Big Bazaar E-Business Study

business study at Big Bazaar
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1.1 INTRODUCTION
Business has been looking for ways to increase their profits and market share. The search for more efficient ways of doing business has been driving another revolution in the conduct of business. This revolution is known as electronic commerce which is any purchasing or selling through an electronic communications medium Business planners in institutions and organizations now see technology not only as supportive cofactor, but as a key strategic tool. They see electronic commerce as a wave of future. Industrial and service business is being faced with new challenge brought about by the developing connected world. Investors are demanding exceptional performance in an environment characterized by rapid changes in nature of business increasingly complex client demands involving wider use of technology and resources spread across international supply chain world. The first set of Big Bazaar stores opened in 2001 in Kolkata, Hyderabad and Bangalore. The groups specialty retail formats include, books and music chain, Depot, sportswear retailer, Planet Sports, electronics retailer, Ezone, home improvement chain, Home Town and rural retail chain, Aadhar, among others. It also operates popular shopping portal, futurebazaar.com.
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1.2 OBJECTIVES OF THE STUDY To study the function and applications of e-business in the organization
To study various software used in E-tailing To study how e-business applicable in business and to check whether it is
cheaper and fast mode of communication To study whether E-tailing is profitable for the organization. 1.3. METHODOLOGY OF THE STUDY: The method used to conduct this study is Quantitative form of analysis. This study gives more emphasis on departmental study, Functions, authority and responsibility and procedures. The data source includes primary data sources and secondary data sources. SOURCES OF DATA:
The primary data are the first hand data collected by the investigator himself. The Primary sources included Direct observations Conducting unstructured interviews with department heads. Listening to the general talks by department heads
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The secondary data are data collected by some others for their use. The Secondary Sources included:
Company records Newspaper articles
1.4 SCOPE OF THE STUDY: Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. The business world has become more and more competent and technology dependent. So it faces various challenges and opportunities, E-business increase the business performances. It allows enterprise to improve customer service and to reduce the overall costs. Thus it is very necessary to know about e-business and its applications. 1.5. LIMITATIONS OF THE STUDY Technical limitations with E-Business Time limitations of the staff members The study did not go in to details because time was limited for a deep study and analysis of the organizations.
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1.6 CHAPTERISATION This project is divided in to six chapters:Chapter1: Introduction Chapter2: E-business Theoretical perspective Chapter3: E-business in the industry Chapter4: E-business in the organization Chapter5: Findings and suggestions Chapter6: conclusion
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2.1 E-BUSINESS THEORETICAL PERSPECTIVE Even today, some considerable time after the so called dot com/Internet revolution, electronic commerce (e-commerce) remains a relatively new, emerging and constantly changing area of business management and information technology. There has been and continues to be much publicity and discussion about ecommerce. Library catalogues and shelves are filled with books and articles on the subject. However, there remains asense of confusion, suspicion and
misunderstanding surrounding the area, which has been exacerbated by the different contexts in which electroniccommerce is used, coupled with the myriad related buzzwords and acronyms.This book aims to consolidate the major themes that have arisen from the new area of electronic commerce and to provide an understanding of its application and importance to management. According to the editor-in-chief of International Journal of Electronic Commerce,Vladimir Zwass, Electronic commerce is sharing business information, maintaining business relationships and conducting business transactions by means of telecommunications networks.1 He maintains that in its purest form, electronic commerce has existed for over 40 years,originating from the electronic transmission of messages during the Berlin airlift in 1948.2 From this, electronic data interchange (EDI) was the next stage of e-commerce development. In the 1960s a cooperative
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effort between industry groups produced a first attempt at common electronic data formats. The formats, however, were only for purchasing, transportation and finance data, and were used primarily for intra-industry transactions. It was not until the late 1970s that work began for national Electronic Data Interchange (EDI) standards, which developed well into the early 1990s. EDI is the electronic transfer of a standardised business transaction between a sender and receiver computer, over some kind of private network or value added network (VAN). Both sides would have to have the same application software and the data would be exchanged in an extremely rigorous format. 2.2. HISTORICAL DEVELOPMENT The meaning of the term "electronic commerce" has changed over time. Originally, "electronic commerce" meant the facilitation of commercial transactions electroically, usually using technology like Electronic Data Interchange (EDI, introduced in the late 1970s) to send commercial documents like purchase orders or invoices electronically. Later it came to include activities more precisely termed "Web commerce" -the purchase of goods and services over the World Wide Web via secure servers (note HTTPS, a special server protocol which encrypts confidential ordering data for customer protection) with e-shopping carts and with electronic pay services, like credit card payment authorizations.
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When the Web first became well-known among the general public in 1994, many journalists and pundits forecast that e-commerce would soon become a major economic sector. However, it took about four years for security protocols (like HTTPS) to become sufficiently developed and widely deployed (during the browser wars of this period). Subsequently, between 1998 and 2000, a substantial number of businesses in the United States and Western Europe developed rudimentary Web sites. Although a large number of "pure e-commerce" companies disappeared during the dot-com collapse in 2000 and 2001, many "brick-and-mortar" retailers recognized that such companies had identified valuable niche markets and began to add e-commerce capabilities to their Web sites. For example, after the collapse of online grocer Webvan, two traditional supermarket chains, Albertsons and Safeway, both started e-commerce subsidiaries through which consumers could order groceries online. As of 2005, e-commerce has become well-established in major cities across much of North America, Western Europe, and certain East Asian countries like South Korea. However, e-commerce is still emerging slowly in some industrialized countries, and is practically nonexistent in many Third World countries.
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2.3 MAJOR E-COMMERCE APPLICATIONS
2.3.1 Electronic funds transfer
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Electronic Funds Transfer (EFT) systems are a major form of electronic payment systems in banking and retailing industries. EFT systems use a variety of information technologies to capture and process money and credit transfers between banks and businesses and their customers. For example, banking networks support teller terminals at all bank offices and automated teller machines (ATM) at locations throughout the world. 2.3.2 Supply chain management Supply chain management (SCM) deals with the planning and execution issues involved in managing a supply chain. The components of SCM are: Demand planning (forecasting). Demand collaboration (collaborative resolution process to determine consensus forecasts). Order promising (When one can promise a product to a customer taking into account lead times and constraints). Strategic network optimization (what plants and DCs should serve what markets for what products) (monthly-yearly).
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Production and distribution planning (coordinate the actual production and distribution plants for a whole enterprise in a daily manner). Production scheduling (For a single location creates a feasible production schedule) (minute by minute). Transportation planning (For multiple supply, manufacture, distributor and warehousing points in a network). Transportation execution (Enactment of long term plans on a per shipment basis, typically performed by focused organizations called forwarders). Tracking and Measuring (An ever increasing aspect of supply chain management designed to highlight potential against the plan and possible process improvements). Plan of reduction of costs and management of the performance (diagnosis of the potential and the indicators, the organization and planifiaction strategic, masters dysfunctions in real time, evaluation and according reporting, evaluation and reporting quality) 2.3.4 Online marketing Online Marketing is marketing on the Internet. It is a type of e-marketing, which in turn is a type of e-commerce. While at first the confusion of experiments, beta versions of websites, search engines and other online devices cause marketers
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to consider this world of the Internet unknowable and perhaps too unpredictable, there is now a growing body of work to which marketers are now paying attention in order to develop online marketing programs. The most known tools to marketers in the mid 2000s are currently grouped into 2 fields: online advertising and search engine optimization. E-marketing tools used to drive visitors to a web site include: E-mail Web banner Search engine Viral marketing Blogs News headlines carried by really simple Syndication Discussion Boards Encyclopedic sites
2.3.4 Online transaction processing Online Transaction Processing plays a strategic role in electronic commerce. Many firms are using the Internet, extranets, and other networks that tie them electronically to their customers or suppliers for Online Transaction Processing (OLTP). Such real-time systems, which capture and process transactions
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immediately, can help firms provide superior service to customers and other trading partners. This capability adds value to their products and services, and thus giving an important way to differentiate themselves from their competitors. 2.3.5 Electronic markets An electronic market is the use of information and communications technology to present a range of offerings available in a market segment so that the purchaser can compare the prices of the offerings and make a purchase decision. The usual example of an electronic market is an airline booking system. 2.3.6 Developing the e-business design in non e-business organization a. Knowledge Building and Capability Evaluation Develop a clear vision of what the customers needs are. Develop a clear understanding of what capabilities you need in order to address the customer needs. The last think you want to do is fight a high tech user with sledgehammers. The vision must be communicated in a way that every employee understands. b. E-Business Design New customer needs. If the customer wants sell service, then your business design must facilitate that. The e-business design us a foundation that helps the company get where it needs to go.
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c. E-Business Blue Print
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E-Business blue print created a link between the e-business design business and the technology foundation. If you want to provide a self-service business model determine what application framework you need. d. Application Development and Deployment Translate these key mile stones and project into integrated application. Make sure that employees how performing their jobs helps corporate objectives. The process of defining the vision, state the objectives and communicating them through out the organization. This is continues planning with feedback.
2.3TYPES OF ELECTRONIC COMMERCE
There are alternate ways in which e-Commerce can classify. One is by looking at the nature of the participants in the e-Commerce transaction. The major electronic commerce categories are:
Business-to-business
(B2B) (B2C) (B2E) (B2G) (G2B) (G2G)

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Business-to-consumer Business-to-employee
Business-to-government Government-to-business
Government-to-government
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Government-to-citizen
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(G2C) (C2C)
Consumer-to-consumer Consumer-to-business
(C2B)
2.4.1 BUSINESS-TO-BUSINESS (B2B) Business-to-business (B2B) is a term commonly used to describe electronic commerce transactions between businesses, as opposed to those between businesses and other groups, such as business and individual consumers (B2C) or business and government (B2G). In simple.B2B is a model of e-commerce where a company does trading and other commercial activity through the net to other businesses or brings multiple buyers and sellers together in a central market place. This category of electronic commerce involves both electronic business marketplaces and direct market links between businesses. The advantages of B2B are: Direct interaction with customers Focused sales promotion Building customer loyalty Scalability
2.4.2 BUSINESS-TO-CONSUMER (B2C)
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Business-to-consumer (B2C, sometimes also called
EBusiness-to-
Customer) describes activities of E-businesses serving end consumers with products and/or services. It is often associated with electronic commerce but also encompasses financial institutions and other types of businesses. B2C relationships are often established and cultivated through some form of Internet marketing. B2C e-business includes retail sales, often called (or e-tail) and other online purchases such as airline tickets, entertainment venue tickets, hotel rooms, and shares of stock. The advantages of B2C are: Shopping can be faster and more convenient Offerings and prices can change instantaneously Call centers can be integrated with the website Broadband telecommunications will enhance the buying experience.
2.4.3 BUSINESS-TO-EMPLOYEE (B2E) Business-to-employee (B2E) electronic commerce uses an intra business network which allows companies to provide products and/or services to their employees. Typically, companies use B2E networks to automate employee-related corporate processes.
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Examples of B2E applications include: Corporate announcement dissemination Online supply requests Special employee offers Employee benefits reporting
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2.4.4 BUSINESS-TO-GOVERNMENT (B2G)
Business to Government (B2G) is a derivative of B2B marketing and referred to as a market definition of which encompasses marketing products and services to the Government through Integrated Marketing Communications techniques such as strategic public relations, branding, marcom, advertising, webbased communications to Uncle Sam. Business-to-government e-commerce (B2G) networks allow businesses to bid on government RFPs in a reverse auction fashion. Public sector organizations (PSO's) post tenders in the form of RFP's, RFI's, RFQ's etc. and suppliers respond to them. There are two companies in Canada that offer B2G e-commerce. 2.4.5 GOVERNMENT-TO- BUSINESS (G2B) Government-to-Business (abbreviated G2B) is the online non-commercial interaction between local and central government and the commercial business
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sector, rather than private individuals (G2C). For example http://www.dti.gov.uk is a government web site where businesses can get information and advice on ebusiness 'best practice'.
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2.4.6 GOVERNMENT-TO- GOVERNMENT (G2G)
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Government-to-Government (abbreviated G2G) is the online noncommercial interaction between Government organizations, departments, and authorities and other Government organizations, departments, and authorities. It's use is common in the UK, along with G2C, the online non-commercial interaction of local and central Government and private individuals, and G2B the online noncommercial interaction of local and central Government and the commercial business sector.
2.4.7 GOVERNMENT-TO- CITIZEN (G2C)
Government-to-Citizen (abbreviated G2C) is the online non-commercial interaction between local and central Government and private individuals, rather than the commercial business sector G2B. For example Government sectors become visibly open to the public domain via a Web Portal. Thus making public service and information accessible to all. One such web portal is Government Gateway. 2.4.8 CONSUMER-TO-CONSUMER (C2C) Consumer-to-consumer (or C2C) electronic commerce involves the electronically-facilitated transactions between consumers through some third party.
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A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered. 2.4.9 CONSUMER-TO-BUSINESS (C2B) Consumer-to-business (C2B) is an electronic commerce business model in which consumers (individuals) offer products and services to companies and the companies pay them. This business model is a complete reversal of traditional business model where companies offer goods and services to consumers (businessto-consumer = B2C). 2.5 TYPES OF ELECTRONIC BUSINESS
There are four fundamental types of E-Business Person to person The P2P provide a highly dynamic business collaboration environment where peers can easily find potential parties and services on demand, provide added value otherwise unavailable, assure flexible fail-over scenarios and increase overall service availability. Although there are many advantages in using P2P for business collaborations, mediation, orchestration and monitoring collaboration processes are
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the key issues for realizing a reliable, flexible, efficient, realistic and acceptable a P2P based e-business environment. Computer to Computer It includes Electronic Data Inter Change (EDI) transmissions as well as smart cards and bar coded data. For this form of communication to be successful the data transfer format must be agreed standard Person to Computer It includes Electronic Forms and the internet and also Interactive Voice Response (IVR) to telephone services. Example of this type of communication is people paying their account using IVR or ordering a product or ordering a product on the Internet using an electronic form. This form of communication is only suitable where there are small amount of data to be input and there are only a small number of options to choose from. Computer to Person It includes Computer generated faxes, e-mails and paper mills. Although the data in this message is sourced from a computer database and is sent automatically, the end result is that it must be in a form, which is understandable to a person who will read and act upon it. IMPACT OF E-BUSINESS
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Trading online enables businesses to reach much wider audiences while cutting the costs of traditional retailing methods. For example, an e-tailer does not have to spend so much on an expensive High Street presence. Although the outlay on developing a good website is substantial the potential benefits can be enormous. One group of businesses that have been particularly successful as a result of the development of the web are specialist suppliers of items such as paintings, photographs, confectionery, and other items. An individual working from home can now advertise and sell their produce worldwide. MANAGEMENT OF E-BUSINESS E-Business consists of distributing, buying, selling marketing and services of products or services over electronic systems such as the Internet and other computer networks. The IT industry might see it is an electronics business application imed at commercial transactions. More over it can involve Electronic fund Transfer, supply chain management, e-marketing, online marketing online transaction processing, and electronic data interchange, automated inventory management and automated data collection system. Importance and performance of e-commerce in the field of E-tail industry E-tailing offers unique advantages to the consumer that no other form of retailing can match. The hypertext nature of the medium allows for more flexible forms of transactions (growth of C2B and C2C) to flourish. It allows for easier
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comparisons across broad product categories with the evolution of shopping bots and similar mechanisms. The medium also offers flexible/dynamic pricing mechanisms to the consumer. These evolutions reduce any friction in the online market place and stimulate the use of the web as a retail environment. In the long-run, this will benefit the marketers as well as the consumers. Further, this will penalize the marketers who thrived in market places that had entry barriers in the form of a lack of freely available information. Earlier, such a situation restricted the customers in making informed choices and led to inefficient pricing and localized monopolies Customer interaction - The greatest benefit of online commerce is its ability to interact with the customers. Such an interaction allows the retailers to reach the individual customers and react appropriately to their responses. Interaction acts as a vital tool for mass customization. The common examples include online marketing of books, flowers, software and education. This has also led to greater satisfaction among the online buyers. According to a research agency, 81% of the buyers were found to be highly satisfied with their online purchases. Mass Media A supermarket is limited in its area of operation. It caters to a specific geographical location such as a city and/or its suburbs. However, a web site is
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globally accessible leading to a worldwide reach and an increased potential customer base. Search option With web search capabilities (which need further development) it is easier to find the particular types of goods required by a customer. The consumer decides what he wants to buy rather than the retailer offering what he wants to sell. User friendly Customers can execute transactions via the same medium the information is provided, so there is no disconnect between the desire to purchase and the ability to purchase. (Payment schemes are still evolving and therefore this advantage is likely to become more apparent in the future.) Effective price discrimination E-tailors can use price discrimination in an effective and efficient manner. E-tailers can use previous transactions to identify the likelihood of products being purchased at certain price points and use this information for price discrimination. Customized product placement E-tailers can change the online placement/ display of a product based on the previous transactions so to increase the visibility of goods that the user is more likely to buy based on the previous encounter at the time purchase. This allows a
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contextual design of placement to ensure conversion of a visit/hit to the web site into a sale. Global reach Customers have a much wider choice at their fingertips (a variety of e-tail sites to choose from etc.) In this way, the web creates a global market place that brings together multiple consumers and retailers.
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2.6 E-BUSINESS
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Electronic business, commonly referred to as "eBusiness" or "e-business", may be defined as the application of information and communication technologies (ICT) in support of all the activities of business. Commerce constitutes the exchange of products and services between businesses, groups and individuals and can be seen as one of the essential activities of any business. Electronic business methods enable companies to link their internal and external data processing systems more efficiently and flexibly, to work more closely with suppliers and partners, and to better satisfy the needs and expectations of their customers. In practice, e-business is more than just e-commerce. While ebusiness refers to more strategic focus with an emphasis on the functions that occur using electronic capabilities, e-commerce is a subset of an overall e-business strategy. E-commerce seeks to add revenue streams using the World Wide Web or the Internet to build and enhance relationships with clients and partners and to improve efficiency using the Empty Vessel strategy. Often, e-commerce involves the application of knowledge management systems. E-business involves business processes spanning the entire value chain: electronic purchasing and supply chain management, processing orders electronically, handling customer service, and cooperating with business partners.
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Special technical standards for e-business facilitate the exchange of data between companies. E-business software solutions allow the integration of intra and inter firm business processes. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these. Basically, electronic commerce (EC) is the process of buying, transferring, or exchanging products, services, and/or information via computer networks, including the internet. EC can also be benefited from many perspective including business process, service, learning, collaborative, community. EC is often confused with e-business. 2.7. ADVANTAGES OF E-BUSINESS Worldwide Presence: This is the biggest advantage of conducting business online. A firm engaging in e-business can have a nationwide or a worldwide presence. IBM was one of the first companies to use the term e-business to refer to servicing customers and collaborating with business partners from all over the world. Dell Inc. too had a flourishing business selling PCs throughout the US, only via telephone and the Internet till the year 2007. Amazon.com is another success story that helps people buys internationally from third parties. Hence, worldwide presence is ensured if companies rethink their business in terms of the Internet.
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Cost Effective Marketing and Promotions: Using the web to market products guarantees worldwide reach at a nominal price. Advertising techniques like pay per click advertising ensure that the advertiser only pays for the advertisements that are actually viewed. Affiliate marketing, where customers are directed to a business portal because of the efforts of the affiliate who in turn receive a compensation for their efforts meeting with success, have emerged on account of e-business. Affiliate marketing has helped both the business and the affiliates. Firms engaging in ebusiness have managed to use cost effective online advertising strategies to their advantage. Developing a Competitive Strategy: Firms need to have a competitive strategy in order to ensure a competitive advantage. Without an effective strategy, they will find it impossible to maintain the advantage and earn profits. The strategy, that the firms can pursue, can be a be a cost strategy or a differentiation strategy. For instance, till the year 2007, Dell Inc. was selling computers only via the Internet and the phone. It adopted a differentiation strategy by selling its computers online and customizing its laptops to suit the requirements of the clients. Thus, ebusiness resulted in Dell Inc. managing to capture a vast segment of the market using the differentiation strategy
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Better Customer Service: E-Business has resulted in improved customer service. Many a times, on visiting a website, the customer is greeted by a pop-up chat window. Readily available customer service may help in encouraging the customer to know more about the product or service. Moreover, payments can be made online; products can be shipped to the customer without the customer having to leave the house. Advantages of Organizations The rapid growth of the internet commerce in recent years presents established small businesses with a serious dilemma. On the one hand, they can stick with the business model that has worked for them for the last number of years. On the other hand, they can make the shift to serious E-Business. Choosing to stand pat is usually much easier in the short term. But in the longer term this almost certainly means they will be left behind by technology, and lose many of their most important clients to more aggressive competitors. But shifting to E-Business may involve committing substantial resources to developing a new game plan. That usually means refining product lines to make them easier to sell online, upgrading computer systems and websites, and training personnel at all levels to be more web savvy. It also means developing or hiring staff to handle the administration of new marketing, sales, and delivery systems,
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and working with outside consultants and service providers to handle the technical aspects of the new program that cannot be handled by your own people. Advantages of Consumers Consumers today don't realize how lucky they are compared to a couple of decades ago. While many of us remember the days when what you purchased was what you found locally or in a catalog, the younger generations don't. I guess that is part of the technology in society and partially to blame for the generation gap out there. However, I think we all have to admit that there are plenty of benefits for consumers when it comes to e-commerce. Basically, no matter where you happen to live the internet allows you the opportunity to buy what you want or need. It can be paid for online and then shipped to you. This is very convenient as you don't have to leave your home to shop. You also don't have to settle for the limited selection of items locally. If you want to give a gift that is very unique you will certainly be able to find it online. Advantages of the Society Nowadays, people do business through the Internet. New businesses are sprouting everyday in the Web, while established and existing enterprises are making it their priority to move their operations over to the online world. Trading
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online has a lot of benefits both large and small benefits can enjoy. For one, the Internet allows them to tap into a large market due to its broad reach. It is now easy for enterprises irregardless of size to go global through the Internet. Numerous small ventures have found success using the Internet, and more are following in their footsteps. Another advantage of e-commerce is that it gives equal chances for success to all businesses. Size does not matter at all in the Web for business. As long as you have the right marketing scheme made up, you can make it in the tough and competitive world of online selling. In short, you now have the means to stand up even to the older and larger enterprises as long as you market your business right to your target audiences. 2.8 DISADVENTAGES OF E-BUSINESS It is possible to visit a local music store and walk out with a compact disc, or a bookstore and leave with a book. E-commerce is often used to buy goods that are not available locally from businesses all over the world, meaning that physical goods need to be delivered, which takes time and costs money. In some cases there are ways around this, for example, with electronic files of the music or books being accessed across the Internet, but then these are not physical goods.
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3.1 E-BUSINESS IN THE INDUSTRY

E-Tailing
E-tailing refers to retailing over the internet. Thus an e-tailer is a B2C business that executes a transaction with the final consumer. E-tailers can be pure play businesses like Amazon.com or businesses that have evolved from a legacy business, Tesco.com. E-tailing is a subset of e-commerce. Since its introduction in the mid 1990s and continually for the past decade, the online market has grown rapidly. The many advantages of online shopping have greatly contributed to its monumental success. Online shopping offers many more options to consumers than the traditional bricks-and-mortar retailer does. Initially, the development of online stores came about in order to fulfill consumers need for greater variety. Many businesses are limited to their tangible locations, so customers elsewhere do not have access to their products. Also, physical retail stores only order and keep a certain amount of any merchandise, so customers become frustrated when they travel to a retail store and are unable to find the particular items that they want. Online stores can offer not only a greater range of goods, but they can also eliminate the uncertainty of an
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item being in stock. Most e-tailers have a feature that can tell customers if the product they are looking for is available and, if not, how long it will take to arrive. By moving ones business to the Internet, an owner is not restricted to the confinements of a physical store. The prime reason for the success of online shopping, however, is its ease of use. In a society where time is money, customers are attracted to the idea of purchasing their needs and wants online because it is so much more convenient and efficient than going to the actual store.Making the shopping experience easier for the consumer is driving the boom in e-commerce, said Alan Amling, director of marketing for UPS (Hoffman). By shopping online, customers are able to compare prices easily; many large retailers display affiliates links and will refer their customers to similar products, which again adds to the variety of products available. Also, the process of buying products through an online store has become rather refined. Customers can browse for items by category and find the best item for the best price; then they click a symbol of a shopping cart, head to the check out lane, and make a quick payment by credit card. A few days later, their purchases arrive at their front door. With the ability to deliver an item internationally in as little as three days, online shopping has made the most of the technology boom. Although the Internet provides a quick and easy way to purchase something, some
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people prefer to use this technology as a means for gathering more information about a product before they go out to buy it. Some people are surprised that physical retail locations, such as shopping malls, still exist with the advanced strides that e-tailers have made. However, there are many who favor the shopping experience. Try as they might, online retailers cannot perfectly recreate the full shopping experience complete with crowds and trying on clothes (Field). Sights, scents, and sounds cannot be imitated through a website. By shopping online, consumers are missing out on the entire shopping experience. While some consumers are inclined to stay at home and click away, many others still enjoy the conventional visit to a shopping mall, especially since there may be fewer risks involved with a physical trip. When shopping online, it is difficult to tell exactly what item will be shipped to ones house. Without seeing the actual product, a customer may click and buy something that is not really what he or she wants. Sometimes it can be a crapshoot, as the pictures and descriptions are frequently misleading, says a respondent to a survey conducted by Questus, an interactive marketing and research firm (Comiskey). Customers may also realize that it is doubly unpleasant to receive a sub-par product in the mail after paying shipping prices that are too high. Questus also
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sites unhappiness with shipping prices as a deterring factor of purchasing products online. Despite a few disadvantages of online shopping, it does not seem as though much could possibly hinder its growth.
4.1 COMPANY PROFILE

4.2 HISTORY Mr. Kishore Biyani CEO, Future Group Pantaloon Retail (India) Limited is Indias leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai, the company operates over 12 million square feet of retail space, has over 1000 stores across 71 cities in India and employs over 35,000 people. The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, Mobile Bazaar and Star Sitara (Beauty clinic). The company also operates an online portal, Futurebazaar.com. A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home
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solutions store, selling home furniture products and E-Zone focused on catering to the consumer electronics segment. Pantaloon Retail was awarded the International Retailer of the Year 2007, by the US-based National Retail Federation, the largest retail trade association and the Emerging Market Retailer of the Year 2007 at the World Retail Congress in Barcelona. 4.3 APPLICATION OF E-TAILING IN THE ORGANIZATION E-tailing is a subset of e-commerce. Since its introduction in the mid 1990s and continually for the past decade, the online market has grown rapidly. The many advantages of online shopping have greatly contributed to its monumental success. Online shopping offers many more options to consumers than the traditional bricks-and-mortar retailer does. Initially, the development of online stores came about in order to fulfill consumers need for greater variety. Many businesses are limited to their tangible locations, so customers elsewhere do not have access to their products. In Big Bazaar initially, the development of online stores came about in order to fulfill consumers need for greater variety. Many businesses are limited to their tangible locations, so customers elsewhere do not have access to their products. Also, physical retail stores only order and keep a certain amount of any merchandise, so customers become frustrated when they travel to a retail store and
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are unable to find the particular items that they want. Online stores of this organization offer not only a greater range of goods, but they can also eliminate the uncertainty of an item being in stock. Most e-tailers have a feature that can tell customers if the product they are looking for is available and, if not, how long it will take to arrive. By moving ones business to the Internet, an owner is not restricted to the confinements of a physical store. Vision Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. Mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever
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We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
4.4 Advantages of E-tailing in organization By shopping online, customers are able to compare prices easily; many large retailers display affiliates links and will refer their customers to similar products, which again adds to the variety of products available. Also, the process of buying products through an online store has become rather refined. Customers can browse for items by category and find the best item for the best price; then they click a symbol of a shopping cart, head to the check out lane, and make a quick payment by credit card. A few days later, their purchases arrive at their front door. With the ability to deliver an item internationally in as little as three days, online shopping has made the most of the technology boom. Although the Internet provides a quick and easy way to purchase something, some people prefer to use this technology as a means for gathering more information about a product before they go out to buy it. 4.5 Disadvantages of E-tailing
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When shopping online, it is difficult to tell exactly what item will be shipped to ones house. Without seeing the actual product, a customer may click and buy something that is not really what he or she wants. Sometimes it can be a crapshoot, as the pictures and descriptions are frequently misleading, says a respondent to a survey conducted by Questus, an interactive marketing and research firm (Comiskey). Customers may also realize that it is doubly unpleasant to receive a sub-par product in the mail after paying shipping prices that are too high. Questus also sites unhappiness with shipping prices as a deterring factor of purchasing products online. 4.6 Procedure for E-tailing For making purchase the customer have to enter into
www.futurebazaar.com. And after they have to get registered into the website. On the first stage the list of choices will be provided to the customer .from the list the customer can select the product as per their wish. On their customer can see the quantity, quality price to the details. In the next step the customer have to make payment, for making payments they can use shopping cards such as debit cards and credits of any bank after the payment is made the invoice will be returned to the customer, the product will be delivered to the customer with in seven days, they also provide the facility to return
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back product with in fifteen days they are not satisfied with their product. For that product should be accompanied with original packing and invoice
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4.7 Features
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Future Bazaar guarantees to deliver the exact product you selected, without defects. Incase you have received a different product, or if the product was damaged in transit, please let us know and we will ensure that we replace the product or ensure that your money is refunded. Please note that delivery times vary according to products. 95% of our deliveries take place within the committed time period. For the occasional delays, we will contact you and update you about the status Secure Payments We are committed to ensuring that no payment misuse happens, so we work with banks and payment gateways to ensure that your information is protected. Payments are protected both by us and by the policies of your bank, and the chances. We also have a Risk Management team that scrutz all payments to ensure that there are no fraudulent transactions. Our office address is also available for any one who wishes to contact us in person. Moreover, being part Indias largest retail company with a presence all over India, we are omnipresent!
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Our Simple 15-Day Return Policy
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If you have purchased something at FutureBazaar.com and the product did not meet your expectations or does not fit your needs, then you can return the product to us, no questions asked, as long as it is in its original packaging and accompanied by its invoice. Just contact our Customer Care and well arrange to pick up the product from your Prompt Customer Support Our Customer Care is manned by dedicated personnel, who can take decisions and resolve your problems. They are empowered to solve your problems and are aware of the processes and means to handle them. In case they cannot solve the problem at their end 4.8 SOFTWARE USED IN BIG BAZAAR (SAP) E-business model used in the organization Future group follows a strict e-tailing Business-to-Consumer (B2C) model with both physical and online stores. This is the most well-known and familiar type of e-commerce. In the B2C model, businesses attempt to reach individual consumers. The model adopted by the future group is the E-Tailer. In this model,
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the companies open there online retail stores. The customers have to dial into the Internet to check their inventory and place an order. They are following the clicks and mortar or clicks and bricks model, whereby, along with having physical stores the company has online distribution channel. The company has developed a niche strategy, and clearly identified their target market and its needs, and this has led to profits. Keeping expenses low, selection broad and controlled inventory are keys to success in e-tailing, with inventory being the most difficult to gauge. It generates revenue from sales. In the sales revenue model, companies derive revenue by selling goods, information, or services to customers. It can also make use of its current infrastructure to develop a system to provide digital information like Mp3s, Movie downloads etc on pay-per-view or subscription basis. For this a major scaling of physical infrastructure will not be required. Future group make sure that with a pleasant and comforting shopping experience is completed with a sense of security of personal details of a customer. Necessary security measures are implemented and it should continuously develop its system to tackle possible threats. 4.9 Software details (SAP-Software Application Program)
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Future group provides easy payment options like credit card, Bank account transactions etc. It should look forward to adopt more convenient means like payment-on-delivery. Pantaloons migration to SAP follows almost two decades of extensive IT use, in which the company has used various software solutions to adapt to constant, rapid change within the industry. As Pantaloons Chief Information Officer Chinar Despande explains, the decision to migrate onto the SAP Net Weaver platform was a combination of the robustness of the my SAP Business Suite, as well as its ability to incorporate additional retail-specific components like the SAP Advanced Planning Tool for Merchandise planning and SAP Apparel and Footwear Solutions, which perform forecasting and planning; allocation and replenishment; and customer relationship management functions. The Pantaloon business model has evolved significantly since 1987. The company entered into a strategic relationship with SAP, the business software solutions provider, to implement its mySAP Business suite, SAP Advanced Planning Tool for Merchandise Planning and SAP Apparel & Footwear Solutions across the organization The solution Some of the qualities of SAP e-tailer solutions are that it supports product development, which includes ideation, trend analysis, and collaboration with
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partners in the supply chain. From sourcing and procurement, which involves working with manufacturers to fulfill orders to strategic merchandising plans and optimize cost, quality, & speedvariables that must be weighted differently as business needs, buying plans, and market demand patterns change; managing the supply chain, which involves handling the logistics of moving finished goods from the source into stores and overseeing global trade and procurement requirements; selling goods across a variety of channels to customers, which requires marketing and brand management; managing mark-downs and capturing customer reactions, analyzing data, and using it to optimize the next phase of the design process. Benefits and challenges The key challenges in this project were not in the implementation. Rather, the difficulties were faced during the data migration and in managing the interim period when the project was underway for about six months. Migrating unorganized data to an organized format is a challenging task. Pantaloon has not been able to see immediate benefits from this implementation. This application certainly has long term benefits which will be seen when the performance of various aspects will be analyzed. It is too early to calculate RoI. We have already started. Working on MAP (Merchandise assortment Planning), Auto-
Replenishment and Purchase orders. We hope to use these systems to optimize our
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inventory and cut it by about two to four weeks (depending on the line of business), says Biyani.
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Maintenance & Hardware
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This application is currently being used by around 1,200 employees across the organization. For maintaining this implementation and its related applications, Pantaloon has an in-house team and it has outsourced ABAP resources. They are also in the process of setting up a SAP Competency Centre. The system runs on a HP Superdome server on HP UNIX 11i and the database is from Oracle. The cost of this project was about $10million.
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5.1 FINDINGS
E-tailing enabled the company to attract more customers
E-tailing widens Big Bazaars target database allows (guest dark rooms
online ) 24 hours a day with minimum all effort at maximum convenience It easy for the customers to cancel their booking through online. Timely updating of the system is not properly followed by the company The current system is not standardized according to the world class level. Sometimes the customers is not getting the right service at the right time.
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5.2 SUGGESTIONS
Payment has to be tracked effectively Timely updating of the system by the company is required There should be correct follow up to check whether the customer is getting the right service at the right time. The current system has to be standardized to the world class level.
An awareness campaign should be conducted within the organization itself.
More qualified professionals should be appointed for the smooth functioning of the E-tailing system.
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5.3 CONCLUSION
E-business offers many advantages of traditional business. They help business to overcome the physical constraints like time. They can offer the widest range of pats to customers at business offer fast now a day every business depends largely on information technology and internet on its every activity. As business incorporate internet technology into their core business process, they achieve a real business value. As far as business is concerned it is practical oriented. In order to bridge the gap between the theory and practice, our curriculum recommends E-commerce study. In modern era, the emergence of IT in the internet arena has thrown many challenges and opportunities for the interactive architect of the business economy. E-business changed the existing business process as whole by providing new technologies and services to people. In Big Bazaar it helps in avoid unnecessary costs, time and giving better customer service, productivity and efficiency. The effective utilization of their website and other communication mediums help of them to create good relationship with their customers.
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BIBLIOGRAPHY
Laudon traver (2008) E-Commerce, person Eclison
Kamalesh N. Agarwal & Agarwal, 2000, E-Commerce, M.C. Miller
Publication. WEBSITE
www.future bazaar.com www.wikipidia.com www.pantaloon retail.com
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Big Bazaar E-Business Study

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(B2B) (B2C) (B2E) (B2G) (G2B) (G2G)

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2.4.2 BUSINESS-TO-CONSUMER (B2C)

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2.4.4 BUSINESS-TO-GOVERNMENT (B2G)

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3.1 E-BUSINESS IN THE INDUSTRY

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4.1 COMPANY PROFILE

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