Summer internship at Indian express Duration: 2nd July 31st august Weekly report: Week 1: Induction A detailed study

udy of the financial express(strength and weakness) Got an in-depth knowledge about the product Made phone calls to potential customers Week 2: Were explained about sponsorship activities undertaken by the financial express Visited Hyundai and Tanishq with sponsorship proposal. made phone calls to potential customers. Met interested customers and explained to them about the product. Pitched for ye arly subscription of the financial express. Week 3: Got subscriptions from interested customers. Generated the receipt and handed over to the customers. Visited Alice jewels with sponsorship proposal.

Week 4: Visited Acharya institute of technology with the proposal of bulk subscription of the financial express for the students. Visited Acharya institute of management and sciences with the proposal of yearly s ubscription of the WALL STREET JOURNAL. Got subscriptions from interested customers. Made phone calls to potential customers. Week 5: Visited GIRIAS with the proposal of sponsorship activities. Visited stay-fit gym with the proposal of sponsorship activities. Visited Zara silk sarees with the proposal of sponsorship activities. Made phone calls to potential customers.

Week 6: Unable got subscriptions from interested customers. Generated receipts and handed over to the customers. Visited RELIANCE DIGITAL with sponsorship proposal. Called up and tried to fix an appointment with the marketing head of INDIA HOMES. to reach him.

Week 7: Got customer feedback on the poor distribution and irregular delivery about the

newspaper. Communicated the same to the circulation manager. Called up agents of the respected areas and got some complaints sorted out. Howe ver, some of the cases are still unresolved. Made follow up calls to customers to ensure the newspapers are being delivered o n time. Week 8: Made follow up calls to the customers of the wall street journal. Communicated the complaints to the circulation manager.

Concepts of marketing learned and applied during the process: STP ANALYSIS( segmentation, targeting, positioning)

Customers of the financial express were segmented geographically. Customers were approached only from the cities of Bangalore and Mysore. Students pursuing their higher studies (mba, M.com, PHD etc) were approached. Wo rking class professionals (chartered accountants, bankers, financial advisors an d professors) were targeted. The financial express was positioned as an exclusive business newspaper with in-dep th knowledge of financial and economic developments across the world with articl es from the Economist published every week. MOMENT OF TRUTH:

Instance of contact or interaction between a customer and a firm (through a prod uct, sales force, or visit) that gives the customer an opportunity to form (or c hange) an impression about the firm Is known as a moment of truth. Many customers felt that financial express is merely an imitation and less popular version of the economic times. By interacting with them I tried to change this vi ew by highlighting several strong points about the newspaper which makes it uniq ue and a good value for money. DIRECT MARKETING:

Direct marketing is a channel-agnostic form of advertising that allows busines ses and nonprofits to communicate straight to the customer, with advertising tec hniques such as mobile messaging, email, interactive consumer websites, online d isplay ads, fliers, catalog distribution, promotional letters, and outdoor adver tising. Financial express believes in exclusivity of the product. Hence, instead of spendi ng huge amounts on advertising its product, it has chosen direct marketing as a me ans to promote their product. It works by identifying potential customers and ap proaching them directly with the proposal of subscription. PERSONAL SELLING:

Personal selling is where businesses use people (the sales force) to s the product after meeting face-to-face with the customer. Every subscription acquired by me during the duration of my internsh ip has been through personal selling. Meeting the customer, explaining to him/he r about the product, emphasizing on its strengths, and explaining how the produc t would be beneficial to him/her personally which required great communication s kills and confidence on our part. ell