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The First Ramadan Dedicated Expo for Sweets, Chocolate, Confectionery & Baked Goods

Ramadan Just Got Sweeter!


Coming Soon : July 12-14, 2012

Sukar Ramadan.
In a country where all its residents appreciate the ner things in life, Kuwait has an admiration for delicacies with an unparalleled sweet tooth; the exchange of sweets and confectionaries is a corner stone in our culture particularly during the Holy Month of Ramadan. The population here is young, a uent and demanding. Sukar Ramadan is dedicated to those who appreciate everything sweet; it features an array of companies displaying their latest and greatest sweet creations in one exhibition under one roof. It is the most valuable, time-e ective, and highly publicized event in the Kuwaiti Sweet Scene. Its a one-of-a-kind event gathering everybody with a taste for the sweeter things in life. Yes, its an expo of nothing but sweets, recipes, networking, and of course SAMPLES, SAMPLES, SAMPLES From July 12 - 14,2012 Sukar Ramadan will play an intricate role in highlighting, showcasing, developing, and marketing desserts spanning the world bringing east and west to your Ramdan pallet. It will present the optimal opportunity for any sweet related business for launching new products, meeting with suppliers and promoting your services to a targeted, dedicated, quali ed audience Sukar Ramadan will be staged at 360 Exhibition HALL Ground Level 360 Mall

Imagine the possibilities under one roof!

Celebrating a Sweet Culture


Sukar Ramadan 2012 will be a celebration, bringing together professionals, buyers, leading business and all those who are keen to innovate and nd new opportunities. Sukar Ramadan will cover the whole sweets spectrum including snacks, baked goods, confectionery, chocolate, biscuits and ice cream will bring together an impressive line-up of the crme de la crme of local and international retailers in the sweets industry to the ngertips of your audience.. Sukar Ramadan will be an amazing festival, featuring products launches and sampling, tasting and demonstrations spanning the entire confectionery sector from ingredients, processing and packaging to nished products.

Products at Sukar Ramadan


Chocolate, chocolate goods and cocoa containing
products.

Candies. Biscuits and cookies. Sugar confectionery. Bakery products, including frozen goods. Ice Cream. Product o ering health bene ts or low calorie alternatives.

Eastern and western sweets. Marshmallow, dessert gelatins, caramel, and to ees. Creams and confectionery. Custard and puddings. Condensed milk with sugar, stu s, jam. Fruit crisps and crumbles. Sweet Drinks.

Mix & Match Networking with the perfect audience.


Our targeted marketing campaign will ensure attendance by buyers with an interest in sweets and confectionery showcasing only the most premium brands in Kuwait.

Target sector will include:



Bakeries and bakery suppliers Wholesalers Distributors Agents Hotels Restaurants Cafes Confectionery stores Contract caterer Retailers Shopping centers Supermarkets Hypermarkets End Consumers

The Sweet Taste of Success comes from investing in your business and brand.
Sukar Ramadan o ers you the promise of many important bene ts, whether you are an established market leader or a new entrant to the sweet scene. By exhibiting and putting your company at the heart of Sukar Ramadan you will be ideally placed to:

Launch new products and services across the Kuwait Explore and develop new business opportunities with
nanciers and businesses

Test your products speci cally for the Ramadan


market, and gain valuable intelligence

Keep up with your competitors and keep an eye on


the latest market trends

Build the brand equity of you company and your


brands

Sell more and strengthen customer relationship Keep a top of mind awareness to your brand in the
most important season for sweets

Your Platform to Grow Reach out to your customers e ectively!


Sukar Ramadan 2012 is brought to you by marketing professionals with over 10 years in the eld. An extensive marketing and promotional campaign with an aim to attract thousands of consumers from across Kuwait will publicize the exhibition, not to mention the already very busy mall!

Radio Spots PR drives targeting more than 10 newspaper and


magazines.

Direct mail VIP invitation delivered personally to select

demographic including socialites, consumers, leading distributor, retailers, wholesalers and agents.

Flyers and Posters distributed throughout the country. Advertising on the world wide web including
Facebook and Twitter

Advertisements in daily newspapers and TV A copy of the Sukar Ramadan booklet to be distributed
in Al-Watan newspaper. This will be a great tool for customers to reach out to you across the year from the comfort of their own home. 360 Mall.

Banners distributed in various locations in Kuwait and

Being a part of Sukar Ramadan.


Being a part of this excitingly sweet revolution is as easy as 1-2-3. Reserve the booth of your choice, decorate it, and reach out to a hungry audience! Booth Package: Includes partitioning with name board (3X3, 6X3, 9X3 Booths Available), electrical power points, spotlights, and editorial entry in the Sukar Ramadan booklet including name, logo, write-up, and contact details. Standard 3x3 Booth KD 700 Standard 6x3 Booth KD 900 Standard 9x3 Booth KD 1,200 Advertisement Packages : Advertise in Sukar Ramadan booklet distributed with Al-Watan newspaper (Prices o ered on request):

Full Page Double Page Spread Inside Back Cover Inside Front Cover Centerfold

Being a part of Sukar Ramadan.


Ask about one of the following sponsorship packages to maximize your bene t from the many anticipated customers of Sukar Ramadan in the last weekend before the Holy Month. This chance gives you the ability not only to market new products and services, but to reach out to customers in one of the highest spending months of the year A Great Value to any Ongoing Campaign Platinum Package 1 Package Gold Package 4 Packages Silver Package 6 Packages Ask us for a package proposal, and we will show you the endless bene ts you will receive.

Sponsorship Packages
For maximum impact and to create a powerful impression at Sukar Ramadan 2012, please see our sponsor packages: Platinum sponsorship: KD 4,000 Exterior exhibition hall booth area. 30 % discount on any added space Company name or slogan to be mentioned as platinum sponsor in all media Company logo will appear on newspapers advertisement Logo on all BTL materials, including invites, posters, yers. Outside back cover of the Sukar Ramadan Booklet Advertisement on website and Sukar Ramadan Facebook page Exterior hall wall branding Only one platinum sponsor Kindly nd my approval for this package. Name: _________________________________ Position: _________________________________ Date: _________________________________

P L A T I N U M

Sponsorship Packages
For maximum impact and to create a powerful impression at Sukar Ramadan 2012, please see our sponsor packages: Gold sponsorship: KD 1,950 3x5 tted space fully equipped in a special location 20 % discount on any added space Company name or slogan to be mentioned as gold sponsor in all media Company logo will appear on newspapers advertisement Double Page Spread in Sukar Ramadan booklet Logo on all BTL materials, including invites, posters, yers. Advertisement on website and Sukar Ramadan Facebook page Only 4 gold sponsors Kindly nd my approval for this package. Name: _________________________________ Position: _________________________________ Date: _________________________________

G O L D

Sponsorship Packages
For maximum impact and to create a powerful impression at Sukar Ramadan 2012, please see our sponsor packages: Silver sponsorship: KD 1,250 3x3 tted space fully equipped in a special location 10 % discount on any added space Company name or slogan to be mentioned as gold sponsor in all media Company logo will appear on newspapers advertisement Single Page Ad in Sukar Ramadan booklet Logo on all BTL materials, including invites, posters, yers. Advertisement on website and Sukar Ramadan Facebook page Only 6 gold sponsors Kindly nd my approval for this package. Name: _________________________________ Position: _________________________________ Date: _________________________________

S I L V E R

Sukar Ramadan is a concept brought to you by:

Events & Public Relation


Contact Person: Ruba Hamze Events & PR Executive EPR Tel: + 965 2 247 3617 /8 Fax: + 965 2 247 3619 Email: ruba@obig-online.com Mobile: + 965 5 520 5530