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that time and effort is spent on implementing and optimizing a clients specific business needs and not on general industry-specific requirements common to most implementations. The boxed approach not only reduces time and effort required to implement successful MDM projects through its pre-built processes, but it also reduces implementation risks through its industry-specific data models, data adaptors and integration adaptors that also come pre-built out of the box.
to consolidation of the critical requirements and use cases, there is minimal effort needed for customization during the implementation process. For example, a boxed approach will include data adaptors for each industry; namely, adaptors for information feeds from Bloomberg, Reuters, IMS and D&B, among others. By providing these pre-built data adaptors out of the box, implementation time and cost is significantly reduced. Due to lower total investment, ROI can be more quickly achieved. Requirements Definition Understanding the scope of a project and properly defining the critical requirements based on the scope can make or break a project. It is extremely important for business stakeholders to understand the systems and the MDM requirements in depth to ensure a smooth and error-free requirement definition that does not miss any vital needs. The boxed approach is driven by pre-built use cases, processes and workflows that are derived from firsthand experience implementing MDM projects. Hence, they cover a large part of the enterprises business-critical, industryspecific requirements out of the box. The boxed approach usually comes with pre-implemented industry-specific features such as a know your customer module for banks, a loyalty card management module for retail and consumer goods manufacturers, clinical trial management workflow for life sciences, etc. Senior Leader Buy-in Support of the senior executives and major stakeholders is a critical necessity for the success of any project. Since MDM projects are perceived as technical in nature, there is typically limited buy-in from the business side. However, MDM projects are critical enablers to vital business processes such as customer relationship management, supplier management, product management, etc. and hence require enterprise-wide support and coordination from senior business leaders. A boxed approach addresses the critical requirements of the business and highlights the business-specific benefits that the project will provide. The boxed approach also brings business use cases such as customer on-boarding, compliance reporting, etc., from the get-go. These use cases can be directly related to cost savings from improved customer satisfaction, enhanced compliance reporting, better decision making, and more. This ensures greater visibility of the potential benefits of the project, and greater involvement from business stakeholders.
projects reveals that the key reasons for the failure of MDM projects are typically business related rather than technical.
Complex Delivery Requirements MDM projects have complex delivery requirements that are further exacerbated by the need for platform customization. The boxed approach captures a large part of the standard requirements including industry-specific data adaptors, use cases, downstream integration adaptors to integrate with SAP, Siebel, SFDC, etc. all of which reduces delivery complexity to a large extent. Deployment risks are further reduced due to minimal platform customization requirements owing to pre-configured data models and pre-built industry-specific accelerators.
Deployment Flexibility MDM-in-a-Box can be installed on the premises or delivered via the cloud as software as a service (SaaS). This ensures that the enterprise can deploy Our MDM-in-a-BoxTM the options best suited to its specific business needs, thus platform is an industryproviding ample financial and aligned, business use operational flexibility. The case-driven solution SaaS model can be further enhanced with a business that can be quickly process as a service (BPaaS) deployed to drive layer,2 which gives the client business efficiencies in an option to outsource the resourcing aspect of an MDM less time and at a lower implementation through cost than traditional data stewardship services MDM approaches. managed by us.
MDM-in-a-Box Benefits
Based on a business-driven framework. In most cases, less than 30% to 40% of customization is required. Value realized within three to six months of deployment for on-premises solutions, and even sooner for cloud solutions. Driven by industry-specific processes, workflows, use cases and best practices. Significant reduction in total cost of ownership. Can easily integrate with clients existing MDM solutions.
Key Solution Features Exhaustive pre-built yet flexible data models to capture information on critical entities. Pre-built industry-specific features aligned with business-specific use cases. Pre-built hierarchies for critical entities with support for several industry-standard entity views. Pre-configured adapters to load back-office and front-office data from external data providers for data enrichment services. Configurable, Web-based data governance application with pre-configured multilevel workflows. Advanced services integration frameworks to integrate data in the hub with downstream consuming systems.
Footnotes
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http://www.gartner.com/it/page.jsp?id=1886314 BPaaS combines advanced algorithms, global talent and outcomes-based commercial models to help companies simultaneously optimize processes while reducing the handling costs of certain critical business processes such as customer service, data management, document management, etc. By embracing BPaaS, companies can shift resources from non-differentiating activities and concentrate on growing their core competencies.
References
Rob Karel, Connie Moore, Charles Coit, Sander Rose, 2011: Its Time for the Business to Own Master Data Management, Forrester ID: RES58399.
About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process outsourcing services, dedicated to helping the worlds leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 145,200 employees as of June 30, 2012, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.
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