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  • Marketing 13.02

    Încărcat de

    Leene Truu
    10 vizualizări3 pagini
    80% of the sales This year Usually about craeting need, then about creating market Marketing Environment MM marketing mix4P(Product, Price, Placement(MOST important COSTUMER BEHAVIOR),ads) External forsces impact our mm o Creates opportunities and threats o Throuh earthquakeimprove e-mail sales o 6,,Key environments" social environment(client, what are societies need and wants important)

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    80% of the sales This year Usually about craeting need, then about creating market Marketing Environment MM marketing mix4P(Product, Price, Placement(MOST important COSTUMER BEHAVIOR),ads) External forsces impact our mm o Creates opportunities and threats o Throuh earthquakeimprove e-mail sales o 6,,Key environments" social environment(client, what are societies need and wants important)

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    10 vizualizări3 pagini

    Marketing 13.02

    Încărcat de

    Leene Truu
    80% of the sales This year Usually about craeting need, then about creating market Marketing Environment MM marketing mix4P(Product, Price, Placement(MOST important COSTUMER BEHAVIOR),ads) External forsces impact our mm o Creates opportunities and threats o Throuh earthquakeimprove e-mail sales o 6,,Key environments" social environment(client, what are societies need and wants important)

    Drepturi de autor:

    Attribution Non-Commercial (BY-NC)
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 3

    MarketingValentine day- Giri choco obligation chocolate White Day- the guys shuld give something only to your

    romantic partner- 3 times more. This year 80% of the sales

    Usually about craeting need, then about creating market

    Marketing Environment MM marketing mix- 4P(Product, Price, Placement(MOST IMPORTANT COSTUMER BEHAVIOUR),ads) External forsces impact our mm o Creates opportunities and threats o Throuh earthquake- improve e-mail sales. How do the changes help us or threaten us? Environmental scanning Crisis Management: o Continual monitoring- what has changed+ how it will give an advantage o MIS-marketing information system Changes and to predict future changes The produces change the prices? Who are the old/new producers? Wheather chagnes? What are the social issuse- fair trade chocolate o 6 Key environments Social environment(client, what are societies need and wants important) o Groups based on wealth o Diversity of culture, values Soup versus salat- intergared or not Demographics- age, gender,education,religion Values and conserns(reserveeritus(nt Hooters) Green) Political o Laws- legal and regulatory rules Antitrust(competation-ads), consumerprotection(inf, safety), deregulation Federal level- EU State level-Estonia local Taxes Economic o Business life cycle- adjust the MM

    Political or gov.envolvment in economics Money rate low, interest rate- easy to lend money Consumer buying power- income o Gross income- before taxes o Disposable-after tax o Discretionary-after necessities, food,bills. Play money Consumer Confidence Index o Attitude toward future(sevings vs credit) Competitive forces o Direct(pepsi-cola) vs inderect(utility) o Reaction(what does the nike when the addidas has an idea?) How long time do you have advantage Structure o Monopoly(the gov.gets in) o Oliopoly(few competetorsworldplayers, airlines)- are they cooperating o Monopolistic-many marketer Competitive advantage-brand Technology-how it helps Production-better quality? Communication- who to order,who to do ads? 2 ways-facebook, twitter o Logistics Distribution-connect the different parts of the protection Inventory Nature Distributionproblems Productions issue Response: o Reactive-see and make a change o Proactive-Predict, make the change

    *White chocolate was produced because of lack of *1973 seatbelts- rules in america *Wet counties/dry counties *http://www.guardian.co.uk/commentisfree/2012/feb/13/sugar-regulate-fructose-sucrose *http://www.guardian.co.uk/environment/2012/feb/10/mega-pig-farm-human-rights *10 after 10 Ec. food res. -

    Economist,business week,cnn

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