Broadcasting Corporation

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University

Table of Contents Introduction ...................................................................................................................................... 3 History, structure & size of company ................................................................................................. 4 History........................................................................................................................................... 4 Structure and Size.......................................................................................................................... 4 Services provided .......................................................................................................................... 4 Revenues from each (proportion, trends) ...................................................................................... 4 Market share, level of recognition, success measures ....................... Error! Bookmark not defined. Competitors .................................................................................................................................. 7 Industry sector comparison .................................................................. Error! Bookmark not defined. Labour issues related to convergence ................................................... Error! Bookmark not defined. Neo-liberalization of media industries .............................................. Error! Bookmark not defined. Globalization .................................................................................... Error! Bookmark not defined. Nationalism ...................................................................................... Error! Bookmark not defined. Technology ....................................................................................... Error! Bookmark not defined. Conclusion:........................................................................................................................................ 7 References ........................................................................................................................................ 7

Introduction

Canadian Broadcasting Corporation is a Canadian crown corporation company that deals in TV, Radio, and Broadcasting in Canada and is considered as the largest in the Canada based on the broadcasting of TV and Radio network in the country of Canada. It offers TV and Radio Broadcasting in different languages in the country such as English, French and eight Aboriginal languages. Canadian Broadcasting Corporation is a profitable public government company, owned government of Canada and managed by various key people and based in Canada.

History, structure & size of company History In year 1920, broadcasting unit from USA decided to establish a broadcasting network in Canada but then next based on the report of the Aird Commission; the government of Canada established a broadcasting network firm called as Canadian radio broadcasting commission in year 1929. Under this commission in year 1936 an act was passed to establish a CRBC/Radio Canada. In year 1936 there were eight government owned radio stations and 14 privately owned radio stations. Structure and Size In the recent years, the firm has now became more famous and the users are increased a lot and now established its business to the entire Canada country and have 730+ employee in the broadcasting network organization, the approximate revenue of the firm is USD $ 1.53 billion from all sources. Currently there are four executives of the firm who take care of all activities and who have the immense experience in the paper and pulp industry and related activities. Services provided The other service for the firm include the distribution of maintenance of networking channels and allows to listen music, watch movies through the use of the mobile and other related applications live. Commercial news, communication skills and other broadcasting training are also provided by the Canadian Broadcasting Corporation. This company established some other channels and radio stations in order to cover the entire Canada. The other high end technologies were used to create the different broadcasting network. Revenues from each (proportion, trends)

Canadian Broadcasting Corporation owns more than 20 percent stake in satellite radio broadcaster named as Canadian Satellite Radio Holdings. The Canadian Broadcasting Corporation earns revenue from various resources like taxpayers, subscriptions, advertising revenue and other like real estate revenue. The consolidated revenue of the firm for year 2011, according to the financial statement reported by the firm is USD $ 59001 thousands which is higher than the previous year 2010 of revenue. As seen from the below chart that the market revenue of the firm for the year 2011 got increase in comparison to the year 2010.

Financial Trend (in thousands)

60000 58000 Revenues in dollars (USD) 56000 54000 52000 50000 48000 46000 44000 2010 2011 Financial Trend (in thousands)

Fig: Financial trend for the firm for the last two years

Revenue is also different for the different business sector but the more revenue is collected through the advertising and subscriptions business which comprises of 55 % of the total revenue, 40 percent is collected from the distribution business and from other services it gets almost 5 % of the total revenue. The below chart describes about the revenue that it generates from the three type of business mainly of Canadian Broadcasting Corporation.

Revenue per business segment

Subscriptions 5% Advertising Other

40% 55%

Fig: Revenue per business segment for the Domtar Corporation

It is also important for the firm to analyse about the sales from the different region so that it can be identified that which region is most suitable for the business and where it need to improve that. The below chart indicates about the sales per region for the products and services offered by the firm. In Canada region the products and services are accepted more and almost considered as 100 percent sales in the Canada region only. Based on this it can be said that the sales per region indicate about the brand recognition of the firm in Canada mostly.

Sales Per Region

Canada

100%

Fig: Sales based on the given region for the firm In which region how many people are accepting or using the products and services has been indicated in the below figure. It is generally estimated that in Canada there are almost 68 percent people in urban areas of Canada who adopt the products and services but in rural areas it is 32 percent in other region of the Canada who uses the products and services of the Canadian Broadcasting Corporation.

Head Count Per Region

Urban Rural

32%

68%

Fig: Head Count per region for the products and services of Canadian Broadcasting Corporation

Competitors There are many competitors of the Canadian Broadcasting Corporation in Canada and also across the world but not on a big scale. Few of them include Channels Group and Odyssey Television Network. , Bell Media, Ethnic

Conclusion: Canadian Broadcasting Corporation is one of the biggest broadcasting and television industry, in Canada and mostly covers entire Canada region. The financial reports states about its growth and brand recognition among the customers.

References 1. Yahoo Financial official website, 2012 < http://finance.yahoo.com> 2. Canadian Broadcasting Corporation Annual Report, 2011 < http://www.cbc.ca/ > 3. Rajan Varadarajan, Manjit S. Yadav, Journal of Interactive Marketing, Volume 23, Issue 1, February 2009, Pages 11-22 4. Kenneth Le Meunier-FitzHugh, Graham R. Massey, Nigel F. Piercy, Industrial Marketing Management, Volume 40, Issue 7, October 2011, Pages 1161-1171 5. Carl R. Chen, Ying Huang, Journal of Corporate Finance, Volume 13, Issue 5, December 2007, Pages 1008-1026 6. Anthony Boardman, Ruth Freedman, Catherine Eckel, Journal of Public Economics, Volume 31, Issue 3, December 1986, Pages 269-285

7. Tomas Coppens, Telematics and Informatics, Volume 20, Issue 2, May 2003, Pages 143-159 8. James C. Hsiung, Telecommunications Policy, Volume 9, Issue 1, March 1985, Pages 49-61 9. Christopher H. Sterling, Encyclopedia of International Media and Communications, 2003, Pages 1-11 10. Christopher H. Sterling, Broadcasting Act, S.C 1991, c.1