantee of $4 a square
foot as compared to $2 a square foot in the Korn, Leowinger,
Kehoe proposal, we believe that the Korn, Leowinger, Kehoe
proposal is superior in the nature of the attractions and
will more than make up for the difference in increased
volume in which the Fair Corporation shares to the extent
of
BENJAMIN LOSSEF
COUN91!LL'3A AT l..AW
TIIMFLP liAR DUII.DINO
.44 COU .. T 8TAB:Il'l'
B"OOICL.YN t, N. V.
May 20th,l96J
Aoeenman, Ool1n,Kaye,Petachek,& Freund,
575 MAdison Avenue
New York, 2Z, New York
K1ddy Land Area
Att: Howard We1nete1n,Eeq
Dear l'i.r. We1nl!lte1n,
Confirming telephone conversation,
!-1r. Korn hae asked me to advlse you that the prCtJOfiRl
sent to you on May l)th,l963 oan be considered
to 1nd1.ca:be a propoaed rental ot on all rides instead
ot aa atated therein.
PIWPOSAL FOH
1\IGGY SPACE LAN(: /.H HIE.
York ilorld
1
s f'Cjir
Lcmd t\) h-!.:JScd: In the Lol\t: t:h.: !Jv,Oull 54UCil 1. It.
d t.: s <.. r1 ot Ci d f n 1 I v.-1 s :
1'\rc., II Block
'lJ!JruXililetely IJU' X 1G0
1

I
...; II
iun uf rdddy uf l.ht :llllli r
:dJ(Jy otr-.; sly ..:0 tv,: lhl;"lllf.;. l.iC:. .. r
U.:'S 1 :Jih:d fur ::,111._.11 chi 1 uren un 1 y, tJrl ' ,,_.'</' I: h I' .. r,:
m.:;y u(t:0nl!J'5ny d
"Spac!:! St.<Jtion'' are !Jl<nnerl t. rt:st ;:;nd r..trL.i, .. nt
arl.!eS, ; nd wi 11 ;.; 1 so l>; used fCJr birthc:t-Y r 'y l;t
S\:.huo1 uut
,iilh th f,lir'!-. i\iddy r\.frt::Shlllcnl., rll; :11.-'. )t.i-_
will h: "Ul<l, ,:11 j.Frt of Uh: 5Pf:(;L tllt.'fll':, i11C.I ;.,., :, ... li.
,5 bu\diny .:1110 s
1
<ee u<.-11 .,.,.ill be av .f);ol.dt.
11 s1..:1nd-up ldddy thuutrt; will schcdu1cpt:ritlic
.md other kiddy sho\-JS, ct no <.:h<.:rge. fl.,vie (.nc' rt _.p.._)ih
will ue invited to give 'live'' shows to their kiddy l.;n:...
13 riJo:::s nuw pl;;nned arc HS folh>ws:
ld;.;E NO.
1
2
1
1.'
1\lDOY NAHE
rr.<1n Tu Ldur1c:.ldny p,Jd
uut1'r SpC:!Ct fun Huusc
My:::.!l}dcs or Plvnt!l Vt:ntJ<;
j" I )' i II :., 'Ill( I ' I '
/lttiJI'I TUIIlpH
(' .. ruu:.tl
r liM t. r
""1"r."l'i7'- --
furt lfi.o r.t,
l,llyh iritl:. r .. I
r l)'ifl .. , ..
I . ' r , i
t 'II ( I... J : : I I I :!
- --
.dLE NO.
7
I'
,,
Q
..
10
1 1
1 2
I 3
Pr i c;,:e:, :
NAME
Mi ll<y cv;,st...:r
He 1 icopt.!r
Cclno 1 s uf 11;:;r s
flocl<et Shif) Sky
fun S tl t 1.! 1 i t e

Planet
TR;:.( E NAi-1l
h \.1 J 1 I" (, _ I r
II... 1 i c. vp ' .. r
1.:. t t r iJ c .. t ; i '
Tul.J$.01 '"'''
./hi iJ
t\ l dd'/ f\t;l' I / -I JI.IItj
(Jr1ces f,>r rides numburcd 1 8 wi 11 2) j1er ri.::
fur rilk': 9 thruu\Jh 13 th., vlill b.: l;i' pvr riu,. ... :,
th..::rc 11 IJ,: di scuunl books sutd fur cx<..ru;.l .. ,
in th:k.:ts for unci in '.,f, Ill.
fvr
rli'ni':rrrn"'t1t :
ll i; pl.nnud Lu UIJ ,_ ll\.:\1 c'orpor,,thm lu in t. II rr
llpl!rult: this !JfOjl..!ct. Amomg dirt':Ctvr' WI" intt-rH .. ,.
l'lilliam Q\mer .:111d operc..tur of ii<:c'ilr-, i-
clu(:iny the kidcJyJ,.nd in r_l, . r :' .J.
Has b<:len in outd()or amusernen t lJU" i rH; ;. . I 1r . . r
20 years.
,.;yrun rJf N<liune:l Cuin .. r,t.!tin.ny i
t,;. C., owns f.lrH.l upr. r ,.t t." , u t: . 1 i .
iTii:ichines. 0irt:clt;-t m;.n,- u
duriny the IJdSt lu y1..;,.r:-.
Kurn- Pr::sid;..:nt of Cuu1Jon Curp. v'-J
15 yt;ar:: in .nd tiirv.t.ir_
cumi)<Jnics in various
A!:.Slltlliny the Fair Is l.\:r ,.Ji 11 h .. rl'hll
rr:-ljuir"'rl ::1t the kirlt:iyl.::md r;.;tP.
,)r till.: rh:t_. ri.!ctipts, or ft.Jlv.diL
.renlol rates ,)ropos.:.;d:
un u 11 r i <.112 !':
un games
1 vf
2 u f r o s s
t1ll .. 11 n,n,,ltiv"'., ("'tL., lh J,,,,.,, ..
, ,, r r ,,. n t d oft . r i: cl l u u I II,: r ( t.-nt..\: :. ' i "'' .. i 1 ': 5 ul : h
-.(,;;!)\ i l,,dl\0.,.
. .. J. Loi-lT> &
I
\
INC t::lR:Pt::l RATED
111 l!:.A.ST 4[1Ta STRI!:l!tT J'Jl!:W YDRI': 11!5, N Y.

r.c ...... ,A, ... ,,. .,, . ,,.,,,,
lluward \veinr.tein
l{osetmlan, Colin, Kaye, Petschel< & Fn:!und
>i "\ H.t1.l 1\vemtc
i\c\,. Yort Ne,.; Yorl.
Nay 2t,
He\,; York
1
orld' s , .. ,.,: 1
Ki<.ldec Hides
near Mr. Weinstein:
\.Je are interested in installing .:1 ''Kiddylnnd
meut J\rea'' in Block S7 of the Lnke /\rea of the Fa i.r.
l\tr pro::oseJ kiuJyl<.rn<.l would Lc a l:i.mil<H.l acce:>s
of ,,5,000 to '10,000 SCJtJarc feet with rides and
amusements designed for children ten years old a11d

l..Je woulll like to include a standup milk bar in the
.:Imusement area l-lith a restricted menu so as not to
Cduse any serious waste or litter problems.
The theme of our kiddylantl vlill be: --
WONDERFUL WORLJ> OF CUJT .ou Jt:N
a fantasy dream world of peppennint car1es and ginger-
bread houses .
Rides will be designed and decor a ted in an interrw lion-
dl flavor, with operating personnel in costtuncs
the various countries, such as:
I
' .. ' ...
Nr. Hm.,ard Weinstein
-2-
Venetian Gondola
i\i'rican :.>,tfari Pidc
American ''ild !Jest Show
tage Coach Ric.le
Swiss .Id Lift JUde
A.L p:ln(l Tour
Jaoauesc Ri.cksho.w Hide
lnJia Ride
anJ numerous other amusements in keeping with the
thetne.
ln addition we would also include a .. Children's 'l'hc:.l U:r''
presenting:
Pupnet Shows .
Leading Chi.ldr0n' s 'J.'hea ter Grouns
N.-1g ic Lm .:.mu Nag ic
Square :md Folk Dancing
Children's "TV" Personality Shol>'S, etc.
\,e propose a guarantee rental of FOUR nOLLJ\lU; (
a square foot, against FIFTJ<;lm CBH'l' of the ;_;lons
receit,ts.
\\.l! .1re adequately financed and well experienced jn the
dGsign, installation and operation of a ventur.r. of

i'e l-lOttld :my consjder:tt:iotl you lhi.r.
a;lpJ. i.tJn.
Very truly yours,
J .J. LtliUJ ,,, CUHPANY, INC.
''

President
RllE/nf
TO
SUBJECT:
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965
MR. ROBERT MOSES
DATE:
M. R. PENDER
NEW ENGLAND
Governor Peabody signed the Massachusetts legislation on
Monday and all funds are now available for the New England
Pavilion.
The Board of Trustees of the New England Council World's
Fair C.::,rporation met yesterday and agreed to issue invitations
to a group of selected contractors to bid on June 25, 1963.
Construction should start by July 1, 1963.
M. R. Pender
UNISPHCRi ClOC!ol
52, N.Y. TELEPHONE ARE.\ CODE 212 WF 41964 C.t.BLE AODRe:ss"WORLDSFAIR"
PEACE THAOUGH

June 6, 1963
Mr. David Rockefeller, President
Chase Manhattan Bank
One Chase Manhattan Plaz2.
1\'ew York, New York
Re: Soconv Mobil Exhibit
Dear David:
We are very pleased to learn from Socony
Mqbil that t."ley will be exhibiting at the Fair. Thank
yoa very much indeed for assisting us.
Cordially,

Robert Moses
President
ROBERT MOSES

t\
I o,3o
MEMORANDUM
COPY
NEW YORK WORLD'S FAiR
TO:
MR. ROBERT MOSES
14,,_ :JL
Qri,). ~ l/11l&l
\ -tv ~ ~ ~
's absence\ spoke this afternoon with
Fran Miller of the Trans tation Section ~ n d told him of your dis-
cussion with Mr. Mark Cresap of Westingho se regarding a desali
FROM: Martin StoneR\ ~ ' ~
SUB.JECT: \ w-
ization plant in the Hall of Science.
Mr. Miller told me that he had written to Mr. John W.
Simpson, Vice President of Research and Engineering at Westinghouse,
offering Westinghouse space for a scientific exhibit. Calls by Mr. Miller,
stressing urgency, resulted in a letter from Mr. Charles Fry, Director
of Public Relations for Westinghouse. Mr. Fry declined M r ~ Miller
1
s
offer, with thanks.
This matter, of course, was resolved within the lower
echelon of the Company and should not in any way prejudice pursuing
Mr. Cresap who,as President of Westinghouse, may have his own ideas
about the desalinization project as a. specific.
When Guy Tozzoli returns on Monday, it may well be that
he will want to talk with you to exp!.ain the background of his discussions
with Westinghouse as well as apprc)aches which have been made to other
desalinization firms. Inasmuch as Guy is much more familiar with the
subject of exhibiting in the Hall of Science than I am, perhaps it would be
best if he carried through on this project. I will, of course, be glad to
work with Guy.
MS:cl
cc: Mr. Guy Tozzoli
Mr. Fran Miller
,. ' l i
: r
i!..
MEMORANDUM
)\ ~ N E W YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: Those Listed Below June 25, 1963
FROM: Bill Berns
SUBJECT: "WORLD'S FAIR REPORT" PROGRAM ON WNYC-TV
Radio station WNYC and its television outlet, WNYC-TV, Channel 3L'(UHF),
will broadcast a half-hour program on the Fair on Friday evenings from now until
Opening Day of the Fair. (TV time is 9:30p.m. - radio time is expected to be
sometime between 5:30 and 7:00.)
This department will prepare the show, which for the first few months
will consist of interviews of Fair Corporation officials (see attached schedule).
Exhibitors will be asked to participate later.
The format will be informal, but based on a scriptc of suggested
questions and answers. Henry Lienau will be in touch with each participant to go
over the scripts.
'The program, entitled "World's Fair Report," will be taped each
Friday morning on the day of the broadcast, at WNYC-TV studios on the 25th floor
of the Municipal Building in Manhattan. Tapes will be preserved, both audio and
video, for possible future use.
\. \ May we count on your being at the studios on the day scheduled at y
~ !0:00 a. m. for taping? ~ v
MrMr. Robert Moses 1'vir. Milton Kayle ~ ( ' } ~ fl'
Bill Adams Judge Edward Maguire
Mr. Lou Ames Mrs. Mary Jane McCaffree
Mr. Allen Beach Mr. John O'Keefe
Mr. Douglas Beaton Governor Charles Poletti
Mr. A. N. Brion General William Potter
Mr. Stuart Constable Judge Samuel Rosenman
Mr. Thomas Deegan Mr. Martin Stone
Mr. Stanley Finch Mr. James Toney
Mr. Walter Giebelhaus Mr. Guy Tozzoli
Mr. William Kane General William 'Whipple
WB:gp
cc. Mr. Peter )/IcDonnell
. ~
SCHEDULE OF "WORLD'S FAIR REPORT"
Tape at 10:00 a.m. Friday; Air 9:30p.m. Same Day- WNYC-TV & Radio
July 12
July 19
July 26
August 2
August 9
August 16
August 23
August 30
Sept. 6
Sept. 13
FAIR CORPORATION
Chairman of Executive Committee-
Promotion
International
Federal & States, New York City,
Engineering
Transportation Area, Getting to the Fair,
Internal Transportation
Industrial Area, Licensing
Culture, Sports, Special Events
Running a Fair, Concessions, Lake Area
and other Amusements
Press, Television, Radio
Labor Relations
Executive Division
P ARTICIPAN'I'S
Mr. Deegan
Gov. Poletti, Mr. Beaton,
Mr. Beach
Gen. Potter, Mr. Pender,
Gen. Whipple
Messrs. Tozzoli,
Brion (Greyhound)
Messrs. Stone, Kayle
Finch (Exhibitors' Ass'n.)
' Messrs. Ames and Adams,
Mrs. McCaffree
Messrs. Constable,
Giebelhaus, Kane,
Rosenman
Press Advisory Group,
Toney (RCA), John O'Keefe
Judge Maguire
Mr. Robert Moses
FROMs
SUBJECT:
-) Hon. Paul :R.
' MEMORANDUM
GENERAL W. E. POTTER (
1
, 27, 1963 1\.11'1 t
. , \- /IL
M. R. PENDER !\ , \.'' , \ --.K.---
Minnesota \1' )c \ l )I \ ) '
The State of Minnesota will sign a contract with
North Star on Monday, July 1, for $130,000 for building construction.
The remaining $20,000 of the appropriation will be used for displays
and staffing.
Seven companies have signed contracts for space ,
including the Revere Division of Minnesota Mining. Twelve more
are virtually committed and six are actively considering participa-
tion. These include five individual cities, Hormel, Pillsbury,
General Mills, Tonka Toys, Gould Batteries, Gold Bond Stamps,
and Green Giant Peas. They expect $200,000 from industrial
participants.
A representative of the contractor, Kraus Anderson,
is in New York City today obtaining details on construction problems
at the Fair.
Mr. Kaufman expects construction to start around
August 1st.
M. R. Pender
MRP:jfm
/' ,.
01861
INTERNATIONAL. EXPOSITION AT i"LUSHING MEADOW PARK
FLUSHING 52,N.Y. TELEPHONEAAEACODE212WF 41964 CABLEADOFIES&"WORLOSFAIR"
June 27, 1963
MEMORANDUM TO GILMORE CLARKE
FROM ROBERT MOSES
ROBERT MOSES
I'IIEaiOENT
Will you please make a completely detached
analysis of arterial landscaping at the Fair to show what
needs to be done to get this work finished on time. I
realize that there is only one full plantL'"lq season left
and half of another. I want to know what I have to do to
:force activity before it is too late. A short overlap on
the Fair might not be bad but if the general appearance
of access and the grounds is not gvod the impression
on fr.e public and effect on the Fair will be serious.
RM:bb
300oAYS TO OPENING DAY
P(AC[ iHAOLJQH
UNOt:RSTANOING
FLUSHING 52. N.Y. TELEPHONE AREA CODE 212 WF 41964 CABLE ADDRESS "WORLDSFAIR"
ROBERT MOSES
PRESIDENT
Agenda will iollow.
July 15, 1963
2;)1 DAYS TO OPENING DAY
ERNESTINE R. HAIG

Ju1J J0,196)
MILDRBD CAMBRA
A.l)llllMIStRAtiVB ASSISTAICT '10 tHB PRBSIDIIR't
JIB. PBES:tDEIT:
Be: World' a Fair/ Greater Mew York
Pund Campaign
The employeea qt the World's Pa1r
having contributed ,?.76 per capita
(the highest oontr1but1on reoe1ved to
date) tor a total or $1,242.52 will be
awarded the ___ _
obert Moses w1l.l be presented w1th
a tioamed silver o1tat1on, 1.2x16, and
Harold Blake, Cha1rm&n, w111
receive a desk paper weight or mahogany
w1tb a1.lver Mdall1on. ----
MarT1n Kanter feels 1 t would be
more t1tt1ng 1f you would do the honorB. \
If this meets w1th your approval,
a time. aav1ng d.ate would be l5t \l. ,
This 10 eoheduled for tbe next 'World' a
Pair executive committee
L1nooln Center also will be awarded.
Dr. William Schuman, President,
..,1.11 reoe1 ve the Br.:mze Ker1 t Award and .
M15e Rhode. Bartholomew, Cba1rmrult 'H {tJ
l"!e w1 th a desk paper weight. \JVJ
Cont-rlout.iou roce1ed: *5 .80 per \, __ /
osp1.ta.o 'I'tJtBl! i579.80.
MEMORANDUM
MR. MOSES
DATE: AUGUST 2, 1963
FROM: STUART CONSTABLE
suBJEcT: LaGUARDIA CONSTRUCTION
I talked with the people in charge of LaGuardia Construction
at the Port Authority. All of tile work at LaGuardia between the buildings
and the Parkway will be completed by April 1, 1964. That is tile date for
the completion of the landscape contract.
There will be some work still in progress at that time.
This is the filling at the South end of the Airport where the Port Authority
is creating a new 15-acre parking field. The surcharge will still be on
this area when the job in front of the buildings is completed and the new
parking field will not be completed until late in '64 or early '65.
--=J4=-.-=..:--==- L
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J,Il1COLN CENTER FOR 1'1-m PER'FORt1It{G ARTS, J.NC.
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Augus::: 14, 1963
TO: All Directors
\_.
FROH: Edgar B. Young
SUBJECT: Change in Opera Opening Date
As a result of careful review of the Opera
construction schedule with 1-Ir. Lou Crandall
Fuller Company, it has become clear that the Opera
House cannot be finished in for a 1965 opening.
________ .. _..._..,.__...,--..,.-., .. ..,,.....,v.,.....,,__ ,....,..,___ -'
This matter has been considered
t-lith Hr. Carl Morse from the construction angle and
with Hr. Bliss from the standpoint oi !<:ct:ropolitan
Opera. Reluctantly we have concluded t:-;:;!: it is
necessary to plan for the opening in the fall of
1966. Public annou11c<;ment' to--this effect will be
made on Friday, August 16th, as indicated in the
attached copy of press release.
All pressure will be maintained to carry
through the construction as rapidly and economically
as possible.
NO'r CIRCULATED
I
._,
I 'v\? . . \)/ '- \
I\ , 1\ i:

\\i '
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NEW YORK WORLD'S FAIR
1964-1965 CORPORATION
I I
l
SUBJECT:
FROM:
DATE:
MONTREAL FAIR
THE GLOBE AND MAIL
AUGUST .31, 1963
CIRCULATION)'
What Fair, and Whose?
The confusions, conflicts and inde
cisions which perme'ate the planning
for Canada's World' Fair In Montreal
in 1967 suggest two alarming possi
bilities: That there may not, in fact,
be a fair; or, If therfl is one, that it
may be Montreal's fair and not
Canada's. '
An examination of the situation In
this newspaper yesterday Indicated
that planning and work on the fair
are already so far behind that only a
full-speed-ahead, no -costs counted
effort cari put the show on the road
by 1967; and no machinery for such
an effort at present exists. So lag-
gard has the work been, indeed, that
suggestions are being made that the
fair be delayed for two years, to
1969: But this would destroy the
principal national purpose of the fair,
which was that It be a great celebra-
tion to mark Canada's hundredth
year of Confederation. If we cannot
have the party on the nation's birth-
day, then there is not much point in
having a party at all.
It Is obvious that the fair can be
produced on schedule. only if it is
given strong top management, and
if that management is given the
power to make decisions and to act.
But who would that management
serve-Montreal and Quebec, or
Canada? The present Board of
tors is now overloaded 11 to :l in
favor of Quebec Province. The Fed-
eral Cabinet Committee for the fair
has one English-speaking Canadian
member, Prime Minister Lester Pear-
son, the chairman. The other three
members are Justice Minister Lionel
Chevrier, Works Minister Jean-Paul
Deschatelets and President of the
Privj CounciLMaurice Lamontagne,
a.ll of whom repre!!erit Montreal .
ridings. Perhaps the most dominant
figure in the picture, moreover, is
Mayor Jean Drapeau of Montreal.
Mr. Drapeau won the first round
In the world fair battle by going over
the heads of the Commissioner-Gen-
rral and his deputy to the Federal
Government 'nnd gaining approvnl
for his choice of sites, an actwn
which resulted in the resignation of
hoth officials. Mr. Drapeau appear9
to view the fair as an expression of
Montreal rather thaR Canada, and
his influence at' Provincial and Fed-
eral levels .is great.
In resigning, both the former Com-
missioner-General and his deputy,
who themselves represented Mont-
real, called for broader Canadian
representation, possibly even all-
Province representation. Mr. Harry
Price, former president of the Cllna-
dian National Exhibition, who lllso
resigned as a director, said that h&
had offered. CNE help to make the
Montreal World Fair a trufy Cana
dian exposition. "They didn't seem to
want our co-operation," he said.
"They took a purely local and paro
chial attitude to the fair."
It is now estimated that the fair
will c,ost at least $585 million, or
which a large part would be provided,
the Federal Government, by
the nine Provinces other. than Quebec,
the Federal Government has
agreed to a curious manipulation of
1 he Trans-Canada Highway which
will see it forming a cross in the ht!art
nf Montreal. Such a cross has noth
ing to do, of course, with the Trans-
Canada Highway. A convenient
formula has merely been applied to
give Montreal Federal funds with
which to improve Its Internal high
way system.
If the falr Is to be a Canadian
fair, such Federal expenditures might
be justified. But If the fair Is to be'
run by Montreal solely for the
fication of Montreal, then that city Is
no more entitled to Federal assistance
with its highways than Winnipeg or
VAncouvel:'.
There Is no objection to Mont
nal's putting a fair, with the
of Quebec as the CNE has
th" ot Ontario. But tax
p.1yet ' in the other nine Pr9vinces
should be expected to assist only it
the fair Is a genuine expression of
the nation as a whole.
NEW YORKW
1964-1965 CO ORLD'S FAIR
RPORATION
,,_,.::,. .-.:
......
COPY
September 2, 1963
MEMORANDUM TO GEN. W. E POTTER
FROM ROBERT MOSES
I want a final reliable answer by Friday of this week
on following major space allotments, down payments and beginning
of actual construction:
Lupo
California
Belgian Village
Italian Pavilion
French Pavilion
Five Multi-Purpose Pavilions
I also want the final answer on pending matters in the
Amusement Area - that is the answer Judge Rosenman is asking for
on space.
We must lower the construction boom without further
postponements. Then we must go after the exhibit schedules.
/s/ ROBERT MOSES
President
RM:MR
NEWYORKWOR!...D'S F7:f=i 1934-!965 CORPORATION
TO: Mr. Robert Moses October 7,
I
FROM:
William Wl1ipple, Ji
SUSJECT:
' '
i'j: '
I '.
\ '
U. S. Space Park
Guy Tozzoli, Gil Clarke and I :J.ave discussed the matter of the
prOlJO.sed U. S. Space Park ut side of t.he Hall of Science.
Tirdng is important. T.:1e p:.(';;;limL:.:J.ry ls.yout prepared by
NASA seems generally satisfs.ctory and -vve will try to firm it
up this week.
We should plan the lightin-J fm.:::_dations at once, iY1 Ol'der t11at
we mc..y lay electric conduit unc:t dri'Je the t.vo groups of piles which
will be requil'ed, and still oe ::'ole to pave ar.:;a tl1is fall.
I recommend that Gil Clarke be ch:.::.::;red with general desig11 and
supc:::vision of construction, e:.ssistance as l'eq_uired from
Ha2::_el and Lc..nger on lighting. and Eennessy should be
i i,/-
1 elec-c:cical engineers, as t.he service v1ill have to be tied into the
, \ .. --' \; electrical installation for the Hall of Science. Both will be
\ ... / \\GgrD.pensated as for existing contracts.
Wwjhc
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Chief Engineer () v- -----
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TO:
SUBJECT:
COMMISSIONER MOSES
/
/
STUART CONf'TABV
The following people attended a meeting on January 7th on the Queens Zoo:
Mr. Charles Meyer
Mr. Gilmore Clarke
Boro. President Cariello
Mr. Thornton
Mr. Pender
Commissioner Morris
Mr. Witt
Mr. Constable
Mr. Shapiro
Mr ,rEest clark
/Mr. Murray Davis
... Mr. Berns
_____ ___,

/
/
,/ Mr. W. Earle Andrews
. / It was the unanimous recommendation of those present to proceed in
,accordance with John Thornton's memo which is attached.
/ ----------\
/...-
j/ The Fair will proceed at once with preparation of necessary legislation
and will confer with President Cariello. The Fair will as soon as possible
put out a brochure on the Zoo and Botanical Garden which can be used to
persuade some capable people in Queens to join the board of the reorganized
society and for other useful purposes.
:......- It was agreed tbat the Fair will, if the Society is willing, retain the New
York Zoological Society to end the type of Zoo which should be built
in the Corridor and to consult . W. Earle Andrews and Gilmore D. Clarke's
offices during the preparatiOn of eliminary studies for this Zoo.
'
I
On January 15 the Board of the Zoolqgical Society will decide whether or
not to permit Fairfield Osborn to an agreement of tbis sort with the
Fair. //I
Attachment
SC:rg
//" - ---- -- --
/ -- ,-----. /'-
--- .. c '(,.- -----
THE POST FAIR PLAN:
STATUS OF QUEENS ZOOLOGICAL
AND BOTANICAL GARDEN SOCIETY
Existing Legislation
Chapter 913 of the Laws of 1961 authorized an agreement between
the Commissioner of Parks of The City of New York, New York World's
Fair 1964-1965 Corporation, and The Queens Botanical Garden Society, Inc.
for the operation and maintenance by the Society of a ''botanical garden
and arboretum" within Kissena Corridor Park. The statute states that
the contract other things, for membership on the
"
board of directors of the Society, of the Mayor, the Commissioner of
Parks and the President of the Borough of Queens. Upon the completion
of construction of the garden and arboretum, the City is authorized
annually, in its discretion, to appropriate a sum for the maintenance
and support of the garden and arboretum.
Agreement Between' City, Fair Corporation
and Queens Botanical Garden Society
By agreement dated February 1, 1963 and made by the Commissioner
of Parks, the Fair Corporation, and the Queens Botantical Garden Society,
the Society was granted a license to occupy and use certain lands wittrln
Kissena Corridor Park for a botanical garden and incidental features;
-2-
The license is subject to the condition that the Park Commissioner
may designate certain areas of the premises for the maintenance of a
zoo by the City or by other lawfully authorized organizations.
The agreement states that the City shall annually provide to the
Society such sums as may be deemed proper for the maintenance and
care of the building and improvements and the plants, flowers, shrubs,
trees, displays and collections. It is further provided that the Mayor,
the Park Commissioner and the Borough President of queens shall be
appointed by the Society to its board of directors.
Queens Botanical Garden Society
The Queens Botanical Garden Society, Inc. was incorporated by
a certificate of incorporation filed on September 26, 1946. It. was incor-
porated as a membership corporation for tm purposes of establishing
and maintaining a botanical garden and park and arboretum in the County
of Queens and elsewhere.
The Society's officers are:
Charles G. Meyer, President
Stuart Welsh, Chairman, Board of Directors
Julius L. Siebert, Vice Chairman, Board of Directors
Jerrold E. Gertz, Treasurer
Norman N. Newhouse, Honorary Vice President
Dr. John Theobald, Honorary Vice President
The Society has about 300 members who pay varying dues
depending .upon the class of membership. Most of them pay very nominal
sums in the $10 vicinity.
.. ,,.
-3-
The 35 members of the Society's board of directors are:
Hon. Robert F. Wagner, ex officio
Hon. Mario Cariello, ex officio
Hon. Newbold Morris, ex officio
Ambrose B. Acker
Lewis N. Anderson, Jr.
Mrs. Vi cent Bauso
Mrs. Samuel Belkin
Mrs. Richard H. Brown, Jr.
Gordon Cantley
James J. Conway, Sr.
Mel A. Dauernheim
Leonard S. Drake
James G. Esson
Mrs. Maurice A. FitzGerald
Ira H. Genet
Jerrold E. Gertz
Victor Greiff
Simeon Heller
Dr. Albert J. Irving
otto H. Langhans
James A. Lundy
John J. Meehan
Charles G. Meyer
Mrs. Andrew W. Mulrain
Ernest Neufeld
Leo A. Novick
Mrs. James A. Roe, Jr.
William L. Savacool
Mrs. Fred J. Shering
Julius L. Siebert
William C. Rollauer
James J. Thornton
Charles D. Webster
Stuart Welsh
'What Needs to be Done Legally
( 1) The Botanical Garden statute should be amended to provide .---./
that the Commissioner of Parks may enter into an agreement witj?
Society for the operation and maintenance of a zoo.
-4-
(2) The Society's certificate of incorporation should be amended
to include a zoo within its purposes and to change the name of sOciety
to "The Q.ueens Zoological and Botanical Garden Society, Inc."
(3) The agreement between the Society, the Fair Corporation
. .
and the City should be amended to provide for operation and
of the zoo by the Society.
(4) The bylaws of the Society should be amended to reflect
/
./
new purposes and any additional tax exemption rulings that tJla{be
necessary should be obtained.
(5) The certificate of incorporation and the bylaws of the Society
should be amended as necessary to reflect any changes which may be
made in the number and composition of its board of as
hereafter discussed.
(6) It should be determined whether the New York Zoological
Society is to advise on the construction and setting up of the
whether it is to operate the zoo. An agreement should then be drawn
establishing whatever the relation is to be.
What Additional Needs to Be Done Practically
(1) The board of directors of the reorganized Queens Zoological
and Botanical Garden Society should be reconstituted and strengthened
to include people with the ability and desire to raise J;;: and people
with technical knowledge concerning zoological matters.
...
-5-
(2) A director and staff should be recruited for the zoological
operation. If there is to be an operating agreement with the New
Zoological Society, that Society would presumably furnish the
Ii there is not to be such an .agreement, the director and staff would
presumably have to be furnished initially by the Park Department.
(3) A detailed plan for construction of the zoo has to be
with the aid of lmowledgeable people, presumably from the New
Zoological Society and the Department of Parks.
(4) A maintenance and operations budget has to be worked up,
at;Jain with the aid of knowledgeable people from the New York
Society and the Department of Parks, and an understanding
with the City as to providing the necessary maintenance and operating
funds in collaboration with the Queens Zoological and Botanical Garden
Society.
(5} The reconstituting and strengthening of the Queens Zoological
and Botanical Garden Society board of directors should be done in such
a way as to make use of the experience and skills of the present board./_..,--.--
It is contemplated that the present directors would remain,
by additional ones, and that an Executive Committee of the board and a
Finance Committee, composed of the top people on the board, would be
established with appropriate powers.
December 17, 1963
,,
MEMORANDUM - ~ { ) '
April16, l ~ A A? ~ }. ~ ) '1'
TO: THOSE LISTED BELOW <:... fU' \Y. t:J
FROM: DOUGLASBEATON
SUBJECT: PAKISTAN GROUNDBREAKING
You are invited to the Pakistan groundbreaking at 3;00 p.m. on tf::::..
Thursday, April 18, 1963, and cocktails following the ceremony.
His Excellency Muhammad Zafrulla Khan, President of the United
Nations General Assembly, will represent Pakistan at this ceremony.
Transportation to the site will leave at 3:15 p.m. from the main
entrance of the World's Fair Administration Building.
To:
Hon. Ralph J. Bunche
Hon. Edward F. Ca1anagh, Jr.
Lou R. Crandall
Hon. James J. Deluney
Bernard F. Gimbel
Wallace K. Harrison
Mrs. Albert D. Lasker
Arthur H. Motley
Comm. Richard C. Patterson, Jr.
General William E. Potter
Charles F. Preusse
William E. Robinson
Judge Samuel I. Rosenman
\l.ffon. Paul R. Screvane
George E. Spargo
Allen E. Beach
. George H. Bennett
. GalesJDavison
Lionel Harris
Bruce Nicholson
John Young
IAE Secretaries
Stuart Constable
Erwin Witt
William Berns
Ernestine Haig
General William Whipple
Martin Stone
Judge Edward Maguire
John V. Thornton
Hazel Tappan
Phyllis Adams
William Adams
Louis Ames
Gregory Dawson
William Denny
J eromc Edelbel'g
Grace Glennon
Joyce Martin
Mary Jane McCaffree
Peter McDonnell
Roberto de Mendoza
Jack Potter
John O'Keefe
Al Simon
01061
NEW YORK WORLD
1
9 F'AIR 19541965
INTERNATIONAL t X POSITION AT F'LUSH I NO M tAD OW PARK
rwtHINO ee, N. 'I', TUti'HOHtAIUA Coot 211! WF 1-1084 CAILt .. "WOALDSF'AIA"
MEMORANDUM TO MURHAY DAVIS
FROM ROBERT MOSES
"OIIFtT MOUe
"iiiiiiCNJ
I wish that you, Stuart Constable, General Meyers,
and the head Pinkerton man would make a special point of
inviting Police Commissioner Murphy to the Fair to talk
about the opening on April 22. I don't want this done by letter
or phone or left to routine. Maybe Commissioner Murphy
would come out to the Directors' Meeting next Wednesday and
talk afterwards. Maybe another day would be better but I
want the invitation extended right away.
President
RM:gls
"NtapoHCitC

II
.
.
FLUSHING 52, N.Y.
fi&ACC THIIOUOH
UNOEIItSTANOINO
March 6, 1964
STAFF
FROM ROBERT MOSES
Effective immediately I want Protocol to handle all
aspects of official Fair functions. This includes the type of
medallion given, ceremonies involved, guest lists: menus,
music, decorations, and all other details of the function.
These matters shall be worked out in cooperation with the host
divisions, but final decisions will rest with Protocol.
---.. ~ - - .....
,...,... - --- ----.. - - - - ~
'-<'-
,, '
\
MSMORANDUM PRCM
MILDRBD CAMBRA
ADMDISTRATIVB ASSISTAMT 1'0 THB PRBSIDBNT
1--
COPY

\:..:..:-- :. .
r( ... '
.. _- !
I EXPOSITION AT FLUSHING MEADOW PARK
CABLE: AooRtss"WORLOSFAIR"
6J
.. ACE
UN0ERST4NDINO
1964 ROBE:RT MOS5
PR[SIDI:NT
-"-.. @--....
FROM ROBERT MOSES
I assume that as directed the restaurant prices
are being conspicuously posted throughout the Fair. I
believe we should print, not merely mimeograph, the en
tire food story for wide d!str1but1on so that no one can say
a secret has been made of lt. 'Ihere should be an
priate explanation of prices tor all purses, explanatory
but not apologetic.
/s/ ROBERT MOSES
President
RM:amh
UNISPHE:RE:"
PEACE: TrtROUOrt

C1'ii1'6l
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARI(
WORI.o's F'AIR, N.Y. 11380 AREA CODE 212-WF 41964
CABLE WORLDSFAIR
May 25, 1964
Mr. William Page
Executive Director
The Kessler Institute for Rehabilitation
Pleasant Valley Way
West Orange, New Jersey
Dear Mr. Page:
Many thanks for your letter of
May 20. We are happy to have been helpful.
Cordially,
President
RM:gls
ROBERT MOSES
PRESIDENT
, .....
' j
.-...
Address: KESINST
HEdwood 1-3600
i
THE .KESSLER INSTITUTE
FOR REHABILITATION VALLEY WAY. WEST ORANGE. NEW JERSEY

"A Voluntary Non-Profit Rehabilitation Center and Hospital for the Physically Handicapped"
HE:'\RY ll. KESSLER, M. D.
Mf.DICAI. DJMt:.CTOM
WILLIAM K. PAGE
t.XF.CUTI\'t; flfMf.CTOR
BOARD OF TRUSTEES
OFFICERS
HAROLD S. BERRY
NESTOR J, MAcDO:-:ALD
VJCP.
MRS. NATHAN A. WHITFIELD
I'RE!iiiJP.NT
JULIUS 8. DAER
YICl. rtcP.SID1'.NT
JOSEPH E. PARTE!IIHEIMER
\'tC'- f"Jtf.SIDY.NT
Rl .\.;DC. FOWLER
\'ICE t'NF.MIDENT
LEON KRANZTOIIR
Tll:tASUAF.R
CHARLES SILBER
TKUSURP.R
WILLIAM K. PAGE
S!CY. TO Til! SOARD
TRUSTEES
liON. MARK ANTON
Jt:ROME J, BLUMBERG
JOHN CETRULE
JOHN ]. CLA!IICY
ROBERT E. COOPER, JR.
WILLIAM G. DILLON
SYLVAN GEISMAR
R. BARRY GREENE
SYDNEY A. GUTKIN
HEI'IRY H. KESSLER, M. D.
THOMAS J, OLIVER
JAMES R. E. OZIAS
JOliN C. !'RIZER, JR.
PERCY RAPPAPORT
MRS. A. ROBERT ROTHBARD
PRE!J, OP AUXILIARY
PHILIP SVIGALS
G0RGE G. WISLAR
Mr. Robert Moses, President
World s Fair
Administration Building
Flushing 52, Long Island
Dear Mr. Moses:
Ma.Y 20. l96lt
Touring the \iorld s Fair with thirty severely dis
abled people in wheel chairs is not an easy matter.
However, you Will be delighted to know that the
patients of this institution enjoyed a most memorable day' on
Tuesday', May 19th due to the extraordinary courtesies and
special arrangements afforded b,y Colonel Kiviette of the Office
of the Director o:f Security and his staff member, Mr. Arthur
Slavin.
The gait personnel and other fair employees were
Without exception not only courteous, but most helpful. We
sight in particular the special arrangements and considerations
given our group by the staffs of the Du Pont, Coca Cola and
Eastman Kodak Pavilions.
May we congratulate you and all in your association
who have made this fine World's Fair possible and available for
all people, including the handicapped.
\
....
WXP:jmd
Sincerely and gratefully ypurs,
J
-- :.. ... --.. -- ,
William K. Page
Executive Director
/
/
WORLD'B FAIR

NEW YORIC t t380
APRIL 22, 1964 TO OCT. 18, 1964
APRil 21, 1965 TO OCT. 17, 1965
.......
\
Hon. Paul R.
President of City Council
City Hall
New York 7, N. Y. W5a
. .. ,,h' "-;- "' '
,.\ .. : I
-...
I
....
I l '
:"' .. '. ... ,.
. .. .. ..
4
-. \:
'
.,
I

: fti
'
.
1 .
TO:
FROM:
SUBJECT:
MEMORANDUM
COM:MrSSIONER M O S E S ~ .l t DATE:
STUARI' CONSTABL\ ~ ~ .
~
May 4, 1964
I'm not yet worried about our restaurant capacity.
Belgium with 2, 000 seats, 2, 600 seats in Louisiana and many out-
door seats at other restaurants are not yet operating.
I believe at least 30% of our capacity is not yet in
operating condition. When all are ready we shall have about 24, 000
restaurant seats. This should take care of us comfortably with
300, 000 on the lot. We never expected to handle more than that
easily.
Another trouble is Brass Rail. They are trying to
operate Souvenir stores, not food stands. We have given iliem one
week to shape up.
SC.lv
..
UNISP._.ERt
WORLD'S FAIR, N.Y. 11380
AREA CODE 212Wf' 41964
CABLE WORLOSFAIR
P!:ACt:
UNDASTANDINO
May 4, 1964
ROBERT MOSES
PRESIDENT
----.. 8---
FROM ROBERT MOSES
Among other developments, I hear that at the
moment we are short of food at the Fair. Assuming
this is not just a temporary phenomenon, how do you
meet the problem? At what price ranges are the demands 7
Presumably low and middle incomes. At what times?
I suppose this means expansion of the proper existing fa-
cilities, perhaps porches,canopies. Could some Belgian
dugouts be used? What about the big drug store idea with
the soda fountain and sandwiqh grill? We can surely figure
out what to do. The concessionaires will be eager enough
and Brass Rail doesn't have a monopoly.
President
RM:amh
UNI5PHEREe 0101111
INTERNATIONAL EXPOSITION A.T FlUSHING MEADOW PARK
WORLD'S fAIR, N.Y. 11380
Mr. Thomas J. Deegan, Jr.
Chairman
Thomas J. Deegan Co. , Inc.
Time and Life Building
1271 Sixth Avenue
Room 3570
New York, New York 10020
'Dear Tom:
AREA CODE 212-WF" 4JQ6
4
March 12, 1964
CABl-E WORLDSFAIR
ROBERT MOSES
PRESIDENT
In reply to your memo of March 11th regarding
the Inaugural Ball, I believe the use of the seal should have been
officially approved.
As to my name, I am reluctantly willing to put it
on if yours is included as Chairman.
I think the alternative title you propose is 0. K. ,
that is
The Inaugural Ball
Celebrating the Opening of the World's Fair.
I do not favor submitting the matter of active par-
ticipation by the Fair, which really means pressuring our exhibitors,
contractors, concessionaires and other participants to purchase
tickets, but shall put this on the calendar if you wish at your request.
RM:MR
--..-.. @--....
Sincerely,

t::> > .-
President
c
0
p
MEMORANDUM
y
TO: ROBERT MOSES
March 11, 1964
FROM THOMAS J. DEEGAN, JR.
SUBJECT: Inaugural Ball
Answering the points in your note of March 11th regarding the
letterhead for the World's Fair Inaugural Ball.
The report I have is that the text of the letterhead was cleared by
Mrs. Sanford's committee with your office. We will check on our own
to verify this because I quite agree with you on that point.
The seal of the United States is used because the John F. Kennedy
Cultural Center for the Performing Arts is a Presidential project and
the use of the seal has the President's personal approval in this context.
With such approval, it seems to me it adds something to it. As to
using your name as President of the Fair, I assume the Committee's
feeling was that you should be listed as President of the Fair just as
Tony Bliss, Lauder Greenway, and Roger Stevens were listed as heads
of their groups. If you want me to be listed as Chairman instead of you
as President, it is 0. K. with me.
As to the title, I believe this was developed with a view to using
the fewest possible words and still get across the idea that you convey
now - "Inaugural Ball Celebrating the Opening of the World's Fair."
What would you think of "The Inaugural Ball" on one line and under-
neath that "Celebrating the Opening of the World's Fair"? I think
colloquially it will come to be called the World's Fair Inaugural Ball any-
way.
You refer to the Executive Committee directing this. I believe the
intention of the Ball Committee from the beginning was to engage the interest
and active participation- even direction if you will - of our Executive
Committee if that's the way you want it.
There is clear understanding by all concerned- meaning Joe Binns,
Tony Bliss, Roger Stevens, Mary Sanford- that you nor the Fair are going
to do any soliciting of exhibitors, contractors, etc. The Committee
c
0
p
y
c
0
p
y
Memorandum to Robert Moses
-2- March 11, 1964
plans to send out an engraved invitation to 4, 000 potential purchasers
of tables. From this they hope to get between 250 and 300 tables.
TJD:MR
/s/ TOM
... . ..

A95132
MEMORANDUM
REFER NOTED
PA 9().A
s:er
TO:
FROM:
DATE:
SUBJECT:
Herbert A. Payne, Director of Budgets
Guy F.
June 4, 19:;,5
POST-FAIR ACTIVITIES AND BUDGETS TRANSPORTATION SECTION AND
HALL OF SCIENCE
TO DATE BY
RETURN TO FILE
REFERENCE: r
COPY TO: Messrs. Constable, Miller, Mois, Spargo
..

In answer to your memorandum of Mny 21, 1965, I atn proceeding
on the 1>nsis that Tha Port of Noaw York Authority will not be involved in
any demolition &mti restoration and that our ac:t1vit1es in the Trans
portation Section -will tcrmin;:1te \</ithin two weeks after the Fair closing
dnte. I will the staff to other functions within our organizatioB
anu our total expenditures during the post-Fair period will be approximately
$2,luv.
'With reference to the Hall of Science, the Fair Corporation 18
budgeted only until October 17, There be a necessary period
of t:ranaition certain exhibits must be retnoved .and ne\ol exbibita
installed. Thiu work \oill be unoer the direction of a pcriU4lnent atnff
of the Museum of Science i.lnd Technology. If necessary, X would mal(a
members of my staff and myself assist in this transition.
GFT/jc
.....
..

..
Guy F. Tozzoli, Director
World Trade Deportment
DATE
Cl1961
WORLD's FAIR, N.Y. 11360 ARf:A CODE 212- WF 41965 CABLE WORLDSFAIR
PEACt THROUGH
UNDtASTANDINO
ROBERT MOSES
PRESIDENT
_,t,_.,@--....
June 8, 1965
MEMORANDUM TO THE EXECUTIVE COMMITTEE
FROM ROBERT MOSES
'This is a typical, completely misleading picture
which gives no notion of actual attendance. The viciousness
of such attacks needs no emphasis. The purpose is hard to
fathom and, in any event, makes little impression on the
general public.
The picture, according to the Herald Tribune,
was taken at 11 A.M. on May 28th. Here is the attendance
story for that day up to 12 Noon:
RM:amh
Attachment
At 11 A.M. there were 45, 088 paid
customers on the Fairgrounds. This was
increased by 25, 134 from 11 A.M. to 12 Noon
for a total of 70, 222.
I

.
/ ...
"/' ,.
President

World Fair Corporation Memoranda 1962-1965

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