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Crush Price Objections: Sales Tactics for Holding Your Ground and Protecting Your Profit
By Tom Reilly
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About this ebook
Hold the line on price in every transaction—from the leading expert on Value-Added Selling!
These days it seems like we’re always in a buyer’s market. But even at a time when the word value is usedinterchangeably with cheap and the Internet is a bargain hunter’s paradise, there are ways for sales professionalsto regain the upper hand.
In Crush Price Objections, Tom Reilly, bestselling author of Value-AddedSelling, teaches field-tested tactics for engaging price shoppers and holding the line on declining profits. Itprovides tips and tactics for:
- Developing a price-objection counterattack before you meet with buyers
- Using questions and compelling presentations to move theconversation away from the subject of price
- Destroying price objections if they surface
- Understanding why and when to raise your prices
- Creating winning bids—on paper and online
Crush Price Objections offers you the tactical support you need to focus specifically on price resistance inorder to attain maximum profit in the most challenging circumstances. Let Tom Reilly show you how to stophaggling—and start closing!
Author
Tom Reilly
TOM REILLY is a member of the Directors Guild of America and has worked in the motion picture industry for the past thirty years. Veteran of more than forty films, Reilly worked with Woody Allen on classics such as Crimes and Misdemeanors, Husbands and Wives, Manhattan Murder Mystery, Bullets Over Broadway, Hannah and Her Sisters, Purple Rose of Cairo, and Zelig. He has also been assistant director on other major motion pictures such as Big, The Prince of Tides, Glengarry Glen Ross, The Pick-up Artist, Sabrina, and Great Expectations. He is married, has three children, and lives in Westchester County, New York.
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