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MUSICTHERAPY
MUSICTHERAPY
as you may remember im brandin a music therapy center for troubled youth . this brand aims to attract these troubled adolescents, and brin them to ether with music to overcome problems, promote self-esteem and to express themselves passionately.
AUDIENCE
this brand has two distinct audiences. the rst bein the obvious, adolescents seekin an escape, particularly throu h music. the second bein health professionals and therapists aimin to make them feel this brand is reliable and benecial enou h to be worth recommendin to youth patients.
ATTRIBUTES
pulse hopes to inspire youth to overcome their weaknesses by expressing their passion through music in a comfortable atmosphere. the attribute that had the most inuence this brand style is
ATTRIBUTES
PULSE
MUSICTHERAPY
reminder of logo and brandmark - changed a bit - pulse handwriting/personal - bars raising getting higher/transforming
VISUALS
meddon
Brandon Grotesque
visuals... bold reddish color (passion), personal scripty type, pattern that visualize different rhythmic sounds
STATIONERY
the stationery carries these patterns through each of its applications contrasting
STATIONERY
the reddish pink against white, making a bold, memorable statement with comfortable, friendly attitude.
LETTERHEAD
so heres the what a typical letter would look like which can be used to send letters to therapist, clients, or incoming clients.
BUSINESS CARD
the business cards have a full colored back that holds the logotype alone
BUSINESS CARD
BUSINESS CARD
the other side has the brandmark and contact information on white, coming off a little quieter.
INVOICE
INVOICE
ENVELOPE
the envelopes that these things would be sent in subtly hint again at the brands rhythmic patterns
ENVELOPE
IPHONE
on the iphone app, clients would have the ability to put up and listen to music made at pulse onto the iphone app - can remain anonymous
WEBSITE
HOME
ABOUT
LISTEN
BLOG
CONTACT
MUSIC THERAPY
CHANGING LIVES
Music therapy is an established health profession in which music is used within a therapeutic relationship to address physical, emotional, cognitive, and social needs of individuals. After assessing the strengths and needs of each client, Pulse provides the indicated treatment including creating, singing, moving to, and/or listening to music to change lives through music.
the website also has this ability, and also tells about and shows progress of the therapy center for therapists to look at for recommending patients. this website utilizes text on images showing lots of passion to inspire both therapists and musicians to understand what pulse is all about.
T-SHIRTS
pulses tshirts are styled with more of the rhythmic patterns repeated. these shirts also contrast between a more graphically heavy style
T-SHIRTS
and a more simplistic style, showing off the brands tagline good vibes
VEHICLE
this beautiful, vintage volkswagon can be used when the group takes trips to small concerts or music workshops for inspiration.
FOCUS - IDENTIFIER
for my focus, ive chosen to do an inspiration identier of pulse. my concept for this is showing how pulse could inspire and bring music into these peoples lives, to bring them together and to make them happier and more condent with themselves.
for my focus, ive chosen to do an inspiration identier of pulse. my concept for this is showing how pulse could inspire and bring music into these peoples lives, to bring them together and to make them happier and more condent with themselves.
JAM ON
MUSICTHERAPY