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9.a To define and solve a business case for decision tree application 1.

How does the concept of product life cycle apply lo Regal Marine products? Regal Marine are in a market where customers demand forces the company to innovative thinking. Life cycles in Regal Marine last only three years. 2. What strategy does Regal use to stay competitive? They want to be best-in-class and with this they seek the differentiation strategy. They also add new inventions, such as tale lights, to their products in their product line of 22 models. 3. What kind of engineering savings is Regal achieving by using CAD technology rather than traditional drafting techniques? They use CAD is reduce cycle time and cost. 4. What are the likely benefits of the CAD design technology? - shorter delelopment cycles - improved accuracy - lower cost - can be deploy worldwide VIDEO CASE STUDY PRODUCT DESIGN AT REGAL MARINE The 7-minute video available from Prentice Hall, filmed specifically for this te xt, supplements the written case. 1. The concept of product life cycle applies to Regal Marine because Regal is cons tantly under pressure to introduce new prod-uctsand those products have life cycl es of relatively few years. As the video suggests, it is a matter of typically l ess than five years before a boat is out of style and its life cycle terminated. This is a long life cycle compared to a newspaper or magazine, but if you are t he production manager it seems rather short. 2. Regal Marine uses a strategy of product differentiation, which constantly intro duces new products with new innovations and new styling to stay competitive in t he luxury performance boat market. 3. The cost and time saving at Regal Marine through use of CAD is typical of the u se of CAD everywhere. It allows a variety of designs and styles to be tested ver y economically. The ratio of savings of engineering talent is about four to one. Most important-ly, it allows them to be creative economically and rapidly. 4. The payoff from CAD is not only evident in efficiency, crea-tive designs, and s tyling but by production of the code necessary for the numerical machines, such as the machines used to make the plugs in Washington state and for those applica tions of the numerical control machines at Regal Marine. CAD also provides, as a by-product, very effective and comprehensive documentation of design variables. 1. How does the concept of product life cycle apply lo Regal Marine products? The concept of product life cycle applies to Regal Marine because Regal is const antly under pressure to introduce new products - and those products have life cy cles of relatively few years. As the video suggests, it is a matter of typically less than five years before a boat is out of style and its life cycle terminate d. This is a long life cycle compared to a newspaper or magazine, but if you are the production manager it seems rather short. 2. What strategy does Regal use to stay competitive? Regal Marine uses a strategy of product differentiation, which constantly introd

uces new products with new innovations and new styling to stay competitive in th e luxury performance boat market. 3. What kind of engineering savings is Regal achieving by using CAD technology r ather than traditional drafting techniques? The cost and time saving at Regal marine through use of CAD is typical of the us e of CAD everywhere. It allows a variety of designs and style to be tested very economically. The ratio of savins of engineering talent is about four to one. 4. What are the likely benefits of the CAD design technology? The most appreciated benefit of the CAD design technology is its simplicity and speed. We can check the design immediately.