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U.S. Rare Earth Minerals, Inc.

Announces REDI-GRO Corporation is New EXCELERITE Ag Distributor


FOR IMMEDIATE RELEASE Date: March 15, 2012 BEND, OR, March 15, 2012 U.S. Rare Earth Minerals, Inc., (OTCQB: USMN) announced today that REDI-GRO Corporation, a leading California distributor of agricultural products serving Northern California, Southern Oregon and Western Nevada, will become a distribution outlet for the EXCELERITE line of products. The first shipment of EXCELERITE arrived in California yesterday and was delivered to several ACE Hardware stores of the more than 50 they sell to in their region. We were so excited to see the consumer response to EXCELERITE at a recent trade show that we decided to carry the product, said Diana from REDI-GRO. She continued, We sell to ACE Hardware, RITE-AID, Longs Drugs and Lawn & Garden Centers. If a customer wants EXCELERITE they can just ask for it at their local nursery, drug store or other lawn and garden outlet in our region and we can supply them. About REDI-GROW CORP REDI-GRO CORP was founded in 1978 as a private company in the Farm Supplies industry in Sacramento, CA. The company currently has approximately 20 to 50 employees and annual sales of $5,000,000 to $9,999,999. Redi-Gro is a "full-line" lawn and garden vendor that manufactures and distributes all categories of soil amendment products and supplies for Redi-Gro and several other manufacturers. They operate a website at http://www.redi-gro.com. U.S. Rare Earth Minerals, Inc. (USMN) is engaged in the sales and distribution of products derived from the Companys mining activities in Nevada. Products of USMN consist of natural rare earth minerals for agricultural products as well as for animal and human consumption, all sold under the brand name EXCELERITE. Customers of USMN include some of the worlds most widely recognized companies that have well known consumer brands. USMN is headquartered in Bend, Oregon and has executive offices in Las Vegas, Nevada. The company maintains a web site at: www.us-rem.com. This press release contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of U.S. Rare Earth Minerals, Inc., and members of management as well as the assumptions on which such statements are based. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and actual results may differ materially from those contemplated by such forward-looking statements. The company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results. USMN Contact Information Boventures Inc. Investor Relations 877-377-9809

US Rare Earth, Inc. PO Box 9759 Bend, OR 97708 www.us-rem.com

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