CORPORATE BRANDING OF GODREJ

The Godrej Group was established in 1987 by Mr. Ardeshir Godrej who was a visionary and could sense the potential tomorrows India would have. Godrej today forms an integral part of every Indians life, one out of three Indians use at least one Godrej Product daily. With a turnover of 1.8 billion, Godrej empire today has manufacturing facilities across 6 countries and has diversified itself immensely over the years and together with 7 major companies it has successfully made its mark in FMCG, home care and personal care products, retail, chemicals, office products and real estate to name a few. Godrej & Boyce, Godrej Industries, Godrej Properties, Godrej Consumer Product and Godrej Household Product are a few companies under the Godrej Empire which are making life easier for us by relentlessly pursuing their goals of excellence in various fields. It is due to this that Godrej is today one of the biggest FMCG player in India.

NAME: GODREJ
Pirojsha Godrej founded the name Godrej after their household name in India. LOGO :

Established in 1897 the companies (groups) logo is Red in color. The Red color logo depicts Ardeshir Godrejs signature in running hand until 2008 when a new corporate identity was created.

In 2008 Godrej launched its new logo as it felt the need for the brand to reenergize its bond with a new, optimistic, resurgent India. The new logo is painted in a blend of three vibrant colors citrus green, aqua blue andr u b y r e d . T h e

t h r e e c o l o r s d e p i c t s bright rainbow coloured cursive signature of the founder Ardeshir Godrej The colour green in the logo connotes growth and harmony with the nature, while blue signals big ideas and innovation. Finally, ruby stands for passion, energy and endurance." The new logo is an expression of consumers core-desire for progress and in turn develops some aspirations and extends a certain kind of experience SLOGAN : BRIGHTER

LIVING

For the first time since inception in 110 years, Godrej has came up with slogan BRIGHTER LIVING.Brighter Living also articulates the positive effect Godrej has on the lives of the hundreds of millions of Indians who use one of its products every day.It represents the consumers desire. Its the expression of progress and brighter living that we want to capture. The core insight behind the new branding is based on four factorsexpression, progression, experience and empathy.. As a marketer, it is not only insights which help, but he should also have empathy to sense the pulses that excites the consumer. Brighter Living rejoices in the light of life. Brighter Living fuels up faith in fantastic future.

PACKAGING :

GODREJ APPLIANCES :

Previously company used corrugated boxes for packaging the products. In the era of liberalization company has put extra efforts on packaging the products and introduced incorporate stretch-hood film packaging and shrink wrapping. Stretch-hood packaging boasts of benefits such as better load stability, flexible adaptation to load height, width and depth and weather protection (rain, dirt and dust-proof). "Shrink-hood also allows clarity for easy barcode reading, quality control and retail display,. It has "better load stability from factory to shop floor and reduced storage space and reduced wastage are other advantages," It is a great material that supports texturing and new graphics for better aesthetics of the products

 GODREJ CONSUMER PRODUCTS :

GOOD NIGHT:

Good Knight has come up with modern packaging. The brand upgraded to a fresh and contemporary identity that was both visually superior and highly differentiated. This new look reflects the brands' promise of 'protecting happy moments' and its commitment to product innovation. The image on the box of product depicts the mother-daughter relationship.

CINTHOL:

With Good knight even Cinthol has come up with modern packaging to target the youths. The look and feel of the new range is modern and stylish in keeping with what consumers want from personal care and grooming today. The eye-catching and vibrant packaging symbolizes a sense of adventure, zest and action.

GODREJ LOCKS:

The packaging of the locks are done in different types which are named as W, X, Y OR Z where W stands Blister pack, X stands for E-flute corrugated see-thru box (matchbox type design),Y stands for E-flute corrugated see-thru box (flap-type design) and Z stands for E-flute corrugated carton.

EMPLOYEE UNIFORMS: Men: Blue shirts, Women: synthetic blue salwar kameezes The uniform of the employees are Blue in colour because Blue colour in the logo symbolizes Big ideas and innovation.

CORPORATE ADS:

COMPANIES PUBLICITY IN LAST 6 MONTHS:

Godrej Ind to raise Rs370 cr via IPP GIL Q1 FY2012-13 Results Announced - August 11, 2012 Godrej Chotukool Is Named A 2012 Gold Edison Award Winner For Social Impact August 10, 2012

 GCPL Q1 FY 12-13 Results Announced - August 4, 2012 GIL Q4 FY 11-12 Results Announced - May 30, 2012
Godrej Salonis first batch of 100 women graduate in Beauty, Hair Care and Mehendi training May 10, 2012 GCPL Q4 FY 11-12 Results Announced - April 30, 2012

REPORT:
From the findings Godrej is the one of the most trusted Brands of all time. The homegrown corporate group had started out with security equipment and soaps. Over the years it has diversified into several businesses ranging from typewriters and word processors, machine tools and process equipment to refrigerators and furniture, from engineering workstations to cosmetics and detergents, and from edible oils and chemicals to agro products. In the era of liberalization, young India being their target audience, Godrej since its inception in 110 years decided to add colours to the logo and for the first time got a tag line or slogan brighter living in 110 years. To connect to young India Godrej got Hritik Roshan on board as a brand ambassador for Cinthol Soap and Rani Mukherjee for Good knight. Today Godrej is everywhere, once a small businessman (Ardeshir Godrej) who failed in first two businesses, today is the founder of the 7, 500 crore business empire.

NAME:

AMOL JAIN

ROLL NO: 51 S.K.SOMAIYA TYBMM TOPIC: CORPORATE BRANDING OF GODREJ