General and Behavioral Questions

1. How will this job fit into your career plans? 2. Who else are you interviewing with? 3. Describe the ideal position in our firm. 4. Why do you think you are qualified for this position? 5. How have you motivated other people over whom you had no authority? 6. What is your biggest accomplishment and why do you view it as such? 7. What is your greatest success? Your worst failure? 8. Can you excel in an unstructured environment? How? 9. What are your long-term career goals? 10. What are your strengths and weaknesses? 11. What did you like most/least about each position you held? 12. How much money do you need to make to be happy? 13. What goals do you have in your career? 14. How do you plan to achieve these goals? 15. How has product marketing added value to you? 16. Describe your role in your previous organization? 17. What is the ideal profile for you? 18. What is your location preference?

Profile related
1. Give an example of a situation where you ran into a conflict and how you handled it. 2. Tell us about a project that challenged your analytical and leadership skills. 3. Give an example in which you managed multiple projects at one time. 4. What contributions could you make in this organization that would help you to stand out from other applicants? 5. What do you know about our company? 6. Why are you interested in our company?

Marketing Questions
1. Give example(s) of a product that is marketed well or poorly and why. 2. What was your favorite product or service launch in the last few years? 3. What did you like about it?

4. Give three examples of good and bad advertising and tell me why you consider them to be good or bad. 5. Give example of a time when you had to sell an idea to someone who was not interested. How did you do it? 6. Difference between B2B and B2C. 7. Economic down turn an opportunity or Crisis for Marketing and sales?

Strategy questions
Case:
1. If you grew Christmas trees, how would you increase your market share? 2. Pick a product that you like. Pretend you are the brand manager how would you create your brand strategy and what would it be? What would be the objective of your strategy? What consumer target would you be talking to? What would be the most relevant insight to bait them? How and where would you communicate your strategy? 3. Youre the brand manager for a product that is rapidly losing sales. You could maintain profitability by increasing the price of your product by 10%. What would you consider before doing this? 4. A new product is being introduced into the marketplace. What would you do to make sure that it gets a voice in the marketplace?

Sales Situation:
Please put down, an honest and succinct note on how you personally would react in such a situation. 1. You have received a request for new product sales that can overshoot your targets but is not in line with the current product offerings. 2. You have landed a new large business but with rates lower than the allowed up to 10% lower. 3. You have managed to get an appointment with one of the clients. you have flown a long way for the meeting but the client has cancelled the appointment due to a last minute emergency 4. The processes in the customer care department are under stress and the users are unable to get help/support from the back office. This is negatively affecting the sales.

Interview-1
PROFILING TEST-

1 logical indicator (LI-1) and a psychometric indicator (PI-1) Logical indicator was a very easy logical aptitude test consisting of 50 questions to be completed in 12 mins. There is no negative marking. The level of questions was easier than the standard MAT aptitude test of India. There is a cut-off for the test and a candidate just need to pass the cut-off. Though I dont know precisely what the cut off is but I guess its around 25. Psychometric indicator consists of 2 different papers each consisting of around 40- 50 different character traits (like intelligent, honest, etc) and in one candidate needs to mark what he thinks of himself and in the other he needs to mark how others expects him to be. This is the most important test in their selection process and they shortlist students whose PI scores matches with their predetermined parameters.(later I came to know from HR that they make a very analytical graph indicating 5 different character traits of the person on the basis of this test)