Contact: Tom Di Nome Sony Electronics 201-930-6357 Tom.dinome@am.sony.

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SONY INTRODUCES ULTRA-FAST SxS PRO+ MEMORY CARDS FOR 4K VIDEO CAPTURE AND HIGH-BANDWIDTH WORKFLOWS
Increased read and write speed for stable, high frame rate, 4K video recording. PARK RIDGE, Oct. 30, 2012 -- Sonys newest version of its SxS memory card -- the SxS PRO+ series is designed for stable and reliable capture of high frame rate 4K video content. Achieving ultra fast read and write speeds, the new cards are ideal for use with Sonys new F5 and F55 CineAlta 4K camera, giving content creators more flexibility and creative options for 4K, 2K or HD acquisition and production. The new cards (models SBP-64B and SBP-128B) have an ultra-fast maximum read speed of 1.6 Gbps* and a write speed of 1.5 Gbps*, ideal for reliable capture of high frame rate 4K video like XAVC Intra 4:2:2 60p (600Mbps). With this new enhanced series, Sonys SxS memory card line keeps pace with future camera developments, including 4K video capture at higher frame rates, meeting the continually evolving demands of the professional market, said Wayne Desmond, senior business manager for professional media at Sony Electronics. The 128GB capacity card enables users to capture up to 240 minutes of MPEG 4:2:2 30p (50Mbps) content, or 20 minutes of XAVC Intra 4:2:2 60p (600Mbps) content. In addition to supporting an array of recording codecs, the new SxS PRO+ cards are also designed to contribute to a more efficient workflow by reducing the time needed to ingest content, even large 4K video files. The SxS PRO+ series offers an unprecedented minimum writing speed of 1.3 Gbps for stable recording of 4K video in XAVC Intra 4:2:2 60P (600Mbps) and HD XAVC Intra

4:2:2 180P (600Mbps) modes. This is enabled through an efficient data writing method made possible by a new controller with an intelligence function that avoids speed degradation when used with compatible Sony cameras such as the F5 and F55. The SxS memory cards use the industry-standard PCIe platform as an interface to realize higher transfer speeds up to 8 Gbps (or 1,000 MB/s, theoretical maximum speed with 3rd generation). In addition to its outstanding high frame rate capture capability, the new cards offer the proven reliability of SxS memory cards combined with data-error correction, a data-defect minimizing function for secure data recording and a power failure management function for re-creating video clips in case of sudden power loss or accidental card ejection during recording. Its high-reliability is continuously verified through strict inspections and various tests throughout the manufacturing process. In the event of data loss or other incidents, users can retrieve contact information for Sony technical support through a QR (quick response) code embedded onto the cards. The SxS PRO+ series also supports the lifetime indication function of the F55 and F5 cameras. Sonys new application software, Memory Media Utility, allows users to manage their SxS memory cards with features such as the library function, remaining media lifetime/capacity indicator, simultaneous data back-up to three locations, and quick/full formatting function for both FAT32 and UDF file systems. The new SxS PRO+ cards (SBP-64B and SBP-128B) will be available by February 2013.
* Based on Sony internal testing. Transfer speeds vary and are dependent on host device.