Linear regression is a method of statistical analysis that examines the pattern of the relationship between two or more variables.

On the daily reality often encountered a scene influenced by more than one variable, by therefore multiple linear regression analysis of dikembangkanlah with the model: Y 0 1 X 1 2 X 2 ... p X p The regression analysis method is very profitable for many parties, both in the fields of science, social, industrial and business. One is the utilization of regression analysis or the business world with regard to marketing activities. Kotler (1997) says that there are 4 marketing mix that could affect the magnitude of the level of sales, namely: product, prize, promotion and place. Promotion in this case referred to as one of the deciding factors, but in the world of everyday activities the promotion of very varies, ranging from mail, advertising, dirrect granting commissions and so on. By doing regression analysis, a company (Q) which moves on field inspection service wants to analyze whether laboratory activities promotions conducted so far have had a significant impact on the sales and activities which need more attention so that the level of sales to the maximum. Review Statistics 2.2.1. Regression Analysis Regression analysis is a statistical tool that provides an explanation of the patterns of relationships (model) between two or more variables. In regression analysis, known two kinds of variables: Response variable dependent variable which is also called a variable its existence by other variables diperngaruhi and dinotasikan with Y. Predictor variables called independent variables are also variables free (not affected by other variables) and dinotasikan with X. 2.2.2. Multiple Linear Regression Analysis (Multiple Linear Regression) Multiple linear regression analysis provides convenience for users to enter more than one predictor variable p predictor variables to 2 where the amount is less than the number of observations p (n). So the regression model It can be shown as follows: Y 0 1 X 1 2 X 2 ... p X p (2.1) Because the model allegedly from a sample, then it is generally shown as the following:

Y b 0 b 1 b 2 X 1 X 2 ...b p X p ) (2.2) One procedure for linear regression models pendugaan double is with Least Square procedure (least squares). The concept of least square method regression coefficients is suspect () with minimising the errors (error). So for allegations (or dinotasikan with b) can be formulated as the following (Draper and Smith, 1992): b (X ' X) X ' Y Where: I (2.3) X 1 Matrix: combined with predictor variables p as column with n fruit observation as a line The response Variable Y: formed in column vector with n observations of fruit To assess whether the regression model produced was the model the most appropriate (having the smallest error), it takes some of the testing and analysis as follows: In this statistical adjustments have been made to the number of degrees of freedom quadratic time (PM JKS p) and total number of squares corrected (Drapper and Smith, 1992)