BBJ THE LISTS

SPECIAL BUSINESS FEATURE

This issue:

Companies have tightened their ad budgets in response to shrinking markets, which has an effect on not just the advertising industry, but sister businesses such as market research and PR companies. Interestingly, market research is suffering while PR-firms are seeing some of the money pulled from marketing shifting into their territory as companies increase public communication to compensate for less advertising.

Tighter ad budgets hit market researchers

In PR we trust
PR AGENCIES

MARKET ROUND-UPS

+36%
Andrea Fazekas

Change in aggregate local business tax base of listed PR firms

Challenged constantly by fast-moving trends, and more recently by the crisis, public relations agencies are ahead of their advertising colleagues not only in flexibility, but also in creativity.

MARKET RESEARCH

+6%

budgets generally stable in economic downturns as well, according to kos Kozk, the CEO of market-leading firm GfK Hungria. This is because the biggest chunk of marketing spending is media buys and event sponsorship, while the cost of research is only a smaller item. Advertising spending so far has already Change in aggregate net revenue decreased by 30%, and research budgets of listed market research firms are also seen suffering double-digit cuts in Hungary, Kozk said. Market research Market research firms are used to be viewed as an investment into struggling to keep their order the future, but now clients are asking for less frequent reports, for example just one books filled on an overcrowded every quarter instead of every month, market where demand for their Kozk said. At the same time, must-have data that have to be reported to the headservices has fallen heavily. quarters of international companies, such as market shares of retail companies, are still providing a constant level of work for Katalin Tth industry firms. Public opinion polling, mostly on political issues, has remained at Before the financial crisis, mar- the same level as before. ket research seemed to be a rather GfK Hungria, the largest market non-cyclical business, with research research firm in Hungary with sales of

HUF 2.72 billion and more than 100 employees, is also taking steps to save money. The management is trying to avoid lay-offs, because training a professional takes five years, Kozk noted. Instead, working hours have been shortened and wages cut temporarily, while spending on conferences and training has also been reduced. Endre Hahn of market research and polling firm Medin also sees the number of annual data collections declining and some multinational clients trimming their budgets. However, he believes there is a strong psychological factor involved. Clients and research firms are both fazed at the moment, and a few bad news here and there make industry players believe that the market is shrinking far more than it actually is.
Article continues on page 10

I feel ashamed to admit it, but were doing well, answered Pter Sznt, the head of Noguchi Porter Novellis local office, when asked how the crisis has affected his agency, signifying a common trend on the Hungarian public relations market. The reason for this good performance among the general marketing budget cuts, which were the knee-jerk reaction of most clients, is that resources have been not completely withdrawn, merely reallocated, mostly by shifting ad money over to the more measurable PR. The crisis has made clients more purposeful and sales-oriented, although even among PR tools, they are looking for more cost-efficient ones, said Ervin Szcs and Attila Karvalics, the managing directors of Weber Shandwick. According to them and the other four top agencies on the latest Budapest Business Journal list, the most frequent tools now are press conferences, digital PR and word-of-mouth, as opposed to spectacular events or use of public media.
Article continues on page 10

LIST: Market Research Companies pages 11

LIST: PR agencies pages 12-13

10 THE LISTS
choose global research firms. On the other hand, local knowledge and boutique solutions are also sought after, and local firms provide tailorContinued from page 9 made solutions for each client, Kincses noted. Capital Research spends a lot of time familiarJnos Gulys, the CEO of Szonda Ipsos, izing itself with its clients problems, and highly another large player, agreed that research qualified researchers, not sales people, carry out firms are less affected than the overall media the task, he added. This matters during negotiaor advertising business (filmmakers, cre- tions with new clients as well. Individual methative agencies and others). ods often bring more precise results than when In Hungary, companies are less aware of the same method is used everywhere. the importance of market research than in Capital Research is more specialized in Western Europe or the US, even when the ad hoc research assignments than the pereconomic environment is generally positive. manent monitoring of market shares, for Mapping out the market and then forming example. Clients want to know whether their prices and costs accordingly is not an inte- new product is successful on the market or gral part of their strategies yet. Instead, its whether a rivals ad campaign has hurt the mostly the other way around - if there is sales of their company, Kincses said. The money left over, then there is something to problem both he and Kozk cited is the irraspend on researching the market a bit, Pter tionally large number of market research firms in Hungary. This business, like some Kincses, CEO of Capital Research said. The argument that research is more impor- others, is struggling with the fact that anyone tant in a crisis makes sense, but this is not how who worked in the field at some point in their the majority of firms see it. When advertising life can print a business card, and set up his budgets are lowered, for example, it would own market research firm. make sense to have more precise knowledge about customers so media buys can be targeted at the right audience, thus getting more value for the money. Companies with Hungarian owners are more prone to saving on Capital Research research than foreign firms. It is possible that +4 places Masmi Hungary in the future, research focused on Hungary +2 places Market Research or the neighboring countries will be grouped Intitute Kft. together on a regional level by clients, KinDendrite Group cses said. In this case, Hungarian firms are +2 places IMAS Int. Hungary -1 places not in a good position to challenge their PolTNS Media Intelligence -1 places ish or Slovakian counterparts. There is also competition between locally owned Hungarian market research firms and LIST: Market Research Companies those that belong to a multinational group. pages 11 On the one hand, multinational clients like to

Budapest Business Journal www.bbj.hu | July - Aug

MARKET RESEARCH

Moving on

A D V E R T I S I N G F E AT U R E

Guaranteeing results
What proves your success in the PR industry? Your clients loyalty and size. If they are big enough and committed to your company for a long time, you must be sure that you are doing something right.
Merlin, which is ten years old this year, has plenty of clients to be proud of. Richter Gedeon, the Hungarian pharmaceutical giant, has been working with Merlin for nine years, and Magyar Telekom has been a client for five years. Founder Tams Wendler started Merlin almost in his garage, in his flat. Hard work, steel will and focused attention on the day-to-day management of his company paid huge dividends. Merlin is now one of the 4-5 Hungarian-owned PR companies that is able to compete with internationally controlled PR agencies, while still maintaining its independence. Wendler followed the trends. His company is a multifunctional PR firm that manages various kinds of requests in-house. Besides classic PR work, they also have event management and creative units. He admits that on the Hungarian market, the state is a key player, but is proud of being accepted and respected by both the political right and left. The firm managed the Szchenyi Plans communications, and worked on official state celebrations during the Socialist government. His company holds the Pegasus Award, presented by online business publication Portfolio.hu, KPMG and Dun&Bradstreet to the most promising Hungarian-owned companies of 2008. Wendler is planning to introduce a new approach to managing his clients communications, one based on trust and freedom. His company has faith in its own expertise, thus it is confident in guaranteeing certain results. It is indeed rare that PR agencies share responsibility for the clients results. Wendler cautiously describes this new method, as it requires a shared understanding of the goals and means to achieve the expected results. Hungarian clients in many cases stop short of defining their goals precisely, which can lead to misunderstandings. Despite this, Wendler believes that his companys results are convincing enough to have their clients place their trust in them. Under well-defined circumstances, they are ready to risk their fee as a guarantee of achieving what their clients want. Instead of being what one might think is too brave, he instead has a deep-seated belief in his firms professionalism and achievements. (x)

We are seeing a move away from the dominance of traditional media towards a multi-channeled, two-way dialogue with Continued from page 9 customers and stakeholders in public In terms of services, crisis management relations, said Chris Dobson, the manand internal communication have become aging director of Mmd Hungary, talking the most popular since the crisis hit, so agen- about the spread of new media, which cies offering these may even be able to post has become the most important forum growth this year. Privy Council, the leading of business-to-customer communication, Hungarian-owned agency, is also expecting and is also popular in business-to-busimoderate growth until 2010. In our expe- ness dialogue. Recent international surrience, company tenders started perking up veys have shown that online consumer again around March, as clients realized that opinions and word-of-mouth are among not communicating in such a situation could the three most effective ways of adverlead to a Catch 22, said Krisztin Szabados, tising. Well-defined audiences, easy and precise targeting, measurable results, Privys managing director. For clients, the biggest challenge of the feedback, lots of room for creativity and recession is to mix brand-building, the key cunning this is PR 2.0. to long-term success, with promotion, which brings quick profits while endangering brand PR 2.0 value, but which has temporarily become the key to survival. This is where PR can beat ads, A good example of exploiting web 2.0 potenbecause it is better targeted, is more interac- tial is a fresh online campaign now running on tive and also cheaper. YouTube, supported by media presence on Facebook, MySpace and Wikipedia. Its a humorous viral video about the new green Pannon office CONSUMER POWER building, made by LWp Communication, packTo win a consumers loyalty, advertisers aged in a story of a faux musician-icon, with have to create a connection stronger than a very covert advertising value. simple consumer-product relationship and In order to provide the latest solutions generate respect, trust, belief or even love for to clients, agencies have to be extremely a companys product. Agencies have come up up-to-date. According to Balaton, in addiwith several excellent strategies for this, with tion to constant learning and training, this each having its own approach or name for it. requires a change in approach that has to Weber Shandwicks solution is called advo- start on the personal level. When you cacy. It is based on the fact that a 21st-cen- see an article in the newspaper, or hear a tury consumer takes part very actively in the speech in parliament on a topic that could marketing process, through social activities, be interesting to your client, and you send published opinions, or through simple every- them a message about it there begins a day information exchanges. new level of trust, she said. They dont There are potential advocates who, if they expect it, but they are pleased to see that can be won over by a brand, could be the you really care about them. best promoters, because they are authentic, devoted and cost nothing. But advocates must be handled very carefully, since, for one, it takes only one bad move to lose a hardfought reputation, while caution must be Merlin +2 places exercised from the very beginning, because Communications there are badvocates out there, too. Hungary Kft Everybody is a source of information, Double Decker PR -3 places confirmed Anita Balaton, the head of Caf Agency Kft -2 places PR, a Hungarian agency founded in 2001. Ferling PR Kft -2 places That is why internal communication is Szezm -2 places very important, not only in a crisis, but Communications always, she noted, recalling recent corporate scandals like the Provident, TV2 or LIST: PR Agencies the mill cartel cases, where leaks originated pages 12-13 from inside sources.

PR AGENCIES

Moving on

Budapest Business Journal www.bbj.hu | July - Aug

THE LISTS 11

Largest Market Research Companies

Ranked by net revenue from market research (HUF mln) in 2008
Net revenue from market research (HUF mln): Rank H1 2009 Company Address 2008 Total net revenue (HUF mln): 2008 Total No. of employees on June 1, 2009 Banking and finance Of these, researchers/analysts Media and advertising Research areas Opinion polls Car industry Major clients in 2008 Other No. of offices worldwide Ownership (%): Hungarian Non-Hungarian Finance Director Marketing Director Top local executive Phone Fax Email Website Healthcare IT and Telecom FMCG

GfK Hungary Market Research Kft.

1132 Budapest, Visegrdi utca 31.

2,725

2,725

95

Procter&Gamble, Traffic Science Institute, Magyar Telekom, Unilever, Tesco-Globl, MV-Start

115

GfK Austria GmbH (100)

Enik Gl Jnos Bacher, Otlia Drnyei, Zoltn Lantos

kos Kozk
452-3050, 320-1776 firm@gfk.com www.gfk.com

Szonda Ipsos Kft.

2 1096 Budapest, Thaly Klmn utca 39. 2,372

2,372

95

45

Loyalty, audience segmentation, energy, traffic, customs, economic policy

Magyar Telekom, Danubius Radio, MTV, Slger Radio, EPA Mdia, Primacom

Management (49.90) Ipsos S.A. (50.10)

Jnos Gulys
Pter Szirmai Bborka Kiss 476-7600, 476-7601 titkarsag@ipsos.com www.szondaipsos.hu

Research International Hoffmann Kft.

1052 Budapest, Vitkovics M. utca 9.

916

916

50

Individuals (100)

Mrta Hoffmann Gbor Krmn

267-4744, 267-9301 hri@hri.hu www.hri.hu

Magyar Gallup Institute Kft.

1033 Budapest, F tr 1.

662

242

2,651

25

12

Energy

MOL, Tigz

The Gallup Organization Inc. (100)

gnes Illys
Istvn Szigeti 437-9000, 437-9444 gallup@gallup.hu www.gallup.hu

BellResearch Research and Consulting Kft.

1134 Budapest, Pannnia utca 32.

459

459

28

14

Business and public services

Magyar Telekom, Pannon, UPC, Tesco-Globl, Invitel, National Communications Authority Sanofi-Aventis, AstraZeneca, Bayer Hungria, Pfizer, Novartis, OTP Bank

Individuals (100)

va Pintr ron Jakab

Tams Andrsi va Pintr

477-0100, 477-0101 tanulmanyok@bellresearch.com www.bellresearch.com

Szinapszis Market Research and Consulting Kft.

1146 Budapest, Izs utca 7.

Balzs Mrton Kertsz

3 Individuals (100) 422-0881, 343-5473 hr@szinapszis.hu www.szinapszis.hu

364

170

405

42

15

Masmi Hungary Market Research Institute Kft.

1143 Budapest, Ilka utca 48.

351

170

351

17

10

Energy

BAT, Budapest Bank, Invitel, K&H Bank, MTV, MOL

14

Masmi Holding S.A. (90), Sergei V. Kolobanov (10)

Lszl Szkely
470-4070, 470-4074 masmi@masmi.hu www.masmi.com

Dendrite Group
8 1027 Budapest, Tlgyfa utca 28. 340

547

25

Egis, Richter, Sanofi Aventis, MSD Hungary, Novartis, Pfizer OMG, Magna Global, Mediaedge:CIA, Sanoma, Ringier, Axel Springer

Celia Blasszauer (99), Bla Blasszauer (1)

Celia Blasszauer
Krisztina Tegz va Szkotniczky 336-2100, 336-2101 info@dendrite.hu www.dendrite.hu

TNS Media Intelligence Kft.

1054 Budapest, Alkotmny utca 10.

237

238

40

16

Mariann Kardy (20) TNS B.V. (80)

Mariann Kardy
302-1712, 302-1766 tnsmi@tnsmi.hu www.tnsmi.hu

10

E-Build Information and Consulting Kft.

1146 Budapest, Izs utca 7.

174

228

33

19

Real estate, construction

Gergely Rpssy
Schneider Electric, Saint-Gobain, Rehau, ACO 3 Individuals (100) 479-8040 383-1890 info@ebuild.hu www.ebuild.hu

11

Szociogrf Market and Opinion Research Institute Kft.

7624 Pcs, Nagy Jen utca 12.

171

83

171

Magyar Telekom, E.ON, Paks Nuclear Power Plant

Andrs Csanaky (47), Gza Gerber (18), Zsolt Horvth (18), Csaba Zoltn (9), Zoltn Gyrki (8)

Andrs Csanaky Gza Gerber

(72) 511-704 (72) 333-414 szociograf@szociograf.hu www.szociograf.hu

12

James and Tailor 2005 Kft.

1077 Budapest, Kirly utca 89.

160

55

160

10

Drogerie Markt, E.ON, EBRD, General Motors, GLS, Holmes Place

gnes Jnosa
1 gnes Jnosa (100) Lajosn Bak 321-3896 321-3896 info@jamesandtailor.hu www.jamesandtailor.hu

13

NRC Internet Marketing Kft.

1139 Budapest, Petnehzy utca 52.

102

47

102

12

Profipower
8

Internet marketing

Sanoma, Magyar Telekom, RTL Klub, Symantec, MVM

Jnos Klenovszki (90), Imre Kurucz (10)

Jnos Klenovszki
413-0569 413-0570 kapcsolat@nrc.hu www.nrc.hu

Capital Research Institute

14 1013 Budapest, Vralja utca 3. 101

101

Environment protection, energy

US Embassy, MOL, Schneider Electric, Reader's Digest, Political Capital

Pter Kincses
1 Individuals (95), legal entity (5) 457-8290 457-8298 research@capitalresearch.hu www.capitalresearch.hu

15

IMAS International Hungary Kft.

1024 Budapest, Margit krt 4345.

91

48

91

Agriculture

Erste Bank, Boehringer Ingelheim, Storck, Metro, Produkt+Markt, Praktiker

Gbor Khler (34) IMAS International Austria GmbH (66)

Gbor Khler
315-1369 315-0905 imashun@imas.hu www.imas.hu

12 THE LISTS

Budapest Business Journal www.bbj.hu | July - Aug

PR Agencies
Ranked by local business tax base in (HUF mln) in 2008
No. of full-time employees on June 1, 2009 Net revenue in accordance with accounting standards (HUF mln): Internal and external PR Services Specialty areas No. of offices: Local business tax base in 2008 (HUF mln) Top local executive Phone Fax Email Website

Rank

Business communication

Company Address

Major clients in 2008 Environment protection Crisis management Event organization

Strategic consulting

Media relations

Image building

Automotive

in Hungary

Campaigns

Healthcare

Noguchi Porter Novelli Group

1054 Budapest, Szabadsg tr 7.

Worldwide

Non-profit

Online PR

Lobbying

Telecom

H1 2009

Tourism

Finance

Culture

Energy

Media

Other

FMCG

2008

CSR

IT

856

872

371

Paks Nuclear Power Plant, MVM, RHK Kft., Coca Cola, Kraft Foods

Pter Sznt
1 102 21 312-7289, 332-8117 office@noguchi.hu www.noguchi.hu

Privy Council Communications Kft.

2 1024 Budapest, Fny utca 16. 513 522 156

Real estate, science, higher education, R+D, interest representation, infrastructure development

Budapest Bank, Budapest Stock Exchange, Magyar Telekom, E.ON, Concorde Securities

Zoltn Somogyi Krisztin Szabados

1 1 39 437-6787, 437-6736, +36 20 771 8733 info@privycouncil.hu www.privycouncil.hu

MMD Corporate, Public Affairs & PR Consultants Kft.

1062 Budapest, Aradi utca 810.

404

474

156

EU, public administration

Groupama Garancia, Holcim Hungria, Sanofi-Aventis, easyjet, GE Hungary

Toby Wilkinson
1 20 25 266-7833, 266-7344 www.mmdcce.com

Caf PR Kft.
4 1037 Budapest, Seregly utca 35. 292 513

BMW, OTP Bank, l Duna Program, Wing, Unilever Procter & Gamble, Nespresso, Sanoma, BT Global Services, Sga

Anita Balaton
1 7 23 880-3000, 880-3010 info@cafepr.hu www.cafepr.hu

Weber Shandwick Kft.

1037 Budapest, Montevideo utca 10.

219

299

Government administration

Ervin Szcs Attila Karvalics

1 84 17 887-8350, 887-8370 ws@webershandwick.hu www.webershandwick.hu

1,542

Merlin Communications Hungary Kft.

6 1124 Budapest, Nmetvlgyi t 62. 211

256

FVM VKSzI, Richter, Magyar Telekom, K&H Bank, FKF Zrt.

Tams Wendler
1 1 21 336-2700, 336-2709 merlin@merlin.hu www.merlin.hu

Ferling PR Kft.
7 7621 Pcs, Mria utca 8. 126 139 80

E.ON, Kecskemt Municipality, Pannonpower Holding, VIT Pension Fund, Mecsek Forestry

13

(72) 512-370, (72) 518-269 info@ferling.hu www.ferlingpr.com

Jzsef Ferling

Double Decker PR Agency

8 1013 Budapest, Vralja utca 3. 121 125

Construction, real estate, investment, municipalities, EU projects, social programs

T-Mobile, DTZ, Bosch, National Asset Management Council, NIF Zrt.

Pter Kincses
2 2 7 457-8180, 457-8188 agency@ doubledecker.hu www.doubledecker.hu

Pleon Live PR Kft.

9 1112 Budapest, Zlyomi t 33. 78 122

Sports marketing communication

British Airways, European Commission, Imation, Vgele, Magyar Cukor

Vilmos Nray
1 1 7 225-7835, 225-7848 office@livepr.hu www.livepr.hu

10

Lex Koan Communications Kft.

1012 Budapest, Mrvny utca 16.

Gergely Barth
77 110

225-3278, 225-3279 info@lexkoan.hu www.lexkoan.hu

11

Gold Communications Kft.

1112 Budapest, Cirmos utca 8.

64

183

Construction, agriculture, freight forwarding

3M, Acer, Brother Hungary, Euro One, Hama, QBE Atlasz Insurance

Mnika Szab Jncsik

1 1 10 365-6775, 365-1193 goldcomm@ goldcomm.hu www.goldcomm.hu

12

Comprad Communications Agency Kft.

1134 Budapest, Vci t 51/A

58

213

60

Microsoft, Invitel, British Council, Hewlett-Packard, MKB-Euroleasing, IAA

Nikoletta Fehr Csaba Kocsis

2 2 13 237-0070, 465-0721 comprad@comprad.hu www.comprad.hu

13

Heart Communications Kft.

1065 Budapest, Hajs utca 1315.

52

63

Teva Hungary, Rel Hungria, MKKE, MKB Bank, ABLON

Pter Szakonyi

302-5354, 353-3188 heart@heartcom.hu www.heartcom.hu

14

PRESS & INFORM Public Relations Kft.

1142 Budapest, Dorozsmai utca 104.

44

153

Agricultural Marketing Center, Xerox, Bosch, SAS Institute, Duna-Drva Cement, Talentis Group Holding

Ferenc Blaskovits Jlia Beer

1 1 7 470-2050, 222-4717 info@pressinform.hu www.pressinform.hu

15

PeppeR PR Agency Kft.

2092 Budakeszi, Jzsef Attila utca 137.

Gbor Sarls
39 67

OBI, BSA, Flextronics, Scale Consulting, Vodafone

16

(23) 454-360 (23) 454-360 info@pepperpr.hu www.pepperpr.hu

Budapest Business Journal www.bbj.hu | July - Aug

Net revenue in accordance with accounting standards (HUF mln): Internal and external PR

THE LISTS 13
No. of full-time employees on June 1, 2009

Services

Specialty areas

No. of offices:

Business communication

Company Address

Environment protection

Strategic consulting

Crisis management

Event organization

Local business tax base in 2008 (HUF mln)

Major clients in 2008

Top local executive Phone Fax Email Website

Rank

Media relations

Image building

Automotive

in Hungary

Campaigns

Healthcare

16

Ashcroft Communications Agency Kft.

1111 Budapest, Bartk Bla t 14.

Worldwide

Non-profit

Online PR

Lobbying

Telecom

H1 2009

Tourism

Finance

Culture

Energy

Media

Other

FMCG

2008

CSR

IT

36 (2007)

67

47

IBM, Morgan Stanley, Nestl , Procter & Gamble, GE Hungary

Gbor Csorba
1 48 4 235-0377, 235-0378 ashcroft@tmp.co.hu www.ashcroft.hu

17

Strategic Scope Communication Agency Kft.

1016 Budapest, Naphegy tr 8.

29

103

50

European Commission, Kzenfogva Foundation, Foundation of Equal Chances for Challenged People, Hungarian Tobacco Association, Environment and Water Ministry

Zsuzsanna Takcs
1 1 5 340-5420 329-3958 titkarsag@stscope.hu www.stscope.hu

PublicPress Kft.
18 1065 Budapest, Nagymez utca 3. 21 39 15

Agriculture, industrial goods, sports, investment

Pter Gbor Srosi

1 1 4 343-4685, 343-4686 publicpress@ publicpress.hu www.publicpress.hu

19

Szezm Communications Kft.

1123 Budapest, Gyri t 57.

20 (2007)

Real estate, construction

ProLogis, McAffee, Knauf Insulation, Hilltop Neszmly AXA Group, BorsodChem, Vienna Capital Partners, Oppenheim Law Firm, Quinlan Private Golub Hungary K&H Bank, OTP Bank, Market pt, Club of Art Collectors, MOL, Modem

dm Szekf
1 1 3 268-1963, 268-1963 titkarsag@szezam.hu www.szezam.hu

165 (2007)

NR

Capital Communications Kft.

1052 Budapest, Rgiposta utca 5.

Gbor Hegyi
1 1

266-0199, 318-0613 capital@capital.hu www.capital.hu

72 (2007)

NR

EDGE Communications Kft.

1061 Budapest, Kirly utca 26.

Attila Lednyi
1 1 4 239-0007 239-0007 info@edge.hu www.edge.hu

Packaging industry, art, luxury, fashion

NR

Eurolex Consulting Media and PR Kft.

1037 Budapest, Montevideo utca 3.

MOL, Microsoft, Vodafone, Intel, Videoton

Gyrgy Kertsz
1 1 16 336-1722, 336-1723 www.eurolex.hu

NR

Goodwill Communications Kft.

1122 Budapest, Moszkva tr 13.

Real estate, professional communication

Aviva Insurance, Takarkbank, Rba, econet/Externet, Djbeszed Holding

Anna Kondor
1 1 10 201-2090, 201-2090 kondor@ goodwillcom.hu www.goodwillcom.hu

Zsfia Lakatos
NR

Hill & Knowlton Hungary Kft.

1037 Budapest, Montevideo utca 16/B

Paks Nuclear Power Plant, Raiffeisen Bank, NF, LG, Drogerie Markt

74

351-9101, 351-9104 zsofia.lakatos@ hillandknowlton.com www.hillandknowlton. hu

285 (2006)

NR

LWp Communications Kft.

1113 Budapest, Dinnye utca 12.

Real estate

Pannon, Sony Ericsson, K&H Group, Electroworld, Oracle

Anita Lenhardt Nra Weichinger

1 1 13 279-3900, 279-3911 info@lwpk.hu www.lwpk.hu

Morpho Communications Kft.

NR 1037 Budapest, Montevideo utca 10.

224

57

Electrolux-Lehel, Volvo, Apple, Toshiba, Novell

Gabriella Psa Rudolf Jekler

1 1 19 488-0255, 488-0254 info@morpho.hu www.morpho.hu

4,649 (2006)

NR

Publicis Consultants Budapest/Saatchi & Saatchi Kft.

1022 Budapest, Alvinci utca 16.

Kinga Mszros Air traffic Borsodi Brewery, Scholl, Durex, Germanwings, Mercedes-Benz 1 64 4 345-9396, 345-9399 tunde.egrine@publicisconsultants.com www.publicisconsultants.com

204 (2006)

NR

Sawyer Miller Group/SKBH Kft.

1055 Budapest, Szent Istvn krt 17.

Gbor Bruck

10

269-5828, 311-6222 smg@smg.hu www.smg.hu

199 (2007)

NR

Well PR Agency Kft.

1126 Budapest, Orbnhegyi t 50.

Agriculture

Coca-Cola, K&H Group, LG, Dreher Breweries, Magyar Telekom

dm Blcs
1 1 12 350-7390, 350-7393 well@well.hu www.well.hu

= Would Not Disclose NR = Not Ranked NA = Not applicable

This list was compiled by researcher Mihly Kovcs from responses to questionnaires received by July 16, 2009. To the best of the Budapest Business Journals knowledge, the information is accurate as of press time. While every effort is made to ensure accuracy and thoroughness, omissions and typographical errors may occur. Additions or corrections to the list should be sent on letterhead to the research department, Budapest Business Journal, 1022 Budapest, Als Trkvsz t 9, or faxed to 398-0345. Mihly Kovcs can be contacted at mihaly.kovacs@bbj.hu.