MUSIC THERAPY: OBJECTIVE

Wednesday, October 10, 2012

as you may remember im brandin a music therapy center for troubled youth . this brand aims to attract these troubled adolescents, and brin them to ether with music to overcome problems, promote self-esteem and to express themselves passionately.

AUDIENCE

Wednesday, October 10, 2012

this brand has two distinct audiences. the rst bein the obvious, adolescents seekin an escape, particularly throu h music. the second bein health professionals and therapists aimin to make them feel this brand is reliable and benecial enou h to be worth recommendin to youth patients.

COMPARE

Wednesday, October 10, 2012

when explorin the few other music therapy centers, i found a couple that also focus on a specic a e-related audience. the rst (music for a cure) is focusin on children and the second, actually existin here in kansas city, focuses on elders. i havent came across any for youth as the one im workin on, which i nd surprisin because this a e roup is especially involved and moved by music.

ATTRIBUTES

inspiring. passionate. comfortable.

Wednesday, October 10, 2012

to remind you of the brands attributes they are inspirin . passionate. and comfortable.

DIRECTION 1

inspirin

Wednesday, October 10, 2012

for my rst direction, i focused solely on the inspirin aspect of the brand. this brand will inspire youth to strive to overcome their emotional problems in enjoyable and expressive ways.

1: LOGOTYPE

soundose
music therapy
Wednesday, October 10, 2012

so based on this direction, i decided to name the therapy center soundose. hintin at the idea of music actin as a medicine. for my lo otype, ive decided to drop and hi hli ht the d so it can also be seen as a music note.

1: BRANDMARK

Wednesday, October 10, 2012

and like most medicine, this dose of sound leaves patients feelin better they should be feelin happy, peaceful. i decided to brin this feelin into my brandmark by depictin literal happiness with this smilin character.

1: COLORS

primary

secondary

secondary

secondary

Wednesday, October 10, 2012

the color palette for this direction has muted colors in conjunction with a splash of bri ht pinkish color. this alludes to brin in color into these patients dull, troubled problems. or brin in color into their lives throu h music.

1: PATTERN

Wednesday, October 10, 2012

the pattern is a set of colorful icons that relate to the brand, happiness and music.

1: PHOTOGRAPHY

Wednesday, October 10, 2012

photos, similar to the color palette, will be colorless with a splash of color brought in by a pink overlay of the icons used in the pattern.

1: TYPE FAMILY

PRIMARY bariol regular

music is

music is what feelin s sound like.

music is
Wednesday, October 10, 2012

SECONDARY brandon grotesque light italic

music is what feelings sound like.

the typefaces are very simple and light. the sans-serif, rounded type helps give off a friendlier, more positive vibe.

1: SIGNATURE

soundose soundose
making music, changing lives. making music, changing lives.
Wednesday, October 10, 2012

heres the brandmark and the logotype acting together with the brand essence, make music, change lives

1: APPLICATION

soundose
making music, changing lives.
soundose music therapy soundose.com
ashley einspahr 1.800.555.2343 ashley@soundose.com

Wednesday, October 10, 2012

heres these brand attributes applied to a business card...

1: APPLICATION

soundose

home

about

contact

location

music

Wednesday, October 10, 2012

as well as a website that is very image heavy and continuing these splashes of color.

1: APPLICATION

Wednesday, October 10, 2012

heres what some brand clothing may look like

1: APPLICATION

soundose
making music, changing lives.

Wednesday, October 10, 2012

i imagine the building being an older city building. heres an example of something similar with this brands logotype applied.

DIRECTION 2

ofo

ab
e

Wednesday, October 10, 2012

my second direction focuses on the attribute, comfortable this therapy center will have a welcomin , homey environment where patients feel safe and comfortable, havin the option to work in solitude or collaboratively throu hout.

2: LOGOTYPE

safe &
Wednesday, October 10, 2012

so
d

to allude to this comfort and safety, ive decided to call this direction safe & sound... focusing both on the environment and the music aspect.

2: BRANDMARK

Wednesday, October 10, 2012

the brandmark brings together music elements to form the shape of a home, because the environment should feel like home to the patients.

2: COLORS

primary

secondary

secondary

secondary

Wednesday, October 10, 2012

this color palette has warm, muted down colors that give off a welcoming, cozy vibe.

2: PATTERN

Wednesday, October 10, 2012

the pattern takes an element from the brandmark and repeats it creating a simple style with movement.

2: PHOTOGRAPHY

Wednesday, October 10, 2012

the photo treatment has a duotone effect using colors from the color palette. for this direction, more photos focusing on the atmosphere are chosen.

2: TYPE FAMILY

PRIMARY theorem regular

mus
c is

mus
c is w
at f
eli
gs so
d li
e.

music is

SECONDARY archer light

music is what feelings sound like.

Wednesday, October 10, 2012

the rst typeface here gives off a laid-back, comfortable feeling while the second is friendly and positive.

2: SIGNATURE

safe &

so
d

making music, changing lives.

safe &
Wednesday, October 10, 2012

so
d

making music, changing lives.

heres the signature for this direction.....

2: APPLICATION

safe &

so
d

making music, changing lives.

music therapy center safesoundmusic.com

ashley einspahr 1.800.555.2343 ashley@soundose.com

Wednesday, October 10, 2012

as well as another business card that relies heavily on the pattern.

2: APPLICATION

safe &

so
d

home

about

contact

location

music

What is Safe & Sound?

Safe and sound is a music therapy center targetted at troubled youth. We strive to utilize music in a homey, comfortable environment as a unifying force to bring adolescents of di erent backgrounds and social groups together with music to overcome problems, to promote self esteem and to express themselves passionately.

How we started

Wednesday, October 10, 2012

as well as a website that explains and shows to its audience what makes safe & sound so unique with this quality.

2: APPLICATION

safe &

so
d

Wednesday, October 10, 2012

a couple safe & sound t-shirts.....

2: APPLICATION

safe &
Wednesday, October 10, 2012

so
d

as well as another environmental graphic.

DIRECTION 3

passionate
Wednesday, October 10, 2012

my last direction focuses on passionthe brand really works to show how much of a passionate outlet music is and the unique impact it has on us

3: LOGOTYPE

pulse
Wednesday, October 10, 2012

so ive named this direction pulse.. relating both to the pulse in music as well as the human pulse, accelerating when something excites us... or when were moved by passion.

3: BRANDMARK

Wednesday, October 10, 2012

the brandmark uses music elements showing a beat or a pulse getting louder or faster. this upwards progression also implies the idea of growth and transformation through music therapy.

3: COLORS

primary

secondary

secondary

secondary

Wednesday, October 10, 2012

this direction has rich, bold colors symbolizing passion, especially the redish pink being the primary color.

3: PATTERN

Wednesday, October 10, 2012

the pattern uses the same style as the logotype, with a choppy, more hand-written, personal type of aesthetic. the pattern makes a series of up and down movements, similar to a beat or the movement of music.

3: PHOTOGRAPHY

3rd/chosen direction - photography

Wednesday, October 10, 2012

the photo style is again black and white, but with more contrast... making the photos more dramatic and timeless.

3: TYPE FAMILY

PRIMARY sleepy hollow 3.0

musicwhatisfeelings sound like music is

SECONDARY brandon grotesque light

music is

music is what feelings sound like.

Wednesday, October 10, 2012

the rst typeface as said before, has the feel of being written and personal, almost as though somebody were writing a poem or a song. this is contrasted by a simpler, easier to read typeface once again with a positive, friendly feel thanks to its sansserifness.

3: SIGNATURE

making music, changing lives.

making music, changing lives.

Wednesday, October 10, 2012

the three elements together...

3: APPLICATION

pulse music therapy safesoundmusic.com

ashley einspahr 1.800.555.2343 ashley@soundose.com

Wednesday, October 10, 2012

a business card look for this direction.

3: APPLICATION

making music, changing lives.

home

about

contact

location

music

v
about

music

contact

Wednesday, October 10, 2012

a website using the same style of photos.

3: APPLICATION

Wednesday, October 10, 2012

apparel...

3: APPLICATION

pulse
Wednesday, October 10, 2012

and a simpler form of environmental graphics.

3: DIRECTION

soundose
safe &

so
d

making music, changing lives.

Wednesday, October 10, 2012

after studying the three of these carefully (click) ive chosen pulse because passion is the core of what makes music so incredible to us. and its this passion that will drive troubled youth to express themselves and break out of their shells. i feel that this logo says a lot about growing and transforming through music, which is the essence of this brand.

3: DIRECTION

soundose
safe &

so
d

making music, changing lives.

Wednesday, October 10, 2012

ive chosen pulse to move forward with. passion is the core of what makes music so signicant and incredible to us. and its this passion that will drive troubled youth to express themselves and break out of their shells. (click) i feel that this direction can speak a lot about transforming through music, which is the essence of this brand.

3: DIRECTION

making music, changing lives.

Wednesday, October 10, 2012

i feel that this direction can speak a lot about transforming through music, which is the essence of this brand.