Summer Training Project Report

AN EFFECTIVE PROMOTIONAL STRATEGY TO PROMOTE JAYPEE GREENSSPORTS CITY

Undertaken At

JAYPEE GROUP

Submitted for partial fulfillment of award of

Post Graduate Diploma in Management

By Saurabh Kumar

Enrollment No. : VISB/PGDM/10-12/00011 Name of Training Head Mr. Vivek Mishra Senior Manager (Marketing)

VIDYA INTERNATIONAL SCHOOL OF BUSINESS VIDYA KNOWLEDGE PARK BAGHPAT ROAD MEERUT

Page | 1

BONAFIDE CERTIFICATE

TO WHOMSOEVER IT MAY CONCERN

This is to certify that saurabh Kumar s/o Ram Lagan Roy is a bonafide

Student of PGDM, Batch 2010-12, bearing Enrollment No.-VISB/PGDM/1012/00011 conducted by Vidya International School of Business. The course is approved by All India Council For Technical Education (AICTE) Ministry of HRD, Government of India.

for VIDYA INTERNATIONAL SCHOOL OF BUSINESS

Head Of Department Mr.K.Tarashankar Dated:

TABLE OF CONTENT

Sl. No

TITLE

PAG E NO. 4 5 7 8 16 17 33 34 35 47 57 74 75 81 91 101 105 108 110 111

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Executive summary Acknowledgement Introduction of J.P Group History of real estate Management Business interest of J.P Group Work culture in J.P Group Jaypee Greens Jaypee Greens, Greater Noida Jaypee Greens, Wish Town Jaypee Greens, Sports City Vision & Mission Reason for attracting towards YEA Competitors Marketing Tools For Promotion Research Methodology Data Analysis Finding & Suggestion Conclusion Bibliography

Executive summary
Jaypee group is a leading integrated infrastructure conglomerate in India with exposure to the power generation, cement, construction, expressway & Highway, Hotel, Education, Hospitality, and Real estate sectors. It was established in 1957 by honorable shri Jayprakash Gaurji.

As jaypee group entered in real estate sector in 2000.it has already completed such big projects. And some projects are going in full swing. likeJaypee Greens near pari chowk, Greater Noida, and wish town in sector-128 and sports city in Gautam Budh Nagar.

The marketing plan titled An effective promotional strategy to promote the jaypee greens sports city helps us to understand the effect of promotional strategy which is responsible for attracting customer towards sports city. This study helpful for me & management to improve the present promotional strategy of sports city.

The plan deals with the impact of promotional activity which attracting customer towards sports city. The plan was carried out as per the steps of marketing plan.

ACKNOWLEDGEMENT

I would like to express my gratitude to all those who gave me the opportunity to complete this project. I would like to thank my Institute authorities and my internal guide Mr. K.Tara Shankar first for providing me the opportunity to work with one of the most prestigious organization. I want to thank the Head Of the marketing Department Mr. Prem Prakash For giving me permission to commence this summer training project in the first instance, to do the necessary research work and to use departmental data and resources. I would like to thank other executives who gave and confirmed this permission and encouraged me to go ahead with my training. I am bound to thank other staff for their stimulating support. I am deeply indebted to other staff whose constant help, stimulating suggestions and encouragement helped me in giving the final shape to this project. I would like to give special thanks to my parents and brothers/ sisters for their constant support enabled me to complete this project work.

CERTIFICATE FROM INTERNAL GUIDE

Certified that SAURABH KUMAR Enrollment no. VISB/PGDM/ 10-12/ 00011 has carried out the project work presented in this project report entitled An effective strategy for promoting the Jaypee Greens sports city for the award of POST GRADUATE DIPLOMA IN MANAGEMENT from Vidya International School Of Business , Meerut under my supervision. The project report embodies results of original work and studies carried out by student itself and the contents of the project do not form the basis for the award of any other degree to the candidate or anybody else.

PROJECT GUIDE Dr. Gaurav joshi SIP CORDINATOR

Date

SEAL OF THE INSTITUTE

INTRODUCTION

The Jaypee Group was founded by Mr. Jaiprakash Gaur. Jaypee Group is five decade old conglomerate based in Noida, India, involved in various industries that include Engineering, construction , Cement, Power, Hospitality, Real Estate, Expressways, Highways, Education and Social Commitment. Shri. Jaiprakash Gaur, Founder Chairman of Jaiprakash Associates Limited after acquiring a Diploma in Civil Engineering in 1950 from the University of Roorkee, had a stint with Govt. of U.P. and branched off on his own, to start as a civil contractor in 1958, group is the 3rd largest cement producer in the country. The groups cement facilities are located in the Satna Cluster (M.P), which has one of the highest cement production growth rates in India. Jaypee Group is an infrastructure conglomerate with diverse business interests ranging from Engineering and Construction, Cement, Private Hydropower, Hospitality, Information Technology, and Real Estate Development to Expressways and Highways. The founder of Jaypee Group is Jaiprakash Gaur, who started as a civil contractor in 1958. In 1979, Jaiprakash Associates Private Ltd (JAPL) was formed. In 1980, Jaypee Group entered into Hospitality sector and set up Hotels Siddhartha and Vasant Continental. In 1983, Jaypee Rewa Cement Plant

(JRCL) was established with an initial capacity of 1 million tones. In 1986, Jaiprakash Industries Limited (JIL) was formed by amalgamating JAPL into JRCL. In 1992, Jaiprakash Hydro Power Ltd (JHPL) and Jaiprakash Power Venture Ltd. (JPVL) were formed. In 1996, Jaypee Bela Cement Plant (JBCP) was established with an initial capacity of 1.9 million tones. In 2000, JRCL and JBCP were merged to form Jaypee Cement Ltd. (JCL). In 2003, Jaiprakash Associates Ltd. (JAL) was formed by merging JIL with JCL. In 2005, shares of JHPL were listed on BSE/NSE and JHPL became the first Hydropower company to be publicly held and listed in India

History:Real Estate Sector - The India Story Current Scenario of the Real Estate Market in India Commercial real estate sector is in boom in India. In the last fifteen years, post liberalization of the economy, Indian real estate business has taken an upturn and is expected to grow from the current USD 14 billion to a USD 102 billion in the next 10 years. This growth can be attributed to favorable demographics, increasing purchasing power, existence of customer friendly banks & housing finance companies, professionalism in real estate and favorable reforms initiated by the government to attract global investors Characteristics of the Real Estate Market in India Greater availability of information Emergence of transparency and liquidity Entry of international real estate consultancies Governing legal framework relaxed Competitive pricing Realization of large commercial projects IPOs by developers

 Gradual organization of the markets in the Tier I cities Growing Market Demand Cause- Effect scenario leading to emergence of organized real estate market in India The property market in India has traditionally been unorganized and fragmented. However, the recent past has seen a consolidation of positions in the market as developers are stretching their capacities to the maximum in order to meet the growing market demand, which in turn has encouraged large projects with sourced financing. The IPOs by large real estate developers like Sobha Group, Raheja Developers and DLF have led to organization of the market in the Tier I cities, but the Tier II and Tier III cities still demonstrate the traits of an unorganized market. Whilst the Indian real estate market still lacks transparency and liquidity compared to more mature real estate markets, the increasing requirements of multi national occupiers, as well as the influx of international property consultancies has led to the introduction of greater availability of market information, both in published and private form pushing the sector to an organized market form. Driving Forces Stated below are the reasons that have led to the real estate boom in the country Booming economy; accelerated GDP to 8% p.a. Indias emergence as an attractive off shoring destination and availability of pool of highly skilled technicians and engineers ; Development of large captive units of major players include GE, Prudential, HSBC, Bank of America, Standard Chartered and American Express Rise in disposable income and growing middle class, increasing the demand for quality residential real estate and real estate as an investment option. Entry of professional players equipped with expertise in real estate development; Relaxation of legal rulings and processes by the governing bodies encouraging investments in real estate Improvement in infrastructure facilities Categorization

The demand for new office space in India has grown from an estimated 3.9 million sq. ft in 1998 to over 16 million sq. ft in 2004-05. 70% of the demand for office space in India is driven by over 7,000 Indian IT and ITES firms and 15% by financial service providers and the pharmaceutical sector. In 2005 alone, IT/ITES sector absorbed a total of approx 30 million sq. ft and is estimated to generate a demand of 150 million sq. ft. of space across major cities by 2010. This data clearly demonstrates the growth of the real estate sector in the country. With reference to the availability of infrastructure facilities, following cities are currently attracting MNCs/corporate/real estate developers: Tier I cities, Mumbai (Commercial hub), Delhi (Political hub) and Bangalore (Technological hub): Preferred option for many new market entrants Command the highest international profiles and significant proportion of FDI Offer qualified labor pool and the best infrastructure facilities Exhibit development of sub-urban commercial real estate Yield of 9.5 10% Tier II cities, notably Hyderabad, Chennai, Chandigarh, Kochi, Mangalore, Mysore, Thiruvananthapuram, Goa, Bhubaneshwar, Ahmadabad and Pune Yield of 10.5-11.5% Offer competitive business environments, human resources availability, telecommunications connectivity, quality of urban infrastructure, Attract high value IT, ITES and biotech corporate houses Tier III cities, like Cuttack and Jaipur Low liquidity and still highly unorganized. Special Economic Zones: 28 operational SEZs in the country, including those converted from Export Processing Zones (EPZ) to SEZ Development of SEZs in various segments

such as multi-product, Information Technology, Bio-technology, Gems and Jewellery, Textiles and technology intensive industries Attract both developers and corporate houses (refer table for a list of corporate that have shown interest in development of SEZs) Corporate Reliance Industries Adani Group TCG Refineries Suzlon Hindalco Genpact Vedanta Location Gurgaon, Mumbai/Navi Mumbai Mundra Haldia Coimbatore, Udipi, Vadodara Sambalpur Bhubaneshwar, Jaipur, Bhopal Orissa

Corporate interested in development of SEZs in India and the location of interest Apart for the corporate clientele, the SEZs also attract a number of real estate developers, including DLF, Ansals, Omaxe, Parsvnath, Shipra Estate to name a few. As per utilization, the real estate space can be classified as follows:

Real Estate Utilization Commercial Office Hospitality Retail --Malls Multiplexes Residential

Real estate utilization Listed below are the salient features of each category:

Commercial Real Estate

Office Space Backed by strong infrastructure Promoted by increasing demand from IT industry Shift of focus from the traditional CBDs towards secondary centers owing sharply higher land prices in the city centers. Retail Space Growth of 25- 30% expected in the organized retail sector (malls and multiplexes) leading to an increased demand in real estate Affected by government policies for foreign retailers Pronounced in the Tier I, Tier II and Tier III cities

Hospitality Space Criteria Annual growth rate of the industry Statistics 8%

Number of foreign tourists in 2005 , Total number of five star rooms (2005) Total number of five star rooms needed by 2010 ,

4000000 96000 150000

Growing demand of real estate in the hospitality industry Increasing demand of lodging in commercial cities such as Bangalore, Mumbai, and Delhi etc. from business travelers.

 Established brands in this sector include Asian Hotels, Indian Hotels, ITC, Le Meridien etc are in expansion mode with many new players such as Accor Group, Marriot, Choice, IHG Group

Residential Real Estate

Development triggered by: a. Low per capita housing stock b. Rising disposable income c. Easy availability of finance Currently growing at 30-35% per annum Driven by retail investors who view real estate as an attractive investment option as compared to mutual funds and stocks Geographically widespread with townships being built in both the metros and the tier II and III cities

Real Estate Investment Banking

Real Estate Investment Banking is an approach to real estate financing providing the client a host of services including the structuring of real estate projects, legal advice, operative management of real estate projects and support in marketing properties. The banking focus in Real Estate Investment Banking is on structured financing products and structuring of entire portfolios. Extending on similar lines is the importance of syndication that forms the base line of larger-sized transactions. Real estate investment banking focuses on the following target market as prospective client base:

Real Estate Consultants

The increase in transparency and liquidity in the real estate market in India is attracting international real estate consultants to India. These consultants

offer end to end solutions for their clients real estate needs. These services include strategic consulting to developers, investors, advisors and lenders seeking assistance with existing assets, potential acquisitions, new development projects and properties slated for disposition, feasibility studies, concept testing, business planning exercises, investment advice, market research and analysis, demand forecasting, financial modeling and project structuring exercises, portfolio optimization and re-engineering strategies, expansion and occupancy, location and entry, brokerage services, legal documentation review, valuations etc. Real estate consultants also ensure that the financing needs of the client are well taken care of by liaising with banking/non banking institutions and providing them with investment and structured finance solutions including securitization and sale & leasebacks, structured finance facilitating equity/debt into development projects on behalf of private and government sector clients, structuring development financing, public - private - partnerships, joint ventures, portfolio transactions and privatization exercises. The recent players in the Indian market are Jones Lang LaSalle, Colliers, CBRichard Ellis, Frank Knight and Trammell Crow Meghraj. Developers and Construction Companies With the opening up of the real estate sector in the country, the construction houses are scaling up the commercial and residential constructions. An increasing number of developers are offering IPOs for fund raising. AIM too is a sought after solution to meet the fund requirements for these developers.

Risks involved in the Real Estate Investment Market Liquidity risk

The real estate investment market is still in its infant stage. The time required for liquidity of real estate property can vary depending on the quality and location of the property.

Regulatory risks
In terms of property ownership, permission from the Reserve Bank of India is required for foreign investors. For capital repatriation, investors need to apply for approval from the RBI, and foreign direct investment is limited to a limited set of opportunities (e.g. townships). The REMFs work within the SEBI framework. Being a developing and growing sector, the rules, regulations and legalities demonstrate frequent changes, making it seem as a cumbersome investment option to the investors. Property market transparency risk The Indian property market has low transparency when compared to the more mature and developed real estate markets. Although market transparency has improved, reliable and consistent information on the Indian property market is still not easily available. There are also more professional due diligence and valuation institutions needed. This holds true even for the Tier I cities.

Macroeconomic risks
Interest rates, inflation and exchange rate risks are amongst the important macroeconomic indicators and have shown decreased volatility. The provision of facilities, is in many regions, still inadequate (education, transport infrastructure). These risk factors are not likely to disappear in the near future, impeding the development of the real estate sector. Ownership and Land Title Issues Lack of information and low transparency in the real estate segment in India, coupled with the age old property related issues discourages the investment of the large players in the semi urban and rural areas thus slacking an overall growth of the real estate sector.

Some terminology of Real estate: F.A.R

F.S.I Super area Carpet area Built-up area Duplex Simplex Circle rate Land acquisition and lots of words..

Management:The Board of Directors of the company have envisioned the organization to new heights. The company is well managed under the foray of these individuals : Shri Manoj Gaur, Executive Chairman & CEO Shri Sunil Kumar Sharma, Executive Vice Chairman Shri S K Jain, Vice Chairman Shri R N Bhardwaj Shri A K Sahoo (LIC Nominee) Shri B K Goswami Shri B K Taparia Dr. B Samal

Shri Viney Kumar (IDBI Nominee) Shri S C Bhargava Shri S C Gupta Shri V K Chopra Dr. J N Gupta Shri M S Srivastava Shri Sunny Gaur, Managing Director (Cement) Shri Pankaj Gaur, Jt. Managing Director (Constn.) Shri R K Singh (Whole-time) Shri Ranvijay Singh (Whole-time) Shri S.D. Nailwal (Whole-time) Shri Rahul Kumar (Whole-time Director & CFO)

Business Interests of Jaypee Group:-

Civil Engineering

Initially, the Jaypee Group started as civil engineering contractors. Jaiprakash Associates Ltd., the flagship company of the Group, is a leader in Construction of river valley and hydropower projects on turnkey basis for more than 4 decades. The company is currently executing various projects in hydropower / irrigation / other infrastructure fields and has had the distinction of executing simultaneously 13 hydropower projects spread over 6 states and the neighboring country Bhutan for generating 10,290 MW of power. Jaypee Group undertakes projects involving:Large quantities of rock excavation (both surface and underground) Controlled earth/rock fill Concrete manufacture and placement (including chilling) Fabrication and erection of penstock liners Hydro-mechanical equipment procurement and erection Steel Structures Expressway Construction Real Estate Development

The projects that have been commissioned or in the advance stages of completion have been undertaken by it either as a successful EPC contractor or as a Non EPC contractor. The group also has secured three BOT contracts in the private hydropower generation sector after the opening up of the doors by the Government of India in 1991 for private sector power generation companies. It is not an embellishment to state that over the past three decades the company has not only successfully executed large and prestigious projects, but

in this process has acquired a pool of knowledge, skills and experience in their field of technological excellence.

Projects Under Execution

S.No. 1 2 3 4 5 6 7 Name of Project Sardar Sarovar(Narmada) Project ,Gujarat 900 MW Baglihar Hydroelectric Project & K 1000 MW Karcham Wang too Hydroelectric Project, H.P. Alimineti Madhav Reddy Project (AMRP), Andhra Pradesh Yamuna Expressway Project, Uttar Pradesh Zirakpur-Parwanoo Highway, Punjab, Haryana and Himachal Pradesh Ganga Expressway Project from Greater Noida to Ballia (Eastern U.P.)

HYDROPOWER PROJECTS COMMISSIONED BY THE JAYPEE GROUP

SL.N o

Name of Project

2002- 200 200 200 200 Total(M/ 05 5-06 6-07 7-08 8-09 W)

BUILD-OWN-OPERATE 1 2 Baspa-II Vishnuprayag 300 400 300 400

ENGINEERING - PROCUREMENT - CONSTRUCTION (EPC) Contracts 3 4 Chamera-II Omkareshwar 300 520 300 520

Baglihar

450

450

CONTRACTS WITH VARIOUS GOVERNMENT AGENCIES 6 Indira Sagar (Dam & Powerhouse) 1000 1000

Nathpa Jhakri 1500 (Powerhouse & Penstocks) Dul - Hasti (Dam, Powerhouse & HRT) Tehri (Rockfill Dam & Spillways) Teesta-V (Dam & Powerhouse) -

1500

390

390

1000

1000

10

510

510

11

Sardar Sarovar (Main Dam & Power House) Tala (Powerhouse & HRT) Total(MW) 3100

250 1200

1450

12

1020

1020 8840

250 4010 1030 450

Facts and Figures

The group has executed 13 Hydropower projects spread over 6 states of India and neighboring country of Bhutan to generate 10,290 MW of power. Only E & C Company in India with the capacity to execute EPC contracts on its own strength from concept to completion. Has won three out of the five EPC contracts awarded in the last 20 years. The group is the largest private sector hydro power producer with an

installed capacity of 700 MW. Sardar Sarovar Dam being executed by the group is the third largest in the world for volume of chilled concrete to be placed -nearly 7 million cum. Nathpa Jhakri a 1500 MW Power House is the largest underground power house in India. Tehri Dam is the third tallest rock fill dam in the world, and the largest in Asia invloving placement of over 25 million cum of all types of fill material. Baglihar Hydroelectric project involved construction of 30km of project road along with three bridges. Brahmaputra Guide Bund completed in a record time of 7 months. Baspa-II and Chamera-II projects involved continuous concrete shuttering for tunnel lining which is used for the first time in the country. Teesta V project has been provided with Jet Grouting curtain is being provided below the coffer dams for the first time in India. Alimineti Madhva Reddy Irrigation project is the longest underground face to face tunnel in the world.

POWER:

Jaypee Group forayed in power sector after reforms had begun in the country and private sector was invited to participate in the beginning of the 8th five year plan. It has been a pioneer in this sector and its performance outshines

those of its peers. During the 8th five year plan (1992 to 1997), the total power added was 16422 MW, out which private sector contribution was 1430 MW. In the 9th five year plan (1997-2002), a total of 19015 MW power was added to the grid and 5061 MW (hydro 86 MW and Thermal 4975) was added by the private sector. The 10th five year plan saw an addition of 19011 MW to the countrys national grid. Out of which the private sector added a total of 1931 MW (hydro 700 MW and Thermal 1231 MW). The entire 700 MW of hydropower added in the 10th plan five year plan was by the Jaypee Group. Jaypee Group is the only integrated solution provider for Hydropower projects in the country with a track record of strong project implementation in different capacities and participation in projects that have added over 8840 MW of Hydroelectricity to the National grid between 2002 to 2009 - AN UNPARALLEL FEATURE IN INDIAN POWER SECTOR.

Jaypee Groups operational power plants are 300 MW Baspa-II (Himachal Pradesh) and 400 MW Vishnuprayag (Uttarakhand) and by 2012, the total hydropower capacity will be 1700 MW with the commissioning of 1,000 MW Karcham-Wangtoo project while the power generation (including Thermal) for the Group shall be 2200 MW. The Group is poised to be a 13,470 MW power producer by 2019. Groups 300 MW BaspaII HEP is accredited for 1 million VERs per annum and 400 MW Vishnuprayag HEP , the Worlds largest Hydropower project in the private sector is accredited for 1.32 Mn. annual Verified Emission Reduction (VERs). Besides this, 300 MW Baspa-II Hydroelectric Power Station was successful in bagging GOLD SHIELD for meritorious performance in power sector from the

Ministry of Power for the year 2007-08, a step forward from the SILVER SHIELD, Baspa-II HEP won for the year 2004-05. While 400 MW Vishnuprayag Hydropower Project of Jaiprakash Power Ventures Ltd (JPVL) was awarded 1st Prize in the category Energy & Power by the Essar Steel Infrastructure Excellence Awards 2010 in association with E18 and CNBC TV18. After having established a strong presence in the Hydropower sector the Group has initiated its entry into Thermal Power Generation, Power Transmission and also forayed into Wind Power.

Hydro power
Seeing the vast potential present in the hydro power generation, the house of Jaypees ventured into private power generation on Build Own Operate (BOO) basis. JAL has so far the distinction of participating in 54% of new hydropower projects under Indias Tenth Five Year Plan.

300 MW Baspa II
The 300 MW Baspa Hydro Electric Project Stage II (BOO) is an environment friendly run of the river power project devoid of any rehabilitation or resettlement issue. The project site is located on the river Baspa, a tributary of river Satluj in District Kinnaur of Himachal Pardesh.

400 MW Vishnuprayag:The 400 MW Vishnuprayag Hydro-electric Project (BOO) was commissioned in October,2006, a run-of-the river project located across river Alaknanda in District Chamoli of Uttarakhand. The Project, utilizing the waters of river Alaknanda, has an underground power station with an installed capacity of 400MW (4x100MW).

1000 MW Karcham- Wangtoo

The 1000 MW Karcham-Wangtoo Hydro-electric Project is located in Himachal

Pradesh and is built on BOO basis. This is the Indias largest Private Hydropower station . It is envisaged as run-of-the-river project and is constructed on River Satluj in the District Kinnaur.

Arunachal Pradesh projects (Lower Siang 2700 MW & 500 MW Hirong)

The 2700 MW Lower Siang Hydro-electric Project on river Siang and 500 MW Hirong Hydro-electric Project on river Siyom in Arunachal Pradesh will be built on BOO basis and are expected to be commissioned by 2017 and 2018 respectively.

Meghalaya projects (270 MW Umngot & 450 MW Kynshi)

The project are 270 MW Umngot HEP in the East Khasi Hills district and 450 MW Kynshi (Stage II) HEP in the West Khasi Hills district of Meghalaya. The projects would be undertaken through a Joint Venture between JPVL and State govt of Meghalaya on a 74% -26% basis.

Thermal power 2X660 MW Jaypee Nigrie Super Thermal Power Plant

Jaypee Nigrie Super Thermal Power Project comprising 2 x 660 MW Supercritical Unit will be set up by Jaiprakash Power Ventures Limited, a subsidiary of JAL at a site in Nigrie - Village, Tehsil - Deosar, District - Singrauli in Madhya Pradesh. The expected date of commissioning for Unit - I and Unit - II are end April 2013 and end October 2013 respectively.

Amelia (North) and Dongri Tal II coal block with total coal reserves of 250 MT of coal. These coal blocks contain sufficient coal reserves to fuel the Nigrie Thermal project over the long term. JAL is expected to develop and mine this coal in a joint venture with MPSMCL. The joint venture has been allotted these

two coal blocks solely for the purpose of supplying fuel to the Thermal Project

Nigre

The Nigrie Thermal Project is expected to utilize coal from two captive coal blocks, the Recently, Group has entered into an agreement with L&T-MHI Pvt. Ltd. (JV between L&T Ltd. And Mitsubishi heavy Industries Limited, Japan) for supply of super-critical, environmental friendly, more energy efficient Boiler, Turbines and Generator (BTG) packages for their Nigrie project. Environmental Clearance from MoEF for Nigrie Project [Download]

1500 MW Bina Thermal Power Project

The Group is also setting up a 1500 MW coal fired Thermal Power Plant at Bina in the State of Madhya Pradesh. The project is expected to be commissioned by 2011 (phase -1).

1980 MW Karchana & 3300 MW Bara Thermal Power Project

JAL has been awarded LOIs for 1980 MW (3 x 660 MW) Karchana Thermal Power Project and 3300 MW (5 x 660 MW) Bara Thermal Power project in UP. These projects are expected to be commissioned by 2014.

Transmission
Jaypee Power grid Limited (JPL), a joint venture company setup between Jaiprakash Hydro-Power Limited (JHPL) and Power Grid Corporation of India Limited (PGCIL) is developing a 217 km long power transmission project to evacuate power from the Karcham-Wangtoo project. The system will consist of a Transmission Line from the powerhouse at Wangtoo to the interconnecting point with the northern grid at Abdullapur, Yamunanagar, and Haryana. The power transmitted is meant for distribution and consumption in the

states of Himachal Pradesh, Haryana, Punjab, Uttar Pradesh and Rajasthan.

CEMENT:
Jaypee group is the 3rd largest cement producer in the country. The groups cement facilities are located in the Satna Cluster (U.P), which has one of the highest cement production growth rates in India. The group produces special blend of Portland Pozzolana Cement under the brand name Jaypee Cement (PPC). Its Cement Division currently operates modern, computerized process control cement plants with an aggregate capacity of 21.30 MnTPA*. The company is in the midst of capacity expansion of its cement business in Northern, Southern, Central, Eastern and Western parts of the country and is slated to be 37.55 MnTPA by FY12 (expected) with Captive Thermal Power Plants totaling 702MW. Keeping pace with the advancements in the IT industry, all the 140 cement dumps are networked using TDM/TDMA VSATs along with a dedicated hub to provide 24/7 connectivity between the plants and all the 120 points of cement distribution in order to ensure track the truck initiative and provide seamless integration. This initiative is the first of its kind in the cement industry in India. In the near future, the group plans to expand its cement capacities via acquisition and greenfield additions to maximize economies of scale and build on vision to focus on large size plants from inception. The Group is committed towards the safety and health of employees and the public. Our motto is ' Work For Safe, Healthy, Clean & Green Environment

Cement Brands:
Jaypee produces a wide variety of cements, which are specifically designed to cater to the customers requirements for different types of cements in each of its markets. All the brands, which the Company produces, are so evolved in their characteristics and properties that they will surpass BIS Standards. For each brand, the relevant BIS standards are mentioned in enclosed table along with a comparison with the BIS requirement. The state-of-the-art cement plants operated by the Jaypee Group are equipped with the most modern technology from the globally leading technology providers. Extensive Instrumentation & fully automatic and computerized process control system, custom designed Quality Control software like QSO Expert and CADES in the Mines, Cross Belt Expert Analyzer using the Prompt Gamma Neutron Activation Analysis for the first time in India, X-Ray Fluorescence and X-Ray Diffraction analysers and optical microscope, enable production of cement of the highest quality consistently on a sustained basis. Jaypee Rewa Plant Quality control laboratory is accredited laboratory from National Accreditation Board for Calibration & Testing Laboratories, for chemical and mechanical Cement testing. All brands are marketed in attractive HDPE bags, containing 50 Kgs of quality cement from Jaypee. Bags are identified with a conspicuous Jaypee Logo, which also over the years has come to be regarded as a Hallmark of quality.

Conclusion:
Jaypee Cement (PPC) helps to produce better concrete & compressive strength keeps on growing with time. Jaypee Cement (PPC) promotes workability in fresh concrete even with less water and hence yields high strength concrete of low permeability, less bleeding, better pump-ability and superior finish. Hardened concrete made with Jaypee Cement (PPC) benefits from long term gain in compressive strength and related properties like low creep & shrinkage etc. Furthermore, the concrete is very durable and effectively resists aggressive attack of sulphate and chloride ions. It is also resistant to Alkali aggregate

reaction. The concrete is not subjected to attack by acid rain due to presence of green house gases (GHGs) in higher concentrations in atmosphere.

Awards:

Cement Division of Jaiprakash Associates Limited with its Plants at Jaypee Rewa Plant (JRP), Jaypee Bela Plant (JBP), JAAGO & JCBU has been awarded the Integrated Management System comprising of ISO 9001:2000, ISO-14001:2004 & OHSAS-18001:1999 by the world renowned Bureau Veritas Certification. ISO-9001:2000 covers Quality Management System. ISO14001:2004 covers all Environmental Issues including conservation of Natural Resources and Reduction of Emissions and Wastes. OHSAS-18001:1999 covers Operational Safety and reduces Risk to People, Plant & Machinery.

Hospitality:-

The Hotel division of Jaiprakash Associates Ltd. owns and operates six Five Star Deluxe hotels and is a significant player in north of India. All the hotels enjoy the patronage of most illustrious of the families, businessmen leaders and dignitaries from around the world. This leading chain of deluxe hotels in India offers luxurious accommodation, exquisite dining facilities, interesting leisure options and a pleasant environment to provide a comfortable stay for our esteemed guests. The first two five star hotels in the capital were set up in the back drop of the Asian Games in 1980 - Hotel Siddhartha and Hotel Vasant Continental. An ode to the cosmopolitan culture of Delhi these two five star hotels unfold the finest lifestyle experiences. An exquisite blend of business and pleasure makes them a perfect place to confer, relax or pamper your senses. Pioneering the concept of deluxe hotels Hotel Jaypee Palace Agra, is a hotel and convention centre. The hotel is a fine blend of the Mughal architectural brilliance and it combines classic qualities, simultaneously blending luxury and exclusivity with modern style, flair and sophistication. Jaypee Residency Manor, Queen of hills, Mussoorie is a tribute to the majesty and splendor of the Mussoorie hills. Built on an individual hilltop, the Hotel offers an amazing 180 degrees of the most awe inspiring view of the hills. Whether staying for business or for pleasure, whether running a conference or a meeting, arranging receptions or any other special occasion, the Jaypee Hotels has it all to make that affair a memorable one. Each visit is an experience of a lifetime.

Real estate:-

Jaypee Group is developing real estate in Greater Noida. Its property, Jaypee Greens, is spread over an area of 450 acres. It comprises golf resorts, villas, townhouses, penthouses, condominiums, studio apartments, commercial complexes and shopping malls.

Education :

The Jaypee Group of Companies has consistently displayed full awareness of its social responsibilities through the Jaiprakash Sewa Sansthan (JSS), a not for profit Trust. The Group believes that Education is the cornerstone to economic development and which alone can assist build India into a developed nation. With the thought of using technology and management effectively, the visionary founder of the JSS, Shri Jaiprakash Gaur set up 3 technical institutes of higher education to host the best of faculty, students and educational infrastructure to ensure creation, generation, dissemination and application of knowledge to mould the world leaders of tomorrow. The Jaypee Institute of Information Technology Declared deemed to be University under Section 3 of UGC Act. 1957 vide Notification No. F.9-27/2000-U.3 dated 1st November, 2004 of the Ministry of Human Resource Development, Government of India and further extended vides their letter of even No. dated 01 Oct 2008. Jaypee Institute of Information Technology (JIIT) was the first amongst three Institutes raised by the Jaiprakash Sewa Sansthan (JSS). JIIT dedicated to excellence in education, has been envisioned by its founder Chancellor Shri Jaiprakash Gaur Ji as a vehicle of enlightenment and empowerment of youth in India. The

Institute has defined new innovative programs of learning to produce human resource capable of identifying, analyzing and solving problems. The Institute is fully backed and supported by the Jaypee Group of Companies who recognize the role of IT and emerging technologies in improving the quality of life of the people in India. It is envisaged that JIIT will play a leading role in the development of technical manpower and research programs comparable to the best in India and the world.

Location
JIIT is situated near the Electronic City Noida in the area meant for educational Institutions as provided for by the Noida Authority. Infrastructure JIIT has been developed as a modern world class campus, with intellectually vibrant ambience in a serene and lush green environment. The state-of-the-art campus at a total project cost of Rs. 162 cores, with a total built up area of over 69623 sq. meters comprising smart buildings with Internet, with Wi-Fi connectivity, including environmentally conditioned Academic Block, Annapurna (Mess), well-equipped modern laboratories, Learning Resource Centre, Faculty and student residences provides a pleasant and intellectually stimulating ambience for students in an eco-friendly environment.

We are living in an era of information driven enterprise. Focus is consistently placed on automation techniques that increase the productivity and profitability of the enterprise with reduced costs across various functional heads. IT is an enabler in this context. The Groups InfoTech arm JIL Information Technology Limited (JILIT) specializes in providing services in the area of:

IT Infrastructure Management Software Development & Consultancy Multimedia Services Content Management, Security & Delivery Agricultural Content Development Learning Solution JILIT manages the entire IT Infrastructure of the various Group companies that include over 10 construction sites in some of the remotest terrains of the country including 200 cement locations in the interiors of India and 3 University Campuses that house over 7000 computers and various servers.. JILIT is one of the leading education content providers for schools in India. A pioneering initiative was taken in the year 2000 when JILIT conceptualized and developed the first of its kind digital classroom teaching aid that serves to assists in teaching, difficult to visualize topics and concepts in Science, Mathematics and Social Sciences. Today more than 10000 teachers in 500 schools across 152 cities and a few other countries for example Dubai, Kuwait, Oman, Bahrain and South Africa trust our educational content for adding value to their classroom teaching process and intern providing benefit to over 150000 students. Other innovative solution from JILIT includes Campus Connect (integrated resource planning solution for academic institutions), Online testing tools and Bizconnect.

Expressway:

India has the worlds second largest road network, aggregating over 3.34 million kilometers. As Indian Economy grew in the early part of this decade, challenges & opportunities across entire spectrum emerged and so was the case of large expressways with unique model of ribbon development along it, which modeled as developed tracks of New India. The Group has entered into construction of expressways with the Yamuna Expressway project a 165 km access controlled 6 lane super expressways along the Yamuna river connecting Noida and Agra on Build Own Transfer basis. The project envisages ribbon development along the expressway at 5 locations totaling 25 million square meters for residential/industrial/institutional purposes and shall trigger multidimensional, socio-economic development in Western U.P. besides strengthening the Groups presence in real estate segment in this decade. The Group successfully bid for and was awarded all packages (pkg. 1 to pkg.4) of prestigious Ganga Expressway contract by the Government of Uttar Pradesh. This is the largest private sector infrastructure project in India. The Company had emerged as the lowest bidder, as it bid for the least land for development, which was the most important criteria for bid evaluation. The 1047 km long 8 lanes Ganga Expressway would be developed on the left bank of River Ganga, covering the stretch from Greater Noida to Ballia (Eastern Uttar Pradesh). The project will be built on Built-Own-Transfer basis. The Group would also get the rights for development of an estimated 30,000 acres of land along the expressway.

Work culture in jaypee group:The Jaypee work culture is both social and interactive, and theres always an ultimate goal of high performance. There is a strong emphasis on networking and knowledge sharing with others to ensure that we work better as an organization, and we provide an ample opportunity to innovate ideas at all levels are welcomed and given the chance to show their worth. People are recognized as key to the companys future, and so there is a major emphasis put on professional development, diversity, inclusion and health and safety. Jaypee Group through an exhaustive Project Work named Project Eagle undertook an exercise of understanding and synchronizing the unique culture of the organization under (Indradhanush) the Jaypee Way of Life. Through this exercise evolved a set of seven values as under:

COLLECTIVE WISDOM:- which displays values such as Identifying Situations & People, Utilizing Knowledge, Arriving at a course of action, Result achievement etc. EXCELLENCE IN PERFORMANCE:-displays Resource Optimization, Cost Effectiveness, Encouraging Innovation, Continuous Learning and Growth etc. HUMANCE FACE:- exhibits Empathy, Finding Solutions, Compassion and Maintaining Relationship etc. CONVICTION:- exhibits Passion, Optimism, Belief in Self & Team, Decision Making . COMMITMENT:- displays Loyalty, Sense of Ownership, Pro-activeness, and Uncompromising on Values etc. LEADERSHIP WITH EXAMPLE:- displays Setting Right Precedence, High Degree of Involvement and Clarity of Mind & Moral Courage

Jaypee Greens:-

Jaypee Greens, the real estate division of the Jaypee Group has been creating lifestyle experiences from building premium golf-centric residences to building mega townships and self sustained mega cities since its inception in the year 2000. Jaypee Group is a well diversified infrastructure & industrial conglomerate with an annual turnover of over 15,000 Crore. The Group has made its presence in various sectors like hydro power, cement, hospitality, real estate & educational institutions. Jaypee Greens is the real estate arm of the Jaypee Group and since its inception in the year 2000 has been creating lifestyle experiences from building golf-centric premium residences to building mega townships to building a self sustained mega city.

Jaypee Greens, Greater Noida is a maiden real estate project of the Jaypee Group and it has undeniably established its position amongst the finest developers in Asia with having been awarded the highest possible accolade in the international property arena. It is a premium 452-acre golf-centric lifestyle real estate development situated in Greater Noida integrating homes with golf course, landscaped emerald spaces, resort living and commercial developments. The project is created to offer a lifestyle at par with world-class residential spaces. Jaypee Greens is a premium 450-acre golf-centric real estate

development integrating homes with golf course, landscaped emerald spaces, resort living and commercial developments. A complete lifestyle real-estate destination offering individual homes and apartments amidst 18-hole Greg Norman designed golf course, member exclusive clubhouse, conference & banquet facilities, tempting eateries, spa and health club, a golf academy and host of entertainment and recreation options.

Some projects of greater Noida :-

Sun Court

High End Luxury Apartments-Within the Existing 18 Hole Championship Golf Course Location Jaypee Greens, Greater Noida Completion Date Mid 2012 Jaypee Greens, a premium, first of its kind 450-acre golf-centric real estate development integrating homes with golf course. A complete lifestyle realestate destination offering individual homes and apartments amidst 18-hole Greg Norman designed championship level golf course, member exclusive clubhouse, luxurious cottages, conference & banquet facilities, tempting eateries, spa and health club, a golf academy and host of entertainment and recreation options. It includes Golf Resort & Spa, an integrated sports complex, 60-acre nature reserve, lakes, landscaped parks, Independent homes, Luxury Apartments and Penthouses. The 18 hole Greg Norman signature championship golf course is spread over 197 acres, it is the longest course in India at 7,347 yards with 88 bunkers and 14 water bodies. It has a variety of theme parks and lakes. The entire Greater Noida development is revolving all around this Jaypee Green Golf course (at Pari Chowk) quoting its proximity as its main USP.A residence at Jaypees offers a Exclusive, Unique upper end life style experience, which no other residential project can offer. At Jaypees, you are part of the 452 acres and all the amenities and facilities it has to offer like, the Olympics standard Integrated sports complex containing almost all the sports

facilities, 18 hole Golf Course, Gym, Sauna, Pools, World class restaurants etc. Jaypee Greens, Greater Noida has planned only 1200 units in the entire 452 acres. Sun Court total 4 Towers 2 Apartments per Floor All 3 Bedroom + Servants Room Sizes- 3780 sq ft and 3860 sq ft Product Level Specifications:Theater and dining arrangements Secretarial services 24 hr Concierge services*: Jogging tracks Convenio Theater for private screening of movies Caf & Book/ DVD store Games Room for indoor games Business center and meeting rooms Children friendly play areas Private Dining Space Entertainment area including Massage and body treatment rooms Steam and Sauna rooms Swimming pool and change rooms Wellness center with Landscaped podium with panoramic views of the golf course

Yoga relaxation classes One-on-one personal training Fitness and body composition counseling Cardiovascular and strength training programs Access to the Resort Spa*: Olympic sized swimming pools State-of the-art gymnasium Tennis Squash Basketball

Price list:
-

Sun court Tower 2-with view of 17/16/15 Floor

1 FLR 2 FLR 3 FLR 4 FLR 5 FLR 6 FLR 7 FLR 8 FLR 9 FLR 10 FLR 11 FLR 12 FLR 13 FLR 14 FLR 15 FLR 16 FLR 17 FLR 18 FLR 19 FLR 20 FLR 21 FLR 22 FLR 23 FLR 24 FLR 25 FLR

& club house

Price in lacs

Area (sqft)
3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860 3860

Price (in lacs)

300.00 300.00 318.00 318.00 325.00 325.00 329.00 329.00 334.00 334.00 334.00 349.00 349.00 349.00 349.00 354.00 354.00 354.00 354.00 374.00 384.00 394.00 404.00 414.00 454.00

307.00 307.00 325.00 325.00 332.00 332.00 336.00 336.00 341.00 341.00 341.00 356.00 356.00 356.00 356.00 362.00 362.00 362.00 362.00 382.00 392.00 402.00 412.00 422.00 463.00

Moon court

Overview
Come over and experience how beautiful it can be to live right amidst a sprawling 60 acre Nature Reserve with a beautiful lake and variety of flora and fauna.

Strategically located on the periphery of the 18+9 hole golf course, the Moon Court apartments offer uninterrupted views of the 60 acre Nature Reserve with a beautiful lake spread over approx. 7.6 acres and a wide variety of flora & fauna.

Inspired by modern living, optimum space utilization, hi-efficiency and minimal maintenance, these are 2BHK+Study and 3BHK+Servent Room, apartments that aim to provide all the elements of comfortable living.

Created using eco-friendly material, thus the goodness of nature has been well blended with the most modern architectural facilities that enhances the overall look and feel of the new age lifestyle.

As a privileged resident of the Moon Court one can enjoy facilities such as neighborhood social clubs with a host of recreational facilities, Jaypee Integrated Sports Complex, Jaypee Resort & Spa.

Floor Plans

MOON COURT TOWER (1-3) TYPICAL FLOOR PLAN 3 BEDROOM + SERVANT ROOM TYPICAL FLOOR PLAN 2 BEDROOM + STUDY

Price list:Type of Apartments : Price** Rs. (lacs) onwards : UNIT TYPE 2 BHK + Study 3 BHK + Servant AREA (IN SQ. FT) 1207 1600 BSP* (RS) Rs. 5400/Rs. 5400/Rs. 6517800 8640000 2BHK + Study BHK 6500000 3BHK+ Study 8600000

Other Applicable Charges

S.N o. 1 2 3 Payment Head Infrastructural Development Charges Social Club Membership Car Parking Car Parking Charges/Rate Rs. 50.00 psf Rs. 2.00 Lac One car parking space compulsory with one unit.

1. First car park @ Rs 3.00 Lac. 2. Subsequent parking spaces @ 4 5 Rs 3.00 Lac. Maintenance Deposit Preferential Location Charges Rs. 75.00 psf 5th floor to 10th floor @ Rs. 50/sqft

SPECIFICATION

Bed Rooms, Study Rooms, Dressing Floors External Doors and Windows Fixture and Fittings Walls Wooden laminated flooring Anodized aluminium / PVC Doors and Windows Designer light fittings and decorative fans Walls plastered with POP punning and painted with plastic paint First class Wood frame with skin moulded door shutter POP false ceiling plaster and painted with plastic paint

Internal doors

Ceiling Toilets

Floors

Wooden laminated flooring

External Doors and Windows Walls

Anodized aluminium / PVC Doors and Windows Designer light fittings and decorative fans

Internal doors

Walls plastered with POP punning and painted with plastic paint First class Wood frame with skin moulded door shutter

Ceiling

Floors External Doors and Windows Fixture and Fittings

Marble / anti skid vitrified tiles Anodized aluminum / PVC Doors and Windows Modular kitchen as per design. Granite counter back

KITCHEN
Walls

Tiles upto 2' height above the counter level, balance POP Punning and painted with plastic paint. Veneered flush doors with Laccquer finish POP ceiling

Internal doors Ceiling Balconies Floors Ceiling

Ceramic tiles Plastic paint

Lift Lobbies / Corridors

Floors Walls Stone with special highlights and patterns Plastic paint

Apartment main door Seasoned Teak wood frames with Teak wood panelled shutter finished with melamine polish Ceiling POP ceiling with POP moulding and cornice

Air-conditioning Ventilation

Individual split type units as per design Exhaust fans provided in kitchen and bathrooms. All external doors and part of external windows are openable.

Utilities & Facilities

Security Water supply 24 Hour manned security on entrance gates Water supply through underground supply lines/ overhead tanks Soiled water drainage into main sewer outside property Storm water drainage system integrated with rainwater harvesting Fire detection as per fire safety norms

Sewage water Storm drainage

Fire protection

Main Electrical Supply Electrical wiring in concealed conduits with modular switches and power back up Telephone/ Data Telephone cable pre-wired into all rooms Cabling for internet access as per design Maintenance for common area on chargeable basis

Services

THE CASTILLE

Location: Jaypee Greens, Greater Noida. Positioning: These low-rise apartments have a total of approx. 50 units. The vision behind these residential towers is to offer exceptional apartment layouts with unending views for the residents. The residents will savor the feel of openness that these apartment offer. The Club House for these apartments will be of modern look & feel and will have the following Recreational facilities: Swimming Pool Tennis Table Tennis Squash

 Enclosed Hall for yoga & meditation Health Club with well equipped Gym, Sauna etc.

Area:
SL.N o 1 2 TYPE 3 BHK+SERVANT 4 BHK+SERVANT AREA APPROX IN Inaugural Price (in Rs. Lacs) SQ.FT 2200 180.40/3000 246.00/-

SPECIFICATIONS
INTERIORS: Living, Dining, foyer :floors Bedrooms, Family Lounge :. High quality Marble and granite Solid wooden Plank flooring 7

High

laminated wooden wardrobes in bedrooms Bathrooms, Powder Room:-

Imported anti-skid ceramic tile

flooring Appliances in white porcelain, with a double circuit in cisterns, one For recycled water and one for fresh water Shower cubicle Jacuzzi and convertible steam in master bathroom Imported

fittings of TOTO, Kohler or equivalent Imported fixtures including toilet paper holder, hooks and towels rods Hisand-her vanity with heated mirrors for defogging Kitchen/Utility :ceramic tile flooring Entire decorative ceramic tiles 25 mm Granite counter top and back splash Work surfaces of high quality granite, equipped with sink Modular kitchen Hot Plate Refrigerator Clothes washer, dryer Wall Treatments:Acrylic emulsion/ Texture paint on walls wall in Imported anti-skid

with POP on full ceiling. The exterior walls comply with the current technical building regulations to ensure heat and sound insulation Doors and Windows :External: Provision for installation of remote controlled tracks for blinds in all rooms. Internal: 50 mm teak wood paneled doors Balconies :Marble tiles with red Sandstone skirting Worker Room:Tile flooring Dry distemper on cement plastered walls Worker Toilet:Ceramic tile flooring and wall treatment Air Conditioning :VRV air-conditioning with heat & cold options Water Supply:Pressurized water supply system Electrical :First Quality electrical wiring with modular switches and ELCB controls on all circuits Fire Security :Integrated apartments

Communications :and music in all rooms

Sprinklers Wi-Fi enabled apartments Pre-wired for telephone, cable television

Intercom connecting to the concierge desk, security office, health club and parking Security :Access control cards for each apartment CCTV in entry lobby of tower and in basement lobbies Front doors with spy holes. Burglar Alarm COMMON ARES:Lobby :Combination of exclusive stones in flooring Acrylic emulsion/ Textures paint on walls with POP cornice in ceiling Decorative double doors at ground floor lobby entrance and fire doors in basement Other Facilities:Stilt Parking Facility Complimentary Golf And Sports Membership:-

Booking Amount*: 3 BHK + S @ 7.50 Lacs 4 BHK + S @ 10.50 Lacs

India's first 'Wish Town' at Jaypee Greens, Noida has been developed as a diverse, progressive, vital community spread over 1162 acres that combines sophisticated living with pure natural surroundings. A

picturesque community with numerous golf facilities, mixed with world class residences, recreational areas, commercial and institution spaces. international standard health care It offers excellent education facilities,

facilities, recreational and entertainment centers, various art and cultural galleries, museums, spiritual centers, hotels, multiple shopping complexes, corporate offices, IT parks and public services. Come...Explore...Discover... Step out of your home onto 1162 acres of cascading greenery. An 18-hole signature Graham Cooke golf facility & 9-hole golf facilities along with numerous lakes & water bodies. Enjoy all the luxuries of life with our modern world-class residences that range from low-rise & mid-rise apartments to hirise skyscrapers. Indulge your senses in the infinite glory of nature with a number of landscaped parks, thematic gardens, lush green open spaces with variety of flora & fauna.

Some Residential projects in wish town:-

Kasa Isles
PRODUCT BRIEF Location: Sector 129, Noida.

Positioning: The vision behind these residential towers is to offer exceptional apartment layouts with unending views for residents to savor. The landscaping and ambience of the project is inspired from the Tuscan/Mediterranean style of architecture. Parks and fountains with a vast range of recreational facilities along with a central club will ensure a hi-quality lifestyle for its residents. The large plethora of sporting facilities including multiple Tennis & badminton courts, a unique 5 a side footfall field, jogging tracks along with a swimming pool and water facilities will interest the health conscious and people in general. Tuscan/Mediterranean style landscaping involves wonderful herbs and variety of Citrus trees. It would be nice to add a display of intriguing mosaic stepping stones. Simplicity in style. Wrought iron accessories, the appearance of crumbling stone walls, rustic stone farmhouse decor, marble flooring and hard sturdy wood furniture to be used in the general area landscaping. Club House: Replete with a circular driveway and portico the club will exude a private-club atmosphere, sunbaked terra cotta walls blend beautifully with stacked stone to create a warm welcome for all residents and guests. Wide, low windows mark the faade of the Clubhouse and beautiful Hardwood floors and a stone fireplace frame the lobby. Stacked stone archways of the entrance Corridors lead into the Clubhouse and open onto sitting areas.

Special Features: Mediterranean cuisine restaurant

Card game rooms A swimming pool with mosaic tiles in the Club house Grilling patio, with sitting trellises The tennis courts Badminton Courts Warm colours such as reds, yellows, Golds, browns, greens will be used in the designing of the project

Vertical Landscaping for all the buildings Rose Garden to be in front of the 4 BHK towers Environment friendly design Double basement parking with lift access Landscaping- Patio theme - Patios can provide areas for relaxation or entertaining in the Landscape. Many types of materials are available including standard colored and lilac Colored bluestone, both in geometric patterns or random sizes; paving brick and natural stone. Walkways provide linkage between spaces in the landscape.

Areas:

S. No. 1 2 3 4 5 6 7 8 (50%each)

Type Studio Apartment 2 BHK 3 BHK + 2 Bath 3 BHK + W + 2 Bath 3 BHK + W + 3 Bath 4 BHK+W Penthouse (with powder room) Duplex Units

Area (in sq ft.) 500-550 850-900 1150-1200 1300-1350 1500-1600 1900-2000 2700 1300 & 1500

Price List:BSP-3390/SQFT

Other Applicable Charges:

S. No. 1 psf 2 psf 3 40.00. psf 4 Lac 5. Payment Head Internal Development Charges External Development Charges Electric Sub Station Charges Social Club Membership Car Parking One reserved basement car parking space Charges / Rate Rs. 75.00 Rs. 75.00 Rs. Rs. 1.00

compulsory with any apartment. Underground Car Parking

1.

Car park @ Rs 2.00 Lacs Rs. 1.50 Rs.

6.

2. Subsequent car park @ Rs. 3.00 Lacs Maintenance advance for one year

per sq. ft. per month 7. One Time Lease Rent

50.00 psf 8. Preferential Location Charges Rs. 100 psf (G to 5th Floor) Rs. 60 psf (6th to 10th Floor

The orchards

The orchards :- Jaypee Greens The Orchards, luxurious Golf apartments will redefine your lifestyle with its meticulously designed exclusive architecture giving the residents endless views of 18 hole Golf course. As the name suggests, the apartments would be amidst beautiful Orchards of different varieties giving you a refreshing sight that calms your mind and soothes your senses. The beautiful landscape will also feature a town centre with different recreational facilities like multi-cuisine restaurants, party rooms and suites. Along with this, the residents will have access to various sports facilities like cricket, basketball court, badminton court & tennis court. The community will also include kids play areas, sand pits, meditation centre and amphitheatre to give you an exuberant experience within the premises. Spend your time in a community that touches your soul with world-class architecture and facilities. PRODUCT BRIEF Location: Sector 129, Noida. Positioning: The vision behind these residential towers is to offer exceptional apartment layouts with unending views for residents to savor. The landscaping and ambience of the project is inspired from the Tuscan/Mediterranean style of architecture. Parks and fountains with a vast range of recreational facilities along with a central club will ensure a hi-quality lifestyle for its residents. The large plethora of sporting facilities including multiple Tennis & badminton courts, a unique 5 a side footfall field, jogging tracks along with a swimming pool and water facilities will interest the health conscious and people in general. Tuscan/Mediterranean style landscaping involves wonderful herbs and variety of Citrus trees. It would be nice to add a display of intriguing mosaic stepping stones. Simplicity in style. Wrought iron accessories, the appearance of crumbling stone walls, rustic stone farmhouse decor, marble

flooring and hard sturdy wood furniture to be used in the general area landscaping. Club House: Replete with a circular driveway and portico the club will exude a private-club atmosphere, sunbaked terra cotta walls blend beautifully with stacked stone to create a warm welcome for all residents and guests. Wide, low windows mark the faade of the Clubhouse and beautiful hardwood floors and a stone fireplace frame the lobby. Stacked stone archways of the entrance corridor lead into the Clubhouse and open onto sitting areas. Special Features: Mediterranean cuisine restaurant Card game rooms A swimming pool with mosaic tiles in the Club house Grilling patio, with sitting trellises The tennis courts Badminton Courts Warm colours such as reds, yellows, Golds, browns, greens will be used in the designing of the project Vertical Landscaping for all the buildings Rose Garden to be in front of the 4 BHK towers Environment friendly design Double basement parking with lift access

Areas:
S. No. 1 2 3 4 5 6 7 8 Type Studio Apartment 2 BHK 3 BHK + 2 Bath 3 BHK + W + 2 Bath 3 BHK + W + 3 Bath 4 BHK+W Penthouse (with powder room) Duplex Units Area (in sq ft.) 500-550 850-900 1150-1200 1300-1350 1500-1600 1900-2000 2700 1300 & 1500 (50%each

SPECIFICATIONS:STRUCTURE R.C.C Framed Structure LIVING ROOM, DINING ROOM & LOUNGE FloorsTiles / laminated floor External Doors and Windows - Aluminium Powder Coated / UPVC Walls Internal : Oil Bound Distemper External : Good Quality external grade paint Internal doors BEDROOMS & DRESS Floors External Doors and WindowsWalls grade paint Internal doorsEnamel painted Flush doors Tiles / laminated floor Aluminum Powder Coated / UPVC Internal : Oil Bound Distemper External : Good Quality external Enamel painted Flush doors

TOILETS Floors Anti Skid Ceramic / Vitrified Tiles External Doors and Windows Aluminum Powder Coated / UPVC Fixture and Fittings All provided of Standard Company make Tiles in cladding up to 7' in shower area and 3'-6" in balance areas, Balance

walls painted in Oil bound distemper Internal doorsEnamel painted Flush doors KITCHEN FloorsAnti Skid Ceramic / Vitrified Tiles External Doors and WindowsAluminum Powder Coated / UPVC Fixture and FittingsMarble Top with sink Walls Ceramic Tiles 2'-6" above counter, Balance walls painted in Oil Bound Distemper BALCONIES/ VERANDAH Floors Railings LIFT LOBBIES / CORRIDORS Floors-

Ceramic / Vitrified Mosaic Tiles MS Railing as per Design Ceramic / Mosaic Tiles / Marble / Kota

or equivalent Walls Oil Bound Distemper Provision for Split Air Conditioning

Krescent Homes
PRODUCT BRIEF

Location:

Sector 129, Noida

Amenities:
Chip & Putt Golf Course Beautifully designed landscaped areas Social Clubs, Crches, children play areas Conventions & shopping areas Numerous tennis & basketball Courts Joggers trail Meditation Hut Elegantly deigned central promenade with an amphitheatre

Area:SL.No 1 2 3 4 5 UNIT TYPE 2 BHK 2 BHK+W 3 BHK 3 BHK+W 4 BHK+W APPROX AREA IN SQ.FT 1115 1230 1680 1980 2375

Price List:Krescent Homes BSP @ Rs. 4,200/- psf @ Rs. 4,300/- psf (for G-5th floor) @ Rs. 4,260/- psf (for 6th-10th floor) Inaugural Discount @ Rs. 150/- psf Other Applicable Charges: Payment Head SL. No. 1 2 3 Internal Development Charges External Development Charges Electric Sub Station Charges / Rate Rs. 75.00 psf Rs. 75.00 psf Rs. 40.00. psf

4 5.

Charges Social Club Membership Car Parking

Rs. 1.00 Lac

One reserved basement car parking space compulsory with any apartment. Underground Car Parking 1. Car park @ 2. Subsequent car park @ Rs.

Rs 2.00 Lacs 3.00 Lacs 6. One Time Lease Rent Rs. 50.00 psf

**Booking amount:
2 BHK (All types) 3 BHK + W (1650 sq ft) 3 BHK + W (1950 sq ft) 4 BHK + W Rs. 2.50 Lacs Rs. 3.50 Lacs Rs. 4.00 Lacs Rs. 5.00 Lacs

With Jaypee Greens Sports City, the company is working with a vision to create one of the world's premier sports destinations, in sync with the vision to craft Indias foremost sporting world with top of the line infrastructure. Conceptualized as an integrated city, where one gets everything that he

dreams of in his neighborhood, it includes world-class sports venues with latest facilities, a proposed calendar of international sporting events providing a platform. Built on 2,500 acres of land within the sports development zone, Jaypee Sports City will feature a magnificent long motor racing track- first time ever in the country, a of dedicated cricket stadium with 100,000-seat capacity and other sports facilities. Come, live the pulsating life at a unique one-of-a-kind city in India, the 2500 acres * Jaypee Greens Sports City. It comprises, perfectly crafted Country Homes along with upcoming Residential Lake District (Phase1) which include Villas, Town Homes and mid to high rise apartments blocks with breath taking views of numerous perennial lakes and canals and multiple social clubs etc. A massive Motor Racing Track, Cricket and other international sports stadiums are unique to Jaypee Greens Sports City. The first Commercial District is equipped with elaborate financial, recreational and civic centers. Replete with all modern facilities, the city offers regular water supply, 24 hours electric power supply from Jaypee Groups own power generation power plants, centrally monitored 3-tier security system, super specialty medical facilities, educational facilities from kinder crib to primary school to professional colleges etc

Project Highlights:
Financial Centre
A high density urban core accommodating professional business offices, hotels, convention & exhibition centers, residential, restaurants and retail

spaces, equipped with modern infrastructure that combines traditional vernacular with contemporary architectural styles. Pedestrian friendly open spaces links are also provided.

Residential Diversity
It offers a variety of residential housing types comprising low density residential (single family detached villas), medium density residential (socioeconomic lifestyles) and high density residential(multifamily communities).

Civic Centre
Packed with convenience and contemporary amenities, it is a mixture of commercial / retail / residential uses. It also features a handful of signature buildings, cultural and civic arts centre with modern infrastructure and pedestrian friendly open spaces links. Entertainment Districts A mixed-use district, with a vibrant, pedestrian, friendly urban environment that takes advantage of its waterfront location. It also features a wide range of entertainment, hotels, convention & exhibition centers, restaurants and retail spaces.

Neighborhood
Through the synergy of multiple neighborhoods coming together, the towns are formed with clear edges which help to define residents identity. It takes just a 5 to 10 minutes walk from the edge to the centre.

Cultural City Centre

A devoted world class centre for Indian art, international art, religion and history.

Entertainment District Green Belt

An eco-residential area with open space preserving natural environment, ecoretreats and hosting eco-activities.

Educational Centre
It comprises world class higher educational facilities, universities, medical centers, research and Development Park that provides a development buffer between industrial and residential uses

Industrial City Growth Area

It includes business parks, research and Development Park and industrial park components which are devoted to manufacturing of light industrial goods and products.

Sports Centres
It comprises a Golf Course, an Equestrian Centre and other exciting sports clubs.

Utilities
Last but not the least, the utilities section includes power plant / back up facility and sewage treatment plant.

Introduction of sports city:-

A city spread over 5000 acres of land. in which 2500 acres land for sports city and1235 acres for highway city and 1235 acres of land for Indus city. The master planner of sports city is SOM i.e. (skid more owing and meril).it is the biggest project in NCR. The entire city is established and renowned by jaypee group. This is world class planned township with all amenities and features. This entire city is divided in various districts with a mix of residential, commercial, & recreational development. Boulevard concept has been applied for internally connected to the entire sports city.

Connectivity of the sports city:-

1. Noida to Agra Yamuna expressway approx 165km. 2. Eastern peripheral expressway- Ghaziabad to palwal & merging towards NH2 3. Proposed hi-tech railway station in BORAKI, 14 km distance from sports city. 4. Proposed a metro link parallel to Yamuna expressway up to proposed airport in JEWAR.

5. Proposed international airport in JEWAR, 27KM distance from sports city.

International cricket stadium:-

It has been designed as per the norms of BCCI &ICC in 30 acres of land. it Is designed by HOK POPULUS, who has already designed Melbourne cricket ground in Australia. The sitting capacity of this stadium is 1 lack. But in initial it is 40 thousand.

Formula 1 race circuit:-

It is developed in 875 acres of land, Hermann Tilke is architect of this formula1 race circuit, who has already deigned 12 race circuits in the world out of 22.this is 1st racing track in India. Length of the racing track is 5.14km with max speed 320 km/h. the sitting capacity is 1.25 lack. With 4 kinds of sitting stand. 1. Grand Stand:-This is the point where race would be start. 2. Paddock Stand:-This is for VVIPS 3. Pavilion or Team Building:-Here player can take rest & for lookers to watching the race. 4. Temporary Stand:-This would be for common people. The final date of racing in October.i.e 28th, 29th,and 30th.there is 8 lane interchange/underpass in front of main entrance of racing circuit.

Boulevard concept:-

It is a thematic pathway.14 different themes had been implemented in this concept. it is approx 16.7 km long and 80-200m wide. This is the

main entrance of for the premises of the sports city, 14 different themes of boulevard are--I. II. III. IV. The gateway:-Flower farm: The beach:--The crescent: shopping V. VI. VII. VIII. IX. X. XI. XII. XIII.
XIV.

Entrance feature cultivated natural beauty Family recreational outgoing community gathering & daily

Lake district park: The hub:central park:Cultural park: Childrens forest:Recreational:Market:Campus:Civic center:Southern gateway:community

Beautiful lake Sports city arrival space The open space in the heart of city Music and outdoor sculpture Active kids run almost wildly space for recreation Space for shopping Hospital and educational A stage for celebration Residential park supporting

Other important features: Go-karting:--it is small type of racing circuit for common people Multi perpous ground

9 hole chip n putt 18 hole golf course 5 star hotel Convention center Retail space Social clubs 24*7 water and power supply Friendly,safe,pollution free, secure community Health care and education facility Zero food miles.

The Entire Sports city has been divided in to various districts with a mix of residential, commercial, & recreational development as follows:

Regional center- commercial & Residential Crescent district- commercial & Residential Cricket district- commercial, Residential & entertainment Lake district- Residential Down town commercial & Residential Golf district- commercial Residential, Villas & Town homes Villa district- Residential

Indus west- Commercial, & Residential Indus center- commercial, Residential, University & Hospital Indus South- commercial, Residential

VILLA DISTRICT at Jaypee Greens sports city: The Krowns & Country homes:

A creative community, a designed environment that will provide a new rewarding balance between privacy yet will be connected to all modern amenities & facilities.

Enjoy the freedom to design your personal living space to personify your lifestyle.

The space can be planned efficiently to reflect intelligent & functional design.

One can enjoy the serenity of the outside environment & refreshing views of landscaped greens.

Apartments:Kassia & The kove:

Luxury apartments with top class specification & ambience at affordable price. Apartments to have adequate ventilation & sunlight.

Sprawling greens with recreational facilities.

Commercial:
Commercial zone Hi-tech business zone Close proximity to Yamuna expressway.

Personal floors:

Low rise, spacious, independent floor options based on tropical feel. Low density residential with 1BHK to 4 BHK options. Vertical landscaping for all the buildings. Green building rating compliant. Extensive landscape greens & wide open areas. and Moderate price bracket.

Kassia

PRODUCT BRIEF

Location: Concept:

Jaypee Greens Sports City

The product has a TROPICAL FEEL. The architecture style, landscaping is in sync with the theme. TROPICAL style outer faade of the towers. Use of tropical flora like Palm trees, mangroves all over the community. All the apartment towers will be surrounded by palm trees or face a water body.

Club house:
Tropical architecture. Swimming pool designed with a tropical feel. Fully equipped fitness facility including a weight and cardio room and a trainer studio. Spa rooms. Massage room. Aerobics and yoga room. Media rooms for watching movies etc 40 50 seats. Sports lounge. Catering kitchen and party room equipped with electric barbecue. Library. Kids play area. Party room.

Area:SL.No Type Area (psf) No of units per

floor 1 1 BHK 1BHK+STUD Y 2 3 4 5 2BHK 2 BHK+W 3 BHK+W 4 BHK+W (G.FLOOR) 6 4 BHK+ W (1ST FLOOR) 2140 1 1100 1340 1690 2015 2 2 2 1 770 955 4 1

PRICE LIST :BSP Rs 4500/- psf (Inaugural Discount @ Rs. 150/- psf KASSIA Other applicable charges:S. No. 1 2 3 4 Payment Head Internal Development Charges Electric Sub Station Charges Social Club Membership Car Parking Charges / Rate Rs. 75.00 psf Rs. 40.00 psf Rs. 1.00 Lac One reserved basement car parking space compulsory

with any apartment. Underground Car Parking 1. Car park @ Rs 1.50 Lacs 2. Subsequent car park @ Rs. 2.00 Lacs Interest Free 5 6 7 8 Rs. 50.00 psf

Maintenance Deposit One Time Lease Rent Rs. 50.00 psf Maintenance advance Rs. 1.50 per sq. ft. for one year Preferential Location Charges per month For Ground floor units @ Rs. 150/- psf

The Kove

Product brief

Location:- lake district, jaypee greens sports city Features & Amenities:-

The Kove apartments are located close to eastern express highway & framed by formula1 track on the western face & the beautiful view of BOULEVARD/lake on the eastern face of the site. Spread over 12 acres of land area, providing a wide range of living options, and are enhanced by an enriching ambience interspersed with hubs of social culture events and spaces dedicated to sports related activities. The apartment clusters are grouped around various landscaped courtyards with large greens spaces in the middle having chip & putt golf course, swimming pool with panoramic view of the boulevard. The traditional Indian neighborhood concept has been continued by providing all residents a harmoniously planned apartment complex, with the club serving as the social core surrounded by lush green lawns with a joggers trail, spaces for social gatherings, senior citizen park, yoga fatness court & kids ply area with sand pits & also spaces dedicated to the sports related activities like tennis and badminton courts, cricket pitch, practice basketball court. A tribute to nature, this project takes the traditional family value system to the present age in an ambience which provides a welcome-home feel.

Lake/Boulevard

A beautiful lake in the center of the park boulevard and is 5 min walking distance form the Kove

5 acres in the size with forested grass knolls for shaded picnic & recreational boating.

Surrounded with recreational amenities and can accommodate 5000 people for events.

A dedicated bus lane next to it will provide great connectivity.

Layout features:-

The building are grouped to form blocks that have internal courtyards. Each blocks would have a unique character distinguished by gardens, recreational facilities etc. parking for each block is provided in two levels below the interior court gardens. 85% of plot area is left as open green of different recreational activities. Palm court and seating plaza Jogging track Kids play area with numerous and pits Tennis court Cricket pitch Badminton courts and practice basketball court Skating rink Senior citizen park Yoga cum fitness center Dedicated social club with a swimming pool Convenience shopping Chip n putt golf course

Sustainable planning:

Building massing and orientation is such that it protects from solar radiation in the summers and allow passive gains in the winters. Street orientation and vegetation also block hot north westerly winds and allows for free movement of the cooler easterly monsoon winds in the evening.

22-40% reduction in building energy consumption through appropriate building orientation and adequate exterior shading and improved roof insulation and reduction in glazing. Solar powered street lighting.

Balanced water cycle recycled/ treated water shall be used for irrigation and plumbing. Surface storm water management system will comprise of green spaces and vegetative bloswales, season all ponds and lakes to allow for the treatment of storm water and maximize recharge. groundwater

Area:S.No TYPE APPROX AREA (IN SQ.FT) 1 2 3 4 5 2 BHK 2BHK 2 BHK+W 2 BHK+ STUDY 2 BHK+STD+ST 870 1060 1075 1175 1200

6 7 8 9

3 BHK 3 BHK+W 3 BHK+W 4 BHK+W

1365 1580 1625 2090

Price list:BSP @ Rs. 3600/-psf @ Rs. 3700/-psf (for G-5th floor) @ Rs. 3650/-psf (for 6th-10th floor)

Other applicable charges:SL.No Payment head 1 2 3 4 Internal development charge Electric substation charges Social club membership Car parking Charges/rate Rs. 75/-psf Rs. 40/-psf Rs. 1 lac One reserved basement car parking space compulsory with any apartment Underground car parking 1.Car park @1.50 lacs 2.subsequent car park 2.

Lacs 5 Interest free maintenance deposit 6 7 One time lease rent Maintenance advance for one year Rs. 50/-psf Rs. 1.50 per sq.ft per month Rs. 50/-psf

Mission and vision :-

Mission:Its mission is to be the pioneer in promoting a life of sport with our exemplary sports city vision. More than 1600 acres of real estate and 900 acres of sporting infrastructure stand in testimony to our limitless zeal to continue on the path of establishing a sporting life style in the country. With our sound leadership un parallel industry experience and unwavering commitment to service. We aim to set the pace and enhance the advancement of the nation.

Vision:-

Company is committed to exploring fresh. Innovative ideas befitting the new age Indian, who is driven to live a fulfilling life. it is our constant Endeavour to promote the spirit of sports as life style and build world class infrastructure to facilitate this spirit.

Values:Happiness is the harmony of body, mind and spirit. Happiness is mans harmonious relation with his environment. The happiest is he who finds inner peace and who promotes the happiness of the others. Hope enables us to endure the hardships of life with courage and contentment. It emboldens us to encounter difficulties and overcome obstacles. Hope sustains and stimulates comforts and cheers, encourages and inspires us. Character is the foundation stone upon which one must build to win respect. Fundamental requirement for success is humility. The best leaders lead by demonstrating how it is done.

Reasons for attracting people towards YEA & sports city:The Yamuna Expressway Industrial Development Authority (YEA) hereby invites applications from interested eligible parties, with suitable project /projects, for allotment of plots of any size between 25 Acres to 250 Acres for implementing their project with any of the following key activities: a. Industrial b. Information Technology (IT)/ (ITES)

c. Bio-Tech d. Institutional e. Sports f. Recreational g. Service Industry The locations of the site of plots are adjacent to area of Greater Noida Authority and at about 2 minutes distance from Gautam Budha University.

Objectives of YEA
The objectives of the proposed expressway are as follows: _ A. To provide a fast moving corridor to minimize the travel time, B. To connect the main townships / commercial centers on the eastern side of Yamuna, C. To ensure development of adjoining area. D To relieve NH-2 which is already congested and runs through the heart of cities like Faridabad, Ballabgarh and Palwal? between all three of them will form a good network of area of all-round E .The Yamuna Expressway along with the existing NH-2 and NH-91 and interconnectivity roads which in turn, open up a vast development in the following areas : (a) Upcoming huge urban conglomerates in NOIDA and Greater Noida with their own potential will have easy accessibility towards Aligarh, Mathura and Agra. (b) The proposed Export Promotion Zones including Taj Economic Zone along the Yamuna Expressway coupled with the proposed Taj International Airport and Aviation Hub will promote economic development of the area and the State of UP as a whole.

(c) Safe, shorter travel time and the accessibility in the region will accelerate land development along the Yamuna Expressway in a planned manner for commercial, industrial, institutional amusement and residential purposes. The proposed Yamuna Expressway, would actually be an extension of 6 lane Expressway from Noida to Greater Noida thus opening up the vast virgin area on the eastern bank of river Yamuna for the industrial and urban Development and provide convergence to the tourism, entertainment, leisure and knowledge based industry in region. Yamuna Expressway Project is being implemented through Jaypee Infratech Ltd. as Concessionaire of the Project. The Concession Agreement between Jaiprakash Industries Ltd. (Now Jaypee Infratech Ltd., the SPV Company set-up as per Concession Agreement) and Yamuna Expressway Industrial Development Authority was signed on 07th February, 2003. The total length of the Yamuna Expressway from Zero Point Greater Noida upto Agra will be 165.537 kms. as per the Alignment approved in the 14th Board Meeting held on 09-03-2007. As per the provision of Concession Agreement, Concessionaire have rights for collecting tolls during the concession period of 36 years and also rights for land development of about 25 million square meters of land along the proposed Expressway. Land including 100 meters for the Expressway at five or more locations of which one location shall be in Noida/Greater Noida with an area of 5 million Square meters along the Expressway for commercial, amusement, industrial, institutional and residential development would be offered on acquisition cost on lease for the period of 90 years. As per the Concession Agreement, land for development as well as expressway shall be transferred to Concessionaire on acquisition cost plus lease rent of Rs.100/- per hectare per year. The cost of construction of Expressway will be bear by the Concessionaire. The Expressway to be developed in Three Phases:-

1. Phase I: Expressway Stretch between Greater Noida & Taj International Airport. 2. Phase-II: Expressway Stretch between Taj International Airport and an intermediate destination between Taj International Airport & Agra 3. Phase III: Expressway Stretch between intermediate destination & Agra.

Vision Of Greater Noida

Greater Noida, just 35 minutes from Delhi by the state-of-the-art Taj Expressway has emerged as a modern model of farsighted town planning which boasts of smart differentials such as:

Indias first city with a master traffic plan. Privatized Power For uninterrupted power supply. Smooth and Wide Roads For uncongested roads. Pollution-free environment. Unfailing optical fiber-based telephone network. Abundant clean sweet water. Underground drainage system.

Greater Noida has been designed to create an incomparable environment for residential, industrial, institutional, commercial, hospitality leisure and entertainment interests to flourish like a never before experience. Moreover Greater Noida has a concentrated Knowledge Park facility which is dedicated for IT and ITeS development. It is a state of the art township with excellent infrastructure and integrated facilities that all big corporate in the IT/ITES/BPO/KPO look for.

Greater Noida Tech Zone - world class Infrastructure

The Gautam Budh University (510 acres) and Night Safari will stand tall as Landmarks. Next to NIIT, WIPRO and INFOSYS campuses of 250 acres in total. Proposed FORMULA 1 track will be an international attraction 1.5 Kms away. Night Safari by Centosa Singapore Company on its way. Pragati Maidan extends itself to Greater Noida in form of EXPO Mart. Taj International Airport will connect the city to the GLOBE. 200 Acre Fun Park being developed by the promoters of ESSEL WORLD (proposed). Scientifically-planned sector layouts with community and recreational centers, parks playgrounds at the sector level. Microsoft & IBM as future tenants in IT part of Kessel I Valley Complex. World class Mall with Satyam for Multiplex and 80 other top brands coming in as tenants.

Greater Noidas Superiority Over Gurgaon

GREATER NOIDA Trade Tax exemption of U.P. Government is admissible The land rates are lower Better accessibility to Delhi and the area will have three different access. Taj International Airport will connect the city to the GLOBE. Minimum road width is 80'-0" Privatized Power distribution and 24 hours power availability.3740 MW Power generation plant coming within 10 km radius Water is sweet, portable and water table is high. At the moment the company can have a boring on fixed prices and have 24x7 supply No polluting industry is permitted Ground water is not available. At present intermittent flow of supply from 65 km long drain which is called the western Yamuna Canal Polluting industry is permitte Minimum road width is 45'-0" Condition of power supply dependent upon Haryana State Electricity Board GURGAON Trade Tax exemption of Haryana Government is not admissible The land rates are high. Only one highway, NH-8 is providing access to the area

The Place To Be.................

National Capital Region (NCR) ranked third in terms of the number of software companies, after Bangalore and Mumbai. 35 minutes from New Delhi (24 Km, 8 lane expressway linking GN to Delhi, now operational). 55 minutes from Indira Gandhi International Airport. Proposed Taj International Airport and Aviation hub near G. Noida. 160 k.m. long Taj Expressway connecting G. Noida to Agra- 1:20 hrs. 850 Km high speed corridor connecting Delhi to Varanasi in less than 10 hours.

Major competitors in Real estate sector in Delhi-

Marketing tools for promotion

Marketing plan: Marketing goal:-

1. Branding of the product. 2. Satisfying customer housing needs as well as commercial needs
3. To Attract customer towards sports city.

4. To promote sports city at world level.

Marketing objective for the project sports city:-

a) Overall objective:- the overall objective for the sports city is to

develop a marketing strategy due to which customer could attract towards sports city and our product could promote.

b) Primary objective:- to identify the customer needs that is housing

needs as well as commercial needs. And to sell our different projects to the customer. let us take the example of some projects which has already launched and have sold out within 5 months. ex-the krowns, kassia, country homes, these projects are already launched and sold out. There are some upcoming project like-golf districts; Anant2 etc Anant 2 is only for j.p employees.

c) Sub-objective for primary objective:-

Housing needs Security needs Healthcare needs Education needs Social needs Game needs Entertainment needs

Target market segments:For selling our product we have segment to the market on the basis of price,. That is primary only.
a.

Price: - we have segmented the market on the basis of price,

because in sport city there is either residential property or commercial property or plots. It starts from its minimum amount 35 lacks up to 90-95 lacks. So a common people which have no such income they can not purchase at this price, they can not afford.

b.

Why selected:- because the only one reason

that is

purchasing capacity of the people, in India the purchasing capacity is increasing, and one more reason is globalization.

Due to which peoples from other country can also purchase at this price.

Up to 35 lacks:-this is for middle class & service class, for living purpose and for business class, it is for investing purpose or for rent purpose.

Up to 40-45 lacks:- this is for upper middle class and they will use it for living purpose.

Above 50-lacks:- this is for business class people, for living purpose.

c.

Desired exchange:- if the person who wants to buy a flat

which price is 40-45 lacks ,but due to no having money or having no purchasing power of that amount, he purchases flat of Rs.35 lacks. And after spending some time if he is capable to buy at that amount, he can purchase the product of Rs.4550 lacks. Because every man wants to switch form lower level to upper level. They all want to make a position in the society.

Marketing strategies:-

3. Main strategies:-

a. Market penetration:- for market penetration we can follow niche

marketing

strategy. Because there are a lot of competitors in the we are giving them international cricket with in a city/township with residential

market. And they all are selling residential, commercial and plots to the customer. But healthcare facility stadium,formula1 race circuit ,18 hole golf course, education & apartments, commercial places, and plots. So we are offering to the customer a different and new life standard from others. And this can be a good strategy for the marketing/promoting to sports city. Market penetration occurs when product and market already exist. And here we are talking about real estate sector in which product and market both are available.
b. Product development:- it literally means existing market and new

product, jaypee group is already in real estate since 2000, and it is also providing housing needs to the customer in present market, but if we talk about sports city. It is a new product it self in the field of real estate. Because jaypee group believes in making mega township projects & pioneer in golf centric projects.

Target market :As we have mentioned above that for selling our product we have categorized the of high income level. market into three different groups on the basis

Group A (having income above 50 lacks ) Group B (between 40 to 50 lacks} Group C (below 40 lacks)

Promotional tools :For the promoting of the sports city we are following different types of techniques, which are being used in todays promotional activities.

1. Sales promotion: - Promotion is an incentive tool used to sales. The focus of advertising to create reason for purchase the focus of promotion is to create benefits and useful to buy. Sales force incentive could be convention, trade shows, competition among sales people. Sales promotion activity can have many objectives, for example, to grab attention of new customer, reward the existing customer. Sales promotional activity for the product is selected looking at the overall marketing objective of the company.

1.

Outdoor promotion:- in outdoor promotion we can put up and beautiful hoardings at that place where there are big

attractive

footfalls. For ex- New Delhi railway station, GIP mall Noida, terminal 3 ,metro , beside expressway, at toll bridge. etc.

2.

Web banner strategy :- we can give our advertisement on internet to sports city. in which at the top of site

promote and marketing for advertisement can shown.

www.magicbrick.com
3.

Organize an event at site:- we can organize an event at working site

for promoting sports city. We can organize carnival, cultural fest. We can also organize a tournament in sports city. We can call celebrity to perform in sports city. Due to which in huge amount people can come, and after looking the ambience & environment they can influence to purchase the sports city product.

Carnival image.

D . Open days & property exhibition: - for promoting the product we can keep a property exhibition of the product with all details of the product, features, and amenities.

Advertising :There are different types of media strategy through which we can advertise the product.
a. Electronic media:-

in this present era electronic media play an

important role for advertisement. Because today TV and radio channel are the needs of the people, these are the requirement of people. we can give also our advertisement via these media. Advertisement can be in 3 dimensional. In which people can feel like that they are wondering in that place. We can choose our brand

promoter for promoting the sports city. On radio channel there may be a jingles for promotion. Inspirational statements can be given by famous sporty person for attracting people in sport city. There would be a prime time for advertising of sports city on tv. prime time would be 7pm to 10 pm. Because due to busy schedule of people they dont watch TV in day.

b. Print media: - print media is also a kind of advertisement of the

product. In print media we can our advertisement in different news paper like- the times of india, economic times, Hindustan times, delhi times, business standard, and also local news paper in NCR region. We can give our advertisement in magazines such as- india today, real estate magazines like- luxury, dream, Harmon homes, the art of retail, etc we can give our add in outlook magazine.

print advertising
2. By reference :- this is a method of promoting the product.this thing is

basically done by the existing customer, which has already experience of thar particular product of that organization. We can convience to our old customer by offering new schemes or gifts. For ex- tv sets, music player, tour pacakage for spouce etc.

3. Customer relation ship marketing:- we can give our advertisement

through internet as well as in media. In which a toll free number would be given for enquiry and after talking from crosspondant our customer executive will response them. Company representatives will try to influence them for purchasing the product. They will ask their choices, preferences. We will take feedback fro our callers and if possible we can modify in our marketing strategy and on the demand of customer we can modify our products.

4. Through PSUs units & private sector units : - public sector units such

asIOCL, BPCL, ONGC, HPCL, BHEL, SAIL, GAIL, L&T, RELIANCE INFRA. We can promote our product via these major companies through tying up. We can offer some special scheme for PSUs employees. If company gives us surety that many numbers of flats can sell out from that company, we can provide them some discounted rate from our basic price.

5. Public relation marketing:-

Through PR marketing we create awareness or our products benefit. we dont make or release fake or illegal data. We make a healthy relation from

our customers or from the peoples. We share with them about our products features, facilities, why it is benefit for them.

6. In property expo:- we can exhibit our product in property exhibition . we

can show and working site.

convenience to people for increasing the footfall at our

7. Proactive marketing strategy:-

In order to survive the competition a

company should be proactive. We can adopt proactive marketing strategy to promote our products. We can e-mail to the customers and customers will be more experiencing more frequently email from numerous source. We can use to sending interactive message through mobile. Book marketing:-book marketing is a systematized process. It is very strategic. In book marketing everything related to the product is mentioned in large, simple, unambiguous, clearly.so a common people can understand it very easily.

8. Promoting through Associations and clubs: Export-import business association.

Bar association Doctors association Social clubs

Advertising area in news paper:b. 400 cm2 = 1/4th page =25cm * 16cm c. 800 cm2 = page

= 25cm * 32 cm = 50cm * 32 cm

d. 1200 cm2 =3/4th page = 50cm *16 cm e. 1600 cm2 = 1 page

f. 3200 cm2 = double spread

Some Hoardings and banner design for advertising:1.

2.

..

RESEARCH METHODOLOGY

Data Collection Techniques:

This project consists of two parts. The first part is a study of the real estate industry, Jaypee Greens using secondary data sources. This secondary information has been sourced from the internet and from business related magazines and newspapers. The second part of the study has been done using a Descriptive research process and a structured questionnaire was developed for this purpose. For the collection of primary data this was the only method used. The reason we used this method is because a need was felt for the free influx of information about the products. Also this method allowed the use of skills gained in class.

Sample Design:
The population considered for the purpose of the survey was existing and newly customers residing in Noida and Greater Noida region.

Sampling Technique Used:

Since the information required was not of a very technical nature and also looking at the scope of the project and the extent of the target segment, the sampling technique employed was Convenience Sampling. We administered the questionnaires.

Sample Size:
We have restricted the sample size to 100 respondents. This was done keeping in mind the time constraints and the fact that we felt that this number would be enough to serve the information needs required to show the trends.

ANEXURE 1- QUESTIONNAIRE (Respondent)

Hello. I am the student from VIDYA INTERNATIONAL SCHOOL OF BUSINES, MEERUT. I am currently conducting a study on AN EFFECTIVE

PROMOTIONAL STRATEGY TO PROMOTE THE JAYPEE GREENS SPORTS CITY. I would like to assure you that there are no rights or wrong answers and I am only interested in your opinion. I assure you that your opinion will not be disclosed. Strongly agree = SA Agree= A Neutral = N Disagree= DA Strongly Disagree= SDA

Q1) Please specify your gender a) Male b) female

Q2) Please tick the occupation category you belonga) Businessperson d) Other (please specify) Q3) Kindly tick the age group you belong
a) 20-30 yrs

b) Student

c) Govt. or Pvt. Employee

b) 30-45 yrs

c) 45-60 yrs

d) above 60 yrs

Q4) Please tick the monthly income categorya) 0-15000Rs. b) 15000-30000 Rs. c) 30000-45000 Rs d) above45000

Q5) Please tick the most preferred medium for purchase real estate products a) Through channel partner b) from direct company c) Other (Please specify)

Q6) which type of products is more attract to the people:Product Type 6) Residential 20-25 (yrs) 2540(yrs) Above 40 yrs

apartments 7) commercial places 8) Plots/ villas

Q7) The most preferred factor while purchasing products-----SA Statement s 9) location 10) connectivity 11) features 12)Brand name A N DA SDA

Q8) which strategy is more favorable for you, adopted by company.. A. Product development B. service development C. Attractive offers D. All Q9) which amongst the following considered a most important pricing structure to attract more customer.
1.

Brand Name

2. Discounts Location

All

Q10) How effective is special privileges to retain regular customer?

A. Effective B. To some extent C. Not effective D. Cant say

Data Analysis
1. Which

is most preferred medium for purchasing real estate products?

through channel partner fromdirect company others

2.

Which type of products more attract to customer?

residential com ercial m plots

3. Most preferred factor while purchasing products

location connectivity features& am enities brand name

4. Which amongst the following considered as most important pricing structure to attract more customer.?

Brand Name Discounts Location All

5. How effective is special privileges to retain regular customer?

Effective To some extent Not efective Can't say

6. Which strategy is more favorable for you, adopted by company?

product developm ent service developm ent attractive offers All

FINDINGS

1. It was found from the study that company believes in quality service rather than quantity of service.

2. The officials employed are very much enthusiastic about their job. 3. The officials try to make best relation with the customers. 4. The registers and files are maintained on a daily basis. 5. The registers are maintained in a well organized manner. 6. The marketing strategy of the company is very attractive. 7. The company always tries to attract customers with innovative ideas. 8. Previously in 5-6 months customer purchasing ratio is on the declining trend. 9. Company focuses only for high income groups. 10. It believes only in making pioneer and mega projects.

SUGGESTIONS

Best play in a buoyant environment Favorable macro, buoyant Market related revenues and a benign environment for asset quality. JAYPEE GREENS as a player focused on maintaining and /or improving Market share in form a positive operating Environment. Market growth share believed to contribute 35% - 45% to JAYPEE GREENS operating real estate business and have boosted. Buoyant environment to sustain the contribution from market -related share is expected and hence the operating profitability. Pricing power in consumer financing segment profitability against potential shocks. Hidden charges, delivery delays, broken promises, vanishing builders...Such frustrating, black episodes while making what is, arguably, the purchase of a lifetime for most people would have been history had an obvious piece of legislation come through. Instead, a real estate law has been in the making for about a decade as an idea and for the last three years as a draft. The Model Real Estate (Regulation of Development) Act is, strangely enough, being made for a sector that touches the life of every Indian. Despite being a subject of scorn and a source of torment, real estate has so far been governed by a patchwork of regulations that promote arbitrariness in doing business and leave plenty of wriggle room for offenders. It's why Deepak Parekh, chairman of HDFC, India's largest housing finance company, asserts it is "absolutely essential" to have a real estate regulator. "The absence of a regulator is the root cause of corruption, anxiety and malpractice," . It will be the regulator's job to ensure builders follow rules, deliver the quality and take them to task if they fail to deliver." It's why there is so much riding on this law. It could make builders accountable to buyers. It could pressure the government to become accountable to builders. The operative word here is 'could'. key business segments, particularly REAL ESTATE in our view, benefit immensely

Conclusion
JAYPEE GREENS has been able to fulfill the promise and provide to valueadded service to its customers during the last few years. For JAYPEE GREENS, customers need and their satisfaction is an integral part of their business. However, their overall progress could have been smoother but for certain internal and extraneous factors and also a pressure on spreads due to a competitive market. today housing need has become a primary necessary for the people and is fundamentally changing the real estate industry worldwide. To day, the click of the mouse offers customers housing needs services at a much lower cost and also empowers them with unprecedented freedom in choosing vendors for their residential, commercial, plots, etc needs. . jaypee greens have top grade and constantly think of new innovative customized product and services to remain competitive.. JAYPEE GREENS have come to realize that survival in the new e-economy depends on delivering some or all of their projects while continuing to support their traditional infrastructure. These words are applicable for those builders which are new or have to deliver their projects to the customer and have to make an image amongst the people, but jaypee is popular, faithful brand name in the market itself. So they have not to realize for survival in the real estate. The rise of real estate is redefining business relationships and the most successful builders will be those that can truly strengthen their relationship with their customers. Without any doubt, the national scope of housing needs provides new growth perspectives and real estate business is a catalyst for processes. new business

Bibliography
www.jal.ltd www.google.com www.jaypeegreens.com www.realestate.com www.99acres.com www.makan.com www.indiahousing.com www.megabricks.com