MARKETING PRESENTATION ON CFL- GE

PREPARED BY ANKIT JAIN NAVEEN RANA SORABH GUPTA SWATI SINGH 07 34 55 57

FOUNDED FOUNDERS HEADQUARTERS PRODUCTS

SCHENECTADY, NEW YORK (1892) THOMAS EDISON ELIHU THOMSON EDWIN J. HOUSTON CHARLES A. COFFIN FAIRFIELD, CONNECTICUT U.S.
APPLIANCES AVIATION CONSUMER ELECTRONICS ELECTRICAL DISTRIBUTION ENERGY FINANCE FIREARMS HEALTHCARE LIGHTING ENTERTAINMENT OIL GAS LOCOMOTIVES SOFTWARE WATER

EMPLOYEES

304,000

GE - imagination at work
GE people worldwide are committed to turning imaginative ideas into leading products and services that help solve some of the worlds toughest problems. GE serves customers in more than 140 countries and employs more than 300,000 people worldwide. GE installed India's first hydropower plant in 1902. Today, GE's global businesses have a prominent presence in the country. The Company participates in a wide range of manufacturing, services and technology businesses and seeks to be a partner to Indias growth

Sustain operating excellence and financial discipline Create a more valuable portfolio of businesses Drive organic revenue growth at 2 to 3 times Gross Domestic Product Retain an excellent team with a strong culture Manage the companys risk and reputation Build an excellent investor base

WHAT IS A CFL BULB?

A compact fluorescent lamp (CFL), also known as a compact fluorescent light or energy saving light (or less commonly as a compact fluorescent tube), is a type of fluorescent lamp. Many CFLs are designed to replace an incandescent lamp and can fit into most existing light fixtures formerly used for incandescent.

WHY CFL

Incandescent Lamps

Incandescent lamps have a lifespan of 750 hours or 1,000 hours. Less energy efficient when compared to CFL. Costs less than a CFL bulb

CFL Bulbs

CFLs have a lifespan of between 6,000 and 15,000 hours More energy efficient. Purchase price is 3 to 10 times greater than that of an equivalent incandescent lamp

PRODUCTS
COMPACT FLUORESCENT LAMPS INTEGRATED NONINTEGRATED

Save Money On Energy Bills And Lose Nothing In Quality. The Benefits Of GEs Range Are:

INTEGRATED Compact Fluorescent

80% energy efficient vs incandescent from our A energy labeled products Available in small incandescent sizes and look-a-like shapes they fit almost everywhere! Guaranteed outstanding light quality throughout the lamps life, available in various colour temperatures Provide quick and flicker-free start, fast warm-up Last long years in service from 6,000 up to 15,000 hours Available in a wide range of shapes from stick, spiral to decorative form Meeting specific requirements with special lamps that offer dimmability, dusk to dawn operation and high switching endurance.

The smart way for an efficient professional lighting application with GE fluorescent lamps.

NON-INTEGRATED compact

The range is wide, having this long life performance from 1070W in variety of different product shapes.
GE Biax lamps offers: Extra energy saving up to 12% Long life up to 20,000 hours High industry standard efficacy level Wide range of colour, wattage Suitable for dimming and motion detection Robust technical design High quality product Low running cost Warranty Environmentally friendly

UPCOMING PRODUCTS
HYBRID BULB

FULL COLOUR SPECTRUM

PRICE

PRICE
For integrated lamps
PRODUCTS
Electronic Retrofit " Premium "CFL Lamps with Amalgam GE Power Saver CFL 230V B22 GE Power SaverMS CFL 230V B22. Lasts Up to 3000 Hrs* Incandescent lamp shape Electronic retrofit CFL. Lasts up to 6000 Hrs*

PRICE
675-797 450-610 220-295 510

Candle lamp shape Electronic Retrofit 460 CFL. Lasts up to 5000 Hrs*

PRICE
For non-integrated lamps
PRODUCTS
GE 2 Pin Plug In Single Biax CFL lamp, lasts up to 8000 Hrs* GE 2 Pin Plug In Double Biax CFL lamp, lasts up to 10000 Hrs* GE 4Pin Hi Lumen Biax lamp, lasts up to 10000 Hrs* 2D 4 Pin CFL Lamps, Lasts up to 10000 Hrs*

PRICE
120-135

175-421

375

379-588

PLACE
Sales - 14 Countries - 8500+ Employees Manufacturing 6 Plants - 6 Lighting R&D/Sourcing - China Tech Centre - India - Bangalore Tech Centre

PROMOTION

PRINT ADS

NEW GE CFL PRINTABLE COUPON

GE AWARD CEREMONIES

GE IS A WORLDWIDE PARTNER OF THE OLYMPICS

GE CFL ECOMAGINATION COMMERCIAL

Bulbs of various colors More products in the dcor range Dim bulbs for the night

Introduce an affordable range below 100 Rs since our direct competition is from incandescent bulbs We need to reach to remote areas and keep the pricing within their reach

FUTURE STRATEGIES
Improve the availability of our product with the retailers Work on our supply chain management and increase the number of dealers We need to increase our presence on television in the form of advertisements Make people aware of the benefits of CFL bulbs by workshops

COMPETITORS

MARKET SHARE
4.5 49.5 16 30
GE PHILIPS OSRAM OTHERS

ADVANTAGES OF CFL